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Optimal Product Process™ 3.0 Phase Three: Develop

280 Group

This post describes the third phase in the Optimal Product Process: Develop. Download the entire Optimal Product Process Ebook 3.0: CLICK HERE. Using a great plan (whether an Agile backlog with sprint priorities assigned or a more formal plan) the agreed upon product is then developed.

Product Takeoff

Product Takeoff

Every product has a lifecycle of Introduction, growth , maturity and decline.With digital disruption in the market place it is very critical that we design products that stay in the growth phase for a longer period of time.

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How to take a new offering to market

Lead on Purpose

We live in a great time where, in most of the world, you can invent a new product or service and—with the appropriate up-front work—earn money from the value it creates for customers. This is remarkable! Creating new products and … Continue reading → Learning Market-driven Product Management service market strategy product research positioning pricing offering marketing plan

Creating a Product Culture – Nick Ramsay on The Product Experience

Mind the Product

Prior to taking on the role of COO and CPO at Singapore-based financial portal MoneySmart, Nick Ramsay was a strategy consultant and product manager.

6 Styles of Data Analysis and Visualizations

Get inspiration for your next dashboard update in this guide to the six styles of analytics and data visualizations.

Types of Data Needed for a Successful Win/Loss Analysis

Pragmatic Marketing

A win/loss analysis is one of the most critical analyses that a product marketer can create to benefit their teams. Conducting interviews and collecting data can help your entire organization improve customer acquisition and retention strategies and grow the business.

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Getting a Job as a Product Manager or Product Marketing Manager

Spice Catalyst

A client approached me recently saying, “I’m a product manager, but I can’t seem to get a job. I’ve responded to many job postings without success. I’ve heard back from a few but have only had a couple of interviews, and I didn’t move forward to the second round with either.

New Product Competition Challenges For Product Managers: Balloon Toys

The Accidental Product Manager

What should a product manager do when their new product is followed by a similar one? Image Credit: Andrew Macpherson. How many of you have ever been involved in a water balloon fight? I’m willing to bet that most of us have at some point in time. Do you remember how that went?

Our DNA: the Original Modern City by Mike Perls

Mind the Product

Anyone who stood in Manchester’s Albert Square on the afternoon of 23 May 2017 for the public vigil after the Manchester Arena bomb attack will remember hearing poet Tony Walsh read his poem “This is the place”.

The MoSCoW method. How to prioritize feature backlog and get valued functionality faster

The Product Coalition

The MoSCoW method. How to prioritize product backlog and get most valued functionality faster You won’t find any rocket science here. Instead, you’ll know a technique that is really helpful for product building. But first things first (we are talking about the priorities, huh?).

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

The Rise of Product Management on Business School Campuses


On March 12th, U.S. News & World Report released its list of the five hottest jobs for new MBA grads. While the expected titles of “consultant” and “financial manager” made their appearance, a surprising entrant topped the list: product manager.

Product Success Management Issues – Márcio Spínola – Episode – PSMI003

Spice Catalyst

This is the third release of our Product Success Management Issues podcast is with Marcio Spinola. He is currently Vice President Of Product Management at OutSystems. LinkedIn This is the third release of our Product Success Management Issues podcast is with Marcio Spinola.

Product Manager Job Description for B2B

Proficientz – Product Management University

This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. A traditional product manager focuses primarily on the needs of users and the success of product itself.

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3 Reasons why you Should go to ProductCamp

Mind the Product

ProductCamp is where it all started for me , and I get a particular feeling of joy when it comes around each year. These are the things I love the most about it: The Open Agenda. When I tell someone about an upcoming ProductCamp often the first question they ask is “Who’s speaking?”.

Nine companies share 30+ best practices for creating embedded analytics products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

10 Time-Tested Tactics for Mobile Beta Test Planning


When a mobile app is sluggish, unresponsive, or difficult to use, one of two things is likely to happen. One, it gets buried on a screen full of other apps and forgotten about. Or two, long press and uninstall.

