Keep the Competitive Edge and Reduce Churn
Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group
When customers leave your product ecosystem, they often leave you puzzled about the reasons behind their departure. Maybe your product was once the best option on the market, but due to missing features and difficulties, its competitive edge has dwindled. Alternatively, customers might encounter challenges in using the product, thereby undermining the initial value proposition that drove their adoption.