Product Talk

Product in Practice: Opportunity Mapping Led to a 20% Lift in LTV at Grailed

Product Talk

What do your customers care about? This seems like a simple enough question, but many product teams struggle to answer it honestly. Often the first instinct is to frame an answer in terms of what your business cares about. But remember: Your customers don’t care about your business outcomes.

Discovery Is Messy: How Do We Keep Track of All That We Are Learning?

Product Talk

As you start to adopt the continuous discovery habits, it’s easy to get overwhelmed by how much stuff you generate. What do I mean by “stuff”?

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2023 Product Conference List

Product Talk

We are starting to pull together our list of 2023 product conferences. This list is by no means exhaustive. If you know of product conferences that are not on the list and you think they should be, please send an email to conferences@producttalk.org. We’ll also keep updating this list as we hear about more events. Are you looking for the 2022 Product Conferences list? Find it here. January . Location. Jan 31. ProductCon London: The Product Management Conference.

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Ask Teresa: What if Your Buyers Aren’t Your Users?

Product Talk

At its core, product discovery is a simple concept. By talking to our customers regularly, we can collect insights into their unique problems, needs, and desires (or what I often refer to as “ opportunities ”). We then use these insights to guide the products we build.

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Monetizing Analytics Features: Why Data Visualization Will Never Be Enough

Five years ago, data visualizations were a powerful way to differentiate a software application. Today, free visualizations seem to be everywhere. Two trends are forcing application providers to rethink how they offer analytics in their products.

Product in Practice: Mapping Opportunities at trivago

Product Talk

A lot of product teams claim to be focused on their users. They might even have regular steps in their processes that remind them to put their users’ needs first. But even if this is the case, there’s always more they can do to improve.

How Continuous Discovery Works (and Doesn’t) in Early-Stage Startups

Product Talk

“I get that the continuous discovery habits framework works well for mature products, but does it work for early-stage startups?”. This question always surprises me.

Ask Teresa: What Are the Best Customer Interview Questions?

Product Talk

We recently launched the Ask Teresa series on Product Talk, where I tackle common questions and challenges that I hear from people as they begin to adopt continuous discovery. Find all the posts in this series here.

Ask Teresa: Who’s Responsible for What in the Product Trio?

Product Talk

As a product discovery coach, I get asked a lot of questions. This makes complete sense—as people read my book, take one of my courses , go through my training , or watch one of my talks, they naturally wonder about applying the concepts of continuous discovery to their own work.

Ask Teresa: What Should You Do With Insights That Don’t Come from Customer Interviews?

Product Talk

Regular touch points with customers are a pillar of continuous discovery. If you’re not regularly talking directly with your customers, you increase your risk of building a product that no one wants or needs. Regular touch points with customers are a pillar of continuous discovery.

How to Gain a Competitive Edge: A Deep Dive Into Supplier Diversity Programs

Speaker: Rod Robinson - SVP of the Supplier Diversity Practice, Insight Sourcing Group

In this exclusive webinar, Rod Robinson, SVP of the Supplier Diversity Practice Lead & Center of Excellence, dives into the key benefits corporations are seeing emerge from their supplier diversity programs and how you can gain invaluable competitive advantages with a supplier diversity program of your own.

Ask Teresa: How Do You Select Customers for Customer Interviews?

Product Talk

Welcome to the next installment of Ask Teresa, the column where I address common questions about continuous discovery. If you’d like to see the other posts in this series, you can find them here. Creating frequent touch points with customers is one of the core tenets of continuous discovery.

Ask Teresa: My Sales Team Won’t Let Me Talk To Customers. What Now?

Product Talk

The product trio leads discovery. But this doesn’t mean that other teams aren’t involved. Being thoughtful about product discovery means staying on good terms with others throughout your company.

Discovering Solutions: Quickly Determine Which Ideas Will Work (And Which Won’t)

Product Talk

Visualizing discovery work with an opportunity solution tree has been a game-changer for both me and the teams that I work with. It’s a simple visual that packs a lot of power. At the top, we start with a clear outcome. This sets the scope for our discovery.

Ask Teresa: How Do You Get Your First Product Job Without Experience?

Product Talk

Landing your first or even your second job in product can be really tricky. Many candidates encounter a Catch-22 situation: Most companies only want to hire product managers with experience, but you can’t get experience if no one will hire you. And what do we even mean by “experience,” anyway?

CCO + CMO: A Winning Partnership for Accelerated CX Growth

Find out how collaboration between a CMO and CCO can enhance the customer experience and drive business growth in this new ebook.

Product Discovery Basics: Everything You Need to Know

Product Talk

Product discovery is becoming a trendy topic in the world of digital products. What is it? And what do you need to know about it? I’ve got you covered. This article will cover the ins and outs of product discovery. What is Product Discovery?

Tools of the Trade: A Look at the Discovery Tech Stack at 99designs

Product Talk

In case you missed it, Tools of the Trade is a new series on Product Talk. In each edition, we talk with a continuous discovery champion (or group of champions) from one organization.

Core Concept: Getting Engineers to Embrace the Product Trio

Product Talk

The Core Concepts series addresses common questions and concerns within the world of continuous product discovery. Over the past few weeks, we’ve been looking at common questions about the product trio. Did you miss the previous posts in this series? You can find them all here.

Core Concept: The Product Trio

Product Talk

One of my goals for 2021 is to create short explainer videos for key concepts related to continuous discovery. This is my first one. I’d love to hear what you think. Is this helpful? Are there other core concepts you’d like to see me explore? You can share your comments on Twitter or YouTube.

