Product Talk

Core Concept: Getting Engineers to Embrace the Product Trio

Product Talk

The Core Concepts series addresses common questions and concerns within the world of continuous product discovery. Over the past few weeks, we’ve been looking at common questions about the product trio. Did you miss the previous posts in this series? You can find them all here.

Core Concept: The Role of User Research in a Continuous Discovery World

Product Talk

Over the past several weeks, we’ve been exploring what a product trio is , how decision-making works in product trios , and why more roles aren’t included. Today, we are going to tackle how user researchers fit into this puzzle.

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Continuous Discovery Habits (the Book) is Finally Here!

Product Talk

I am so excited to announce Continuous Discovery Habits is finally here! This book is designed to be a product trio’s guide to a structured and sustainable approach to continuous discovery.

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Product Managers and Product Owners: What’s the Difference?

Product Talk

For this month’s Product Talk post, I recorded a video where I consider the difference between product managers and product owners. You can watch the video or read an edited version of the transcript below. I want to talk about product managers and product owners.

The Digital Experience Insights Report

You don’t need to feel your way around in the dark anymore. Download this groundbreaking report to shine a light on the invisible opportunities your team is missing — and discover what they’re ultimately costing your business.

Rethinking Product Discovery with Justice, Equity, Diversity, and Inclusion in Mind

Product Talk

Back in March, I spoke at ProductCamp Cascadia (an online conference hosted by ProductCamp Portland , ProductCamp Seattle , and ProductCamp Vancouver ) exploring the topic of design justice. I refined the talk and gave it again yesterday at IndustryConf.

Opportunity Mapping: An Essential Skill for Driving Product Outcomes

Product Talk

The following is an excerpt from my upcoming book, Continuous Discovery Habits. It’s the opening to my chapter on Opportunity Mapping. Read to the end for an exciting new announcement. “To

Empower Product Teams with Product Outcomes, Not Business Outcomes

Product Talk

I’m excited to add Hope Gurion as an official author on Product Talk. She has guest posted here before and has worked with me for years. She coaches teams using my Continuous Discovery Habits curriculum and is helping me bring the Continuous Discovery Habits workshop to more companies.

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Core Concept: What Roles are Represented in a Product Trio?

Product Talk

In this short video, I address the most common question I’ve received since releasing my book Continuous Discovery Habits: Why didn’t you include my role in the product trio ? You can watch the video or read a lightly edited transcript below. Who should you include in your product trio?

Working Remotely? 5 Ways to Help Your Product Team Thrive

Product Talk

Product teams should be co-located. This is an often-repeated “truth” in our industry. Today, in response to COVID-19 , many companies are instituting mandatory work-from-home policies. This is making co-location impossible for many teams.

How to Empower Your Users So You Can Create a Great Product

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Join Johanna Rothman, Author and Consultant, for her session that will discuss why instead of designing for the users, CTOs and their teams should collaborate with empowered users to create a great product together.

Doing Discovery Well: How to Measure and Guide Your Team

Product Talk

How do you know that you are doing discovery well? If you want to improve your discovery process, what outcomes help you track your progress? I get asked these questions often. I like that teams are trying to take an outcome-focused mindset to their discovery practice.

Why There’s No Single “Right” Way to Do Discovery: Part 3

Product Talk

A few months ago, fellow Product Talk coach Hope Gurion and I sat down to discuss why there’s no single right way to do discovery. Want to read the previous parts of the series? Find Part 1 here and Part 2 here.

Why There’s No Single “Right” Way to Do Discovery: Part 1

Product Talk

A few months ago, fellow Product Talk coach Hope Gurion and I sat down to discuss why there’s no single right way to do discovery.

Core Concept: Collaborative Decision-Making in a Product Trio

Product Talk

In this short video, I walk through what decision-making looks like in a product trio. If you missed the first video in this series, be sure to check that out first: What’s a product trio? You can watch the video or read a lightly edited transcript below. Do product trios really work?

Insiders' Guide to Self-Service Analytics

Self-service analytics are vital for how your users interact and engage with your application. As you explore analytics solutions for your application, see why self-service analytics can prove critical to the adoption and stickiness of your application.

