Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. Regardless, both of these distinct roles are essential to product success. It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus. What Does a Product Manager Do?

BI vs. product analytics: Key differentiators

Mixpanel

More recently in 2020, cloud-based data warehouse Snowflake went public at an eye-popping market capitalization of $70 billion. Let’s look at each of these points in turn, and compare them with a product analytics tool like Mixpanel. Product & Growth Tips analytics

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Why Storytelling Skills For Product Management & Product Marketing Are Essential

Proficientz

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example.

What 14 startup investors and advisors taught us about chasing (and finding) product-market fit

Mixpanel

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4.

Differentiation and Innovation: Your Ticket to Surviving Product Commoditization

Proficientz

As the barriers to entry continue to get lower, technology product lifecycles are becoming increasingly shorter. Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Use that theme as the umbrella message in all of your marketing and sales communications.

Mastering the Problem Space for Product/Market Fit by Dan Olsen

Mind the Product

The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook , tackles the key components of product/market fit and how to achieve it. The Product/Market Fit Pyramid.

Three Differentiators That Come From Achieving Founder-Market Fit

Innovatemap

We're all familiar with the concept of product-market fit, but what about founder-market fit

The Ideal Product Marketing Candidate for B2B

Proficientz

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. where products are used. Product Marketing 2.0.

B2B 122

How to Break into Product Marketing Management (PMM)

PMLesson's Ace the PM Interview

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. Given how new and versatile the role is, product marketing management is also probably the least standardized role in tech companies, which makes the process of becoming a PMM quite obtuse and vague.

Why Your Outdated Website Needs a Product Marketing Refresh

Innovatemap

How you sell and market your products, services, solutions, offerings, you name it, has changed. Product marketing can help in all of the scenarios above. Offering and Product Hierarchy: First and foremost, align your offerings with what your target market needs right now.

The Four Primary Components of Product Marketing

Innovatemap

Product marketers are indispensable to the success of a product company. They’re a rare blend of sales, marketing, communications, product team, and subject-matter expertise. They articulate your product’s purpose and play a critical role in scaling that unique positioning across your team. But… what do product marketers do? And to simplify product marketing, I’ll use something we’re all familiar with: Fast food.

The Product Market Fit Engine | Rahul Vohra, CEO, Superhuman | BoS USA 2018

Business of Software Conference

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. “How would you feel if you could no longer use this product?” Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference.

How working as a Product Marketer can help you become a better Product Manager

BrainMates

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. Experienced Product Managers (working on SaaS products) will find this post more useful than Product Marketers.). Product marketing

How Product Marketing and Product Management Should Collaborate in Today’s Tech World

Innovatemap

Product management and product marketing are becoming essential roles in the digital world we live in. Companies that don’t have strong product management and product marketing functions run the risk of losing market share to more strategically focused teams. Aligning objectives of product marketing and product management can give companies a competitive advantage. Product Management (Focus on the User).

A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses

Sachin Rekhi

For years now in the valley we've been shunning the traditional approach to launching a startup: writing a formal business plan, pitching investors, assembling a team, launching a product, and selling it like hell because we've learned the hard way that more than 75% of all startups fail and we needed a more iterative approach that allowed us to learn from our failures and refine along the way. It all starts with a clear hypothesis on who the target audience is for your product or service.

How to Design Your Customer Validation to Maximize Product/Market Fit

Sachin Rekhi

In my previous post I detailed how I typically go about documenting the initial set of product/market fit hypotheses for an early stage startup and each of the key elements that are important to capture as part of it. Once you've done that, then the far more interesting work begins: validating whether there is in fact truth to each of your most uncertain hypotheses and iterating upon them to eventually find product/market fit.

“On the Box Thinking” to Build a Better MVP

280 Group

If you can’t clearly identify what will ultimately make your product sell BEFORE you build it, you won’t build what will sell. Before the Product MVP (Minimally Viable Product) is specified, Product Managers need to establish another kind of “MVP”. Think of it as the “Marketing MVP”. These “MVP” elements are foundational to strategy and absolutely critical to the product’s ultimate commercial success. You’ll Find the Marketing MVP on Every Box.

3 Ways To Educate the Market That Actually Work

The Product Coalition

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Did the market immediately get it?

Flipping the Script as a PM: Turning Customers into Evangelists – Thursday, February 22 | 6:30 – 9:30pm

bpma ProductHub

How do you position your product & feature set in a way that allows you to uniquely meet your customer’s needs and stay ahead of the competition? The concepts presented in CEB’s book “The Challenger Customer” are gaining a lot of traction in the marketing world. How you can apply these principles to your product and more will be addressed at February’s BPMA event! Additional Presenter: Joe Pelletier , Director of Product Management at Veracode.

5 Truths of Building a Product Launch Strategy

Amplitude

A lot of teams obsess about getting everything perfect for product launch day. There are marketing emails to assemble. In the Mad Men world of marketing, a huge launch day could be vital in building hype. But now, a great product launch is all about the bigger picture.

Five Steps to Positioning Your Product

Mind the Product

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? Step 1: Understand why Your Customers use Your Product. What primary benefit do you receive from {Your Product Name}?

Crafting a Useful Positioning Statement

Actuation Consulting

A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. FOR <target market> A concise definition of the market segment. WHO HAVE <this problem> The problem statement indicating the underserved need or market gap. OUR PRODUCT IS <solution category> A generic name to help categorize the solution to the market.

