So you want to build a brand? Here’s what you need to understand.
APRIL 16, 2018
The nature of marketing at a software company is that it’s easy to have a highly data-driven view of everything you do, and overlook hard to measure things like building a brand. Brand is the emotional connection you establish with your customers and those whom you would like to become customers. To help you do just that, I’ve put together a few principles I’ve learned about building a brand that will point any startup in the right direction. Brand voice.