Product in Practice: How 2-Way Door Decisions Helped Simply Business Learn Fast

Product Talk

Welcome to the latest installment of Product in Practice!

Why There’s No Single “Right” Way to Do Discovery: Part 2

Product Talk

A few months ago, fellow Product Talk coach Hope Gurion and I sat down to discuss why there’s no single right way to do discovery. Want to read Part 1 of the series? Find it here.

Inspiring Strong Product Leaders: A Conversation with Petra Wille

Product Talk

I first met Petra Wille, a fellow product coach, at Mind the Product and was immediately impressed with her work. While I tend to focus on helping teams, Petra’s work centers around helping product leaders—the people who manage product managers.

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Product in Practice: Tackling Big Hairy Product Challenges with Continuous Discovery

Product Talk

Hello, Product Talk readers! It’s time for another installment of Product in Practice. In this series, we highlight the impressive work that forward-thinking product teams are doing. Want to check out the other people and companies we’ve featured? Find our other Product in Practice posts here.

The Beauty and Brains of Actionable Data: How to Go From Concept to Reality

Speaker: Dr. Joe Perez, Senior Systems Analyst at NC Dept. of Health & Human Services, and Chief Technology Officer at SolonTek

Join Dr. Joe Perez, Senior Systems Analyst at NC DHHS, and Chief Technology Officer, SolonTek, to learn how you can capitalize on your ideas by blending internal with external while leveraging them into a cohesive strategy for both the short term and the long term.

2021 Product Conferences

Product Talk

We are starting to pull together our 2021 conference list. A lot has changed in the world since we last published our 2020 conference list. Due to COVID-19, many of the events on our list had to shift to virtual events. We expect the same will happen in 2021. Nevertheless, we are finding that conference organizers are getting better at offering compelling online events. Even though we may not be able to meet in person, we suspect many of these events will be worth checking out.

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Everyone Thinks They’re Managing by Outcomes. Here’s How to Actually Do it.

Product Talk

Last month, I spoke at the Business of Software (BoS) conference in Boston. BoS has been on my short list for a very long time and it did not disappoint. Mark Littlewood , the organizer of the event, does a fantastic job and it shows up in every little detail of the event. The audience is made up of entrepreneurs. Most seemed early in their entrepreneurial journey, but there were plenty of experienced folks as well. What stood out to me was how friendly and eager to learn all the attendees were.

The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments

Product Talk

One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on these activities; we need to make sure that we do them effectively. Without a strong background in research methods, it’s hard to know how you are doing. I’ve developed a simple framework to help teams evaluate the effectiveness of their methods. It’s called the Ladder of Evidence and I explain it in the video below.

A Look at the Year Ahead: The Product Talk Roadmap (With a Book Update)

Product Talk

Happy New Year! I am excited to kick off 2021. For the past couple of years, I’ve used my January blog post to give an update on my plans for the year ahead and this year will be no different. You can find previous years’ posts here: 2019 and 2020.

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3 Templates for Uncomplicating Your Product Management Process

In this workbook, you’ll find a comprehensive set of templates product development and cross-functional teams can adopt to better leverage your existing skills and your data.

Product in Practice: When Travel Ground to a Halt, Seera Group Used Opportunity Mapping to Discover a New Market

Product Talk

Hi there, Product Talk readers! We can’t wait to share our latest Product in Practice with you. For this story, we spoke with a product team leading the Digital Hotels vertical at Seera Group , a travel and tourism company based in the Kingdom of Saudi Arabia (KSA).

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Product in Practice: Iterating to an Actionable Outcome at tails.com

Product Talk

Hello Product Talk readers, we’re excited to share the latest Product in Practice with you! For this story, we caught up with Sonja Martin , Product Manager at tails.com. Sonja shares how her cross-functional team has changed their approach to defining their desired outcome over time.

