B2B Product Manager Magazine August 2020

Proficientz

It’s as simple as positioning, marketing and selling high-value business outcomes instead of features & benefits. Join our mailing list and get the monthly magazine delivered directly to your inbox. The post B2B Product Manager Magazine August 2020 appeared first on Proficientz. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager August 2020.

B2B Product Manager Magazine July 2020

Proficientz

We’re also serving up helpful tips on delivering more valuable product integration, a simple recipe for business requirements, positioning and product demos. Portfolio Product Management is a set of business practices that drive the collective priorities and positioning of all products based on customer outcomes with the highest “measurable value.” Join our mailing list and get the monthly magazine delivered directly to your inbox.

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B2B Product Manager Magazine November 2018

Proficientz

The B2B Product Manager Magazine November 2018 is now available. Sales, Positioning and the Nobody Zone. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox.

B2B Product Manager Magazine April 2019

Proficientz

The B2B Product Manager Magazine April 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine April 2019 appeared first on Proficientz. Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product Planning

B2B Product Manager Magazine December 2018

Proficientz

The B2B Product Manager Magazine December 2018 is now available. How do You Position Technical Features to Sound Simple? Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine December 2018 appeared first on Proficientz. Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product Planning

B2B Product Manager Magazine December 2019

Proficientz

The B2B Product Manager Magazine December 2019 is now available. Join our mailing list and get the monthly magazine delivered directly to your inbox. The post B2B Product Manager Magazine December 2019 appeared first on Proficientz.

B2B Product Manager Magazine January 2019

Proficientz

The B2B Product Manager Magazine January 2019 is now available. Powerful Product Positioning: Best Story vs. Best Product. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine January 2019 appeared first on Proficientz. Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product Planning

B2B Product Manager Magazine February 2019

Proficientz

The B2B Product Manager Magazine February 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine February 2019 appeared first on Proficientz. Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product Planning

B2B Product Manager June 2020

Proficientz

The B2B Product Manager Magazine June 2020. Enjoy The B2B Product Manager Magazine June Issue and see how “learning at the point of need” can accelerate the growth of your company and your career. “PRODUCT” Market Analysis vs. “SOLUTIONS” Market Analysis: 3 Key Differences That Impact Products and Positioning. Join our mailing list and get the monthly magazine delivered directly to your inbox.

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Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz

The B2B Product Manager Magazine September 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product Planning

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Positioning For Growth: How To Make Complex Products Obviously Awesome | April Dunford, Ambient Strategy | BoS USA 2019

Business of Software Conference

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. Positioning. So positioning is not the same thing as messaging. There’s positioning.

How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

Proficientz

The B2B Product Manager Magazine October 2017 is now available. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningIn this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. We also examine product usability and its impact on revenue, plus sales demo tips. Be sure to check out our brand new lineup of advanced training programs.

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How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Proficientz

The B2B Product Manager Magazine August 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThis month we explore the value of a product marketing roadmap to sales.

Today’s Product Manager vs. 20 Years Ago | Great Sales Discovery | Avoiding Buyer’s Remorse Acquisitions

Proficientz

The B2B Product Manager Magazine July 2018 is now available. Join our mailing list and get the monthly magazine delivered right to your inbox. Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningIt’s July and that means the second half of the fiscal year is in full swing for many organizations. That usually equates to more focus on hitting your sales numbers.

Marketing Basics, A Product Lifestyle Change and the Definition of Market-Driven

Proficientz

The B2B Product Manager Magazine March 2018 is now available. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningWe headline our March issue by going back to one of those marketing basics that’s all too easy to forget. We also draw the analogy between a lifestyle change and the shift from a product success culture to a customer success culture. Enjoy our March issue.

Product Success Metrics, Demo Value Themes & The Definition of Successful Product Management

Proficientz

The B2B Product Manager Magazine January 2018 is now available. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningWe’re kicking off 2018 with a discussion on product success metrics and a viewpoint that there’s only one critical metric that’s important over the long term. If you routinely hit that one, all the others will take care of themselves.

Dominating Your Market, Agile Role Clarification and The Price of One-Off Features

Proficientz

The B2B Product Manager Magazine June 2017 is now available. Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesThis month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market.

How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

Proficientz

″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”no” hover_type=”none” link=”” border_position=”all”][fusion_text]. The B2B Product Manager Magazine October 2017 is now available. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product Planning

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User Engagement, Customer Goals and a Sustainable Growth Strategy

Proficientz

The B2B Product Manager Magazine August 2017 is now available. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThis month we focus on user engagement as a leading indicator of customer value and the subsequent impact on retention and recurring revenue. We also look at the shift from a “market problem” focus to a “customer goal” focus and its impact on growth.

Customer Value, Underperforming Products, Product Demo Objections and More

Proficientz

The B2B Product Manager Magazine May 2017 is now available. Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesIn this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans.

Demo 100

Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role

Proficientz

The B2B Product Manager Magazine April 2017 is now available. Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesIn this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role.

Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role

Proficientz

The B2B Product Manager Magazine April 2017 is now available. Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesIn this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role.

Embrace Personal Evolution, Invest in Yourself

The Product Coalition

Let’s say, a few negative people who are consistently bringing you down surround you, do yourself a favor and find some positive, motivated people to be around. finding-yourself self-improvement learning positive-thinking motivation

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B2B Product Manager April 2020 Issue

Proficientz

Is It Easier to Position Products You Haven’t Built Yet? Join our mailing list and get the monthly magazine delivered directly to your inbox. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product Planning

Women in Product Management: Jeannie Griffin, VP of Product and Technology Solutions at BCD Meetings and Events

280 Group

You have to have a heightened sense of emotional intelligence in this position and that is something that I gleaned early on. That’s difficult for people and you deal with a lot of emotional personalities in this position. I actually read this in a running magazine about pronation when I was training for a half marathon, but realized this is a guiding life principle.?

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TEI 298: How product managers can use appreciation to improve product teams – with Dr. Paul White

Product Innovation Educators

Create positive workplace relationships and improve staff morale. . Magazines related to their hobby. Create positive workplace relationships and improve staff morale. . Magazines related to their hobby. The five languages of appreciation for product managers. White?is

Data in the News: How Big Data Can Make Food Safer to Eat

Indicative

In fact, Foreign Affairs Magazine notes that more than 98% of all stored information in the world today is digital. By enhancing our agricultural processes we can positively impact the quality of the food we consume while simultaneously increasing food-to-table education. The interconnectivity of tech devices and their capacity to process data continues to improve.

8 Critical Recruitment Methods

Hutwork

Consequently, having the right recruitment methods and adding in a little creativity will help your company stand out and find the best candidates for open positions. Giving existing employees the chance to move up or change positions also helps you find candidates about whom’s capabilities management is aware. Internal hiring reduces the time necessary to prepare the person for their new position.

What kind of leader do you want to be?

Pragmatic Marketing

Editor's Note: Also see Tom Noser's article, "Taking Inventory: Identify Your Leadership Strengths (and Weaknesses) for Career Success," in the Winter 2020 issue of The Pragmatic magazine. Product management is a leadership position. You have to influence others and create conditions for them to do their best work. That's leadership. To be an effective product manager, you need to decide what kind of leader you want to be.

What kind of leader do you want to be?

Pragmatic Marketing

Editor's Note: Also see Tom Noser's article, "Taking Inventory: Identify Your Leadership Strengths (and Weaknesses) for Career Success," in the Winter 2020 issue of The Pragmatic magazine. Product management is a leadership position. You have to influence others and create conditions for them to do their best work. That's leadership. To be an effective product manager, you need to decide what kind of leader you want to be.

Recommender Systems, a Popular Media Introduction

The Product Coalition

Of course, not all the coverage of mainstream media for recommender systems is positive. In “ Up Next: A Better Recommendation System ” (Wired Magazine), Renee DiResta discusses recommendation systems from an ethics point of view, particularly when it comes to the spread of misinformation, or creating dangerous content rabbit-holes like the ones the NY Times described for youtube in their article “ On YouTube’s Digital Playground, an Open Gate for Pedophiles ”.

Essential Graphic Design Skills You Need to Get Hired

UX Studio

The ideal graphic design skills always depend on the exact workplace or position the designer is seeking. Paying attention to art, typography, packaging, posters, magazines, books, apps, webpages or even buildings, objects or natural forms can inspire you and shape your design taste and approach. Books, magazines, screens, even buildings or objects can have a visual hierarchy! “You work as a designer? Oh, that takes a very creative person!”

8 Best Mobile Navigation Design Examples

Alty

Consistent – you should not change the menu content or position on different pages. Hotkey reach – the buttons are positioned at an easy-to-tap area, particularly convenient for reaching with a big thumb, using one hand. List type menus are popular with content-heavy apps – online newspapers and magazines; or those offering advanced functionality. Mobile app navigation design does not assume following one proven direction.

6 Ways for Product Managers to Manage their Time Off (and Still Drive their Roadmap Forward)

ProductPlan

Magazine , researchers examined the midbrain area called the SN/VTA. This strategy elevates and positions vacation time into a planned component of the team’s development and release schedules; making it not only easier to prepare for months in advance but also recognizing vacation time as a necessary priority. Time Magazine cited a study that found more than 60% of people work remotely during their vacation. Product managers receive a lot of advice.

Product Innovation with Rick Robinson, VP Product AARP Innovation Labs

PMLesson's Ace the PM Interview

Curiosity, positivity, intelligence. Also check out the This is Product Management podcast and Smashing Magazine. Rick Robinson is the VP of Product Development for AARP’s Innovation Labs. He began his career as a journalist and moved into digital journalism then product creation in the mid ‘90s. In this Path to PM post, Rick and I discuss breaking into product management and how he ended up working in an innovation lab at AARP.

How TV Spielfilm uses data to stay ahead of the changing entertainment industry

Mixpanel

In the 90s TV Spielfilm took the form of a print magazine, sharing TV and movie times along with entertainment stories, delivered to the doorsteps of millions of German subscribers. But, using Mixpanel to track and analyze user behavior with Finc3, TV Spielfilm has positioned itself to stay on top of how people are watching TV and to evolve right alongside its viewers and the entertainment industry. “We

Four psychology principles every UX designer should know

Userzoom

Image from Smashing Magazine. The more you understand how people think and feel, the better you can create positive, helpful, delightful experiences. There’s a darn good reason why there are so many PSYCHOLOGY+UX articles floating around. User experience design has its conceptual roots in cognitive and behavioural psychology.

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How TV Spielfilm uses data to stay ahead of the changing entertainment industry

Mixpanel

In the 90s TV Spielfilm took the form of a print magazine, sharing TV and movie times along with entertainment stories, delivered to the doorsteps of millions of German subscribers. But, using Mixpanel to track and analyze user behavior with Finc3, TV Spielfilm has positioned itself to stay on top of how people are watching TV and to evolve right alongside its viewers and the entertainment industry. “We

The “Agile C-Suite” and Its Role in Growing an Adaptive, Resilient Organization

Agile Velocity

According to Denning, Amazon has been successful, in part, because of Jeff Bezos’ understanding of market position, combined with a focus on customer value. It’s just that we’re finally starting to see real evidence that we’ve “crossed the chasm” of Agile for IT only and have figured out how to position it in a way that makes sense to business leaders. . I couldn’t help but wonder–Was there some article in CIO magazine that used this phrase?

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Product Managers Prepare To Do Battle Over Golf Balls

The Accidental Product Manager

This would have been just fine if it were not for the fact that the Costco golf ball got a favorable review in a popular golf magazine against the Titleist ProVI. A major golfing magazine compared the two balls and the Costco ball came out on top. The world of golf balls turns out to contain a great deal of combat Image Credit: likeaduck. When you think about the game of golf, what do you think about?