Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. Regardless, both of these distinct roles are essential to product success. It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus. What Does a Product Manager Do?

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Customer and Market Research.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

The Testing Mindset – How to Find Product/Market fit

Mind the Product

The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. So it’s very important to define your measurements for success, especially when building new products. In the end it is almost always about finding product/market fit.

Perfecting the Product Launch

Sequent Learning

The post Perfecting the Product Launch appeared first on Sequent Learning Networks. BLOG PRODUCT MARKETING

Powerhouse Product Marketing: Tips For Devising a Product Launch Email Campaign

The Product Coalition

Source: Pexels Selling products to the general public is a great way to make money. The main thing you need to do to stay relevant in the world of retail is to develop new products regularly. A recent study found that nearly 95% of the products released each year will fail. Avoiding this failure will require some hard work and marketing savvy. Below are some tips on devising a great product launch email marketing campaign.

In Search of Product/Market fit: How Setapp Found its Customers

Mind the Product

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. We’d already launched two successful Mac utilities, but this was the first time we’d launched a SaaS-style product – Setapp provides access to over 100 Mac apps in one suite. We had some fantastic beta/influencer responses before the public launch, from thousands of tech enthusiasts, influential early adopters and Mac fans.

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm Rebecca Kalogeris, Vice President of Sales and Marketing at Pragmatic Institute, and your host for this episode. I'm a principal product marketer here at HubSpot. We try and benchmark our launches.

How to evolve product launches as you grow

Inside Intercom

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years. Our go-to-market teams have grown immensely, meaning more specialists and larger cross-collaborative teams for each launch.

Seismic Explains its Three-Tiered Plan for Delight-Inducing Product Launches

Gainsight

This is part 7 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. One of our interviewees, Lauren Stefano, Director of Customer Marketing at Seismic , loves MarioKart. We go big and announce it to the entire market.

The Simple Phrase at the Heart of Product Marketing

ProductCraft

Like any other field, product marketing has its set of tried and tested methods–market research, customer personas, buyer journeys, competitive analysis, ideal customer profile, positioning, messaging, and so on.

Why do 40% of product launches fail?

BrainMates

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. Kent Weathers knows a bit about Product success, and failure. So, why does Kent think product launches fail? lack of effective product marketing.

Why You Need A Product Marketer Right Now & How To Hire Them

Userpilot

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. To help the confused folks considering hiring a Product Marketer (and the equally confused folks trying to get a job as one) – we’ve interviewed 10+ Product Marketers and come up with a guide to the role, skills and hiring a rockstar Product Marketing Manager! Product Adoption.

The importance of an effective product marketing strategy

Inside Intercom

Despite the mountain of evidence contradicting the mantra of “if you build it, they will come”, it’s still extremely prevalent among product-first companies. First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. Do they know where to go to promote their product, and how to do it once they get there?

Launch to sell — leverage sales enablement to maximize product launches

Inside Intercom

Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches. How different is it to what’s available on the market?

What is Product Marketing and Why Should I Care?

Userpilot

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. Product-Led Growth. In this article, I’m going to show you: What product marketing is.

What is Product Marketing and Why Should I Care?

Userpilot

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. Product-Led Growth. In this article, I’m going to show you: What product marketing is.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Current products sustain your business. Next products assure growth and future products assure long-term viability. The product marketing role is focused on current products and next products.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Current products sustain your business. Next products assure growth and future products assure long-term viability. The product marketing role is focused on current products and next products.

How to Break into Product Marketing Management (PMM)

PMLesson's Ace the PM Interview

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. Given how new and versatile the role is, product marketing management is also probably the least standardized role in tech companies, which makes the process of becoming a PMM quite obtuse and vague.

Launch to sell – leverage sales enablement to maximize product launches

Inside Intercom

Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches. How different is it to what’s available on the market?

How to Become an Associate Product Marketing Manager (APMM)

PMLesson's Ace the PM Interview

The Associate Product Marketing Manager (APMM), program is Google’s global, renowned early-career program, which was started in 2003 by Marissa Mayer at a similar time she started the Associate Product Manager (APM) program. It was designed to help build future business leaders in the Marketing organization at Google. The APMM Program provides the skills needed to become a world-class digital Marketer. APMMs are passionate about technology and marketing.

How 3 product marketing managers execute product releases

Roadmunk

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. So we spoke to three product marketing managers to explain how they approach product releases while working in conjunction with product management.

The Ultimate In-App Marketing Guide for Product Marketers in 2019

Userpilot

In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Ultimately, using in-app marketing to retain customers and upsell to your users is a no-brainer. In this in-app marketing guide, I’m going to explain why in-app marketing is so important, and how you can use it to improve customer retention. Referral Marketing.

What makes an effective product launch pitch? Well, here you go.

The Product Coalition

As your content marketing grows, more voices will join the ranks of your marketing, speaking and writing on behalf of your brand. It’s best to do this with a group of people who are very familiar and invested in your marketing. It’s important to provide marketers with the context they’ll need to walk in your shoes. Then, your marketers can know they’re on brand with the sort of style guide that’s simple enough to fit on a post-it note.

