Trending Articles

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Meet Your New Partner: The Sales Team – B2B Marketing Rules

280 Group

In B2B, Sales is your #1 customer. No, no, no… Sales is not our customer! They constantly insist that all the deals we lose are due to features, price, or because our literature sucks. It’s like they’ve never heard the phrase: ‘The selling starts when the customer says NO.’ Do you see how this thinking. The post Meet Your New Partner: The Sales Team – B2B Marketing Rules appeared first on Product Management Courses | Productside.

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Navigating time zones and cultures: tips for effectively managing distributed teams

Mind the Product

Discover strategies for managing effectively global remote teams across diverse time zones and backgrounds. Read more » The post Navigating time zones and cultures: tips for effectively managing distributed teams appeared first on Mind the Product.

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Navigating AI Product Management with Marc Klingen: Key Insights from Langfuse 

280 Group

Productside Stories S2 Ep8: Marc Klingen In this episode of Productside Stories, host Rina Alexin interviews Marc Klingen, co-founder Langfuse, about the complexities and best practices of AI product management. Marc shares strategies for selecting impactful AI use cases, balancing costs with quality, and avoiding common challenges that product managers encounter when working with large.

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Product in Practice: Mapping Business and Product Outcomes to Stand Out in the Job Search

Product Talk

The job search process is often unpredictable. How long will it take to hear back from a company? What questions will they ask you during your interview? Will you even enjoy working there? While it’s not possible to remove all the uncertainty and ambiguity from the job search, Teeba Alkhudairi found a few ways to manage it. A big part of Teeba’s process involved putting her product skills to use throughout the job search, both in terms of identifying product-led companies and in terms of mapping

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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11 best practices for the perfect customer experience survey 

Alchemer Mobile

Smart thinking: you’ve decided to use a survey to gather feedback on your company’s customer experience (CX). Customer experience surveys are an excellent way to uncover what your customers think, how your customers feel, and how you can improve or sustain exceptional CX. To maximize the value of your survey investment, it’s important to tackle every survey project strategically.

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5 ways to invent and simplify as an AI/ML product manager

Mind the Product

Explore 5 strategies for leveraging ‘Invent and Simplify’ principle to drive innovation and efficiency in AI product development. Read more » The post 5 ways to invent and simplify as an AI/ML product manager appeared first on Mind the Product.

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Measuring the ROI of Content Marketing and Inbound Marketing

Spice Catalyst

How can companies find out how much money they make from their ads? This is a common dilemma for company owners and marketers, particularly those involved with content marketing and inbound strategies. The goal of these advertising campaigns is to attract new consumers by providing them with useful and interesting material.

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Staying customer obsessed amid Digital Transformation

Alchemer Mobile

The following content is from our new e-guide, Customer Feedback in the Digital Era. To access the full guide, click this link ! Digital Transformation is not a new topic or concept. Organizations of all types, from Fortune 500 brands to government agencies and school districts have all been going through Digital Transformation for decades. However, as we all know, gradual transformation processes were greatly accelerated during the COVID-19 pandemic.

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When Good Ideas Go Bad, and Why Everyone Hates Your Product

The Product Coalition

Here’s the story of how we messed up big time, turning a brilliant idea into a user’s nightmare — and the hard lessons we learned… Continue reading on Product Coalition »

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Jenna Gaudio: From Electronic Warfare to Product Leadership

The Product Guy

In this episode of “Product Excellence: Insights from Award-Winning Leaders | Strategies for Success,” Jenna Gaudio shares her career journey, from starting in government operations and project management to transitioning into marketing and product leadership in the tech sector. She reflects on her time working on acquisitions and building teams from the ground up, including her experience leading a company to a $33 million acquisition.

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Sunday Rewind: Understanding product ops with Taylor Belchak

Mind the Product

This week’s Sunday Rewind takes us back to a 2022 #mtpcon London digital breakout session in which Taylor Belchak, then Product Operations Lead at Deliveroo, discusses product operations and why they are essential to business success. She says that product operations develop with business growth – as an organisation scales, simple tasks become full-scale critical Read more » The post Sunday Rewind: Understanding product ops with Taylor Belchak appeared first on Mind the Product.

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513: What product leaders need to know about making new product development work – with Jack Hsieh

Product Innovation Educators

Tips for managing global innovation projects Watch on YouTube TLDR In this episode of Product Mastery Now, I speak with Jack Hsieh about successful product development strategies. Jack brings 20 years of experience managing innovation projects at companies like Sony Ericsson and Logitech. He shares practical insights from the Product Development and Management Association (PDMA) framework and explains how product managers can use these principles to improve their product development process.

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Navigating the Wave: How to Handle Rapid Business Growth Without Losing Your Balance

Spice Catalyst

Image via Pexels When your business suddenly shifts from a steady climb to a rapid ascent, navigating the growth effectively becomes critical. Understanding how to manage this surge in scale and complexity without losing the essence of what made your business successful is crucial.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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When the CEO Doesn’t Get It

The Product Coalition

Product leaders and CEOs think differently, and that’s fine. Instead of resisting, partner with your CEO. Here’s what you need to do. Product leaders and CEOs often see things differently. That’s how it should be. But many product leaders take it personally, and instead of partnering with their CEOs they try to minimize the interference. Here is what you really need to do when you feel they don’t get it.

