Getting App Store Downloads Shouldn’t Be a Crapshoot

UserTesting

With such a crowded marketplace, app discovery is a challenge that … The post Getting App Store Downloads Shouldn’t Be a Crapshoot appeared first on UserTesting Blog. million. Any guesses to what this number represents? Stumped?

Five Common Challenges for Product Managers in Agile Teams - Webinar

Pragmatic Marketing

Download the Webinar. Download the Webinar. Download from iTunes. Download the Slides. Watch Five Common Challenges for Product Managers in Agile Teams. Get Notified of Webinars

Tesla Agile Development: Product Management at its Best

280 Group

For those of you unfamiliar with how updates work with Tesla and the Model S or X, your car connects to your home wifi and then every month or so you get great new features downloaded. Tesla Agile Development: Version 8.0 Software and Product Management at its best.

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3 Mobile UX Design Principles From Apps We Love

UserTesting

Getting people to download your app is a challenge. Research has shown that 20% of the time they download an app, use it … The post 3 Mobile UX Design Principles From Apps We Love appeared first on UserTesting Blog.

Build vs. Buy: Implementing the Right Experimentation Solution

Implementing the Right Experimentation Solution BUILD vs. BUY An Optimizely Whitepaper 2introduction Implementing an experimentation platform in the enterprise. requires an evaluation that takes into account the needs of. teams across marketing, product, and engineering.

[Infographic] Software Marketer’s Black Hole: Shedding Light on Trial User Engagement

Revulytics

Software marketers have powerful tools to drive prospects to their websites and download a free trial of their software. Unfortunately for many of them, visibility into what happens after the download is eclipsed, and they have no idea how those free trial users engage with their application. Download Infographic as PDF. With all the news about the upcoming total eclipse , we thought it would be fun to shed some light on a related topic: the free trial black hole.

Role of Product Management When Development Goes Agile - Webinar

Pragmatic Marketing

Download the Webinar. Download the Webinar. Download from iTunes. Download the Slides. What is the role of product management in an agile environment? Is the role of product owner something different? Developers often see product managers as technical resources. Agile seems to have made this orientation worse, with product managers getting pulled into deeper, tactical activities.

Distinctive Competencies: Why There's No Such Thing as a Commodity

Pragmatic Marketing

Download the Slides. Distinctive competencies are powerful things, but too many companies fail to recognize their importance or spend the time required to identify and build theirs up. In this interactive session, Pragmatic Marketing instructor Mark Stiving and vice president of marketing Rebecca Kalogeris will lead the audience through an exercise to identify and apply distinctive competencies using some of the biggest brands in the world.

Prioritizing Your Backlog for Profit - Webinar

Pragmatic Marketing

Download the Webinar. Download the Webinar. Download from iTunes. Download the Slides. Agile product managers (and their Agile development teams) are told to prioritize backlogs based on ROI. In practice, this isn't possible. Prioritizing for Profit is a better approach.

Getting Started with Product Experimentation

GETTING STARTED WITH PRODUCT EXPERIMENTATION How Product Development Teams Reduce Guesswork and Innovate Faster KEY DISCUSSION POINTS: How experimentation fits in with other initiatives at your company, such as Agile Best practices for integrating experimentation.

Customer Discovery Series Part II: How to Identify and Validate the Problems your Users are Having

Product Manager in Heels

One time download? Product Management is all about two things - pattern recognition and the art of managing a lot of lists (more on this later). Identifying common problems your customers are having comes from recognizing patterns in customer behavior, business objectives and internal/external feedback. This is how I've managed to identify and validate customer problems. Listen to your customers The first step to understanding your customers is to talk to them.

Statistical Factors that Contribute to High Performance on Product Teams

bpma ProductHub

Download here. Our latest findings are available on our website and you can download a copy here. Contributed by Greg Geracie. Actuation Consulting has been conducting research on what separates high performance product teams from the pack.