What is Product Marketing? A Data-Backed Definition

The Product Coalition

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. The New Age of Product Marketing The evolution of Product Marketing is one of the newest and most important trends in software marketing today, so it’s important to understand it and know how to apply it for your career or company. What is Product Marketing? How Product Marketing got here ??

What does the product marketing manager do? Segment, Airbnb and Upwork experience

The Product Coalition

the main person in the Product team for Dashly. People like Dmitry are usually called Product Managers., they are responsible for new features, product development and only they decide if users really need this or that feature (jk, they make customer development based decisions). Those of you who read our book already know her Elena is a Product Marketing Manager. So it means that PMM’s main goal is to deliver the value of the product to the market.

The Art of Developing Your Launch Strategy

Actuation Consulting

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. You can start ruminating over what to include in your launch strategy as early as the conception phase. 1 – Who are your top priority audiences for the product?

Taking a Product from Conception to Delivery

Mind the Product

In this talk I gave at ProductTank Singapore towards the end of 2016, I parsed the steps required to take a product from conception to delivery, with a strong slant toward the business of products. Throughout my experience as a product leader, I’ve spent much of my time and effort optimizing how to align deliverables with business objectives, and I’ve tried to share that in this talk. Find a Market You Can Win. Build a Model, Then Build a Product.

Vision 123

Why You Should Consider a Soft Launch

The Product Coalition

On MVP launch date, we only had 3 source connectors and 3 destination ones. We want to share with you what we learned during this very early launch, and, consequently, when sometimes you should go towards a soft one (vs. What is a soft launch? So why even do a soft launch?

Demo 116

The Hunt for Product/Market Fit

Sachin Rekhi

The hunt for finding product/market fit in an early-stage startup is an elusive one, often fraught with chaos, and certainly never easy. I've led the hunt for product/market fit in 3 startups that I co-founded and also had the opportunity to do so for 3 new products launched at established tech giants LinkedIn and Microsoft.

Made With the Finest Rainbows: Was Starbucks’ Unicorn Frappuccino a Success?

Mind the Product

As a product manager, I wanted to know — was the UF a success? I entered down the rabbit hole of user research as I so often do , and have found a case where marketing and product collaborated so seamlessly that we should all be envious. As usual, there were quite a few lessons to bring back to the product world. By being scarce, it created a sense of urgency and made the frequency with which you saw the product higher than what you might see for normal consumption.

Managing Manufactured Products: Preparing to Launch

Mind the Product

In this third post in his series on product management for manufactured products, Dustin Levy looks at how you prepare for launch. Often, these prototypes will demonstrate selected features or subsystems of the final product you intend to launch. Once all features and subsystems are developed, you will begin to prepare for production readiness. In some organizations, production readiness and launch are synonymous. Setting the Launch Date.

Demo 83

Taylor Wescoatt – Being the First Product Manager

Mind the Product

In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Current products sustain your business. Next products assure growth and future products assure long-term viability. The product marketing role is focused on current products and next products.

How to use betas to launch killer products

Mixpanel

I’m Prachi Wadekar, a Product Manager on Mixpanel’s data infrastructure team. In this blog post I’ll share why we launch features in phases and make customer feedback the primary input for determining readiness. Many Product Managers struggle to prioritize their time each day because there is so much they could do. We also use Salesforce where our go-to-market teams log “product gaps.” Mixpanel PMs solve these challenging problems by launching great products.

UX 80

My top essays/tweetstorms in 2019 on product/market fit, investing, KPIs, YouTubers, and more

Andrew Chen

A really detailed 68 page analysis of the podcast market. Makes you ask- What’s the next product where this will happen? Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). But then usually, team says it will improve retention via better activation, lifecycle marketing, improving product features, etc.

Product Manager Interview Questions — You Asked, We Answered

280 Group

Last month, we presented the co-hosted AIPMM webinar, Get Hired: Interview Like a Pro for a Product Manager Job (Remotely!). You can view the accompanying blog post to download the Product Manager Interview: How to Get Hired Planner and Workbook. Product Launches.

Product Manager Salary Data in 2020

280 Group

This article details product manager salary data for general product manager jobs (unspecified type). ” — Director of Product Management, Fintech | Oakland, CA. We know that product management is a critical strategic driver in a company—and it’s finally being recognized as such. It can make a huge impact in terms of whether products (and sometimes entire companies), succeed or fail in both the short and long term. Product Manager Salary.

Scaling the Product Owner Role

Roman Pichler

Scaling and the Product Life Cycle. To understand if and when the product owner role should be scaled, I find it helpful to consider the product’s life cycle stage. As long as a product is young and hasn’t reached product-market fit—or is close to achieving it—I recommend having a single person in charge of the product. I discuss the difference between products, features, and components in more detail in my post What is a Digital Product? ).

Who Should Own Product Positioning?

Pragmatic Marketing

Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. Lately I’ve been thinking and talking about a new binary model for role definition: Product leaders (that is, product managers and product marketing managers) own problems; development and marketing teams own solutions. And why this product is better than alternatives.