Trending Articles

Product Prioritization by the Numbers

Mind the Product

It’s no secret that every software company has a different way of working out what feature they’ll build next.

How to build a billion dollar digital marketplace – examples from Uber, eBay, Craigslist, and more

Andrew Chen

Marketplaces are easily underestimated. When marketplaces get big, they can get really big. Some of the biggest tech successes ever – eBay, Airbnb, Alibaba, Uber – are marketplaces worth tens of billions of dollars each.

Trending Sources

Managing an Existing Product: Day 1

Under10 Playbook

An important skill for a product manager is the ability to parachute into an existing product and land on your feet. When parachuting into an existing product you have to immerse yourself in your new company and learn as much as you can as quickly as you can.

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Should You Be A Product Manager?

PM Hardcore

Have you built something? Have you led a team? Product management is a hot, hot profession right now. It’s one of the most important roles in a product company , especially in high tech. But is it right for you?

Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

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Help Salespeople Tell the Story of Your Product

280 Group

In this video Brian Lawley, CEO and Founder of 280 Group, will talk with Tom Evans, a Senior Product Management Consultant and Trainer. Today Tom will explain how as a Product Manager, you can really help Salespeople tell the story of your product.

5 Product Design Tips: Making Your App Sticky From the Start

Mind the Product

The consumer buying journey is changing, yet today’s product design doesn’t always reflect this. In the past, consumers typically read product reviews and bought the product that most reflected what they wanted. Products were simple, with a few buttons and straightforward directions.

This Keystone Habit Will Fuel the Rest of Your Continuous Discovery Habits

Product Talk

I love working as a discovery coach. I work with dozens of teams at several companies spanning many industries. I coach each team—a product manager, a design lead, and a tech lead—for three months, working with them virtually week over week.

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Product success lessons from Amazon–and other innovation insights for product managers Oct 6, 2017

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 3 keys to product success the Amazon way. (1)

Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?

Your First 2 Weeks with an Existing Product

Under10 Playbook

An important skill for a product manager is the ability to parachute into an existing product and land on your feet. What should you accomplish during your first 2 weeks? Step 1: Set up meetings with your product’s key stakeholders. Step 2: Find (or Create) the backlog.

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Agile Practice Guide Interview with Mike Griffiths

Johanna Rothman

Last year, I was part of a geographically distributed team who wrote the Agile Practice Guide. Shane Hastie interviewed us during Agile 2017. His interview (which was a ton of fun!) is here: Johanna Rothman and Mike Griffiths on the Agile Alliance/PMI Agile Practice Guide.

The Heart of Innovation by Blade Kotelly

Mind the Product

Good innovation should make your company feel uncomfortable. In this inspiring talk from Mind the Product London 2017, Blade Kotelly shares a process that he says will give you the best chance to innovate, although it doesn’t necessarily guarantee success.

The Secret To Marketing Packaged Foods

The Accidental Product Manager

It’s what goes into packaged foods that seems to matter the most Image Credit: alsis35 (now at ipernity). I can only speak for myself, but when I go food shopping I’m on a mission. I find what I’m looking for, I put it in my cart, I check out, and then I’m done.

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

Product managers are curious–and other innovation insights for product managers Sept 29, 2017

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. How to break into product management – be curious.

Bring Me A Rock

Under10 Playbook

Communication is a key skill for people managers and product managers. And it’s something we could all do better. Many requests seem to be “bring me a rock.” ” And then, “But not that one.”

How Little Can You Do (& Still be Effective)

Johanna Rothman

Back in Manage It!, I suggested that for requirements, the questions should be, “How little can we do?” ” and still have a great product. My argument was this: the longer the project (regardless of approach), the more risk there is. Can you reduce risk by reducing the requirements? That would allow you to release earlier with less risk. Not to release a bad product. No, to release a smaller product.

The Roadmap Dilemma: When to Grow, When to Learn

Mind the Product

All products start with one thing in common: teams face a certain degree of uncertainty about the market they’re targeting. In Lean methodologies, you build an MVP to collect user feedback and confirm your hypotheses, or you learn from your mistakes and pivot.

