The Product Strategy Cycle

Roman Pichler

For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. Based on this insight, I have come up with the product strategy cycle shown in the picture below. I call these outcomes product goals.

Technical Debt and Product Success

Roman Pichler

Why Technical Debt Matters for Product People. As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is. But the quality of your product matters: It directly impacts your ability to achieve strategic product goals and make your products successful: Technical debt makes it hard to experiment with new ideas, release new features, and quickly respond to user feedback. [1].

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How we failed our first OKR cycle and why we do virtual teams now

The Product Coalition

How do you structure common goals? How do you track those goals? Then the leadership team took our quarterly goals and translated them into objectives and shared them with the managers. Lesson 1: Don’t define OKRs without teams input It now sounds very stupid, but after 1 month into the cycle, we realized that most of the teams needed tech and product help to achieve their objectives. Protip: Ideal OKR driver should possess time, seniority, passion, and vision.

OKRs in Product Management

Roman Pichler

OKRs are a method for setting and tracking goals. OKRs can be used to create cascading goalsgoals that are systematically linked. Goals in Product Management. Does this mean that there is a natural fit between goals in product management and OKRs?

Priority Starts at the Top

Folding Burritos

I talk to a lot of PMs and I ask them (and everyone who subscribes to my newsletter) the same question: what’s your biggest struggle as a Product Manager? Having put together a fairly popular resource on product prioritization methods, I would’ve hoped the situation to be different. An output is what we see and experience (the features and products we “touch”). Thinking in this way means that we need to have clearly defined goals. Are goals changing?

Product Revenue and Profitability Goals – Are They Counterproductive?

Proficientz

Are product revenue and profitability goals a good metric or are they counterproductive? If the target markets for each product are mutually exclusive, product revenue and profitability goals don’t present any issues in B2B. The trouble starts when you have multiple products that target the same exact markets and customers. It’s a product centric view versus a customer centric view. Blog Strategy & Product Planning

Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Proficientz

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Imagine that you have 20 products, each of them with strong growth potential in five market segments. Let’s say all 20 products have three market segments in common. Vision & Strategy.

B2B 100

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

We’ve all heard about “strategic” product roadmaps. A roadmap is a plan for your strategy that maps out the direction of your product. Ideally, it’s a high-level visual summary that helps product managers get everyone on the same page. A product roadmap isn’t simply a list of features or the backlog. Whether you believe roadmaps should be date-based, short-term or long-term, your roadmap needs to convey the strategic direction for your product. By Jim Semick.

The Seven-Part Guide to Portfolio Product Management & Marketing

Proficientz

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? What are the Key Best Practices for Adopting Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model? How Does Portfolio Product Management Impact Product Marketing?

What is the Product of the VP Product?

Ask Benny

When your product is your team. Your Team is Your Product One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions. One of the best ways to do it is to understand that your product is no longer “the product”. All my product managers must come to product from humbleness.

What is the Product of the VP Product?

Ask Benny

When your product is your team. Your Team is Your Product One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions. One of the best ways to do it is to understand that your product is no longer “the product”. All my product managers must come to product from humbleness.

What is the Product of the VP Product?

Ask Benny

When your product is your team. Your Team is Your Product. One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions.

Announcing Modus Kickstart

Modus Create

Just like building a house, if a product’s vision, blueprint, or the foundation is wrong, the output has serious problems. Successful projects start with everyone understanding the goals, processes, general requirements, and technologies. Once a full team is engaged, these problems can be costly – to the product team and to your business. The Modus Kickstart is a structured, facilitated set of workshops to help accelerate a successful product release.

4 CEO Lessons for Mobile Product Managers

Apptentive

The roles of managing a mobile product team and managing an entire company share many similarities. The biggest difference is that mobile product managers deeply interact with nearly every function within their organization, yet none of them report to them. However, the mental approach product managers need to take in order to succeed is more like a CEO than any other role. What are the goals of individual teams? The same goes for the product.

Product Roadmap Prioritization — You Asked, We Answered

280 Group

This month, we presented the webinar, 5 Secrets to Prioritizing Your Product Roadmap (The Right Way!). From a product management perspective, you’ll want to focus on supporting the business unit strategy. Minimum Viable Product (MVP) has become a term with many definitions.

58 Product Owner Theses

The Product Coalition

The following 58 Product Owner theses describe the PO role from a holistic product creation perspective. The Product Owner theses also address the Product Owner’s part in Scrum events from Sprint Planning to Sprint Review to Sprint Retrospective, and the Daily Scrum.

