Product Vision FAQs

Roman Pichler

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. As the product vision, I could then choose “help people eat healthily” or just “healthy eating.” What Makes a Good Product Vision?

Vision 262

Six Qualities of a Great Product Vision

Roman Pichler

An inspiring vision creates a meaningful purpose for everyone involved in making the product a success including the stakeholders and development team members. If the vision resonates with you, then this will help you do a great job, especially when the going gets tough.

Vision 256
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Product Vision FAQs

Roman Pichler

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. As the product vision, I could then choose “help people eat healthily” or just “healthy eating.” What Makes a Good Product Vision?

Vision 156

SaaS Product Roadmaps: Achieving Your Product Vision

bpma ProductHub

by Paul Ressler – Everything is progressing well with your SaaS product; you have your product vision and you have product market fit. One important next step is a product roadmap. Product roadmaps, done well, can be a great tool to help advance… Product StrategyWhat are the next steps to achieve success for your SaaS product?

Vision 190

Get S.M.A.R.T. with your Roadmap

Speaker: Miles Robinson, Technical Project Manager, iFixIt

In this presentation, Miles Robinson will walk through the 5 SMART considerations, providing small tools at each step to help evaluate whether there is more value in doing something yourself or hiring out to others. Each of the tools can be used in isolation or together, and they all help to bring clarity and structure to the data you will need to make the best use of your time, money and people.

Communicate Your Vision with an Internal Roadmap

The Product Coalition

Photo by Denise Jans on Unsplash There is a misconception that building a roadmap will define a product’s future. But a roadmap doesn’t create a clear view of the future. Your vision of the future should bring clarity to your roadmap. So why build a roadmap at all?

Vision 112

Product Vision vs. Product Strategy

ProductPlan

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. This article will discuss why the best products require both vision and strategy and their codependent nature. Product vision.

How to Align Your Product Vision with Organizational Goals

ProductPlan

In the world of product, nothing helps keep the team on track better than a strong product vision and a product strategy backing it up. This requires breaking down the product vision and translating it into themes everyone can get behind. Align Behind Your Product Vision.

Agile vs. Roadmaps — Ending the Battle [+Webinar]

280 Group

Sign up for our October 15th webinar, Unlocking a More Strategic Product Roadmap using Agile , to learn more in-depth about taking your product roadmap to the next level using Agile. The Product Roadmap. As a result, linear product roadmaps could lead to linear software delivery.

Podcast: Roadmaps, OKRs, Vision and Prioritisation with Bruce McCarthy

Mind the Product

Bruce McCarthy was the president of the Boston Product Management Association, is the founder of consultancy Product Culture and co-wrote the book on roadmapping, Product Roadmaps Relaunched. He joined us live at the Mind the Product Leadership Forum to chat about how he builds his own roadmaps, prioritisation, product vision, OKRs and quite a bit more. Owning your product vision. The biggest mistake people make on roadmaps. Roadmaps vs release plans.

Vision 127

How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Join Christian Bonilla, VP of Product at UserTesting, as he reveals tips for taking ownership of the product vision to guide the development process. He will discuss how a strong product vision informs your strategy and roadmap, common traps to avoid, share real-life examples, and show ways to reinforce the product vision into your team’s day to day.

Translate Your Vision to Action with an Internal Roadmap

The Product Coalition

You’ve got a clear vision for the future, and it looks bright! Part one of this article taught you how to align a roadmap with aspirational business goals. Project Selection Outcome: A timeline view of the potential projects scheduled during the roadmap’s timeframe.

A Learning Roadmap for Product People

Roman Pichler

Overview of the Learning Roadmap. Like a modern product roadmap, a learning roadmap states the specific outcomes or benefits you’d like to achieve to become a more competent product person, and it captures them in form of learning goals. Figure 1: A Sample Learning Roadmap.

How to Retroactively Measure Product Vision Success

ProductPlan

Clutch’s survey proves that you need an effective product management strategy to measure product vision success. As a product leader, your product vision anchors everything you communicate to your team. As such, your product vision becomes the product narrative you, as a leader, tells.

Why Your Engineers Are Hungry for Your Product Vision.

The Product Coalition

Let’s talk about how to define a product vision, and why the lack of a product vision is so detrimental to your team. What is “Product Vision”? Your product vision ultimately answers the questions “why are we building this?” Document your product vision!

Vision 114

How Much is that Feature in the Window?

Speaker: Nils Davis, Principal, NPD Associates

Roadmaps are about the future, and talking about a roadmap means talking about the future. But how you tailor that conversation depends on who you’re having it with, because your stakeholders’ vision for the future and your customers’ vision are likely two different things. Every audience has their own needs and expectations that you are working to fulfill, and as a product manager, it is up to you to manage these many moving parts. A conversation about creating value is going to vary based on whether or not you’re asking someone to buy your product, or fund it.

A Product Strategy is NOT just a Vision and Roadmap

The Product Coalition

You have a strategy AND a roadmap, they’re two different things. Continue reading on Product Coalition ». leadership product-strategy startup product-leadership product-management

Vision 127

Digital Transformation Roadmap

ProductPlan

What is a Digital Transformation Roadmap? Above all, product teams can use a digital transformation roadmap to summarize the plan and goals for any move from a manual process to a digital one. What Purpose Does a Digital Transformation Roadmap Serve?

What is Product Vision?

PMLesson's Ace the PM Interview

Product Vision or Product Vision Statement is the long-term goal for a product includes the long-term mission and the motivation behind its creation, along with why it’s important. Product visions, ultimately, serve as the guideposts for the development of the products.

The Benefits of Adding More Product Roadmap Viewers in ProductPlan

ProductPlan

The Benefits of Adding More Product Roadmap Viewers in ProductPlan. Instead, product leaders can transcend the confines of these antiquated tools by using a purpose-built roadmap solution to add roadmap viewers. The Benefits of Adding More Viewers to Your Roadmap.

