Why Your Organization Cannot Innovate?

Spice Catalyst

Business Acceleration Business Development Innovation Innovation and Value Proposition Market Research Product Launch innovate market organization success successful business

Innovating in Mature Markets – 6 Product Lessons from Padman

Mind the Product

We can and should learn product management lessons from a diverse range of environments. It’s absolutely worth looking to the likes of Google’s Sundar Pichai, but it’s also worth looking to less celebrated entrepreneurs, outside of the multinational mega-corporations, to learn about lean front-line product management. It quickly becomes clear that certain product management principles truly are universal. Product Management Takeaway. Product Management Takeaway.

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Apple’s Product Portfolio Management

Spice Catalyst

Good product portfolio management means a company has products at each stage of the product lifecycle:Risk, Revenue Maximization, Revenue Smoothing and Competition Blocking. The purpose is to provide a reduction in risk, maximization of revenue, distribution of revenue and to not make the entire company susceptible to peaks and valleys in overall revenue and/or in one product or product line.

In Search of Product/Market fit: How Setapp Found its Customers

Mind the Product

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. We had some fantastic beta/influencer responses before the public launch, from thousands of tech enthusiasts, influential early adopters and Mac fans.

Foundations

Spice Catalyst

Foundations in the Successful Management of Products seeks to define the secret of what makes customer-oriented products, enabling its practitioners to significantly increase its chances of success. Interspersed with multiple real life examples and stories of successful and unsuccessful products and organizations, the book goes far beyond what must be done, into the detail of [ ] The post Foundations appeared first on Spice Catalyst.

Books 60

Why Customer Interviews Should Be Done Continuously

Generation Focus

Not convinced you need interviews beyond your product launch? It’s up to you to develop a product strategy that keeps up. Think about if your product strategy is addressing the needs of not only your present customer but also your future customer.

Through Google Glass, darkly

Obo

How did Google, a company known to be quantitative and data-driven, invest so much into a product that failed? They probably didn’t have an adequate product planning system in place. Absent from this list: market testing. Market research Strategy Strategy & marketing

First to Market Story: Facebook Home alone?

Obo

Despite the time, money, and resources that went into it, the product flopped. This is the second in a four-part series of posts on epic product fails and how better market validation might have prevented them. The post First to Market Story: Facebook Home alone?

How 3 product marketing managers execute product releases

Roadmunk

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Each product marketing leader walks us through a typical product launch.

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Customer and Market Research. Product Marketing.

Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. Regardless, both of these distinct roles are essential to product success.

Why Customer Interviews Should Be Done Continuously

Generation Focus

Not convinced you need interviews beyond your product launch? It’s up to you to develop a product strategy that keeps up. Think about if your product strategy is addressing the needs of not only your present customer but also your future customer.

How to Prepare Your Foreign Product for a Launch in the US: The Power of Qualitative Data

Generation Focus

The United States is a great place to market products. People in the US are always looking for the next best thing on the market, which gives you a hungry audience ready to accept your new innovation. After familiarizing yourself with figures and consumer trends surrounding your product, focus all of your attention to your future customers. To do this well, you need to gather qualitative research and data. Your product development should really start here.

How to Prepare Your Foreign Product for a Launch in the US: The Power of Qualitative Data

Generation Focus

,The United States is a great place to market products. People in the US are always looking for the next best thing on the market, which gives you a hungry audience ready to accept your new innovation. How to Use Qualitative Research to Prepare Your Product for US Sales.

How to Prepare Your Foreign Product for a Launch in the US: The Power of Qualitative Data

Generation Focus

The United States is a great place to market products. People in the US are always looking for the next best thing on the market, which gives you a hungry audience ready to accept your new innovation. To do this well, you need to gather qualitative research and data.

Associate Product Manager Sample Resume

PMLesson's Ace the PM Interview

Here's a copy of my resume when I was accepted to the Google Associate Product Management (APM) program. Here are some aspects worth highlighting on your resume: Software/Product Experience. Do you have experience shipping and building products? Do you know how data informs product decisions? Have you collected data for qualitative or quantitative research ? Market Research. Do you know how to conduct market research?

Would-Be Product Manager’s Instruction Manual

Product Management Unpacked

People often describe a product manager as “CEO of the Product.” This sounds appealing, but the reality is that product managers don’t have a CEO’s level of authority over everyone who contributes to making a product successful. Conduct market research on user needs.

Women in Product Management: Corey Fiedler, VP, Head of Product Management at Broadridge

280 Group

For our next installment of the Women in Product Management Series I interviewed Corey Fiedler, VP and Head of Product Management at Broadridge. To read the entire series on Women in Product Management make sure to sign up for our newsletter. What attracted you to Product Management? Given the company’s growth stage, I was required to wear many hats … but what I enjoyed most was Product Management, which to me is the core of any business.

How to Break into Product Marketing Management (PMM)

PMLesson's Ace the PM Interview

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing.

The Activities of a Strategic Product Manager

ProductPlan

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management?

Product Discovery at Scale

The Product Coalition

Scaled products are past the stages of early access, or pre-launch and have grown to have plenty of customers, and regular users. This article will discuss product discovery for product teams who are working on scaled products, or are in the process of scaling their product.

7 Horrible Things to Say to Executive Stakeholders

ProductPlan

Your executive stakeholders have life-and-death power over your products. In most companies, they have the final vote about which product initiatives get the green light and budget to move forward, which products to kill, and whether a product in the final stages of development is ready for launch or needs more work. Which is why communicating with executive stakeholders is an art form you need to master if you hope to be a successful product manager.

Webinar: What to Do Before and After a Mobile App Launch to Improve Customer Experience

Apptentive

In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customer experience possible. They didn’t want to just evolve the product.

Product Managing the Cloud with Hemanth Kempanna

PMLesson's Ace the PM Interview

We talk to Hemanth Kempanna, an Exponent alumnus, on his journey to breaking into product management and his experience building cloud-based products. The product that I am currently working on and why I chose to work on that product and not some other initiatives.

2019 on Inside Intercom

Inside Intercom

In the past 12 months on Inside Intercom, we’ve published nearly 200 blog posts covering everything from product launches to product strategy ; from growth stories to goal setting ; from building teams to bot skills ; from sales insights to stand-up comedy.

Books 11