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Every product launch, service ticket, and update is under the microscope of customer scrutiny. And customers are telling you how they feel at every step. The challenge? Turning that feedback into fast, meaningful action. Many tech companies do a great job collecting feedback. They drop in-app prompts, run NPS surveys, and follow up with customers after support interactions.
In the retail industry, customer feedback is your early warning system, your innovation engine, and your most honest performance review. But this system only works if you take action on the feedback collected. The best retail companies use feedback to inform product decisions, align teams around the Voice of the Customer, and fix whats not quite working.
This blog references our new e-guide, titled The Complete Guide to CX Transformation . You can download the free, comprehensive e-guide, here. At Alchemer, we’ve established that NPS surveys dont tell the full story. Surveys, combined with open text analysis, however, hold immense potential for uncovering deeper customer insights from customer feedback.
In our new webinar, Rosie, Director of Product Marketing at Alchemer, sat down with Justin, Alchemer’s Integration and API Product Manager, to dive into a topic every CX team should be thinking about: automating customer feedback collection and management. This isn’t just a demo (though yes, Justin gives a fantastic one in this webinar). It’s a practical deep-dive into how Alchemer helps teams close the loop between feedback and follow-up.
Customer feedback is the backbone of customer-centric business. But understanding how to collect, interpret, and act on feedback can be overwhelming—especially with so many platforms, tools, channels, and strategies out there. This blog breaks down the most common questions about customer feedback so you can build your feedback strategy with confidence and clarity.
In this digital-first world, understanding your customers’ experiences is more crucial than ever. While reaching them through digital channels should be easy, it often proves to be a challenge. To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points.
72% of shoppers would stay loyal to brands they loved even if it meant paying more. But if you’re not measuring how your brand is performing, how can you build—or protect—that loyalty? That’s where brand health tracking comes in. It gives you the ongoing, actionable insights you need to grow market share, secure stakeholder buy-in, and optimize your brand strategy.
Why customer support is an overlooked differentiator Product features, pricing, and branding all play key roles in differentiating your organization from the laundry list of competitors, but theres one often-overlooked factor that can make or break customer loyalty: how well you support your customers. 1. Great customer support drives adoption When someone is learning a new product, a knowledgeable support team does more than just answer their questions.
This post references out latest e-guide, Customer Feedback is Everywhere: The Ultimate Guide to Omnichannel Feedback Collection . You can read the full (and free) e-guide, here ! Organizations that rely on a single-channel feedback approach may overlook valuable insights. These missing insights are crucial for understanding customer needs and expectations.
In the fast-paced world of software and tech, customer experience (CX) is what sets your brand apart—or leaves it behind. Whether you’re building your first product or scaling a full platform, keeping pace with CX trends is a must. Luckily, there are experts out there who lead the way. These CX thinkers bring fresh ideas, proven strategies, and a shared obsession with making every customer moment count.
What does it really take to build a business around customer experience? In a recent episode of Behind the Strategy: CX Leadership in Action , Alchemer CMO Bo Bandy sat down with Company Sage CEO Andrew Pierce and COO Jeff Cummings to unpack how they’ve turned CX into a strategic advantage. Company Sage helps entrepreneurs and small businesses start, manage, and grow their companies, handling everything from entity formation and compliance to back-office support.
In our latest Alchemer Connect-focused webinar, Rosie Davenport, Director of Product Marketing at Alchemer, sat down with Justin Falk, Product Manager for Integrations and API, to showcase one of the most critical parts of modern customer experience: connecting and automating your feedback data across systems. This webinar is all about securely pushing data where your teams work and when they need it.
Introduction to customer satisfaction surveys Customer satisfaction surveys are vital tools for understanding what customers think, feel, and experience. Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. This information empowers teams across your company to make informed decisions based on customer experiences and perceptions.
When CFOs push back on customer experience (CX) investments, it’s rarely because they don’t care—it’s because the business case for CX isn’t framed in the financial terms they trust. In the latest episode of The Business of Feedback , Alchemer CMO Bo Bandy sits down with CFO Jove Oakley to explore how CX leaders can break through that disconnect. Together, they outline three practical steps to bridge the gap with Finance, align meaningful metrics, and turn strong CX ideas into fully funded initi
Whether it’s a missed grocery delivery, an out-of-stock notification, or a clunky return process, today’s shoppers aren’t just giving feedback—they’re watching how fast you respond. And that response window? It’s shrinking. According to recent research, 90% of customers expect a resolution in 10 minutes or less. In the world of grocery, e-commerce, and auto retail, slow feedback handling isn’t just a CX problem—it’s a loyalty killer.
Walk into any store, scroll through an app, or browse a brand’s Instagram, and you’ll find retailers eager to collect feedback and learn how they’re doing. But here’s the challenge: while brands have gone omnichannel, their feedback strategies often haven’t. When data stays siloed by channel—store surveys over here, app reviews over there—it’s nearly impossible to connect the dots and holistically understand the full customer experience.