Modern Data Architecture for Embedded Analytics

Data has gone from a mere result of applications & processes to being crowned king. Picking the right avenue to data architecture depends on your organization’s needs. Development teams should build in stages, starting with a task that can be solved.

Tools of the Trade: A Look at Pendo’s Discovery Tech Stack

Product Talk

The beauty of continuous discovery is that there’s no single right way to do it. This is why Teresa often talks about guiding principles and core concepts , but encourages everyone to find what works best for them.

Product in Practice: Assumption Testing with Engineers at Orion Labs

Product Talk

Engineers are often reluctant to participate in discovery. This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write.

Rethinking Product Discovery with Justice, Equity, Diversity, and Inclusion in Mind

Product Talk

Back in March, I spoke at ProductCamp Cascadia (an online conference hosted by ProductCamp Portland , ProductCamp Seattle , and ProductCamp Vancouver ) exploring the topic of design justice. I refined the talk and gave it again yesterday at IndustryConf.

Core Concept: The Role of User Research in a Continuous Discovery World

Product Talk

Over the past several weeks, we’ve been exploring what a product trio is , how decision-making works in product trios , and why more roles aren’t included. Today, we are going to tackle how user researchers fit into this puzzle.

Customer Preferences: How Community Can Deliver a Simplified Experience

Your customers want a simplified customer experience. Make sure you give it to them with community. Download the whitepaper to learn more!

Writing a Book: How Continuous Discovery Helped Me Write a Better Book

Product Talk

It won’t surprise you to hear that I use the same continuous discovery habits that I wrote about in my book to run my business. My primary objective across my business is to increase the number of product trios who adopt a continuous cadence to their discovery work.

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Discovery Hand-Offs Kill Momentum: Here’s What to Do Instead

Product Talk

One of the primary benefits of working in a product trio is we reduce the hand-offs between functional roles.

Why There’s No Single “Right” Way to Do Discovery: Part 1

Product Talk

A few months ago, fellow Product Talk coach Hope Gurion and I sat down to discuss why there’s no single right way to do discovery.

Product Managers and Product Owners: What’s the Difference?

Product Talk

For this month’s Product Talk post, I recorded a video where I consider the difference between product managers and product owners. You can watch the video or read an edited version of the transcript below. I want to talk about product managers and product owners.

Blueprint to Modernize Analytics

The longer you wait to modernize your application’s analytics, the longer it will take for you to realize this value. A blueprint helps you define your new solution, plot out how to get there, and determine what you’ll need in terms of time and resources.

Empower Product Teams with Product Outcomes, Not Business Outcomes

Product Talk

I’m excited to add Hope Gurion as an official author on Product Talk. She has guest posted here before and has worked with me for years. She coaches teams using my Continuous Discovery Habits curriculum and is helping me bring the Continuous Discovery Habits workshop to more companies.

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Opportunity Mapping: An Essential Skill for Driving Product Outcomes

Product Talk

The following is an excerpt from my upcoming book, Continuous Discovery Habits. It’s the opening to my chapter on Opportunity Mapping. Read to the end for an exciting new announcement. “To

Core Concept: What Roles are Represented in a Product Trio?

Product Talk

In this short video, I address the most common question I’ve received since releasing my book Continuous Discovery Habits: Why didn’t you include my role in the product trio ? You can watch the video or read a lightly edited transcript below. Who should you include in your product trio?

Tell Us About Your Team: Take the Continuous Discovery Habits Benchmark Survey

Product Talk

For years, I’ve shared that Product Talk’s primary outcome is to increase the number of product teams who adopt a continuous cadence to their discovery work. This has been our North Star metric. It has guided our work. It inspired me to write my book. It’s what motivates me to launch new courses and refine our existing lineup. It’s what encouraged me to create a gathering place for our community of CDH practitioners.

A Strategic Guide to Community Gamification

Does creating engaged customers and impacting CS objectives sound interesting? Learn more about how gamification can help your customer success team in our free eBook.

Representing Customer Segments on Your Opportunity Solution Tree (Teresa’s Take)

Product Talk

There is no single right way to do continuous discovery. I can’t emphasize this enough. Recently, Hope Gurion walked through three scenarios where she argued teams might benefit from including customer segments on their opportunity solution trees.

Product in Practice: Finding the Best Way to Communicate with Different Stakeholders

Product Talk

Continuous discovery is more of a journey than a destination. You can pick up the habits and fold them into your daily practice, but there will always be room for improvement. Plus, your work environment is always changing, so you’ll constantly need to adapt to your current settings and stakeholders.

Product in Practice: Automating Customer Interview Recruiting at Zonar Systems

Product Talk

Not having enough time is one of the main reasons people say they can’t interview customers every week. And this is not just an empty excuse—most product people’s calendars are packed. So the idea of trying to carve out time to recruit and schedule interviews might feel like an impossible task.

Core Concept: Collaborative Decision-Making in a Product Trio

Product Talk

In this short video, I walk through what decision-making looks like in a product trio. If you missed the first video in this series, be sure to check that out first: What’s a product trio? You can watch the video or read a lightly edited transcript below. Do product trios really work?

Best Practices for Deploying & Scaling Embedded Analytics

Today, sophisticated capabilities such as adaptive security, predictive analytics, workflow, and writeback are taking analytics far beyond basic dashboards and reports. With cutting-edge capabilities like these, application teams are able to differentiate their products from the competition.