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How to Create an Interactive Product Demo to Close Deals Faster

Userpilot

What is an interactive product demo? An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaS product. Product demos can be used at various stages in the customer journey, such as on your website to engage potential customers, in email campaigns to nurture leads, during sales calls to provide a “try before you buy” experience, and for customer onboarding to help new users get up to sp

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How Google makes AI work at Enterprise scale – Miku Jha (Director, AI/ML and Generative AI, Google Cloud)

Mind the Product

In this week’s conversation, we speak with Miku Jia, the Director for AI and ML at Google Cloud, about the practical applications of AI in enterprises. They discuss Miku’s journey into AI, the importance of addressing real business problems with AI solutions, and the key success factors for using AI effectively. The conversation also covers Read more » The post How Google makes AI work at Enterprise scale – Miku Jha (Director, AI/ML and Generative AI, Google Cloud) appeare

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Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, prioritizes intuition, and builds toward a 100-year vision | Archie Abrams (VP Product, Head of Growth at Shopify)

Lenny Rachitsky

Listen now on Apple , Spotify , and YouTube. Brought to you by: • Explo —Embed customer-facing analytics in your product • Dovetail —The customer insights hub for product teams — Archie Abrams is the VP of Product and Head of Growth at Shopify, where he leads a 600+ person growth org across product, design, engineering, data, ops, and growth marketing.

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The 25 Types of Innovation Dominating R&D Today

Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.

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PM Branding: Building Your Personal Brand as a Product Manager

The Product Guy

As product managers, we often focus on the development and success of the products we bring to market. But there’s another product that deserves just as much attention— you. Developing and nurturing a strong personal brand is critical, not only for advancing your career but also for building influence within your company and the broader product community.

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It’s Not about Getting the Job: What Companies Really Want in Engineers

The Product Coalition

Personal insights to help software engineers highlight their skills and stand out to employers.

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11 Best Customer Success Tools in 2024 (for Startups to Enterprises)

Userpilot

Let’s review everything your customer success team has to do in the absence of any customer success tools. Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion. With so much to accomplish manually, a lot slips through the cracks, leaving an unfulfilled gap in the arena of customer success management needs.

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What your workflow needs is bespoke AI: This week’s product news

Mind the Product

Our content series gives you the lowdown on what’s been happening in the tech world this week and what it could mean for product professionals. This week, we’re looking towards 2025, seeing what Anthropic has been up to, and spotlighting automated tests for mobile apps. Enter the Notion ecosystem Notion has continued to deliver good Read more » The post What your workflow needs is bespoke AI: This week’s product news appeared first on Mind the Product.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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Inside Look at btrax’s Website Redesign

freshtrax

Curious about what goes into a full-scale website redesign? In this article, you’ll hear directly from the key team members who led the transformation of btrax’s digital presence. Discover how the rebranding initiative aligns with a bold new brand identity, embracing the future of design while unifying teams across San Francisco and Tokyo. Learn about the biggest challenges, innovative solutions, and the vision that guided the project.

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Asset Administration Shell in practice

CONTACT Software

What is an Asset Administration Shell? Industry 4.0 promises more efficient and sustainable manufacturing processes through digitalization. The foundation for this is a seamless, automatic exchange of information between systems and products. This is where the Asset Administration Shell (AAS) comes into play. An Asset Administration Shell is a vendor-independent standard for describing digital twins.

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It’s Not the End. It’s a New Beginning: How We Changed Our Coffee Business

The Product Coalition

Learn about what it took to turn a product delivery idea into a flexible business model through real-world testing. In 2018, my team and I got lucky. Imagine this — our office was right next to a coffee shop that roasted its own beans. And these were not just any beans, but specialty-grade Arabica, grown in the mountains and roasted to perfection. It was the kind of coffee you couldn’t just grab at any corner café.

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How Engineers Can Use airfocus to Collaborate Effectively with PMs

airfocus

Discover how engineers and PMs can achieve seamless collaboration within airfocus. Learn how our platform aligns PM strategies and engineering tasks through a flexible parent-child hierarchy, Kanban-style visualization, and integrated workflows.

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An Architect’s Guide for Selecting Scalable, Data-Layer Technologies

There’s no getting around it: selecting the right foundational data-layer components is crucial for long-term application success. That’s why we developed this white paper to give you insights into four key open-source technologies – Apache Cassandra®, Apache Kafka®, Apache Spark™, and OpenSearch® – and how to leverage them for lasting success. Discover everything you’ll want to know about scalable, data-layer technologies: Learn when to choose these technologies and when to avoid them Explore h

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Growing a unicorn: Inside DeepL (Justyna Walkowska, Product Director)

Mind the Product

Since its launch in 2017, DeepL, a global communications platform powered by Language AI, has experienced exponential growth, making the Cloud 100 list for two years in a row. Most recently, the company raised $300m at a $2 bn valuation. The machine learning platform sells translation technology to businesses and other organisations and notes it Read more » The post Growing a unicorn: Inside DeepL (Justyna Walkowska, Product Director) appeared first on Mind the Product.

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ProductPlan Q3 Recap and Q4 Preview: Elevating Strategic Product Management

ProductPlan

As we wrap up another eventful quarter at ProductPlan, we’re delighted to share our latest innovations and give you a glimpse of what’s on the horizon. Our Q3 releases have focused on enhancing strategic alignment, improving integrations and introducing new features to streamline your product management workflow. Let’s dive into the highlights and explore how these updates will transform your product management experience.

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Building a Data Warehouse for Multi-Tenancy: What You Need to Know

Qrvey

Here’s what you need to know about building a data warehouse for multi-tenant analytics, including the challenges and solutions. Building a data warehouse is a significant undertaking for any organization, but the complexities multiply when it comes to multi-tenancy for software as a service (SaaS) products. While data warehouses (and data lakes) offer incredible potential.