Transform Your Customer Relationships Using the Right Sales Collateral

Pragmatic Marketing

Download the white paper from MarketReach: Six Common Technology Marketing Mistakes (and strategies to avoid them). Download the Slides. Modern marketers have a myriad of choices-both print and digital-when it comes to sales collateral and tools. But are your current tools properly aligned with your buyer's journey and the way customers want to do business today?

Does your app save content offline? Humanize your filenames.

Joe Cotellese

Download an Invoice. The download UI is below. When you click on either Download Invoice as PDF or Download Receipt as PDF a file is dropped into your download folder. I am on a quest to help UX designers think about humanizing their products.

Book review: “Product Roadmaps Relaunched”

bpma ProductHub

The assessment will soon be on the website for download. How would you assess your own roadmapping process? A new book, Product Roadmaps Relaunched, could help you re-think and re-launch your approach to Product Roadmapping. It’s a real practitioners’ book, written by four Boston-based leaders in Product Management: C. Todd Lombardo, Bruce McCarthy, Evan Ryan and Michael Connors.

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Drive Quality and Velocity with Feature Flags

Drive Quality. and Velocity with Feature Flags As product development teams move to continuous delivery, managing. features with flags, or toggles, becomes an important practice to. decouple code release from feature enablement.

10 Tips for Creating an Agile Product Roadmap

Roman Pichler

You can download the template for free from romanpichler.com/tools, and you can find more information on how to use it in my post The GO Product Roadmap. You can download the Product Vision Board template from romanpichler.com/tools/ for free. 1 Focus on Goals and Benefits.

Ten Ways to Identify an Impending Product Launch Disaster - Webinar

Pragmatic Marketing

Download the Webinar. Download the Webinar. Download from iTunes. Download the Slides. There are ten easily identifiable signs that can help forecast a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster. The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a checklist of deliverables created at the end of product development.

Getting Executive Buy-In

Pragmatic Marketing

Download the Slides. Product people are expected to overcome plenty of challenges to successfully build products that solve customer needs. But what happens when the main challenge isn’t building the product, it’s dealing with your CEO? Join Paul Young, vice president of product for Pragmatic Marketing, and Mike Belsito, co-founder of Product Collective as they discuss: • What the relationship looks like between product teams that thrive and their executive teams.

Product Companies Need Product Managers, Not Product Owners - Webinar

Pragmatic Marketing

Download the Webinar. Download the Webinar. Download from iTunes. Download the Slides. Product Managers are responsible for the overall market success of their products, not just delivery of software. In the Agile world, a new title is emerging -- the Product Owner -- which covers just a small subset of the Product Management role.

Leading Through Shared Goals

Roman Pichler

You may want to download my decision-making chart to select the right decision rule.). The Product Leadership Conundrum. As the person in charge of a product, you are responsible for achieving product success.

Steps Executives Can Take To Improve Performance

bpma ProductHub

You can download our latest research by clicking here. Contributed by Greg Geracie. In a recent post for the Boston Product Management Association I outlined several steps that members of product development teams can take to improve the performance of their teams.

Gleaning Product Insights from Your User Onboarding Process

UserVoice

At the most basic level, you can see what people are clicking on and downloading. The customer onboarding process is a vital stop on the path to customer happiness and product success.

What are some tips for preparing for a product manager interview?

Product Club

If the product is in-market then download and use the app. There’s really 3 areas to prep for any Product Manager interview. First , update your resume. You may even want to target the resume for the role you’re going after.

Announcing The Secret Product Manager Handbook

PM Hardcore

Download a sample chapter. I’m excited to announce The Secret Product Manager Handbook is available for pre-order ! When I started in product management, there were no classes, books, or online resources for product managers. I always wanted the “secret handbook” – so I wrote it.

How the Elephant and 6 Blind People Can Help Articulate Your Product's Vision

Pragmatic Marketing

Download the Slides. How do you get six blind people to understand what an elephant looks like? It’s not unlike trying to define a product that it actually makes sense to build. Product teams often suffer from vague requirements that leave the design and development teams without direction. Or requirements may be so detailed that they discourage thinking of creative ways to solve user problems.

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The Product Roadmap and the Release Plan

Roman Pichler

You can download the roadmap template from romanpichler.com/tools or by clicking on the following image. What is a Release Plan? A release plan forecasts how a major release is developed. It’s a type of project plan —albeit an agile one—and it usually covers the next three to six months.

Get People Talking! How To Use Open-Ended Questions For Market Discovery

PM Hardcore

Click here to download the cheat sheet. ). Click here to download the cheat sheet. Don’t forget to download the bonus list of questions that goes along with this post (and with the podcast episode). In my last post I talked about the importance of “talking to customers.”

Watch My Talk: Product Management for IoT

Tech Product Management

Watch the Video Download the IoT Decision Workbook Talk summary: In this talk, I explain […]. In this ProductTank San Francisco talk, I describe the complexities of managing an Internet of Things (IoT) product, and walk you through my IoT Decision Framework.

Agile Practice Guide Interview with Mike Griffiths

Johanna Rothman

That link has a way to download the guide if you are an AA member. Last year, I was part of a geographically distributed team who wrote the Agile Practice Guide. Shane Hastie interviewed us during Agile 2017. His interview (which was a ton of fun!)

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What's the venn?

Under10 Playbook

And it didn't really take off until it was easy to buy and download music through the iTunes store. I've seen a bunch of variations on the Venn diagram for product management. Is it the intersection of tech and UX and requirements? Or is it finance and customer and something else?

Effective Agile Product Management Through Automation - Webinar

Pragmatic Marketing

Download the Webinar. Download the Webinar. Download from iTunes. Download the Slides. Sometimes it seems that agile development is an end run around effective product planning and market analysis. It also can undermine product positioning and roadmapping. Yet the benefits of a more responsive and productive product development team are too significant to ignore.

Product Launch in an Agile World - Webinar

Pragmatic Marketing

Download the Webinar. Download the Webinar. Download from iTunes. Download the Slides. How would you like to ship something every week? Agile software development methods can produce dramatic productivity improvements but can also create havoc for Sales and Marketing teams. Frequent product releases can often surpass the ability of organizations to absorb the changes in a manageable way.

Get People Talking! How To Use Open-Ended Questions For Market Discovery

PM Hardcore

Click here to download the cheat sheet. ). Click here to download the cheat sheet. Don’t forget to download the bonus list of questions that goes along with this post (and with the podcast episode). In my last post I talked about the importance of “talking to customers.”

Increase Performance in Cross-Browser Testing with Zero Effort – Here’s How

Amir Rozenberg

This is good data because you can detect latency in page performance across any page and any browser, and already get a direction whether the issue relates to DNS discovery, content lookup, download etc. Introduction Are you used to getting a certain amount of data from your testing practices?

3 Best Practices for Adopting Continuous Product Discovery

Product Talk

The first step was, “Will anybody even download our app?” It’s easy to think you already do continuous product discovery. Most of the teams that I work with come into coaching thinking that they don’t need help.

Using White Papers to Generate More Quality Leads

Proficientz – Product Management University

Most technology companies create white papers and simply post them to their website for visitors to view or download. Be sure to get the contact information for anyone downloading your white papers. To this day, white papers are still largely viewed as more educational than propaganda. For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: White Papers 101.

What Should Tesla Product Managers Do When Your Customers Try To Break Their Product?

The Accidental Product Manager

What makes these cars so very interesting is that a great deal of software goes into them to control everything from the batteries, to the over-the-air software download system, and most recently the new Autopilot feature.

How Are You Going to Fix Onboarding?

PM Hardcore

I might update the landing page, from where they download my product, to ask about the use case they want to address. You have a team of engineers and a three month runway – how are you going to fix onboarding?

Be Expert On Market Problems

Under10 Playbook

Download the free ebook, Customer Interviews: A Field Guide. In product management, our primary job is to be expert on market problems. That means we must spend time with customers and non-customers so we are in a position to notice problems.