Beyond launch day: How to plan successful B2B product rollouts
Mixpanel
APRIL 18, 2024
Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. And there are several reasons why.
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