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Everything you need to know about product messaging — Diane Wierdu (Messaging strategist, B2B, SaaS)

Mind the Product

Crafting effective messaging is crucial for product success. In this podcast episode, Diane Wierdu, Founder and Messaging Strategist for Lion Works, underscores the significance of this key element.

Messaging 117
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Everything you need to know about product messaging — Diane Wiredu (Messaging strategist, B2B, SaaS)

Mind the Product

Crafting effective messaging is crucial for product success. In this podcast episode, Diane Wiredu, Founder and Messaging Strategist for Lion Works, underscores the significance of this key element.

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Market Segmentation: The Key to Unlocking Your Product’s Marketing Potential in B2B

Product Management University

Take that same concept into the B2B world and you have vertical industry market segmentation for products and services that have horizontal value across many industries. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130
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Back to Basics: Benefit-led Messaging

280 Group

The Perils of Feature-Led Messaging. Their business has traditionally been B2B, but they are now adding products that serve B2B2C markets. We were discussing how to provide benefit-led messaging to both the customer that pays them, the mortgage company, and the customer that uses their product, the home buyers.

Messaging 174
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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems.

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How to Create a B2B Sales Demo Script

Product Management University

Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest. What is a B2B Sales Demo Script? Your B2B sales demo is the verbal value story you’ll tell when giving sales demos to prospective clients and current customers. Cut anything that doesn’t contribute to that message.

Demo 130
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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. So, book a Userpilot demo if you want to trigger in-app messages and fuel your marketing funnel.

B2B 98
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2020 Database Strategies and Contact Acquisition Survey Report

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Personalize messages to your priority accounts. Leverage intent data. And much more!

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7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality.