Sat.Apr 27, 2024 - Fri.May 03, 2024

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24 Customer Retention Marketing Tactics to Grow Your Customer Base

Userpilot

Are you struggling to retain your newly acquired customers? If so, the consequences can be severe. Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. It puts your product’s future at risk. Fortunately, there are things you can do to reverse the trend. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance.

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Building Your Startup Dream Team: Key Roles and Hiring Strategies

Amplitude

Learn how to build your startup team with the right traits and focus areas. Discover how Amplitude and Remote help scale the hiring process.

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Who Owns the Product Backlog? A Comprehensive Guide 

ProductBoard

Identifying the owner of the product backlog and understanding their responsibilities is vital for building a transparent and effective product management process. By clearly defining roles and adopting structured practices, your team can ensure better collaboration and a more efficient approach to creating better products.

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Use These Strategies For Monitoring Your Market Rivals

DevelopmentCorporate

Gloria Martinez emphasizes the importance of competitive analysis across various business dimensions—from SEO and social media strategies to customer service and HR practices. By conducting thorough evaluations of competitors’ operations, including their technological tools and marketing tactics, businesses can identify opportunities for strategic improvement, ensuring market leadership and fostering innovation.

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10 Rules for Managing Apache Cassandra

It’s no surprise that Apache Cassandra has emerged as a popular choice for organizations of all sizes seeking a powerful solution to manage their data at a scale—but with great power comes great responsibility. Due to the inherent complexity of distributed databases, this white paper will uncover the 10 rules you’ll want to know when managing Apache Cassandra.

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What Motivates Our Beta Testers?

Centercode

There are a lot of great reasons people become testers. Your testers could be tech early adopters, avid users of your product, or potential customers who happened to come across your beta announcement.

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I’m done talking about MVP, let’s talk about real products

UX Planet

I’m done talking about MVP, let's talk about real products The concept of MVP is so ambiguous it leads to confusion in product design conversations. When you hear “MVP,” what comes to mind? If you’re a regular person, you’ll probably think about the Most Valuable Player in some sporting match. However, if you’re reading this, you’re likely thinking about the famous (or infamous?

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A product management framework for building successful wearable products

Mind the Product

Learn to craft user experiences, navigate technical constraints, prioritize battery life, and ensure data privacy. With insights on market trends and user behaviors, discover strategies to drive product adoption and succeed in the rapidly growing wearable product landscape Read more » The post A product management framework for building successful wearable products appeared first on Mind the Product.

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How To Prepare For And Ace Your First PM Interview: The Basics

The Product Manager

Don't stress about your next PM interview. With these pro tips, that offer letter is in the bag! The post How To Prepare For And Ace Your First PM Interview: The Basics appeared first on The Product Manager.

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ONE THING on Org Charts

Product Culture

The reporting org chart isn’t the influence org chart. Whether you are coming into a new company or pondering your current one, thinking about your organization’s decision-making culture will help you understand how many people you need to involve in decisions and how much input is expected. Subscribe to my weekly Nano-letter: Sign Up Subscribe to One Thing Weekly Name * First Name Last Name Email * Our Privacy Policy * You can change your mind at any time by clicking the unsubscribe link in the

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How To Manage Multiple Product Teams For Successful Development & Delivery

Speaker: Leslie Grandy, Product Executive & Drew Weaver, Senior Program Manager

Effective management of multiple product teams necessitates a skillful coordination and guidance with the objective of aligning efforts towards shared goals. This entails constant communication, efficient task management, and ensuring that each team aligns with the broader organizational objectives. We can think about this like conducting an orchestra, where diverse efforts are harmonized toward a unified outcome. 🎯 Proficiency in these skills empowers product managers to navigate comple

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Join 3 Free Product Discovery Webinars in May 2024

Product Talk

In May, I’ll be hosting three webinars. If you are working on your discovery habits, check out the lineup and come join one. May 6 – Opportunity Solution Trees: Overcoming the Most Common Mistakes In this one-hour webinar, I’ll cover the most common mistakes teams make when getting started with opportunity solution trees and how to overcome them.

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Getting real with Jobs to Be Done – Bob Moesta (CEO & Founder, The Re-Wired Group)

Mind the Product

Bob Moesta, who developed the approach alongside Harvard Business School's Clayton Christensen - to really get into the approach. Read more » The post Getting real with Jobs to Be Done – Bob Moesta (CEO & Founder, The Re-Wired Group) appeared first on Mind the Product.

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How To Keep Your Product Enhancement List to 12-ish Items

Product Management University

When it comes to managing your product enhancement list, there’s one thing you know for sure. The list is going to grow a lot faster than you can deliver the enhancements. Managing the product enhancement list is one of the most frustrating parts of your product manager job. There are so many perspectives and so many ways to justify the priority of any one feature over others.

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A Guide to Customer Retention: Importance, Strategies & Metrics

Userpilot

Customer retention is vital for product success and business profitability. Why? That’s one question we discuss in the article. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. Let’s dive right in! TL;DR Customer retention is the ability to keep your customers actively using their products.

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Generative AI Deep Dive: Advancing from Proof of Concept to Production

Speaker: Maher Hanafi, VP of Engineering at Betterworks & Tony Karrer, CTO at Aggregage

Executive leaders and board members are pushing their teams to adopt Generative AI to gain a competitive edge, save money, and otherwise take advantage of the promise of this new era of artificial intelligence. There's no question that it is challenging to figure out where to focus and how to advance when it’s a new field that is evolving everyday. 💡 This new webinar featuring Maher Hanafi, VP of Engineering at Betterworks, will explore a practical framework to transform Generative AI pr

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Twitter’s former Head of Product opens up: being fired, meeting Elon, changing stagnant culture, building consumer product, more | Kayvon Beykpour

Lenny Rachitsky

Brought to you by: • Enterpret —Transform customer feedback into product growth • OneSchema —Import CSV data 10x faster • Heap —Cross-platform product analytics that convert, engage, and retain customers — Kayvon Beykpour was the longest-serving head of product at Twitter and was GM of Twitter’s consumer division until the platform was acquired by Elon Musk.