4 Key Elements for Any Product Roadmap

Hutwork

A product roadmap lets you plan, collaborate, and communicate with others about how a product will evolve over its lifecycle. Your product roadmap may look different from someone else’s, but they have the same elements. Here are the 4 key elements for any product roadmap. #1. Clear, measurable goals. Product goals must be clear and measurable. Finally, goals must be easy to understand, act upon, achieve, and measure.

What is the Product of the VP Product?

Ask Benny

, When your product is your team. Your Team is Your Product. One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions. One of the best ways to do it is to understand that your product is no longer “the product”. Vision, Strategy, and Values. Goals and Metrics. Team goals.

Obsess Over Customer Success and Product Success is All But Guaranteed

Proficientz

If you obsess over customer success, product success is all but guaranteed. Put your customer success manifesto into practice with one overarching goal and three supporting pillars. The Goal. Understand what’s required to make your target customers (the organization) successful, then figure out how to use your portfolio of products and services to grow profitably doing it. But each product team sees those same exact customers through the lens of a different product.

B2B 100

A Practical Guide for Product Strategy From Almundo: A Case Study:

Mind the Product

Eighteen months ago travel tech company Almundo started to refine its processes to become a product-driven company. Our goal was to define how we would set and communicate the company strategy, and how that strategy would lead OKRs and backlog definition. Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision.

Your Product Manager Super Power: Not Knowing Everything

Mind the Product

A friend, who’s recently become a product manager, asked me that recently. She’d inherited a technical product where the engineers already had a view of the direction and deliverables required. As a product manager, what should her role on the team be? The truth is that as a product manager you’re not supposed to know everything. I would argue that, no matter how experienced a product manager becomes, the sign of a good one is a healthy sense of imposter syndrome.

How Designers & Developers Can Work Better Together

Mind the Product

Jason Fleitz is Director of Web Operations at LivePerson, where they develop products such as LiveEngage- a platform that gives companies the ability to engage with their customers anytime on web sites, mobile and social networks. Establish Understanding of the Product Vision. Jason starts by recommending that when you are about to begin work on any project with others, the whole team should understand the project vision, goals and objectives.

Are Your Product Leaders Good Enough?

BrainMates

I worry that this is becoming the case with Product Leaders too. Product Leaders who claim the title without actively seeking formal leadership learning and coaching are doing a disservice to those who serve their people and this great profession. While learning is a necessity for great leadership, the love, passion and drive of Product Leaders to lead people are equally important. The Product Manager is often seen as the leader of a single product.

5 Hard Questions for Mobile Product Managers

Apptentive

Our new guide, Five Hard Questions for Mobile Product Managers , covers tough questions product leaders should ask themselves, especially through a mobile lens. If you’re aiming to push yourself and your product to the next level, analyzing yourself is the best place to start! In the field of product management, asking yourself hard questions is key to driving success in your individual goals, in your product, and across your company. Product Management

Prioritising a Product Backlog When Everything is Important

Roman Pichler

Step 1: Ensure that you know who the product is for and why people will want to use it. I’ll never forget the day when I suggested to the product manager of a brand-new healthcare product to prioritise its features. Step 4: Prioritise the remaining product backlog items.

Avoiding Burnout: What You Can Do To Maintain a Work-Life Balance

Bain Public

As a product manager, you may have already learned how to plan and prioritize a product roadmap. In response to a Reddit question asking whether there are product roles that exist with a work-life balance, one user answered: "It depends. a product company.

Why startups need to focus more on the Product and less on services.

The Product Coalition

Pitfalls of Service-Led vs Product-Focused startups I have been on both sides of the spectrum and it has worked well for companies like Infosys, TCS which take on large service agreements with organizations and provide consulting services or develop software. I am sure you all know the differences between the product vs service company. Just to recap: Product-based companies are driven by an idea to help different customers and are always improving the product.

Are Your Product Leaders Good Enough?

BrainMates

I worry that this is becoming the case with Product Leaders too. Product Leaders who claim the title without actively seeking formal leadership learning and coaching are doing a disservice to those who serve their people and this great profession. While learning is a necessity for great leadership, the love, passion and drive of Product Leaders to lead people are equally important. A Product Leader is more than a Senior Product Manager. Product Managers.

Importance of A Holistic Product Function in A Startup

The Product Coalition

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values. Steps in Product Design and Development: a.