The following content is from our new e-guide, Customer Feedback in the Digital Era. To access the full guide, click this link ! Digital Transformation is not a new topic or concept. Organizations of all types, from Fortune 500 brands to government agencies and school districts have all been going through Digital Transformation for decades. However, as we all know, gradual transformation processes were greatly accelerated during the COVID-19 pandemic.
Alchemer isn’t a great place to work because of ping pong tables or snacks (though Burrito Day is an employee favorite, and we do have a ping pong table and Pop-a-Shot). What makes a workplace truly great? We believe it starts with feedback—listening to it, acting on it, and building a culture around it. That’s why we’re thrilled to share that Alchemer has been named one of Inc. ’s Best Workplaces for 2025 !
Understanding your customers and stakeholders is more crucial than ever. But let’s face it – collecting feedback is just the beginning. The real challenge? Making that feedback work for you by creating real outcomes that matter to your organization. That’s where Alchemer Connect comes in. The Problem: Feedback in Silos You’ve got valuable customer insights pouring in from surveys, social media, and support tickets.
Annual list recognizes the businesses that set the standard for workplace success and awards excellence in company culture LOUISVILLE, COLO., June 17, 2025 – Alchemer, a global leader in customer experience and feedback technology, is proud to announce it has been named to Inc.’s 2025 Best Workplaces list , honoring companies that have built exceptional workplaces and vibrant cultures that support their teams and businesses.
Surveys are one of the most effective tools for collecting structured and unstructured feedback—and the right survey software makes it easier than ever to do so at scale. Whether you’re measuring customer satisfaction, checking in with employees, or researching new markets, knowing how and when to use surveys can make all the difference. In this quick guide, we’ll tackle the most frequently asked questions about surveys and survey tools, so that you can turn feedback into action with confi
It goes without saying that today’s consumers spend an incredible amount of time on their smartphones. We all do, right? The numbers behind smartphone and app use, though, are truly mind-blowing. Consider these statistics : Smartphone users access an average of 30 mobile apps in a month, at an average rate of 10 every day. Mobile apps are expected to generate more than $935 billion in funds by the end of 2024.
In the world of digital banking, creating an app that truly resonates with users is no small feat. That’s why we’re thrilled to celebrate our partner Alkami Technology’s recent win as “Best Banking App” in Tearsheet’s 2024 Big Bank Theory Awards. The Big Bank Theory Awards t are a premier awards program that celebrates innovation in banking and embedded finance.
“The aim of marketing is to know and understand the customer so well that the product or service fits them and sells itself.” – Peter Drucker, founder of Drucker Institute For marketers, success depends heavily on a deep understanding of their target audience. As the key drivers behind brand positioning and engagement, marketers face the ongoing challenge of interpreting and addressing the evolving needs and preferences of their customer base.
As a company that helps other brands understand, analyze, and act on customer feedback, we prioritize collecting lots of feedback from our own customers. Makes sense, right? This feedback helps us understand what we are doing well and discover opportunities for improvement. In our latest Alchemer Customer Research Survey, we uncovered some interesting statistics: 92% of customers reported their ROI, after implementation, met or exceeded expectations. 80% of customers agreed that implementing A
“We’re not competitor-obsessed, we’re customer-obsessed. We start with what the customer needs and we work backwards.” – Jeff Bezos, founder of Amazon. For product managers, the path to success—both on an individual level and for the company as a whole—depends on a deep understanding of their customers. As the driving force behind product development, PMs are tasked with an ongoing challenge: to decode and respond to the evolving needs and preferences of their customer base.
Understanding customer experience (CX) isn’t just a strategy—it’s a superpower. Customer experience metrics illuminate the path to customer satisfaction, loyalty, and ultimately, success as an organization. From the classics like NPS and CSAT to new innovative ways brands are measuring CX, each measurement offers a unique perspective on how well your organization currently meets customer expectations.
Understanding customer experience (CX) isn’t just a strategy—it’s a superpower. Customer experience metrics illuminate the path to customer satisfaction, loyalty, and ultimately, success as an organization. From the classics like NPS and CSAT to new innovative ways brands are measuring CX, each measurement offers a unique perspective on how well your organization currently meets customer expectations.
In today’s competitive landscape, customer experience (CX) stands as a cornerstone of success, particularly in the financial services industry. In our digital world, it has never been easier for customers to switch banks, wealth and investment managers, or financial technologies. What used to require an in-person visit or multiple phone calls can now all be done online, and quickly.
As the way organizations do business continues to evolve, one thing will always remain critically important: the Voice of the Customer. This is the key factor to understanding what your customers need now and what they’ll need in the future. If the answers to these questions are keeping you up at night, it might be time to take a step back and reassess your Voice of Customer program.