Do you want to transition into a product management role?

Antwak Blog

Product Management could be your key to move out of a stagnating career. If Product Management is your likely choice, then this is the right blog for you. Product Manager not Prime Minister). As a Product Manager, you have to wear different hats at different times.

Creating a Competitive Analysis Matrix

Actuation Consulting

Today, we’re going to consider a tool that drills down to the product feature level and allows the product team to compare competitors’ products to your solution. Complex products can include twice that many feature comparisons. It should also include a column for each competitor with qualitative rankings of each feature in the competitors’ products. Market Importance. The market importance column is particularly significant.

How To Position a Product

BrainMates

Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs. Why does product positioning matter? For almost any idea or Product there are competing alternatives. Done badly, even a strong product can fail.

How to Make Fewer Errors in Your Trial-And-Error Journey

The Product Coalition

How to Make Fewer Errors During Your Trial-And-Error Journey Reaching product-market fit requires a lot of trial-and-error, but it takes so much more to succeed. I learned to think and speak in a new language that included things like market forces, differentiation, competitive advantage, barriers to entry, segmentation, and focus. I decided to move into product management, and the rest is history. My free e-book “Speed-Up the Journey to Product-Market Fit”? —?an

How to evolve product launches as you grow

Inside Intercom

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Yet, as we’ve grown, we’re having to evolve our approach to deal with new challenges: We’re shipping more than ever – both smaller updates and big, high-impact features and products. 3 tips for a successful product launch plan. Feature/product adoption (usage).

Pursuing the Right Product Ideas or Features

Actuation Consulting

Whether your product team is large or small, you have a limited amount of resources. You must be thoughtful and careful in choose what product ideas and features to pursue and which to let fall by the wayside. Choosing the Best Product Ideas and Features to Advance. This tool, the Prioritization Matrix helps product teams score the various product concept ideas under consideration so they can make well-reasoned decisions. Is it a good time to enter the market?

Perfect Your Value Proposition – B2B Marketing Rules

280 Group

Most market failures don’t result from poor marketing tactics. They result from going to the market with a poor marketing message, i.e.: not Relevant , Differentiated , or Credible to the target market. If your talk doesn’t say the right things to the right people in the right way, your marketing efforts will fail to produce the level of results you want. State the product’s overarching, special benefit in an attention-getting way.

B2B 38

B2B Product Manager Magazine December 2020

Proficientz

B2B Product Manager December 2020 Issue. We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. Enjoy the B2B Product Manager December issue. Product Management Playbook.

7 Reasons Why Products Fail

280 Group

What is product failure, anyway? Not all failures are catastrophic where the product is pulled from the market and the company goes out of business. Failure is falling short of the strategic Objectives & Key Results (OKRs) metrics set for the product.

B2B Product Manager Magazine November 2020

Proficientz

B2B Product Manager November 2020 Issue. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. Enjoy the B2B Product Manager November issue.

280 Group Proudly Announces Online OPM

280 Group

New online version of our flagship Optimal Product Management and Product Marketing course supports continued training and career advancement for Product Managers everywhere. 280 Group announced today availability of a new offering, Online Optimal Product Management and Product Marketing (Online OPM). It starts with our expert trainers who each have at least 20 years of experience as Product Managers. Product Management

Travel 179

The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

Proficientz

Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago. Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)?

B2B 118

How to Avoid Being Blindsided by your Competition by Jeetu Patel

Mind the Product

Jeetu Patel , chief product officer at Box, joined us at ProductTank San Francisco to share his top tips to help product leaders stay ahead of their competition. In today’s competitive product landscape, Jeetu recommends focusing on the right problem, the right people and the right users to make your product stand out. Making a product that solves a problem 20% better than your competition won’t get customers to switch. Obsess about Product/Market fit.

Vision 109

Top Strategies to Advance Your Product Management Career Rapidly – Part 2

280 Group

You have to be the expert on your market and products. You need to have solid data and excellent information so that when the team or management is discussing your product or your market you are able to step in with timely and highly relevant information. Become an expert not only in your market and products, but also in your actual discipline. Set up a Google News Search for your market and search for anything that is relevant and happening.

When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” During their presentation, Pragmatic Instructor and Product Coach Kirsten Butzow along with Pendo Chief Evangelist Eric Boduch emphasized the need to distinguish the PM role from the PO role. Product Strategy

Product Management Certificate vs Certification — What’s the Difference?

280 Group

Product Manager now ranks #4 on Glassdoor’s 50 Best Jobs of America for 2020. So, it’s not surprising that over the past few years we’ve seen the number of product management training courses and content available explode. Product Manager Certificates. Product Management

Product Manager vs. Project Manager

Pragmatic Marketing

Some organizations have such a profusion of titles that any one team may have product managers, project managers, product owners, programs managers or product marketing managers. Learn more about how we differentiate some of these titles here. ). I find the easiest approach to differentiate these titles is to consider roles against the product life cycle. But what about when it comes to product and project managers? A product manager.

Product Manager vs. Project Manager

Pragmatic Marketing

Some organizations have such a profusion of titles that any one team may have product managers, project managers, product owners, programs managers or product marketing managers. Learn more about how we differentiate some of these titles here. ). I find the easiest approach to differentiate these titles is to consider roles against the product life cycle. But what about when it comes to product and project managers? A product manager.