Would-Be Product Manager’s Instruction Manual
Product Management Unpacked
AUGUST 17, 2018
People often describe a product manager as “CEO of the Product.” This sounds appealing, but the reality is that product managers don’t have a CEO’s level of authority over everyone who contributes to making a product successful. Being a product manager is actually more of a high-wire act — managing multiple disciplines and personalities — so you will need a cool head and a chill disposition. Conduct market research on user needs. Product.