Product Management University

NOVEMBER 2, 2021

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. “ Too much fluff.

Positioning 130

Positioning Presentation Customer Experience Workshop 130

Product Management University

SEPTEMBER 4, 2023

In the simplest terms, portfolio marketing is a set of business practices for positioning and marketing the strategic customer value of your portfolio to chosen market segments with supporting practices that integrate the marketing of individual products. Marketing products individually only dilutes that message. Absolutely not.

Product Marketing 130

Product Marketing Product Research Marketing Customer Experience 130

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).

Messaging 91

Messaging Research Software User Friction User Testing 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).

Messaging 91

Messaging Research Software User Friction User Testing 91

Product Management University

JANUARY 18, 2019

Powerful product positioning usually boils down to the best story, which is not always the best product. Great positioning is centered on the aspirations of your target customers and why those aspirations are so important to their success. Adhere to these three guidelines and marketing and selling value will be a lot easier.

Positioning 113

Positioning Differentiation Workshop Customer Experience 113

Intercom, Inc.

SEPTEMBER 26, 2018

This means crafting a message strategy that truly engages its recipients on a regular basis. Below, we share key best practices for customer engagement, the anatomy of a good message, and a few examples to get your juices flowing. The anatomy of an effective message. Example messages that facilitate customer engagement.

Customer Feedback 202

Customer Feedback User Testing Messaging Customer Experience 202

Messages that Matter

JUNE 1, 2020

Have you been thinking about changing your position because of the COVID-19 pandemic? Others say you need to change your message because what buyers are concerned about has changed. Much has been written about the need to adjust your marketing to take into the account the crisis. Be more empathetic, some suggest.

Messaging 52

Messaging Positioning Marketing 52

Userpilot

MARCH 21, 2022

An in-app messaging campaign is at the heart of product communication software when it comes to helping new users navigate. Even so, crafting an effective in-app messaging strategy can be challenging. Conversely, creating relevant and timely in-app messages could increase retention and growth. What is an in-app message?

Feedback Software 98

Feedback Software User Testing Customer Feedback Customer Experience 98

Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. The post Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience appeared first on Mind the Product. Building a story brand.

Product Research 113

Product Research Positioning Customer Experience Feedback Software 113

Product Management University

NOVEMBER 13, 2018

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away. There’s an old saying: “buyers are liars!”

Positioning 100

Positioning Product Research Research Software Product Marketing 100

280 Group

OCTOBER 29, 2022

This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales. They typically conduct extensive research about competitors’ products and market conditions to inform their messaging and Go-to-Market strategy.

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Product Research Product Marketing Product Management Product Manager 296

Mind the Product

OCTOBER 11, 2019

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? So where do you start?

Positioning 99

Positioning Product Research User Testing Research Software 99

Messages that Matter

OCTOBER 26, 2020

When colleagues or peers or marketing consultants refer to positioning, what do you think they mean? There is often a debate about what positioning is, and what it is not. Confusing matters further, there are two proper usages of “positioning:” How your company is situated relative to its […].

Positioning 59

Positioning Marketing Reference Consulting 59

Messages that Matter

DECEMBER 16, 2021

… Positioning Intelligence Newsletter: December 16, 2021 Read More ». The post Positioning Intelligence Newsletter: December 16, 2021 first appeared on Messages that Matter.

Positioning 52

Positioning Messaging 52

Intercom, Inc.

MAY 8, 2018

And finally, to support our product announcement on launch day , we ended with a little plug that highlights the new Messenger on Product Hunt: Our Messenger apps for visitors: Position #1 Article Search app, integrated with our help center. Position #2 Content Showcase app, linking to our product tours. Leave me a message below.

Messaging 176

Messaging Customer Experience Customer Communications Positioning 176

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging Product Research 52

Product Management University

SEPTEMBER 24, 2019

Here’s an example of product positioning at its finest. Product knowledge is a big fat handicap when it comes to positioning value because it forces you to overthink everything. As product managers and product marketers, all you have to do is bring their vision of success to life with your positioning and you’ve got a winner.

Positioning 113

Positioning Customer Experience Product Marketing Differentiation 113

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools User Testing 98

Pragmatic Marketing

MAY 31, 2018

June’s Box of the Month is positioning. Then you can create internal positioning documents for developing external messages that focus on each key buyer or persona. For a full list of relevant articles, webinars and blog posts, check out our Box of the Month page.

Positioning 70

Positioning Webinar Messaging Document 70

Pragmatic Marketing

JUNE 12, 2018

Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. So how does this model impact product positioning ? A product’s position is what it does and for whom. It turns positioning into messaging.

Positioning 70

Positioning Weak Development Team Document Product launches 70

Pragmatic Marketing

JUNE 19, 2018

Ask five people what positioning means and you’ll likely get five different answers. Positioning is often used in place of value proposition and vice versa; sometimes both get confused with messaging. What Positioning Isn’t. Stake out a Market Position. Occupy Space in the Minds of Your Customers.