Product Love Podcast: Maggie Crowley, Director of Product Management at Drift


This week on Product Love, I talked to Maggie Crowley, the director of product management at Drift. Drift is a conversational marketing and sales platform that is trailblazing a new way for businesses to buy from businesses. Fun fact: Maggie is an Olympian.

No, just no.

The Product Coalition

Follow us on Twitter and Instagram for more updates :) No, just no. was originally published in on Medium, where people are continuing the conversation by highlighting and responding to this story. technology comics art product-management startup

Podcast… “The Rich Mironov Hypothesis: Great Product Leadership is Both Subtle and Slow to Pay Off”

Mironov Consulting

H2R Product Science ‘s Holly Hester-Reilly produces a Product Science Podcast which covers a range of topics around product experiments, teams and scalable organizations.

Buyer’s Guide for Embedded Analytics

Selecting the right embedded analytics technology in a crowded market filled with sub-categories can be a daunting task. This eBook discusses the top evaluation criteria buyers of embedded analytics need to consider.

An 8-Step Framework for Product Growth by Sylvia Ng

Mind the Product

As a product professional, your company is looking to you to meaningfully change the bottom line. But are you getting the results you want? Or are you putting in countless hours only to feel like you’re not making enough progress? If you want to seriously develop a product growth competency, how do you ensure success instead of just haphazardly launching new products and features?

Build a sustainable customer acquisition strategy

Inside Intercom

Even the best businesses in the world lose customers. That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive.

This Week in Product – Mar. 22, 2019


Product, Not Process Wondering what it is that hiring managers are looking for? Well, this one has a pretty clear answer: product, not process. If you’ve been too hung up on roadmapping and writing specs, think again. Good PMs are great doers, but they’re much more well-rounded than that. Are you a Vitruvian? Looks like. The post This Week in Product – Mar. 22, 2019 appeared first on ProductCraft by Pendo. Perspectives

Identifying Unconscious Bias in Predictive Models

The Product Coalition

Image: Source Organizations are turning to machine learning (ML) to leverage vast amounts of data to help them make more informed decisions. ML is used in a variety of industries and can assist on functions such as: claim approval, customer churn, advertising and even medical diagnoses.

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

Videocast: Transforming with Truly Effective Product Management

Mironov Consulting

Blaine Mathieu, Vantiq ‘s CMO, hosts a video interview series on digital transformation and the real-time enterprise. He invited me to join for an episode on how to “ Transform with Truly Effective Product Management.

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Prioritization: How to get rid of Those Pesky Bugs?

Mind the Product

As a product consultant and trainer, I hear a lot of similar questions over and over. Many are what you might expect and are regularly debated on Twitter: “What’s the difference between a product manager and a product owner?” “How How should I manage my roadmap?” “Do Do product managers need to know how to code?”. But beyond these hot topics, there’s one question I think comes up even more consistently: “How should I manage bugs?”

How to scale live chat (without spending a fortune or driving your team crazy)

Inside Intercom

If you’ve been reading this blog for the past few years, you’ll likely have heard a common refrain – the way people buy software is changing.

Books 54

UX and user-centric design at SXSW 2019


UX and user-centric design was on display in a big way at SXSW this year, demonstrating an exciting vision for the future in many spheres of life and industry. The post UX and user-centric design at SXSW 2019 appeared first on TryMyUI Blog. Partners & Stories TryMyUI Design Thinking Government User Experience Design Virtual Reality

Assessing the Five Styles of Enterprise Business Intelligence

The world of BI and analytics has evolved. Discover the five styles of reporting and analysis, and learn the pros and cons of each in an enterprise scenario.

Focus on what really matters: Lesson learned as a product manager

The Product Coalition

Things I learned the hard way, but you don’t have to Credit: Spider-Man: Into the Spider-Verse, Sony Picture Converting into a product manager has never been an easy task, however ready I thought I was.

The Well-Curated User Research Resource Roundup You've Been Looking For

dscout People Nerds

The most useful resources for UR and UX pros…bookmark now, thank us later

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Dear Strategy: 079 Implementing Your Strategy Externally

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “You could have the best strategy, but what are some best practices to implement it effectively?”.