Roadmaps Are Dead! Long Live Roadmaps!

Speaker: Bruce McCarthy, Co-Author of Product Roadmaps Relaunched and Founder of Product Culture

Join Bruce McCarthy, co-author of Product Roadmaps Relaunched, as he discusses the best ways to innovate your product roadmap. So that it reflects your customers’ needs while simultaneously and accurately communicating your products strategy and vision.

Revive Your Product Roadmap

Apptentive

And your product roadmap is likely bearing the load. Do you think your product roadmap is running on fumes from too much change, or decaying from not enough focus? Then Revive Your Product Roadmap is the next thing you should read. Align diverse teams around product vision.

A Rearview Mirror for Your Product Roadmap

bpma ProductHub

For our recent book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty (O’Reilly), my co-authors C. One concept I really wish we’d had space for is the idea of providing a rearward view of the roadmap — essentially a summary of what’s been delivered in the recent past — as a way to set context for the forward-looking portion of the roadmap. We talk a lot in the book about explaining the “why” of your roadmap.

Roadmapping Frameworks: How to Set Goals for Growth

ProductPlan

Product roadmapping frameworks work in a very similar way. Recap: What are Product Roadmaps? A product roadmap is a holistic visual document that outlines your product’s growth path. Product roadmaps are a good way for organizations to prepare for the future.

Product Roadmap Prioritization — You Asked, We Answered

280 Group

This month, we presented the webinar, 5 Secrets to Prioritizing Your Product Roadmap (The Right Way!). Oftentimes, I see a PM communicating a mix between a roadmap and a backlog, and I’m trying to figure out how to get them comfortable with sharing both. Product Roadmaps

A Product Manager’s Guide to Roadmapping as an Essentialist

ProductPlan

This article tackles one of the areas that gets the most interest from product managers: how can they use an essentialist approach to create and communicate better product roadmaps ? How to Roadmap like an Essentialist. Start with the product vision. Use a visual roadmap.

ONE THING on Agile vs. Vision

Product Culture

What's missing: strategy, vision. Smart roadmaps focus on value, embrace learning, rally the organization, and get customers to buy in. See Chapter 1 of Product Roadmaps Relaunched. Agile was developed as a response to lack of consistent direction from business execs.

Roadmap prioritization is critical to realizing your product vision — here’s how to make it a reality

ProductBoard

Organizations need a clear line of sight into their strategy for success, and roadmaps play a pivotal part in the product development and delivery processes.

Effective Use of Product Roadmap Software to Align Your Product Strategy

ProductPlan

Vital to delivering successful products at Clickatell , an effective product roadmap can quell the confusion and missteps that often derail well-meaning product delivery organizations. An effective product roadmap lists the many deliverables and deadlines. 6 Roadmapping Best Practices.

Who Owns the Product Roadmap? How to use Insight and Influence to Guide Product Direction

Mind the Product

The post Who Owns the Product Roadmap? Product Roadmap Product Roadmapping Product Vision roadmap Roadmapping Startup startup product management Team Alignment

Roadmapping with an IMPACT Mindset

ProductPlan

The IMPACT approach to product management’s primary goal is creating the maximum value for the broadest target audience while remaining aligned with the company’s mission, vision, and goals. Roadmaps set the tone for the coming months and years. IMPACT doesn’t begin with the roadmap.

Vision vs. Strategy

svpg

In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions. I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). Product Vision. Overview.

What Makes a Good Product Roadmap?

Mind the Product

Roadmap creation is one of the primary jobs of a product manager, and probably the one that causes them the most difficulty. There are many books, blogs, conference talks, and training programmes on what makes a good roadmap, and people make careers out of being roadmapping experts.

How to Create a Customer-Facing Roadmap

Userpilot

One of the biggest debates I see internally in product management teams is whether or not they should have a customer-facing roadmap. Should you take a plunge and share your roadmap externally? What is a roadmap, anyway? A roadmap is not: A to-do list.

Product Vision: Speak Language People Will Understand

The Product Coalition

It’ll describe some points divided as follows: Setting the product vision Getting people onboard (stakeholder management) to make it happen How to talk with other areas to get to this vision Why is setting a Product Vision important?

Benefits of Roadmap Metrics

ProductPlan

Understanding the benefits of roadmap metrics can help align your product team. For this reason, tracking whether or not your roadmaps are being used can help guide your product team towards a shared vision. Roadmaps would be part of everyone’s daily or weekly routines.

How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision

UserVoice

While you might “own” the product, your product’s vision should be coming from the top of the house. Sales, operations, technology… all of it should be working toward a common vision. So, if the vision isn’t the responsibility of the product team, what is? It should be driving everything in your organization, not just product development. Let’s use a hypothetical example — a space travel. Source. Product Management Product Management Process

Vision 175

My Product Strategy Model

Roman Pichler

How does it differ from a product roadmap and how do the two plans relate? And what’s their relationship to the product vision and the product backlog? The product vision describes the product’s purpose, the ultimate reason for creating it, and the positive change it should bring about.

Aren’t Outcome-Based Product Roadmaps Just Roadmaps Anyway?

Userpilot

Product roadmaps is one of the subjects I am probably the most passionate about in the product world. An outcome-based roadmap just sounds like a c-suite failing to construct a functional product organisation.”. Timelines are better suited as a release plan, not a roadmap.

ONE THING on Vision and the Back-Plan

Product Culture

When working on vision with stakeholders, I like the Cover Story exercise, which I outlined last week. the future that will result from the roadmap) and then works gradually backward to the present. You can see other stakeholder tips in Chapter 8 of my book, Product Roadmaps Relaunched.