When did you first become aware of artificial intelligence (AI)? Notwithstanding science fiction, when did you realize AI has practical applications for business? For most people, that door opened in late 2022 when ChatGPT was released to the public. What’s remarkable is how quickly the business community has embraced AI. Aberdeen Strategy & Research reports nearly 80% of companies are turning to AI for their data-driven business activities, specifically customer interactions.
Sequoia Capital called it a firestorm. Gartner says it rocketed to the top of their Hype Cycle. ChatGPT reached 100 million monthly active users (MAU) in just six weeks, feeding into the Generative Artificial Intelligence (Gen AI) frenzy. But for most businesses and consumers, Gen AI hasn’t lived up to the hype. As Sequoia Capital points out, Gen AI is having a value problem.
It’s no surprise business is responding to the rapidly evolving field of Generative Artificial Intelligence (GenAI). It’s driven by tools like ChatGPT and Gemini, and nothing has captured attention quite so effectively since social media hit the scene promising free technology to get closer to their customers. So, it makes sense that Customer Experience (CX) leaders want to explore how AI can help them find new ways to connect with their customers while gaining competitive advantage.
The world is on fire right now with anticipation about how artificial intelligence (AI) is going to change the business landscape. There’s good reason for it – early adopters are already seeing massive benefits in productivity, innovation, and automation that are returning solid commercial gain. While there’s been a lot of hype about what artificial intelligence (AI) technology can do, there’s also recognition we’ve entered a new climate for business growth.
Alchemer Pulse Summarizes and Analyzes Open Text Feedback, Delivering Actionable Customer Insights and Opportunities LOUISVILLE, Colorado, June 17, 2024 : Alchemer, a global leader in customer feedback management and enterprise experience technology, today announced Alchemer Pulse, empowering businesses to immediately analyze open text feedback for clear audience insights that can directly impact business results.
Today, we launched Alchemer Pulse : the only AI-driven text analysis solution specifically built for customer experience and feedback programs. Pulse gets you to the heart of how your customers really think and feel, and instantly turns overwhelming text feedback into signals you can act on. Companies have a wealth of customer insights in front of them, in the form of surveys, support interactions, digital feedback, app store ratings, review websites, and other sources of open-ended feedback sou
Picture this: customers who feel truly heard are not just passive participants but enthusiastic advocates for your brand. They engage more, they stay longer, and they actively promote your products ( this is especially true for customers on mobile! ). Closed-loop feedback is the key to building this level of loyalty and trust—but why do so many product teams struggle with closing the loop?
Customer sentiment. It’s not just a buzzword, we promise. Customer sentiment is at the heart of understanding, measuring, and improving the relationships you have with your customers. It is the emotion behind customer engagement. Knowing how mobile customers feel about your app helps you gain insights that boost engagement, retention, and revenue growth.
Vandegriff recognized for exceptional leadership of technology and teams, positively impacting Alchemer customers LOUISVILLE, COLORADO, March 13, 2024 – Alchemer, a global leader in experience management and enterprise feedback technology, today announced that Brandi Vandegriff has won the Colorado Technology Association’s CIO of the Year Award. This award recognizes senior technology leaders who are driving innovation both within their organizations and across the broader technology community.
Now you can listen to more events from the systems your business runs on so you can collect feedback in context of your customer’s experience. By Justin Falk, Alchemer Product Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing Every month, we release updates to the library of Alchemer Workflow Initiators, so that you can create always-on surveys and feedback in the context of your customer’s or employee’s experience.
Digital leaders can listen to and communicate with customers through the digital channels their customers choose to engage LOUISVILLE, Colo. – Alchemer – a global leader in experience management and enterprise feedback technology – announces Alchemer Digital. Alchemer Digital includes Alchemer Mobile and Alchemer Web in a single platform, enabling digital leaders to leverage omni-channel engagement to drive higher value customer experiences.
Alchemer Digital 6.5 brings feature parity to Android, iOS, and Web By Cathy Yang, Senior Product Manager at Alchemer, and Jasper Lipton, Senior Product Marketing Manager at Alchemer Today, we’re excited to introduce Alchemer Digital 6.5! This update brings our Mobile and Web products under a single banner, delivers the most-requested improvements from our customers, and adds even more capability for digital experience leaders.
Listen to events from CRM, marketing, HRIS, and project management software systems so you can collect feedback in context of your customer’s experience. By Justin Falk, Alchemer Product Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing Every month, we add to the library of Alchemer Workflow Initiators so that you can create always-on surveys and feedback by listening to events in the systems your business runs on, such as CRMs, marketing automation, HRIS, and project ma
Improve win rates with more effective customer feedback By Jasper Lipton, Alchemer Senior Product Marketing Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing Sales leaders are being asked to deliver more revenue with fewer resources, and a strong win-loss analysis program can boost win rates by up to 50%. With powerful customizability and robust automation, Alchemer enables sales teams to collect strategic feedback that helps them understand why they win or lose deals—and driv
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