Achieve Leadership Results: Here are 7 Ways for you to Gain Product Momentum

Bain Public

It is no secret that a product manager needs momentum in areas such as product development, product sales and customer adoption in order to succeed. As a product leader, you need momentum to gain executive buy-in as well as engineering and marketing resources so that you can create interest and awareness around your product. Without support from stakeholders to access the resources you need, your product could fail. Product Manager’s Friend: Momentum.

What is the Product of the VP Product

The Product Coalition

When your product is your team. Your Team is Your Product One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions. One of the best ways to do it is to understand that your product is no longer “the product”. All my product managers must come to product from humbleness.

PM Interview Product Design Case Study - Pet Pain Points

PMLesson's Ace the PM Interview

Question : Design a product that solves user pain points around owning a pet. If you want to brush up on the basics of answering Product Design Questions, check out Exponent’s lesson on how to ace the product design interview question. Recommended Structure Exponent's Product Design Framework Here is a framework that we recommend you use for Product Design questions. I also want to talk about metrics, and how we should define the success for this product idea.

Bringing Product Management to the Next Level at Livescale

Bain Public

Thanks to Livescale, live shopping allows brands to monetize their social influence, promote their products on video, and sell online with live streaming solutions where orders and payment systems go right to their e-commerce platform. Who is the face behind the innovative product management? Meet Chanida Rayrolles, Product Manager at Livescale. Her job is to not only create and maintain a product roadmap according to business ROI but also to lead the product release plans.

Product Managers, are You the CEO of Your Product?

The Product Coalition

by Ashley Sefferman , Head of Content at Apptentive When Ben Horowitz published his thoughts on the idea that product managers are the CEO of their products in “ Good Product Manager/Bad Product Manager ” nearly two decades ago, the concept was profound, but divisive. Does viewing oneself through this lens take a product to a new level of achievement, or does it set a product leader up for total failure? What are the goals of individual teams?

From Startup to Enterprise Product Manager: Is Bigger Always Better?

Mind the Product

Observations of a B2C startup product manager working in enterprise. This means a change in approach for product managers operating in startup and corporate environments. Here are two of my most notable product take-aways and one piece of advice for survival. As a product manager your raison d’être is these users and providing them the greatest value with the least effort. In many cases the product goal is the company goal.

The Most Underrated Product Management Skill: Influence Without Authority

Sachin Rekhi

Product managers require a diverse set of skills to excel at their role, including design, technical, analytical, communication, and more. Yet there is one skill that I find is often underrated but critical for the success of a product manager. Product managers have a unique challenge in that they own the product, yet do not manage any of the people who are directly responsible for executing on the product. Engineers, designers, and testers on your product team.

What Goes Into a Good Product Roadmap? A Guide to Narrowing your Focus.

Bain Public

At Bain Public, we have learned a lot in the many hours and conversations spent mentoring, advising and consulting in product management. Companies that don’t have a simple and clearly defined roadmap are likely to fall into the sorry category of those that have failed to execute their product strategy, or worse, those that never even had one in the first place. Getting it wrong comes in two forms: building the wrong product and building the product wrong.

Fundamentals of Product Management – For the Last Time

Sequent Learning

Fundamentals of Product Management – For the Last Time. People often ask me why I write books and articles about product management. Sometimes I detect patterns or trends in business performance that would benefit product people with a clarification or a ‘how-to’ guideline. Still other times, I’m troubled by the actions taken by leaders in companies who direct efforts of product people that don’t directly benefit a customer or that promote decisions without strategic context.

The Roadmap Battle Royale

The Product Coalition

NAVIGATING THE NATURAL TENSION AMONG STAKEHOLDERS This is the first in a series on product roadmaps. It is ideally a galvanizing document to drive vision, bring teams into alignment and commitment, and lead them and your customers to your future, promised destination. Battleground The product roadmap. It’s a battle royale to keep your product on plan, on course, and on time while many other interested parties push to get their needs prioritized above others.

Tools to Help Product Managers Think Strategically and Commercially: State of Product Meeting

Mind the Product

This second post on the methods we use at Onfido to help us think commercially and strategically looks at State of Product meetings. This meeting is an exercise in strategy, an opportunity to take stock of where your product is, where it fits within the wider market, and where it should go. It also stretches product managers to consider their impact on the wider business, by asking them to review their products margins and revenue generating impact. State of Product.