Show Your Work: How to Justify Your Decisions & Get Stakeholder Buy-In

Product Talk

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Engaging Stakeholders with Opportunity Solution Trees: 3 Tactics to Try

Product Talk

Two and a half years ago, I introduced the opportunity solution tree. It’s been a blast seeing product people put it into practice. Today, I’m excited to share Hope Gurion’s thoughts on using opportunity solution trees. Like a true Agilist, she hasn’t just adopted the tool, but has iterated on it to better suit her needs. I first met Hope in 2014 when she asked me to coach her product teams at CareerBuilder. When she moved on to BeachBody , she brought me in to work with her teams there as well.

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4 Approaches to Data Analytics

As the analytics landscape continues to evolve, application teams who need to embed dashboards, reports, and other analytics capabilities in their applications can choose from dozens of solutions. How do you differentiate one solution from the next?

Prioritize Opportunities, Not Solutions

Product Talk

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Product in Practice: How One Product Manager Innovates in Big Companies

Product Talk

One of my goals at Product Talk is to showcase what good product management looks like. Today, I’m excited to introduce a new series, Product in Practice, where I’ll profile product managers doing great work. To kick off the series, we interviewed Rachel Allen , Director of Product at Omnitracs. I met Rachel when she was a product manager at Arity (an Allstate company). At Arity, Rachel built out a shared mobility business line from scratch.

Why Engineers Should Participate in Discovery

Product Talk

Are you inviting your engineers to participate in discovery with you? If yes, do you get pushback from them? Does your organization prefer that your engineers only write code? Marty Cagan , in Inspired , argues, “If you’re just using your engineers to code, you’re only getting about half their value.” I couldn’t agree more. But too often we equate the value of an engineer with the code that she writes. This is a huge mistake. And, sadly, many engineers make this mistake themselves.

2020 Product Conferences

Product Talk

We are starting to pull together our 2020 conference list. This list is by no means exhaustive. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. We’ll also keep updating this list as we hear about more events. For 2020, I haven’t decided which conferences I’ll be attending or presenting at, but I’ll update this post once that changes.

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Best Practices for Creating Long-Lasting and Continuous Discovery Habits

Speaker: Teresa Torres, Internationally Acclaimed Author, Speaker, and Coach at ProductTalk.org

Join internationally acclaimed author, speaker, and coach Teresa Torres as she explores the what, how, and why behind creating continuous discovery habits that give your team a clear benchmark to aspire to.

Product in Practice: Getting Started with Opportunity Solution Trees at SuperAwesome

Product Talk

Hi there, Product Talk readers! It’s me, Melissa. I’m Teresa’s blog editor. I mostly work behind the scenes here, polishing and proofreading posts prior to publication. But every once in a while, I’ll contribute a post like this one.

The Best Continuous Discovery Teams Cultivate These Mindsets

Product Talk

Last week, I was in Cleveland for the Industry Product Conference. I spoke about the three mindsets that help a team find success as a continuous discovery team. My slides and script are below. Enjoy! Becoming a successful discovery team. Product management is changing. We are evolving from managing our teams by outputs to managing them by outcomes. Product managers are evolving from focusing on outputs to outcomes.

6 Guiding Principles for Effective Product Discovery

Product Talk

I’m co-teaching a design course at Northwestern with my friend Jeff Merrell. We are teaching business leaders and change agents how to prototype their way to viable solutions. In this context, solutions aren’t product solutions, but rather internal programs and processes that effect change within the organization. Our students work on challenges like improving employee engagement, encouraging knowledge sharing between teams, making meetings more effective, and so on.

Adopting a Continuous Discovery Mindset Across the Organization

Product Talk

I teach two courses at Northwestern University. I want to share a little bit more about the work that I am doing there as I think it’s relevant for people working at companies who are starting to adopt continuous discovery practices (in other words, many of you). The first course focuses on teaching practitioners how to use design methods to solve business challenges related to learning and organizational change. Students learn the same design process I teach to the product teams that I coach.

The SaaS Guide to Conversion Rate Optimization

Every SaaS business has a strategic responsibility to improve Conversion Rate Optimization across their product or site. Learn 7 detailed steps to infuse data into your process, surface customer drop-off points, and generate ideas to drive conversion.