Positioning 70

Positioning Customer Experience Messaging Data Visualization 70

Product Management University

OCTOBER 2, 2019

Classic “elevator pitch” positioning statements aren’t ideal because they’re not conversational. Learn this technique and more, and learn how to mobilize “scenario messaging” with your sales team! Sign up for The Art & Science of Positioning Solutions. Atlanta, November 20.

Positioning 100

Positioning Messaging Product Management Product Manager 100

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. Why does product positioning matter? Product Positioning is a core marketing tool that can help to convince potential buyers to select your product from the sea of other possibilities. Product positioning should not be rushed. Easy as S-T-P.

Positioning 64

Positioning User Testing Customer Experience User Friction 64

UX Studio: Product Management

OCTOBER 9, 2021

Such a positive outlook didn’t happen overnight. To end on a positive note, the world of research has expanded incrementally. Should you want to improve the design and performance of your digital product, message us to book a consultation with us. Luckily, I was wrong.

User Testing 106

User Testing Positioning Customer Experience UX 106

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.

User Testing 69

User Testing Positioning Reporting Tools Data Visualization 69

Mixpanel

DECEMBER 6, 2021

Good products get their messaging out to users on things like available features and how to access them. Joshua Hollander is a Client Success Leader at OneSignal, a user messaging platform and Mixpanel integration partner. Tell us about user messaging and how product analytics can inform strategies and deployments with it.

User Testing 52

User Testing Analytic Tools Customer Experience Customer Feedback 52

Pragmatic Marketing

FEBRUARY 17, 2017

Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Message Map Basics. Message Pillars.

Messaging 70

Messaging Product Research White Paper Customer Experience 70

Revulytics

JUNE 19, 2019

If you’re leveraging an innovative channel like in-application messaging to talk to your users, but you’re not saying the right things, you might as well be berating their cooking skills like the Gordon Ramsey version of Alexa. Software usage analytics will help you segment your audience so the right messages are sent to the right recipients.

Analytic Tools 71

Analytic Tools Feedback Software Messaging User Testing 71

Intercom, Inc.

OCTOBER 28, 2020

Today, we’re excited to unveil the newest message type in Intercom, Banners. Banners are a highly effective new type of message for your customer engagement strategy. Traditionally, banner messages have been relatively blunt instruments – eye-catching, sure, but not exactly sophisticated.

User Testing 239

User Testing Customer Feedback Customer Experience Messaging 239

Usersnap

OCTOBER 21, 2021

They can provide positive feedback in the survey, and ultimately give you a great referral. The position of each customer is then known by segmenting the respondents into 3 groups ( detractors, neutrals, and promoters ). 6 Steps to Use A Positive Customer Survey, NPS or CSAT, for More Referrals.

Product Research 93

Product Research User Testing Feedback Software Customer Feedback 93

Innovatemap

JUNE 26, 2019

But there is one thing that should always be at the top of a startup’s to-do list: positioning and messaging. From fundraising to selling to just keeping the lights on, founding teams have plenty to deal with.

Messaging 68

Messaging Startups Positioning 68

Revulytics

MAY 30, 2018

Using ReachOut in-app messaging software, we can easily target certain customer segments and offer timely, relevant offers to upgrade. This positions customers to innovate, while freeing up valuable internal resources devoted to supporting legacy versions. How to best present upgrade offers for maximum success.

Customer Experience 59

Customer Experience Analytic Tools Messaging Presentation 59

Userpilot

SEPTEMBER 7, 2023

Identifying your points of parity will help you build loyalty, gain a competitive advantage, optimize positioning, highlight product differentiation , and avoid excessive differentiation. This brand positioning is only possible because the points of parity (in this case, security) have already been met. Optimized positioning.

Analytic Tools 105

Analytic Tools Product Research Feedback Software User Testing 105

Userpilot

JULY 29, 2019

When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were. Not because of the product itself – but how it was positioned on the market. If you’re wondering where’s SaaS?

Feedback Software 104

Feedback Software Positioning Product Research Strategy 104

Alchemer Mobile

NOVEMBER 21, 2022

A positive outcome of identifying your fans is identifying the people who are most likely to say great things about you and who’ve already raised their hand and said, “We love this brand.”. The best way to give your customers a positive experience? Message centers. Message center. Communication. Love Dialog.

Customer Feedback 244

Customer Feedback User Testing Feedback Software Product Research 244

Revulytics

APRIL 30, 2019

Luckily Revulytics can make this easy for you with its ReachOut in-app messaging technology. What is In-App Messaging / In-App Marketing? In short, in-app messaging is a great way to interact with your users and share important information while they are engaged with your product. Using ReachOut for Drip-Campaigns.

Analytic Tools 59

Analytic Tools Messaging Data Visualization User Testing 59