Product Talk

Stop Validating & Start Co-Creating

Product Talk

Meet Sally and Pam. Sally is a product manager, Pam a user experience designer, and they are working on a new mobile app. They’ve conducted customer interviews , defined their MVP , and are now working through the initial designs.

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The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments

Product Talk

One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on these activities; we need to make sure that we do them effectively.

What a Good Continuous Discovery Team Looks Like [Case Study]

Product Talk

One of my favorite parts of Mind the Product London this past fall was meeting a product manager and a designer who I had coached in the prior year. We met for afternoon tea and to my surprise they gushed about our time working together.

4 Powerful Ways to Use Rapid Prototyping to Drive Product Success

Product Talk

When you hear the term “rapid prototyping,” what’s the first thing that comes to mind? For most of us who work with digital products, we tend to think of wireframes or mockups. We equate prototyping with a quick way to get user feedback on our designs.

Product Management University Training: Everything You Need. Nothing You Don’t.

In a perfect world, there are a million things you should do. That’s not your world. Product Management University training makes you better at the things you will do. Schedule your personalized workshop and learn the market’s simplest Framework for managing, marketing and selling your products in your markets.

Managing Product Teams for Success

Product Talk

I’ve been thinking about the challenges of managing product teams by outcomes. Most leaders want their teams to have the autonomy to go after an outcome, but they struggle with trusting that their teams will do the right things.

How to Improve Your Experiment Design (And Build Trust in Your Product Experiments)

Product Talk

I’ve got a pet peeve to share with you. If you’ve been following along with the growth of the Lean Startup and other experimental methods, you’ve probably come across this hypothesis format: We believe [this capability]. Will result in [this outcome]. We will have confidence to proceed when [we see these measurable signals]. If you aren’t familiar with this format, you can learn more about it here.

The Evolution of Modern Product Discovery

Product Talk

Product management is evolving quickly. The days of gathering requirements from business stakeholders and documenting them in long product requirements documents are vanishing. We no longer take months or years to release value to our customers.

7 Standout Moments From Mind the Product SF 2017

Product Talk

In April, we posted this list of conferences. Since then, I’ve been asked dozens of times what my favorite product conference is. There are a lot of great product events, but for my money, none are better than Mind the Product.

Forget About Problems! Focus on Customer Goals for Higher Value Products

When you focus on customer business goals, you’re guaranteed to uncover their biggest obstacles. Eliminate the obstacles and by default, your solutions have strategic value. Unique Product Management Training, only from Proficientz. Download the overview.

The Results Are In! Feedback from the First Continuous Interviewing Cohort

Product Talk

Hi there, Product Talk readers! I’m Melissa Suzuno. I’ve been helping Teresa with Product Talk content behind the scenes for the past few years. You may have noticed my handiwork if you’re a fan of the Oxford comma or em dash.

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Why You Are Asking the Wrong Customer Interview Questions

Product Talk

I recently asked a woman what factors she considered when buying a new pair of jeans. She didn’t hesitate in her answer. She said, “Fit is my number one factor.” ” That seems reasonable. It’s hard to find a pair of jeans that fit well.

Why This Opportunity Solution Tree is Changing the Way Product Teams Work

Product Talk

I’ve found a visual aid that is profoundly changing the way teams work. It’s working so well that I feel compelled to write a book about it. But that’s going to take time and I want you to have it today. So I’m going to scratch the surface in this blog post.

2017 Product Conferences

Product Talk

I often get and see on social media questions about upcoming product conferences. So we compiled a list. I say we because my assistant, Karen did most of the heavy-lifting. This list is by no means exhaustive. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to This year, I’ll be attending: Front Conference in Salt Lake City in May.

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How to Take Notes During Customer Research Interviews

Product Talk

For those of you following along, I’ve been conducting interviews to understand the life of a product manager. If you need to catch up, you can see my initial call for participants here and my breakdown of how I am selecting participants here.

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Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Gathering support for a product feature or enhancement is a critical skill for Product Managers. Talking to customers, working with key stakeholders in the business and convincing development that a feature is necessary can be a daunting task. Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making.

The Rise of Modern Product Discovery

Product Talk

I love that Marty Cagan and Jeff Patton have long been advocates of dual-track development. Their efforts have helped to shape the ongoing conversation about the evolution of product discovery.

An Introduction to Product Discovery

Product Talk

I continue to be surprised by how many product managers aren’t familiar with dual-track development. I don’t care if you know the buzzwords or if you can define the difference between product discovery and product delivery.

Why You Aren’t Learning As Much As You Could From Your Experiments

Product Talk

I love that A/B testing has become so popular. It’s an important tool in our toolbox. But it frustrates me that we use it so poorly.

Video: How One Chief Product Officer Is Reinventing Product Management At Her Company

Product Talk

A few months ago, I sat down with Hope Gurion, Chief Product Officer at CareerBuilder , to talk about her team, how they work, and how she stays current in the fast-moving world of product management.