Five Tips for Leveraging Empathy in Product Management

Roman Pichler

Why Empathy Matters. Possibly the most profound challenge in product management is to understand the needs of users and customers. Without developing the right understanding, our chances of creating a successful product are slim.

When Is A Diet Soda Not A Diet Soda?

The Accidental Product Manager

Sparking Ice is a diet soda that goes by a different name Image Credit: SweatCor. It turns out that if you are a product manager who works for either Coke or Pepsi right now, things are not going so well for you. The market for their diet sodas is starting to tank.

Revisiting ASPIRE for Competencies

Under10 Playbook

I know he can get the job, but can he do the job? Dan Hedaya as "Mr. Watori”, Joe Versus the Volcano. “I know he can do the job but can he get the job?” ” Steve Johnson, Founder, Under10 Playbook. One of the keys in positioning is creating a unique space in the mind of buyers.

Issues Faced at the End of the Product Lifecycle

280 Group

280 Group’s Director of Products and Services, Pamela Schure is here to talk with Consultant and Trainer JF Ouellette about the end of the Product Lifecycle. Specifically, Pamela and JF will discuss a few issues that are faced when a Product Manager has to End of Life a product.

Understanding customers–and other innovation insights for product managers Oct 13, 2017

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 4 tools to help product managers better understand customers.

How 3 product marketing managers execute product releases

Roadmunk

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy.

How Home Depot Product Managers Are Fighting Back Against Amazon

The Accidental Product Manager

Home Depot product managers are not giving up in the fight against Amazon Image Credit: Mike Mozart. If you are a product manager working in the field of retail goods, there is one word that should strike fear in your heart: Amazon.

Away From My Desk – Don’t Run From Feedback!

Sequent Learning Networks Product Management Blog

The post Away From My Desk – Don’t Run From Feedback! appeared first on Sequent Learning Networks. BLOG FEATURED PRODUCT MARKETING

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Critical Thinking for Product Teams by Teresa Torres

Mind the Product

In this illuminating talk from Mind the Product London 2017, Teresa Torres shares her opportunity solution tree – a visual aid that can help you find the best place to focus your team’s energies, whilst ensuring you consider enough opportunities.

TEI 144: What product managers can learn from Amanda Brinkman and Robert Herjavec – The Small Business Revolution movement

Product Innovation Educators

My favorite interview: Product managers can create a consumer research platform, re-energize a brand, and do good all at the same time. What is coming up is my favorite interview I have done, at least until I have the opportunity to do an update next year.

In Search of Amazon-Like Disruption? Start With Product Usage Data.

Revulytics

Chances are, you’ve heard of Amazon’s plans to build a second headquarters. Perhaps you’ve also read coverage of the tactics various municipalities have employed to woo Amazon to their locales, with efforts ranging from sending CEO Jeff Bezos a 21-foot cactus (courtesy of Tucson), to giving Wharton Business School students the fall assignment of crafting pitches that will get the tech giant to come to Philadelphia, according to this article in the New York Times.

Career Paths in Product Management – Building Products vs. Building People

Tim Herbig

At one point in time, every PM will arrive at the point at which she has finally gained enough professional experience at her current or past job to climb the corporate ladder. Promotions become a thing. And thereby it’s not about leveling from which level, but about the act of leveling itself. While this may … Continue reading "Career Paths in Product Management – Building Products vs. Building People".

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3 Strategies to Pitch Product Management Ideas

280 Group

For this video, 280 Group CEO and Founder, Brian Lawley, talks with Bill Haines, who is not only a Product Management Consultant and Trainer, but an expert in positioning, messaging, and influencing people.

Why a Design Sprint is Better Than Real Life (and how to Keep Those Vibes When the Week Finishes)

Mind the Product

Last month I participated in a Design Sprint , a structured and facilitated Lean development workshop designed and championed by Google Ventures. This is a regimented five-day process of unpicking a core business challenge and working up a speedy solution that then gets tested with real humans.

How to Thrive in the Product-Led Era

Amplitude

Editor’s note: This is the first post in a series exploring what it takes for businesses to survive and thrive in the product-led era. If you’d like us to take on a particular topic under this theme, we’d love to hear from you. Please leave a comment below.

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