Product Talk

The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments

Product Talk

One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on these activities; we need to make sure that we do them effectively.

Managing Product Teams for Success

Product Talk

I’ve been thinking about the challenges of managing product teams by outcomes. Most leaders want their teams to have the autonomy to go after an outcome, but they struggle with trusting that their teams will do the right things.

Trending Sources

Why You Are Asking the Wrong Customer Interview Questions

Product Talk

I recently asked a woman what factors she considered when buying a new pair of jeans. She didn’t hesitate in her answer. She said, “Fit is my number one factor.” ” That seems reasonable. It’s hard to find a pair of jeans that fit well.

The Evolution of Modern Product Discovery

Product Talk

Product management is evolving quickly. The days of gathering requirements from business stakeholders and documenting them in long product requirements documents are vanishing. We no longer take months or years to release value to our customers.

Take training beyond your LMS: technical considerations for extended enterprise

You know the benefits of extended enterprise. But how do execute the plan? Learn more about the technical considerations that can help you create a strategy to manage the delivery and tracking of product training across a variety of systems.

3 Best Practices for Adopting Continuous Product Discovery

Product Talk

It’s easy to think you already do continuous product discovery. Most of the teams that I work with come into coaching thinking that they don’t need help. They’ve read the industry books, they attend the popular product conferences , and they follow all the leading blogs. They’ve got this.

The Rise of Modern Product Discovery

Product Talk

I love that Marty Cagan and Jeff Patton have long been advocates of dual-track development. Their efforts have helped to shape the ongoing conversation about the evolution of product discovery.

An Introduction to Product Discovery

Product Talk

I continue to be surprised by how many product managers aren’t familiar with dual-track development. I don’t care if you know the buzzwords or if you can define the difference between product discovery and product delivery.

Why You Aren’t Learning As Much As You Could From Your Experiments

Product Talk

I love that A/B testing has become so popular. It’s an important tool in our toolbox. But it frustrates me that we use it so poorly.

Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

This Keystone Habit Will Fuel the Rest of Your Continuous Discovery Habits

Product Talk

I love working as a discovery coach. I work with dozens of teams at several companies spanning many industries. I coach each team—a product manager, a design lead, and a tech lead—for three months, working with them virtually week over week.

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How to Take Notes During Customer Research Interviews

Product Talk

For those of you following along, I’ve been conducting interviews to understand the life of a product manager. If you need to catch up, you can see my initial call for participants here and my breakdown of how I am selecting participants here.

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7 Standout Moments From Mind the Product SF 2017

Product Talk

In April, we posted this list of conferences. Since then, I’ve been asked dozens of times what my favorite product conference is. There are a lot of great product events, but for my money, none are better than Mind the Product.

Video: How One Chief Product Officer Is Reinventing Product Management At Her Company

Product Talk

A few months ago, I sat down with Hope Gurion, Chief Product Officer at CareerBuilder , to talk about her team, how they work, and how she stays current in the fast-moving world of product management.

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Why Drawing Maps Sharpens Your Thinking

Product Talk

“Could it have been the drawing of maps that boosted our ancestors beyond the threshold which the other apes just failed to cross?”. – Richard Dawkins. Have you ever wondered why the Business Model Canvas spread like wildfire? To me, the answer is clear.

Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?

2017 Product Conferences

Product Talk

I often get and see on social media questions about upcoming product conferences. So we compiled a list. I say we because my assistant, Karen did most of the heavy-lifting. This list is by no means exhaustive. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. This year, I’ll be attending: Front Conference in Salt Lake City in May.

The Results Are In! Feedback from the First Continuous Interviewing Cohort

Product Talk

Hi there, Product Talk readers! I’m Melissa Suzuno. I’ve been helping Teresa with Product Talk content behind the scenes for the past few years. You may have noticed my handiwork if you’re a fan of the Oxford comma or em dash.

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Why You Are Probably Interviewing the Wrong People (And How to Fix It)

Product Talk

Last Wednesday I put out this call to product managers to participate in a research study about the life of a product manager. I am overwhelmed by the response. In the first 48 hours, I have 90 responses. I was initially thinking that I would interview 9–12 people.

