Trending Articles

Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections

PM Hardcore

In some earlier articles and in a talk I gave at a local product management meetup , I’ve shared about the importance of having a toolkit of mental models. They help with decision making, problem solving, communication, plus every other thing we do as product managers. A good mental model can help you see things in a different way. Click To Tweet.

A Pricing Skills Gap?

Pragmatic Marketing

Here is a question from a reader: I have a skills gap that I need to close. I earned my Certified Pricing Professional (CPP) designation last year through the Professional Pricing Society. At work, we have engaged a pricing optimization firm to apply science to our pricing process.

The Secret Truth About Your Methodology and Processes

PM Hardcore

What are your goals? A product organization has three overarching goals: Deliver great value to our customers. Do it quickly, efficiently, and with high quality. Do it better over time. A product organization that achieves those goals is much more likely to be successful.

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Growth Mindset in Product Management

Roman Pichler

Embrace a Growth Mindset. Learning something new requires the right mindset or attitude. If you believe that you lack talent or are not smart enough, then you make it hard—if not impossible—for yourself to acquire new knowledge, skills, and behaviours.

Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI.

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Overcoming your Company’s Fear of Failing


The latest generation of entrepreneurs has contributed its share of buzzwords and mantras to the business lexicon with mixed results. We all now know “unicorns” aren’t just mythical horses. Disruption” is a legitimate strategy for a company trying to break into a new market… and a legitimate fear for those already making money there. And, of course, we know the best way to hone your business. Source. General_PM Product Management

What Problems Are You Causing?

Under10 Playbook

My dad’s Vizio TV comes with a simple remote. Simple. Or so it seems. Nice layout. Easy access to the commonly used features, such as volume, mute, and closed-captioning.

From World Cup to World Series: Lessons in Creating Winning Cultures

Mind the Product

Do you remember the last time you made a mistake in a big meeting, or received “constructive” feedback in front of others? I bet it felt like all eyes were on you, and your secret wish was that the ground would open up just long enough for you to make a clean escape.

How to Create Lean Personas

The use of “ personas ” is extremely helpful in designing effective product management workflows. They allow brands to visualize their products from the customer’s point of view. Yet, agile timelines are not always afforded the lengthy periods needed to invest in complex personas.

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Build vs. Buy: Implementing the Right Experimentation Solution

Choosing Whether to Build or Buy. To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation as a critical business process. These teams are empowered to A/B test each new feature and gain valuable insights before rolling it out widely. After seeing what these companies accomplish with experimentation, you may be considering whether to build your own testing framework, integrate an open source solution, or invest in a commercial experimentation platform like Optimizely Full Stack. Download this whitepaper to discover: The key questions product teams must ask before choosing to build or buy. The most common requirements that enterprise teams have for experimentation. How to avoid key mistakes and plan for success when building an internal system.

My Lessons from Interviewing 400+ Engineers Over Three Startups

First Round Review

Engineering leader Marco Rogers (Lever, Yammer, Clover Health) debunks some of the most common recruiting tropes and walks through his four top interviewing practices for startups. Continue reading at First Round Review »

Product Marketing or Product Management

Pragmatic Marketing

Roles Before Titles. The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. Organizations often transpose the job titles, adding to the confusion. I’m not going to tell you that if your job title is X then you do Y.

Pepsi Product Managers Learn That We Want What We Should Not Have

The Accidental Product Manager

We do love our Doritos Image Credit: 0Four. When we think about all of the exciting product manager jobs that are out there, one of the ones that always seems to come to mind are the people who are in charge of the big soft drink products.

Effective Storytelling to Motivate and Align Your Team by Anna Marie Clifton

Mind the Product

As product managers, we often talk in data points. For instance, we have X number of monthly active users, we want to grow subscriptions by X amount, this feature is expected to increase logins by X. However, when we start listing out data points, our listeners’ eyes begin to glaze over.

New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices.

Feedback Management Basics Every Product Manager Needs to Know – And Adopt

Customers are experts on their consumer wants and needs. Customer feedback management is an important step towards acting on queries and demands and improving the customer’s experience.

4 simple steps to manage your sales pipeline

Inside Intercom

If you’ve ever looked at your diary, notebook, sticky notes and email inbox in the middle of a busy sales period and thought, “This isn’t working,” you’re not alone. For years, I used to try to organize my thoughts and ideas without structure, missing sales opportunities and forecasts as a result.

Events 101

A Horrible Pricing Story

Pragmatic Marketing

Here is a reader story about horrible pricing. Unfortunately this is far too common. I thought you might appreciate my recent foray into a pricing battle with my horse boarding facility. A lady lives on and owns a gorgeous horse farm. She agreed to let me board my horses for $250 month per horse.

What Can Top Food Brand Product Managers Do To Get More Shelf Space?

