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Product Portfolio Management & the Strategic Ripple Effect 7 of 10 – Portfolio Positioning Is What Makes Your Product Positioning More Strategic

Product Management University

Here’s a simple example of portfolio positioning and how it makes your product positioning more strategic. If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning! It sounds strategic. You bet it does!

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Should Product Positioning and Sales Narratives be Different?

Product Management University

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. No salesperson would ever use our product positioning dialogues when talking with prospects and customers.

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How to Design a Positive User Experience In-App

Userpilot

Wondering how to deliver a positive user experience to your customers? TL;DR To offer a positive user experience, you first need to understand customer needs and pain points. Book the demo to learn how Userpilot can help you design a positive experience for your users. If so, you're in the right place!

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Positioning Value – The Simplest Things Are The Hardest to Say

Product Management University

When it comes to positioning value, sometimes the simplest things are the hardest to say. Let’s forget about those for a minute and just focus on the message. There’s a lot that goes into positioning value and making it unique and compelling. Positioning Value the Simple Way I’ll share my secret. What can you do for me?

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Personalizing messages to your priority accounts. That’s where your data comes in.

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Segmenting Onboarding Messages: How to Send Targeted Messages for SaaS [+ Examples]

Userpilot

Are you struggling with segmenting onboarding messages for your customers? So let’s check out some ways of segmenting onboarding messages to tailor product communication to individual needs. What is segmenting onboarding messages? Why should you segment customers to send in-app messages?

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Top 10: Why Salespeople Don’t Use Corporate Positioning Decks

Product Management University

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. “ Too much fluff.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. Personalize messages to your priority accounts.