Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. It starts tracking data from the moment a user first signs up for your product. There are a variety of KPIs for tracking product analytics. What is product analytics?

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Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Creating a user persona can be hard sometimes. In this article, we’ll take a quick look over what a user persona is and how to create one. What is a user persona? How to create a user persona?

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Analytic Tools Feedback Software Research Software User Testing 98

The Product Coalition

MARCH 15, 2023

To get your onboarding process right, you need to monitor performance and adjust parts of the process to give your users a better experience. Below are some key aspects of the fintech app onboarding process, including 12 KPIs to identify product and feature improvement opportunities.

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ProductPlan

AUGUST 10, 2023

Yet the customer experience continually improves while KPI targets come into view. Alternatively, how can we let our current customers suffer and miss out on easy wins just to chase after something that might not even work and won’t generate meaningful revenue for years?

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

Userpilot

JANUARY 17, 2023

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think.

Feedback Software 92

Feedback Software Research Software Onboarding KPIs Customer Experience 92

Userpilot

FEBRUARY 21, 2022

What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? During the pre-launch stage you need to conduct market research, define your UPS (Unique Selling Proposition), identify your target audience, and define user persona. The post-launch phase is all about user onboarding.

Research Software 93

Research Software Feedback Software Onboarding KPIs Product launches 93

Birst BI

DECEMBER 18, 2018

Despite the efforts of Cloud BI vendors making it easier for users to acquire, explore, and analyze data sources without IT dependency, lack of data literacy and analytic skills still hinder widespread adoption for data-driven decision making. What happens next is a treasure hunt in identifying the drivers of the KPI’s behavior.

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Gainsight

DECEMBER 14, 2020

Our Chief Customer Officer, Ashvin Vaidyanathan , talks to customer success trailblazer Garin Landry in this conversation. Garin is the Insight Strategy Manager for Customer Operations and Strategy at Planview , a global leader in work and resource management (WRM). Ashvin: Hello, Garin!

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Data Visualization Customer Feedback User Friction Customer Experience 52

The Product Coalition

JANUARY 24, 2021

Through Mural , we get to see a lot of product specs added by users from various companies. Business context Many product specs will need to explain the business and/or user behavioral case for building the feature being spec’d. for the user, for your business, and/or both. So what goes into a product spec?

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Mixpanel

JUNE 10, 2020

No matter the industry, product experimentation should always be done with your customers top of mind. Instead, we promote a practice of asking questions with the goal of gleaning knowledge and insight—not to dismantle someone’s point of view—and encourage thinking aloud to pressure-test logic, and validate hypotheses.

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ProductPlan

AUGUST 10, 2023

Yet the customer experience continually improves while KPI targets come into view. Alternatively, how can we let our current customers suffer and miss out on easy wins just to chase after something that might not even work and won’t generate meaningful revenue for years?

Reporting Tools 52

Reporting Tools Feedback Software Product Research User Testing 52

Userpilot

FEBRUARY 5, 2023

Do you need some behavioral KPI examples to understand what metrics to track and why? Behavioral key performance indicators (KPIs) can help you understand user experience and measure feature adoption. Then you can use its valuable insights to make data-driven decisions for your SaaS business. What are behavioral KPIs?

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Userpilot

DECEMBER 5, 2023

Customer satisfaction analytics are key to understanding what makes your customers happy and building a product that retains users. But how can you leverage this user sentiment data to lead product development and grow your business? There’s no single KPI to measure customer satisfaction.

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Data Visualization Customer Satisfaction Analytic Tools User Testing 79

Bain Public

JANUARY 11, 2022

As a product manager, it’s normal to get all kinds of new feature requests from stakeholders (these requests are usually related to pain points). Do you validate the pain point and place it in a parking lot for triage? The analysis captures the market, its sentiment, the industry as well as user data.

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Mixpanel

OCTOBER 17, 2022

In many cases, businesses that place data and insight at their core are the ones that are thriving. Forrester reports that insight-driven businesses are growing at an average of 30% each year and are predicted to take $1.8 Launched in 2007, over 7 million active users spend over 300 minutes per month on its website and mobile app.

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Data Visualization Analytic Tools Reporting Tools Onboarding KPIs 52

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Therefore, it is essential that your website reflects the image of your brand and provides visitors with a positive and informative user experience. Why redesign?

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Reporting Tools Research Software Data Visualization Feedback Software 52

Amplitude

JANUARY 26, 2021

Our Chick-fil-A One app is our loyalty app that allows customers to order ahead, earn points, and redeem those points for food rewards. Not only is the purchase funnel a key KPI, but we also monitor how customers pick up their order (e.g. curbside, drive-thru, takeout) and whether or not users redeem their rewards.

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Data Visualization Analytic Tools Research Software Customer Experience 59

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Target Audience. Problem You're Solving.

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Userpilot

JANUARY 23, 2023

Wondering what customer success OKRs are and how they can help your customer success team flourish? With OKRs, you can develop clear strategies to promote product growth and effectively communicate them to your customer success teams. – Use different types of surveys to collect customer feedback.

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Feedback Software Analytic Tools Onboarding KPIs Customer Experience 80

Usersnap

SEPTEMBER 21, 2021

How badly do you want to know if your customers are truly satisfied with your services? A customer satisfaction survey is a lynchpin to developing a loyal, returning, and referring customer base. This article details everything you need to know about the ins and outs of successful customer satisfaction surveys.

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Userpilot

JANUARY 31, 2023

If there’s one critical skill for product managers to nail, it’s customer activation. In this comprehensive guide, we’ll break down underlying customer activation strategies and actionable strategies, specific onboarding tools , and techniques, and tangible examples to learn from. What is customer activation?

