The Product Guy

MAY 7, 2020

Note: It would be hard to track and then follow up engineers to update the JIRA if not in standups Proper dashboarding and reporting to be done in JIRA so that required stakeholders are informed of the progress on a regular basis – at least on a weekly basis. This is especially important in the B2B space. Concluding Remarks.

Technical Review 398

Technical Review Product Management Product Manager Research Software 398

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Liam: And what switched you over to B2B? Did you get sick of anything in particular?

Marketing 209

Marketing B2B Branding Data Visualization 209

Userpilot

JUNE 2, 2024

Also, you get custom dashboards to view these reports and filter the data. Custom analytics dashboards and reports like funnel analysis for identifying friction Dashboards in Userpilot. Qualtrics Qualtrics dashboard. Main features of Leadspace Designed for B2B marketing and sales teams. Surveys in Userpilot.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

DECEMBER 31, 2024

Custom dashboards to track key metrics at a glance. Pendo The dashboard on Pendo. Additional reports: You get a built-in Product Engagement Score dashboard. Lack of templates: There arent many ready-to-use dashboards or templates to get started quickly. UserGuiding dashboard. for collecting user sentiment data.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Mironov Consulting

MAY 2, 2019

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. It’s impossible to completely describe every data validation check, option, logical branch, dialog box, pixel placement, error message and workflow without duplicating the code itself.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Userpilot

APRIL 24, 2024

TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. However, as Lisa experienced, this was not the case in the B2B space. Learn how Lisa (and you) can quadruple your UX research response rates with Userpilot.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

Mind the Product

MARCH 7, 2018

This approach is pretty common in B2B companies: in a world of high-touch sales cycles and complex products, getting hands-on with support requests and product problems used to be an important part of the product manager’s job description. Use Data to Refine Your Message. ” – Martin Eriksson , Mind the Product.

Data Visualization 143

Data Visualization Analytic Tools Feedback Software Product Research 143

Product Innovation Educators

AUGUST 14, 2023

You just need to be repeating those same messages. Do you have a combination of B2B people, B2C people, and marketplace people? Don’t just talk about the things that are included in your strategy. So much of strategy is about all the things that you have to say no to and the way that you focus.

Technical Review 268

Technical Review User Testing Weak Development Team Vision 268

Mixpanel

MARCH 16, 2020

So to solve this, we figured out our users by persona, and we sent messages about their sales activity that would be relevant to them. Eventually we found users making their own analyses instead of dropping off, because of these relevant messages. Mixpanel: Seelk is in a transitional phase, moving from agency to SaaS.

Onboarding KPIs 64

Onboarding KPIs B2B Data Visualization Customer Feedback 64

Product Talk

SEPTEMBER 4, 2024

Botify is a B2B SaaS company that helps large websites drive sustainable and profitable growth through organic search optimization. Claire continues, “For the first time, we really only communicated in the Slack feature channels, without any direct messages. Claire says that now it’s much easier to make better product decisions.

Product Research 219

Product Research Onboarding KPIs CTO Coach Research Software 219

Userpilot

JUNE 2, 2024

No-code tool for event tracking, reports, and custom dashboards. Behavioral data analysis with an interactive dashboard. An example of customer segmentation can be to separate users by time with the app, triggering messages based on different time frames. Dashboards. User behavior and user journey analytics : Userpilot.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Gainsight

JULY 19, 2019

For those of us in B2B SaaS, we often interact with solution admins, internal champions, or decision-makers, not our end users. We decided to use Gainsight PX , our Product Experience Platform, to create targeted messages in the hopes that they would resonate better with the intended audience.

Analytic Tools 53

Analytic Tools Messaging Customer Experience Data Visualization 53

Userpilot

APRIL 26, 2024

Have built-in and custom analytics dashboards for easy data visualization. Keap for tracking conversions and automating personalized messages to users. Dashboards for customer data analytics. Review user data on Userpilot’s main dashboard. Use your analytics to build reports All-in-one analytics dashboards.

Data Visualization 105

Data Visualization Analytic Tools Reporting Tools Software Review 105

ProductPlan

MARCH 4, 2022

Note: We’ll assume your company sells B2B SaaS software. Let’s say that when you drafted the bio for your persona, you had learned that the typical user of your B2B app would be using it in an office. Your user would be interacting with your app on a large desktop screen, capable of clearly displaying your app’s entire dashboard.

Customer Experience 98

Customer Experience Customer Feedback User Testing Feedback Software 98

Intercom, Inc.

JANUARY 20, 2022

Here’s what we’ve heard,” and the message was, “Look, momentum is really important. ” People loved that message. But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch. We’ve done interviews. ” It was like, “Oh, thank you.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Userpilot

MAY 30, 2024

For Google, this is finding an answer to a challenging question, for Facebook – connecting with 7 friends in 10 days, and for Slack – sending 2000 messages. Feature & Events Dashboard in Userpilot. You can even create custom dashboards and track all relevant activation and adoption metrics and reports from one place.

Onboarding KPIs 105

Onboarding KPIs Data Visualization Analytic Tools User Testing 105

Userpilot

MARCH 21, 2024

The B2B Customer Profile Template captures in-depth insights into business clients, aiding in developing strategies for partnership and revenue growth. For instance, understanding the job titles and roles can help tailor communication and message strategies to address each role’s unique job-to-be-done. Source: Brafton.com.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Userpilot

AUGUST 24, 2023

As the competition in the B2B SaaS space is growing, SaaS companies need even better product analytics to drive product growth. These include retention analysis, customizable dashboards , user profile analysis , and AI-powered analytics. Apart from these, more analytics features will be launched in Q4 of this year.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 98

Userpilot

MAY 8, 2024

Announce and drive adoption of new features with consistent messaging across channels. Ensure clear and consistent product messaging through quality copywriting. In the B2B SaaS context, these needs normally revolve around solving particular business problems, improving operational efficiency, or gaining a competitive advantage.

