Trending Articles

Building Awesome Product Teams by Martin Eriksson

Mind the Product

Summary: Build better product teams by hiring smart, diverse groups of people, getting out of the way, and focusing your teams on outcomes rather than outputs. It’s not About Products, it’s About People.

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Featured Product Management Consultant: Leslie Bixel

280 Group

Every few months or so, we will bring you a new interview with a featured 280 Group Consultant who discusses a number of Product Management issues.

Be a Balanced Product Leader, Not a Feature Broker or Product Dictator

Roman Pichler

Feature Broker and Product Dictator. How do you best lead the stakeholders and development team as the person in charge of the product? One way to answer this question is to avoid unhelpful but common leadership styles.

How Warby Parker Makes Every Point In Its Employee Lifecycle Extraordinary

First Round Review

Warby Parker is known for being a wonderful place to work. Here, Co-founder Dave Gilboa breaks down exactly how they've constructed this culture. Continue reading at First Round Review »

Product Management University Training: Everything You Need. Nothing You Don’t.

In a perfect world, there are a million things you should do. That’s not your world. Product Management University training makes you better at the things you will do. Schedule your personalized workshop and learn the market’s simplest Framework for managing, marketing and selling your products in your markets.

More Trending

Is MVP Dead?

bpma ProductHub

Is Minimum Viable Product Dead? – By Don Stoddard . Minimum Viable Product is a widely accepted concept; so why do so many people want to declare it dead? There are numerous articles now about MVP and why it no longer works.

Book Review: The Startup Playbook

Under10 Playbook

Book Review: The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans by Rajat Bhargava and Will Herman. I was sent a complimentary copy of The Startup Playbook to read and review. It’s a good introduction to product thinking for both founders and product managers.

What Can Amazon Product Managers Do About The Customers They Don’t Have?

The Accidental Product Manager

Can you believe it? Some people still don’t shop at Amazon! Image Credit: Claudio Toledo. As product managers, we spend a great deal of our time trying to figure out ways to get more people to buy our products.

Run Less Software

Inside Intercom

by Rich Archbold, Senior Director of Engineering at Intercom. It’s hard to win a battle you don’t realise you’re in. It’s even harder if you don’t know all of the armies on the field, their strategies and weapons, or even who’s a friend and who’s a foe. The same is true in software.

Forget About Problems! Focus on Customer Goals for Higher Value Products

When you focus on customer business goals, you’re guaranteed to uncover their biggest obstacles. Eliminate the obstacles and by default, your solutions have strategic value. Unique Product Management Training, only from Proficientz. Download the overview.

Vivek Bedi – The Awesome Product Manager

Mind the Product

Vivek Bedi is the Head of Product at LearnVest. He has over 15 years’ product management experience, working for companies like Goldman Sachs, Sterling Backcheck, and now LearnVest. In his presentation, talks about LearnVest, the role of a product manager, and what he’s learned from his years as a product manager. A Great Product Manager. Vivek believes a huge part of being a product manager is being a strategic thinker. A product manager, he says, needs to have a vision and roadmap.

Career Stories and Advice on Product Management and Product Marketing

bpma ProductHub

By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? Are you interested in sharing your story and advice with others? If you answered yes to any of those questions, you’ve… Career Product Management Product Marketing

Recommended reading: The Phoenix Project

Under10 Playbook

The Phoenix Project is a novel that seems too true—featuring too-familiar dysfunctions between marketing, development, and operations. With a revision in 2018, it’s as true today as when it was originally published in 2013.

How Should Chipotle Product Managers Be Handling Their Current Food Poisoning Problems?

The Accidental Product Manager

Chipotle has food safety issues that are hurting their sales Image Credit: Mike Mozart. In the modern restaurant industry, most of the challenges of preparing and serving food to customers have been solved.

Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Gathering support for a product feature or enhancement is a critical skill for Product Managers. Talking to customers, working with key stakeholders in the business and convincing development that a feature is necessary can be a daunting task. Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making.

The Most Basic Rule of Marketing Is So Easy to Forget

High Octane Product Management

The most basic rule of marketing is so easy to forget. You’ve just purchased some new clothes or shoes online. As part of the transaction, you hand over your email address or mobile number knowing full well that three things are going to happen. You’ll get a receipt via email/text. You’ll get shipping notifications and tracking information via email/text. Before, during and after #2, you get flooded with promotions. Not good!

What We’ve Learned From Using Kanban

Mind the Product

Introduction. Last year, our team here at, makers of Hubble , moved from Scrum to a Kanban software development approach. In my last Mind the Product article , I shared my insights on our transition as we were right in the thick of it.

Breaking into PM

bpma ProductHub

Wondering how to “crack the code” for a career in Product Management? Whether you’re a newbie in the job market or transitioning from a different role, here are some tips from seasoned Product Managers. Top 10 Pieces of Product Management Career Advice – By Kimberly Berls As product managers, we all have lots of questions… Product Marketing Breaking into Product Management Product Management

Creating Effective Channel Training

Under10 Playbook

Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime. —author unknown. For effective channel training, product managers and marketers need to re-think what sales people and channel partners require to be successful.

Agile Metrics for Team and Product Progress

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

You’ve seen team metrics like velocity. Velocity is not an accurate measure of a team's progress towards "done." So what should you use instead? Join Johanna as she discusses the measures that are actually useful in understanding what your team does, where the work is, and how long the work really takes - and in addition, we’ll examine what it takes to explain the team’s progress to others in terms of the product backlog burnup chart, ways to talk about what’s done and not yet released, and how to show others working product.

Agile Transformation is a Journey, Part 6

Johanna Rothman

Part of what makes an agile transformation difficult is the cultural change required. That’s what makes an agile transformation a journey. A client said to me, “I want the agile. The agile is good stuff: faster delivery of smaller stuff that we can get revenue for. I want it now.

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Product Success vs. Customer Success: Is It Time For a Lifestyle Change?

High Octane Product Management

Here’s a scenario many people can identify with. A routine visit to the doctor reveals that you weigh more than you should, your blood pressure and blood sugar are high, your cholesterol is nearing the danger zone and your heart isn’t functioning as well as it should. Though you’re not suffering any ill effects from these issues today, your doctor tells you that it’s time to make some lifestyle changes in order to avoid serious health issues later.

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Getting the Best Products to Speak for Themselves

Mind the Product

Give Your Product a Voice. In many companies, improving engagement is a reactive process: as a product manager you wake up to a barrage of support requests after launching a new feature, or your in-app analytics reveal that new users are skipping over key functionality and never reaching their “aha!”

Use This Equation to Determine, Diagnose, and Repair Trust

First Round Review

Anne Raimondi has headed up product, marketing and operations at big names throughout tech. This one lesson is at the heart of her approach to leadership. Continue reading at First Round Review »

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

The Secrets of Highly Successful Sales People: Objection Handling

PM Hardcore

How to use better stories to overcome sales objections. During the sales process, the prospect may – and usually does – mention obstacles to getting the deal done. Reasons they might not want to do the deal.

We’re doubling our product teams in San Francisco, Dublin & London

Inside Intercom

Six years ago, Intercom invented business messaging – helping internet businesses interact with their customers in a personal, scalable way that had never been done before. Today we are proud that 500 million business conversations happen each month through Intercom, and that number is doubling year-over-year.

Market-Driven Products vs. Market-Driven Product Companies

High Octane Product Management

If you have market driven products then don’t you have a market driven company? There are three key differences between market driven products and a market driven product company. Market-driven products, if taken literally, could result in multiple product silos with competing goals and contention over resource allocation.

The Testing Mindset – How to Find Product/Market fit

Mind the Product

“There is a way to do it better. Find it!” ” Thomas Edison. Here’s the thing with innovation, you can’t just tell people to be innovative. A great idea doesn’t always come when you’re sitting at your desk between 9:00am and the end of your working day. Here at etventure we’ve tried various approaches to innovation in the last few years, and what we’ve learned is that success cannot be planned.

Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

Lean Startup’s Eric Ries on How to Make ‘Gatekeepers’ a Source of Power and Speed

First Round Review

As companies add 'gatekeeper' functions like Legal, Finance, IT and Compliance, they tend to slow way down. But they don't have to. Here's how to lay the right foundation. Continue reading at First Round Review »

Agile Transformation: Possible Organizational Measurements, Part 4

Johanna Rothman

“What should I measure???” ” is one of the questions I see when I work with people going through an agile transformation. Too often, managers measure people as individuals. Traditional measurements focus on resource efficiency instead of flow efficiency.)

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Why live chat isn’t just for customer service anymore

Inside Intercom

For all the time and money we spend attracting customers to our website, isn’t it odd how little we spend trying to convert them? According to an eConsultancy report , for every $92 spent acquiring prospects only $1 is spent converting them. Sure, that dollar could give you returns in spades, but in reality the odds of that are no better than a craps table in Las Vegas.

Segmenting Markets and Quantifying New Product Ideas

High Octane Product Management

Segmenting markets is the most important thing your organization can do because it answers the question, WHO are our target customers? In other words, your market segments are the basis for all critical decisions because they form the common bulls-eye that focuses all product, marketing and sales activities to common customer needs and goals.

Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?