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Top product management reads in April

Mind the Product

From a look of Marty Cagan’s new book and why it’s caused an upset online to a case study on using artificial intelligence to crack down on fraudulent listings, here’s a look at our top reads in the past month. Read more » The post Top product management reads in April appeared first on Mind the Product.

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The Power of Your Network

Ronke PM

Table of Contents What is Networking? What is The Importance of Cultivating a Network? My Own Experience With My Network Final Thoughts As you navigate your life, it's crucial to cultivate a network of people who will inspire, influence, and uplift you. These relationships can be transformative, helping you confidently seize your defining moments.

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How to Perform User Needs Analysis For SaaS

Userpilot

What’s the best way to ensure your product hits the right chord with users? A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it. TL;DR User needs analysis refers to using various techniques to understand users’ aspirations, goals, and pain points.

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Leading the Development of Profitable and Sustainable Products

Speaker: Jason Tanner

While growth of software-enabled solutions generates momentum, growth alone is not enough to ensure sustainability. The probability of success dramatically improves with early planning for profitability. A sustainable business model contains a system of interrelated choices made not once but over time. Join this webinar for an iterative approach to ensuring solution, economic and relationship sustainability.

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This will make you a better decision maker | Annie Duke (author of “Thinking in Bets” and “Quit”, former pro poker player)

Lenny Rachitsky

Brought to you by: • Vanta —Automate compliance. Simplify security. • UserTesting —Human understanding. Human experiences. • LinkedIn Ads —Reach professionals and drive results for your business — Annie Duke is a former professional poker player, a decision-making expert, and a special partner at First Round Capital.

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How to lead product platform teams?

Mind the Product

Gain insights into how to lead a product platform team. Learn about the learning from the challenges faced. Read more » The post How to lead product platform teams? appeared first on Mind the Product.

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Your Ultimate Guide to Agile Transformation

Agile Velocity

Agile has been shown to shorten time-to-market, increase quality, instill predictability, improve customer satisfaction, and create an overall happier working culture. Agile Transformation involves all levels of the organization and applies Lean-Agile principles to business processes, practices, tools, operations, and culture. Agile Transformations require distinct parts of the organization to partner, collaborate, and work together to achieve common goals.

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Digital Product Experience: What Is It & How to Optimize It

Userpilot

Looking to deliver a better digital product experience? Creating outstanding product experiences is essential for boosting user engagement , enhancing core feature adoption, and improving overall retention. This article provides a step-by-step process to elevate your product experience from “good enough” to “superb”. TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle.

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10 Rules for Managing Apache Kafka

Without proper guidance, it’s easy to miss out on Kafka’s full capabilities. While not the easiest technology to optimize, Kafka rewards those willing to explore its depths. Under the hood, it is an elegant system for stream processing, event sourcing, and data integration. Download this white paper to learn the 10 critical rules that will help you optimize your Kafka system and unlock its full potential.

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How Amplitude Uses Amplitude to Build Data-Informed Growth Strategies

Amplitude

Discover how the Amplitude growth marketing team uses Amplitude to focus on key acquisition, retention, and monetization goals.

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What (and what not) to expect from a product mentor?

Mind the Product

Discover how to find the perfect coach for your product leadership journey, ensuring expertise, trust, and alignment with your needs.Learn what to expect from the relationship and maximize its impact with actionable tips for effective engagement. Read more » The post What (and what not) to expect from a product mentor? appeared first on Mind the Product.

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Consultants and Candidates: No Free Work. Ask for Reasonable Compensation

Johanna Rothman

Are you looking for work, either as a consultant or a candidate? As part of their filtering process, potential clients/hiring managers want to see how you work. That's fine. But too often, the work they want will take you hours or days. While managers think they will get useful results, too often, they don't. And because the hiring manager is only thinking of their time, they don't consider offering you any compensation for your time.

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Who is Marty Cagan: Background, Books, Product Management Tips, and More

Userpilot

Marty Cagan is a popular name in the product management world. In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence. If you’re interested in learning more about Marty, including his background and top blog and podcast recommendations, continue reading ahead. Who is Marty Cagan? Marty Cagan is a well-known figure in the product management and technology industry.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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Top Trends to Consider in Agile Product Manufacturing

Gocious Blog

The nature of a trend is that it's new, novel, and promoted across the industry, but is it worth implementing? The vast range of product complexity in manufacturing means that no two organizations will adopt the same process. Evaluating each trend and considering whether it's worthwhile for your company to test or ignore is important. Let's discuss some of the current trends in Agile product development for manufacturers of physical goods and whether they're worth considering for your teams.

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SUNDAY REWIND: The art of product management with Ken Norton

Mind the Product

This week’s Sunday Rewind is an ask-me anything interview from 2022 with product coach Ken Norton. In it, he answers questions on the importance of soft skills, dealing with imposter syndrome and more besides. Read more » The post SUNDAY REWIND: The art of product management with Ken Norton appeared first on Mind the Product.

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Web Performance With Split and New Relic

Split

New Relic is a popular infrastructure observability platform used by hundreds of organizations worldwide. It allows engineers to have access to an enormous amount of data about their application performance. Combined with Split’s IFID capabilities for measurement we can build a winning team for monitoring feature by feature performance at the level of individual feature flags.