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Agile Metrics for Team and Product Progress

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

You’ve seen team metrics like velocity. Velocity is not an accurate measure of a team's progress towards "done." So what should you use instead? Join Johanna as she discusses the measures that are actually useful in understanding what your team does, where the work is, and how long the work really takes - and in addition, we’ll examine what it takes to explain the team’s progress to others in terms of the product backlog burnup chart, ways to talk about what’s done and not yet released, and how to show others working product.

Why You Are Probably Interviewing the Wrong People (And How to Fix It)

Product Talk

Last Wednesday I put out this call to product managers to participate in a research study about the life of a product manager. I am overwhelmed by the response. In the first 48 hours, I have 90 responses. I was initially thinking that I would interview 9–12 people.

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Why Drawing Maps Sharpens Your Thinking

Product Talk

“Could it have been the drawing of maps that boosted our ancestors beyond the threshold which the other apes just failed to cross?”. – Richard Dawkins. Have you ever wondered why the Business Model Canvas spread like wildfire? To me, the answer is clear.

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Are You a Product Manager? Let’s Talk

Product Talk

Long-time readers know that I value user-centered design. I advocate for constant contact with your customers. I encourage product managers to immerse themselves in their customer’s world until they feel like they are drowning in data. It’s only then that we can develop meaningful products.

2018 Product Conferences

Product Talk

We are starting to pull together our 2018 conference list. This list is by no means exhaustive. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to I haven’t decided what events I’ll be attending in 2018 yet, but as soon as I do, I’ll update this post. We’ll also keep updating this list as we hear about more events.

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

7 Ways Cohort Analysis can Optimize Company Performance and Results

Mind the Product

Businesses are constantly in search of useful tactics that improve their brand’s performance and bottom line. Cohort analysis is often overlooked, but it can yield insightful information and actionable advice to improve acquisition, retention and monetization.

Be a Balanced Product Leader, Not a Feature Broker or Product Dictator

Roman Pichler

Feature Broker and Product Dictator. How do you best lead the stakeholders and development team as the person in charge of the product? One way to answer this question is to avoid unhelpful but common leadership styles.

A Rearview Mirror for Your Product Roadmap

bpma ProductHub

How the past can provide context for your future plans. For our recent book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty (O’Reilly), my co-authors C. Todd Lombardo, Evan Ryan, and I interviewed over 80 practicing product people.

Creating Good Roadmaps: 6 Practical Steps for Product Leaders

Mind the Product

Much has been written about the process of creating product roadmaps, not least the six great articles written by my own team. But there has been surprisingly little written about a product leader’s role in the process.

Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

Your Team is Smarter Than You Are: Why Autonomous Product Teams Work Better

Mind the Product

I’ve always argued that product management is a team sport. But as soon as you have more than one team in an organisation and you need them to interact with each other, you introduce friction.

Building Awesome Product Teams by Martin Eriksson

Mind the Product

Summary: Build better product teams by hiring smart, diverse groups of people, getting out of the way, and focusing your teams on outcomes rather than outputs. It’s not About Products, it’s About People.

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3 Ways to Apply Lean Product Management Right Away

280 Group

280 Group CEO and Founder, Brian Lawley, is once again joined by the prominent author, consultant and trainer, Greg Cohen. Greg works for 280 Group and has authored best-selling books such as Agile Excellence for Product Managers, Lean Product Management, and Strategy Excellence for Product Managers.

How Video Store Product Managers Manage To Still Hang On

The Accidental Product Manager

It turns out that some video stores still do exist – how have they done this? Image Credit: Eric Parker. Can anyone remember back in the day when there used to be a video rental store on just about every corner?

Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?

Women in Product Management: Jennifer Lyons, Product Management Consultant

280 Group

For our next installment of the Women in Product Management Series I interviewed Jennifer Lyons, a Product Management Executive who has focused the last twelve years of her career in healthcare. To read the entire series on Women in Product Management make sure to sign up for our newsletter.

Manage Conflict by Building Your Product EQ

Mind the Product

I introduced a concept called Product EQ when speaking about managing conflict at work at a recent ProductTank London.

Why Data Science and UX Research Teams are Better Together

Mind the Product

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How Home Depot Product Managers Are Fighting Back Against Amazon

The Accidental Product Manager

Home Depot product managers are not giving up in the fight against Amazon Image Credit: Mike Mozart. If you are a product manager working in the field of retail goods, there is one word that should strike fear in your heart: Amazon.

Understanding Users at Scale with Product Analytics

Speaker: Sandhya Hegde, Director of Product, Amplitude

A deep understanding of how users interact with your product is critical for PMs at every stage of their product's lifecycle. Whether you are building new features, trying to improve customer experience or battling poor retention - user behavior forms the foundation of your product strategy.