2018 Product Conferences

Product Talk

We are starting to pull together our 2018 conference list. This list is by no means exhaustive. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. I haven’t decided what events I’ll be attending in 2018 yet, but as soon as I do, I’ll update this post. We’ll also keep updating this list as we hear about more events.

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

Are You a Product Manager? Let’s Talk

Product Talk

Long-time readers know that I value user-centered design. I advocate for constant contact with your customers. I encourage product managers to immerse themselves in their customer’s world until they feel like they are drowning in data. It’s only then that we can develop meaningful products.

Announcing The Secret Product Manager Handbook

PM Hardcore

I’m excited to announce The Secret Product Manager Handbook is available for pre-order ! When I started in product management, there were no classes, books, or online resources for product managers. I always wanted the “secret handbook” – so I wrote it.

10 Tips for Creating an Agile Product Roadmap

Roman Pichler

1 Focus on Goals and Benefits.

What Does The Internet Of Things Mean To Product Managers?

The Accidental Product Manager

How will product managers deal with the Internet of Things? Image Credit: cea +. Just in case you’ve been living with your head under a rock, there is this thing called the “internet of things” that is getting ready to take over the world.

Focus on the Metrics that Matter: Identifying Your Product’s Key Metrics and KPIs

UserVoice

We live and work today in a world that is increasingly data-driven, but we cannot successfully adopt a data-driven approach to decision making without first identifying the metrics that matter most.

How To Say “No” To A Feature Request

PM Hardcore

No (picture credit at the bottom). Sometimes No Is The Right Answer. Can you talk to me about a time when you had to say no to a customer? Why did you have to say no? How did you handle it?

Here’s Why Every Product Manager Must Learn to Love Data

UserVoice

“Big data.” It’s one of Silicon Valley’s favorite and most annoying buzzwords, yet there’s no data shortage in sight as data companies continue sprouting (and growing) like weeds.

The Worst that Could Happen

Under10 Playbook

Do you plan for the worst? Do you list out the worst things that could happen during your release and come up with ways to mitigate the risks? Do you have contingency plans if something does go wrong?

Creative Spaces that Work by Sarah B. Nelson

Mind the Product

Spaces shape culture – it can’t be helped, the spaces we work in are a huge factor in the way we work so they are always going to define the overall working environment, both personally and physically. In this illuminating talk from Mind the Product London 2017, Sarah B.

Managing an Existing Product: Day 1

Under10 Playbook

An important skill for a product manager is the ability to parachute into an existing product and land on your feet. When parachuting into an existing product you have to immerse yourself in your new company and learn as much as you can as quickly as you can.

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How aligning product and marketing teams improves customer experience

Mind the Product

It wasn’t too long ago that designers and developers were disciples of strictly separate crafts – but today, someone who can do both well is quickly labelled a “unicorn”, and sought after by many a unicorn-thirsty start-up.

When should Product Backlog Grooming Take Place?

Roman Pichler

Option 1: In the Sprint Review Meeting. Your first option is to work on the product backlog in the sprint review meeting.

20 Years of Product Management in 25 Minutes by Dave Wascha

Mind the Product

Dave Wascha started as a product manager 20 years ago working on Internet Explorer 4.0.

Building a Realistic Revenue Projection for a New Product

Mind the Product

Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. You’ve got requirements, design vision, and even a development timeline. You’ve got feedback from potential buyers and they love it.

The Secret Product Management Framework

PM Hardcore

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. In this post, I share a simple model or framework to answer this question.

Should You Be A Product Manager?

PM Hardcore

Have you built something? Have you led a team? Product management is a hot, hot profession right now. It’s one of the most important roles in a product company , especially in high tech. But is it right for you?

Product Manager vs. Product Owner

Roman Pichler

As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me.

How to Break into Product Management

Under10 Playbook

At many of the meetups I attend around New York City, I meet aspiring product people, people in other functions that want to break into product management. I get asked how to become a product manager all the time. Product management is an important role and many people want to transition to it.

Things Nobody Told Me About Being a Product Manager

Mind the Product

Shaun Russell shares his journey into product management, sketching out the well-trodden path he took to getting started – reading, taking workshops, learning from peers, and so on. But being a product manager is really hard, and nothing can prepare you for it.