Data Visualization 105

Data Visualization User Testing Customer Feedback Analytic Tools 105

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

JUNE 5, 2024

ActiveCampaign is a marketing automation platform that enables targeted email and SMS campaigns, personalized messaging, chatbots, and campaign performance analysis. Create custom reports and dashboards. Userpilot dashboard. A centralized dashboard for real-time survey response analysis. Send personalized SMS messages.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Reporting Tools 105

Userpilot

AUGUST 30, 2021

Product analytics software varies but most have similar features, such as data capturing, customized segmentation, and KPI dashboards. KPI and other custom-built dashboards. Heap’s dashboard. Amplitude’s dashboard. Mixpanel’s dashboard. How Product Marketing Managers use product analytics. Tracking custom events.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Userpilot

MARCH 14, 2023

To drive upsells , prompt your users with targeted in-app messages tailored to the needs of a particular segment. Userpilot can help you increase your freemium conversion rate with in-app messages that target specific user segments and contextual prompts based on product usage data. Segment users for targeted messaging.

Feedback Software 98

Feedback Software Analytic Tools User Testing Customer Experience 98

Userpilot

JULY 16, 2024

UserGuiding differentiates itself through affordable pricing UserGuiding is a user onboarding tool that empowers SaaS companies to engage users through interactive guides, checklists, and other in-app messages. Initially, Dock used overly broad messaging to target the larger B2B market. make a point of aligning your teams.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Userpilot

JUNE 27, 2024

Userpilot allows you to create onboarding flows without coding and enables tracking activation rate and related metrics from a single dashboard. These consist of in-app messages , usually tooltips or driven actions, which show users the key features they need AND prompt them to engage with them. Want to join them? Book the demo!

Analytic Tools 105

Analytic Tools Data Visualization Onboarding KPIs Customer Experience 105

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Get feedback on different messaging and ads to find which resonates. The messaging and ad testing process typically begins with creating multiple ad variations.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Userpilot

AUGUST 30, 2024

Improved customer loyalty and overall satisfaction When you tailor your interactions with personalized messaging to meet the specific preferences of each segment, users feel more valued and understood. This is valuable for crafting messaging and content that addresses the values and beliefs of your target audience.

Data Visualization 101

Data Visualization Analytic Tools Reporting Tools Customer Experience 101

Userpilot

JULY 2, 2022

Here’s how Ahrefs announced the recent price increase on the customers’ main dashboard. They made sure to communicate the main message and then direct users to their blog where to read more about it or to the pricing page to easily compare the new options. Ahrefs did just that with in-app messages on their pricing page inside the app.

User Testing 98

User Testing Customer Experience Feedback Software Customer Feedback 98

Andrew Chen

JULY 10, 2018

Here’s the list: GMV, net revenue, gross margin / contribution margin, MoM growth rate, Market share, Liquidity, AOV, Items per basket, Messages, NPS, User reviews, Cohort retention, Repeat orders, Whale curves, Sector/Geo/Product concentration, Fragmentation, CAC, Channel scalability, Channel mix, LTV, LTV/CAC, Unit economics, Burn rate.

Startups 110

Startups Onboarding KPIs Customer Experience Systems Review 110

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). Especially if you’re looking for a sustained increase in signups or launching your product for the first time, paid ad campaigns are often a more efficient way to test initial messaging or scale your marketing efforts sustainably. A personal message goes a long way.

Startups 127

Startups Feedback Software Onboarding KPIs Customer Experience 127

Userpilot

JULY 10, 2024

Use in-app messages to announce new features and updates, enhancing user engagement and encouraging plan upgrades. These personas will help you tailor your marketing efforts to meet each group’s specific needs and preferences – ensuring your messages resonate and drive engagement. User persona example.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. Company: B2B SaaS with 11-50 employees. Interested? Job title: UX Designer.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

JULY 20, 2021

You’ll know what you need to tweak, like: Product messaging. Many B2B SaaS users dislike product tours. Its interactive walkthrough allows users to understand how to use its product easily: First, you will see what the Trello board looks like and will be prompted to name it: Welcome to Trello dashboard. Sales approach.

Feedback Software 98

Feedback Software Research Software User Testing Customer Experience 98

Userpilot

APRIL 23, 2023

Feature promotion – can be achieved with in-app messages, like tooltips or modals. This is easy to do with in-app messages like modals, banners , or tooltips. Then use in-app messaging to introduce those features to them. And when you finish all tasks from the checklist, a modal with a congratulatory message appears.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization User Testing 98

Userpilot

SEPTEMBER 28, 2022

In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. Some good examples of anticipatory design applications include: Canva uses anticipatory design to simplify and personalize user dashboards so they can create their artwork in less time.

Data Visualization 98

Data Visualization Feedback Software Customer Experience Customer Feedback 98

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. What’s B2B? Broadly, business-to-business (B2B) means building and selling products primarily for corporations and organizations. What’s Enterprise? Rigorous A/B testing is a favorite tool in our B2C kit.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Amplitude

DECEMBER 18, 2018

Broadcast impact across your entire organization with TV-mode Dashboards! With TV Mode for Dashboards, you can post large-format visuals of product metrics on televisions and other public displays so everyone within your company can see how the product is performing. Available for all customers. Available for all customers.

Data Visualization 65

Data Visualization Customer Experience User Testing Customer Feedback 65