The Product Coalition

SEPTEMBER 8, 2021

A Top Influencer Marketing Trend You Don’t Want To Miss Are you sure you understand what “the old” means? This is one of the most exciting influencer marketing trends that have been around for the past few years, and it’s on the rise in 2021 too. Jenny’s Instagram account reflects her life-affirming position.

Marketing 146

Marketing Magazine Branding Messaging 146

Product Management University

AUGUST 23, 2018

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. We also look in the rear-view mirror at Agile and discuss what’s changed and what hasn’t along with tips for dealing with flat growth and shifting market conditions.

Agile 100

Agile Roadmap Magazine Marketing 100

Intercom, Inc.

MAY 7, 2020

Kyum Kim , Co-founder and Head of US Operations for Blind, on what impact we’ll see in the jobs market. “But it’s also doing it in a way that brings a bit of positivity and enjoy to people.” Hen’s Teeth Launch Their New ‘Fun in the Sun’ Collection (District Magazine). The post H.O.M.E:

Marketing 210

Marketing Magazine Customer Experience Government 210

Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Product Positioning vs. Market Positioning: The Key Difference. We offer a few insights. Why You Should Give Your Product Portfolio a Good SWOT.

B2B 130

B2B Product Management Product Manager Magazine 130

Product Management University

MARCH 27, 2018

The B2B Product Manager Magazine March 2018 is now available. We headline our March issue by going back to one of those marketing basics that’s all too easy to forget. The Most Basic Rule of Marketing is so Easy to Forget. Market-Driven Products vs. Market-Driven Product Companies. Enjoy our March issue.

Definition 100

Definition Marketing Magazine B2B 100

The Product Coalition

APRIL 26, 2021

The challenge with JTBD when you start working on your Go-to-Market is that it can be harder to do target marketing than traditional approaches, but this challenge is where the opportunity lies. Most channels to market allow for this type of targeting, from ads to outbound call campaigns. If you’re lucky?—?maybe

Marketing 89

Marketing Strategy Outbound User Testing 89

The Product Coalition

JULY 12, 2023

I took my past experiences as an individual contributor that created products to product leadership positions — leveraging these past experiences and scaling expertise to lead teams effectively. Product Managers should strive to gain deep knowledge of the market and the industry. Spend at least 30% of your time with the customers.

Product Research 127

Product Research Magazine Customer Experience User Testing 127

Product Management University

JUNE 26, 2017

The B2B Product Manager Magazine June 2017 is now available. This month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market. Win the “Customer Value” Relay Race and Dominate Your Market.

Agile 113

Agile Magazine Marketing B2B 113

Product Management University

DECEMBER 18, 2019

The B2B Product Manager Magazine December 2019 is now available. Maturing the Product Management & Product Marketing Discipline. Join our mailing list and get the monthly magazine delivered directly to your inbox. The post B2B Product Manager Magazine December 2019 appeared first on Proficientz. In This Issue.

Magazine 26

Magazine B2B Product Management Product Manager 26

Product Management University

NOVEMBER 2, 2017

The B2B Product Manager Magazine October 2017 is now available. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations.

Demo 200

Demo Magazine Certifications B2B 200

Product Management University

APRIL 14, 2021

Join our mailing list and get the monthly magazine delivered directly to your inbox. Hands-on exercises for your products, your markets and your business model. Enjoy The B2B Product Manager April issue. View Previous Issues of The B2B Product Manager. March 2021. December 2020. November 2020. YOUR PERSONALIZED CLASSROOM EXPERIENCE.

B2B 130

B2B Product Management Product Manager Magazine 130

Intercom, Inc.

FEBRUARY 2, 2022

Advertisements are inescapable – they’re on the side of our bus to work, they’re in the magazine we’re reading, and they’re infiltrating our social media feeds, podcasts, and television shows. “As That means acknowledging the needs of your audience or customers, and the ways this work will impact them – both positively and negatively.

Data Visualization 220

Data Visualization User Testing Technical Review Magazine 220

Roy Madden

APRIL 4, 2022

Market Intelligence. Speed up your market intelligence by 70% with Leo Web Alerts. The core of Feedly for Market Intelligence is an AI engine, called Leo, that automatically gathers, analyzes, and prioritizes intelligence from millions of sources in real-time. Feedly includes AI models for key market intelligence concepts.

Technical Review 78

Technical Review Engineering User Testing Artificial Inteligence 78

Product Management University

SEPTEMBER 21, 2018

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox.

Vision 113

Vision Magazine B2B Blog 113

Product Innovation Educators

JANUARY 9, 2023

As product professionals, we need to help position our products in ways that make sense for customers and the organization. She is a brand storytelling strategist and coach, host of the Marketing With Empathy podcast, and founder of Kindred Speak, which provides editorial brand storytelling services and coaching.

Branding 95

Branding Data Visualization Magazine Customer Feedback 95

Intercom, Inc.

JANUARY 22, 2019

Why lead nurture should be an important part of your marketing strategy. “A timely in-app message is a positive feedback mechanism” After defining these milestones, recognize how new signups are becoming that better version of themselves. Either of these leaves you in a better position than doing nothing.