The Accidental Product Manager

In the world of grocery stores, success is all about how much shelf space you have Image Credit: Meghan Hess. There are few product manager jobs that come with as much brand name recognition as those jobs that are associated with the top food brands.

Getting Started with Product Experimentation

How Product Development Teams Reduce Guesswork and Innovate Faster. Product development teams are embracing iterative release processes such as agile and continuous delivery to mitigate risk and adapt to evolving customer requirements. This trend is enabling teams to be more productive and increase product quality. But how do you know if you are building the right product or feature? Experimentation can help your team prove whether you are building the right product and eliminate uncertainty and guesswork from your software development process. Download this whitepaper to learn: How experimentation fits in with the agile development process. Best practices for integrating experimentation into your release process. Key considerations when buying an experimentation solution. Ways to optimize performance and ensure security and compliance.

Why Diversity in Product Matters by Ozlem Yuce

Mind the Product

Consultant Özlem Yuce discusses the importance of team diversity when building products, and the impact of a non-diverse team on product development. Wet Suits and Shirley Cards. Not so long ago the prevailing wisdom for developing products for women was to “pink it and shrink it”.

How to Take Charge as Scrum Master & Own Your Project

What is a scrum master’s job? The scrum master’s job description includes overseeing a product management team’s sprints, facilitating communication, promoting problem solving and ensuring maximum value is delivered to the product owner.

Five Differences Between a Junior PM and a Senior PM

Clever PM

Even though it’s been around as a formal role in software organizations for nearly 20 years (or more, depending on who you talk to), Product Management still struggles with a lot of definition problems — what is the role, how do we grow, when do we get promoted and to where, etc. One of the […]. Product Management Authority Communication Definitions Influence Interactions Leadership Organization PM Roles

Why Should Sales NOT be in Charge of Pricing?

Pragmatic Marketing

A question from a reader: Good morning Mark. The podcasts are excellent, as always. But I have noticed there may be one point you have not covered: “Why should sales not be in charge of pricing?” ” Thank you for the question.

How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings.

How to prepare for a Product Manager interview with a product deep dive

Product Club

Product Manager interviews are like running the gamut: you need to impress everyone from engineering to design (and sometimes execs too!). As a result, attempting to prep for the wide range of varying questions you might face is daunting.

4 Product Management Hacks to get the Most out of Failure

Mind the Product

Failing is an eventuality in software development. Not only do we fail, we are encouraged to fail iteratively. Let’s do it over and over again! And yet, the job of the product manager comes with a level of accountability and scrutiny that is unique. Product managers are asked to look after all facets of a product’s development, from conception to launch. From software design to user experience. From consumer needs to integration points.

Jobs to be Done vs. Personas: Is One Framework Better?

It seems as though the more recently developed Jobs to be Done (JTBD) framework is giving the traditional practice of creating personas a run for its money.

Builder beware: marketing tension in product-first companies

Inside Intercom

One of the lures when I joined Intercom in 2014 was that it sold itself as a product-first company. We continue to repeat that mantra to ourselves today, and we say it to anyone who’ll listen. We thump our chests when we say that.

The State of Product Leadership

Insights from 300 Technology Product Management Executives and Managers.

California’s GDPR: The Impact of New Privacy Regulations on Product Teams

Pragmatic Marketing

They say what starts in California, for better or worse, has an inclination to spread to the rest of the country. This may well be true of the Golden State’s new privacy regulation - the California Consumer Privacy Act (CCPA) of 2018. This law promises to do for California consumers, and quite likely all Americans, much the same that the General Data Protection Directive (GDPR) has done in the European Union. In essence, consumers would own their personal data for the first time.

Measuring the effectiveness of agile processes

The Product Coalition

What problems arise in agile teams and how to measure them? Product Agility As our product scales, team size grows and we adopt more processes and infrastructures, the complexities to which they adhere to become immense.

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How to Help Others Without Losing Yourself by Roisi Proven

Mind the Product

Roisi Proven, product leader for startups in the media industry, brings us a personal case study about her journey towards leading with empathy without harming her own wellbeing. Please note, this talk deals with issues such as death, mental illness, and descriptions of mental breakdowns.

How to Prioritize Product Features to Meet Accessibility Needs

Most product managers and startup folks miss a stakeholder. I’ve read some great articles lately on how to prioritize product features by folks like Ameet Ranadive at Twitter and Julie Zhou at Facebook. Click the links, they’re mandatory reading.

Drive Quality and Velocity with Feature Flags

Drive Quality and Velocity with Feature Flags. Launching a new feature is a risky proposition. Even the most well designed and researched features can have unforeseen consequences for your application performance and business metrics. Rolling back a poor performing feature can be time consuming and costly. However, it doesn’t have to be. Implement feature management and experimentation in your development lifecycle to reduce risk and prove impact when launching features. Download this whitepaper to learn: How to ship products faster with higher quality. The best way to launch features with less risk and more control. How to prove the impact of every feature release with experimentation.