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Analytic Tools Feedback Software Research Software Data Visualization 93

Product Talk

DECEMBER 6, 2023

Why does the outcome focus on business value and not customer value? Why can’t you just generate opportunities from what you know about your customers? How do you represent customer segments on an opportunity solution tree? What if you are being asked to deliver more than one outcome? How do you find opportunities?

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Data Visualization Product Research Analytic Tools Research Software 278

Userpilot

NOVEMBER 24, 2022

Dave Chaffey, co-founder and content director of Smart Insights. The four stages of the RACE framework implement marketing strategies to Reach new customers, encourage them to Act or interact with your website or social media pages, drive Conversion , and boost long-term Engagement. What is a RACE marketing model? Engage stage.

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Feedback Software Analytic Tools Framework Onboarding KPIs 95

Roadmunk

OCTOBER 12, 2017

Inga manages the team responsible for Squarespace’s analytics platform—which their clients rely on to get data-driven insights about their websites and e-commerce stores. Inga spoke to my colleague Eleni Deacon about how product teams can properly prepare for machine learning, gathering user feedback and what to do when a model fails.

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Alchemer Mobile

AUGUST 27, 2020

Customer behaviors and preferences are shifting daily – as are their emotions. Success is understanding how the product fares in the market, and being able to adjust properly, pivot, and quickly make decisions based off of customer feedback. Go beyond NPS as a core KPI.

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User Testing Product Research Feedback Software Data Visualization 246

Userpilot

NOVEMBER 15, 2021

With that being said, businesses should always be in the process of running product-led growth experiments to reduce risks and make the product meet customer requirements in this highly saturated market. Maybe you think that your idea is great but it’s something that your users may not use. A/B testing. What is a segment?

Onboarding KPIs 95

Onboarding KPIs Framework User Testing Feedback Software 95

ProductPlan

FEBRUARY 8, 2022

Product management owns the product roadmap, and their most important stakeholder is the product’s users/customers. Customer obsession is table stakes, but a top-notch product manager must also be adept at using data to understand how to shape the future of the product. How does the use of the product solve their pain point?

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Data Visualization Feedback Software Reporting Tools Research Software 104

Userpilot

AUGUST 30, 2021

Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. Product analytics is user-centric data that reflects how your customers engage and interact with your product. Let's get started… TL;DR.

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Data Visualization Analytic Tools Feedback Software Reporting Tools 94

Userpilot

DECEMBER 7, 2022

The three main types of KPIs are quantitative, qualitative, and leading KPIs. Revenue, marketing , sales, and customer success KPIs should be measured by different departments responsible for these functions. Using exit surveys to understand why customers leave and offer alternatives to avoid churn. Leading KPIs.

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Onboarding KPIs Data Visualization Customer Experience Customer Feedback 87

Product Manager in Heels

DECEMBER 22, 2016

Identifying common problems your customers are having comes from recognizing patterns in customer behavior, business objectives and internal/external feedback. This is how I've managed to identify and validate customer problems. Listen to your customers The first step to understanding your customers is to talk to them.

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Userpilot

SEPTEMBER 9, 2020

Product experiments help product managers and their users get better results. Product experiments CAN and WILL improve your customer activation rates, engagement levels and ultimately user retention – so if you’re not doing them, you’re leaving money on the table. The best place to start is with your user journey.

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Onboarding KPIs Customer Experience User Testing Data Visualization 76

Userpilot

OCTOBER 7, 2020

Realeasing a new feature and expecting your users to just ‘pick it up’ is like going to China and expecting to ‘just pick up Chinese’. You need to help your users adopt the new features, regardless how far they are in their user journey. You need to sell them to your users. As a rule, users don’t like change.

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Onboarding KPIs Customer Experience Analytic Tools User Testing 75

Userpilot

NOVEMBER 11, 2020

So, if you occasionally get the User Journey mixed up with the User Experience … Or if you confuse Flywheels and Flows from time to time… Or even if you can’t tell your JTBDs from your TTFV and your AARRR … Then welcome to the Userpilot Product Adoption Dictionary! New User Onboarding Terminology. Activation.

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Onboarding KPIs Analytic Tools Feedback Software Data Visualization 126

Userpilot

JUNE 25, 2021

There is so much involved in creating a great strategy, from target audiences to KPIs to customer journeys, but Userpilot is here to help. Product marketing strategy step #3: Set objectives and KPIs. Product marketing strategy step #4: Map the customer journey. What is a product marketing strategy?

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Research Software Analytic Tools Feedback Software Onboarding KPIs 60

Intercom, Inc.

FEBRUARY 10, 2022

Customer support has never been a walk in the park. To keep up with these changes, last year we released our first Intercom Customer Support Trends Report. To keep up with these changes, last year we released our first Intercom Customer Support Trends Report. Shawn Carter , Customer Care Team lead at Aircall.

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Modus Create

JULY 8, 2022

In this article, we reveal some of the pain points that drove the migration to micro frontends for such organizations, based on our direct experience. . However, tightly-focused products that serve one or two features to a limited number of users should probably not endeavor the transition to micro frontends.

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Technical Review Feedback Software Reporting Tools Onboarding KPIs 95

Userzoom

NOVEMBER 18, 2019

These include: ‘Integrating user research into product development’ is the number one challenge faced by 64% of our respondents, last year it was ‘securing resources and budget’. We see this day in and day out, across customers in Europe and in North America, where designers are under pressure to deliver designs in rapid Agile Sprint cycles.

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