User Testing 186

User Testing Customer Experience Customer Feedback Feedback Software 186

Roy Madden

APRIL 4, 2022

Market Intelligence Speed up your market intelligence by 70% with (Feedly) AI Feeds The core of Feedly for Market Intelligence is an AI engine, that automatically gathers, analyzes, and prioritizes intelligence from millions of sources in real-time. If needed, refine sources with your own trusted sources. and apple.com).

Technical Review 54

Technical Review User Testing Artificial Inteligence Research Software 54

Michael J. Fordham

DECEMBER 12, 2022

One of the most powerful things you can do as a designer or marketer is to tell an interesting story. How to build a no-code scrollytelling site Historically, adding precise animations based on scroll positions and changing scrolling directions has been quite complex, involving in-depth web animation expertise. Let’s get started.

Customer Experience 52

Customer Experience Magazine Web Development Web Developers 52

Product Management University

MAY 24, 2017

The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps.

Demo 100

Demo White Paper Customer Feedback User Testing 100

Product Management University

AUGUST 28, 2017

The B2B Product Manager Magazine August 2017 is now available. We also look at the shift from a “market problem” focus to a “customer goal” focus and its impact on growth. Market Problems vs. Customer Goals: Which One Offers More Valuable Insights? Product Management Playbook. Enjoy our August issue!

Customer Feedback 100

Customer Feedback Strategy Magazine Certifications 100

Pragmatic Marketing

JANUARY 30, 2020

Editor's Note: Also see Tom Noser's article, "Taking Inventory: Identify Your Leadership Strengths (and Weaknesses) for Career Success," in the Winter 2020 issue of The Pragmatic magazine. Product management is a leadership position. Organization leaders are responsible for results achieved in the market. That's leadership.

Magazine 91

Magazine Leadership Reference Positioning 91

Product Management University

NOVEMBER 2, 2017

The B2B Product Manager Magazine October 2017 is now available. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations.

Demo 100

Demo Magazine B2B Blog 100

The Product Coalition

JANUARY 3, 2023

By conducting usability testing, you can identify and fix any issues before the app is released, increasing the chances of its success in the market. A positive user experience can translate into increased app usage, higher customer retention rates, and even increased revenue for the company. Coffee enthusiast. Working at UXCam.

Research Software 141

Research Software User Testing Product Research Testing 141

Product Management University

JANUARY 30, 2018

The B2B Product Manager Magazine January 2018 is now available. We’re kicking off 2018 with a discussion on product success metrics and a viewpoint that there’s only one critical metric that’s important over the long term. If you routinely hit that one, all the others will take care of themselves.

Demo 113

Demo Definition Magazine Product Management 113

Product Management University

FEBRUARY 28, 2019

The B2B Product Manager Magazine February 2019 is now available. One version of the truth on your target markets and apples-to-apples comparisons. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine February 2019 appeared first on Proficientz.

Magazine 11

Magazine B2B Product Research Product Management 11

ProductPlan

DECEMBER 13, 2021

According to CIO magazine, Global spending on digital transformation technologies and services was $1.3 How can Product People design and initiate Product-Led Transformation programs that enable their organisation to continuously discover, design and deliver products to the right market at the right time? trillion in 2020.

Weak Development Team 97

Weak Development Team Agile Technical Review Product Research 97

Pragmatic Marketing

JANUARY 30, 2020

Editor's Note: Also see Tom Noser's article, "Taking Inventory: Identify Your Leadership Strengths (and Weaknesses) for Career Success," in the Winter 2020 issue of The Pragmatic magazine. Product management is a leadership position. Organization leaders are responsible for results achieved in the market. That's leadership.

Magazine 70

Magazine Leadership Reference Positioning 70

Product Management University

APRIL 18, 2017

The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback.

Magazine 100

Magazine Product Management Product Manager Healthcare 100

Product Management University

APRIL 18, 2017

The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback.

Magazine 100

Magazine Product Management Product Manager Healthcare 100

ProductPlan

NOVEMBER 22, 2021

According to the CIO magazine, Global spending on digital transformation technologies and services was $1.3 How do we take action from the definitive market signals that require the organisation to transform its current way of operating? The cost of not being one is too great as markets are hyper-competitive and aggressive.

Customer Experience 95

Customer Experience Product Research Magazine Vision 95

The Product Guy

APRIL 4, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

MAY 15, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Split

JUNE 9, 2022

Marketing cares about preserving the brand. Formalize a position with a written thesis and hypotheses: “Customers love us, but they use our service occasionally, not enough for us to remain on top of their minds. Having a content-driven effort to catch their attention, like a magazine, could be cheaper than re-acquisition cost.”.

Customer Experience 64

Customer Experience Data Visualization Analytic Tools User Testing 64

Product Management University

APRIL 15, 2020

This month we offer three things you can do to make sure your product and marketing priorities are in lockstep with the new priorities of your target customers. Is It Easier to Position Products You Haven’t Built Yet? Join our mailing list and get the monthly magazine delivered directly to your inbox. In This Issue.

B2B 26

B2B Magazine Product Management Product Manager 26

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Hutwork

SEPTEMBER 20, 2017

Recruiting skilled candidates is a competitive proposition in today’s job market. Consequently, having the right recruitment methods and adding in a little creativity will help your company stand out and find the best candidates for open positions. You can advertise in trade journals, local or national newspapers, or magazines.

Advertising 54

Advertising Government Magazine Positioning 54

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142