article thumbnail

Product Vision FAQs

Roman Pichler

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. You can think of it as a big, hairy, audacious goal (BHAG) —or a moon shot—that inspires people and offers continued guidance for the next five to ten years.

Vision 324
article thumbnail

Product Vision FAQs

Roman Pichler

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. You can think of it as a big, hairy, audacious goal (BHAG) —or a moon shot—that inspires people and offers continued guidance for the next five to ten years.

Vision 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Product Goals and Initiatives to Drive and Measure Success

Userpilot

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

article thumbnail

My Product Strategy Model

Roman Pichler

There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? How does it differ from a product roadmap and how do the two plans relate? And what’s their relationship to the product vision and the product backlog?

article thumbnail

Mastering Product Success: Unveiling the Power of Product Vision, Roadmaps, and Goals

People-First Product Leadership

Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 2, we continued the organizational journey by defining the Strategy and Goals. Part 3 brings together the Product specific Vision, Roadmap and Goals.

Vision 52
article thumbnail

OKRs in Product Management

Roman Pichler

Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. A product goal, finally, helps determine the right sprint goals.

article thumbnail

Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.