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In the retail industry, customer feedback is your early warning system, your innovation engine, and your most honest performance review. But this system only works if you take action on the feedback collected. The best retail companies use feedback to inform product decisions, align teams around the Voice of the Customer, and fix whats not quite working.
Why customer support is an overlooked differentiator Product features, pricing, and branding all play key roles in differentiating your organization from the laundry list of competitors, but theres one often-overlooked factor that can make or break customer loyalty: how well you support your customers. 1. Great customer support drives adoption When someone is learning a new product, a knowledgeable support team does more than just answer their questions.
This post references out latest e-guide, Customer Feedback is Everywhere: The Ultimate Guide to Omnichannel Feedback Collection . You can read the full (and free) e-guide, here ! Organizations that rely on a single-channel feedback approach may overlook valuable insights. These missing insights are crucial for understanding customer needs and expectations.
This blog references our new e-guide, titled The Complete Guide to CX Transformation . You can download the free, comprehensive e-guide, here. At Alchemer, we’ve established that NPS surveys dont tell the full story. Surveys, combined with open text analysis, however, hold immense potential for uncovering deeper customer insights from customer feedback.
In this digital-first world, understanding your customers’ experiences is more crucial than ever. While reaching them through digital channels should be easy, it often proves to be a challenge. To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points.
Introduction to customer satisfaction surveys Customer satisfaction surveys are vital tools for understanding what customers think, feel, and experience. Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. This information empowers teams across your company to make informed decisions based on customer experiences and perceptions.
The following content is from our new e-guide, Customer Feedback in the Digital Era. To access the full guide, click this link ! Digital Transformation is not a new topic or concept. Organizations of all types, from Fortune 500 brands to government agencies and school districts have all been going through Digital Transformation for decades. However, as we all know, gradual transformation processes were greatly accelerated during the COVID-19 pandemic.
It goes without saying that today’s consumers spend an incredible amount of time on their smartphones. We all do, right? The numbers behind smartphone and app use, though, are truly mind-blowing. Consider these statistics : Smartphone users access an average of 30 mobile apps in a month, at an average rate of 10 every day. Mobile apps are expected to generate more than $935 billion in funds by the end of 2024.
In the world of digital banking, creating an app that truly resonates with users is no small feat. That’s why we’re thrilled to celebrate our partner Alkami Technology’s recent win as “Best Banking App” in Tearsheet’s 2024 Big Bank Theory Awards. The Big Bank Theory Awards t are a premier awards program that celebrates innovation in banking and embedded finance.
“The aim of marketing is to know and understand the customer so well that the product or service fits them and sells itself.” – Peter Drucker, founder of Drucker Institute For marketers, success depends heavily on a deep understanding of their target audience. As the key drivers behind brand positioning and engagement, marketers face the ongoing challenge of interpreting and addressing the evolving needs and preferences of their customer base.
As a company that helps other brands understand, analyze, and act on customer feedback, we prioritize collecting lots of feedback from our own customers. Makes sense, right? This feedback helps us understand what we are doing well and discover opportunities for improvement. In our latest Alchemer Customer Research Survey, we uncovered some interesting statistics: 92% of customers reported their ROI, after implementation, met or exceeded expectations. 80% of customers agreed that implementing A
“We’re not competitor-obsessed, we’re customer-obsessed. We start with what the customer needs and we work backwards.” – Jeff Bezos, founder of Amazon. For product managers, the path to success—both on an individual level and for the company as a whole—depends on a deep understanding of their customers. As the driving force behind product development, PMs are tasked with an ongoing challenge: to decode and respond to the evolving needs and preferences of their customer base.
Understanding customer experience (CX) isn’t just a strategy—it’s a superpower. Customer experience metrics illuminate the path to customer satisfaction, loyalty, and ultimately, success as an organization. From the classics like NPS and CSAT to new innovative ways brands are measuring CX, each measurement offers a unique perspective on how well your organization currently meets customer expectations.
Understanding customer experience (CX) isn’t just a strategy—it’s a superpower. Customer experience metrics illuminate the path to customer satisfaction, loyalty, and ultimately, success as an organization. From the classics like NPS and CSAT to new innovative ways brands are measuring CX, each measurement offers a unique perspective on how well your organization currently meets customer expectations.
In today’s competitive landscape, customer experience (CX) stands as a cornerstone of success, particularly in the financial services industry. In our digital world, it has never been easier for customers to switch banks, wealth and investment managers, or financial technologies. What used to require an in-person visit or multiple phone calls can now all be done online, and quickly.
As the way organizations do business continues to evolve, one thing will always remain critically important: the Voice of the Customer. This is the key factor to understanding what your customers need now and what they’ll need in the future. If the answers to these questions are keeping you up at night, it might be time to take a step back and reassess your Voice of Customer program.
When did you first become aware of artificial intelligence (AI)? Notwithstanding science fiction, when did you realize AI has practical applications for business? For most people, that door opened in late 2022 when ChatGPT was released to the public. What’s remarkable is how quickly the business community has embraced AI. Aberdeen Strategy & Research reports nearly 80% of companies are turning to AI for their data-driven business activities, specifically customer interactions.
Sequoia Capital called it a firestorm. Gartner says it rocketed to the top of their Hype Cycle. ChatGPT reached 100 million monthly active users (MAU) in just six weeks, feeding into the Generative Artificial Intelligence (Gen AI) frenzy. But for most businesses and consumers, Gen AI hasn’t lived up to the hype. As Sequoia Capital points out, Gen AI is having a value problem.
It’s no surprise business is responding to the rapidly evolving field of Generative Artificial Intelligence (GenAI). It’s driven by tools like ChatGPT and Gemini, and nothing has captured attention quite so effectively since social media hit the scene promising free technology to get closer to their customers. So, it makes sense that Customer Experience (CX) leaders want to explore how AI can help them find new ways to connect with their customers while gaining competitive advantage.
The world is on fire right now with anticipation about how artificial intelligence (AI) is going to change the business landscape. There’s good reason for it – early adopters are already seeing massive benefits in productivity, innovation, and automation that are returning solid commercial gain. While there’s been a lot of hype about what artificial intelligence (AI) technology can do, there’s also recognition we’ve entered a new climate for business growth.
Alchemer Pulse Summarizes and Analyzes Open Text Feedback, Delivering Actionable Customer Insights and Opportunities LOUISVILLE, Colorado, June 17, 2024 : Alchemer, a global leader in customer feedback management and enterprise experience technology, today announced Alchemer Pulse, empowering businesses to immediately analyze open text feedback for clear audience insights that can directly impact business results.
Today, we launched Alchemer Pulse : the only AI-driven text analysis solution specifically built for customer experience and feedback programs. Pulse gets you to the heart of how your customers really think and feel, and instantly turns overwhelming text feedback into signals you can act on. Companies have a wealth of customer insights in front of them, in the form of surveys, support interactions, digital feedback, app store ratings, review websites, and other sources of open-ended feedback sou
Picture this: customers who feel truly heard are not just passive participants but enthusiastic advocates for your brand. They engage more, they stay longer, and they actively promote your products ( this is especially true for customers on mobile! ). Closed-loop feedback is the key to building this level of loyalty and trust—but why do so many product teams struggle with closing the loop?
Customer sentiment. It’s not just a buzzword, we promise. Customer sentiment is at the heart of understanding, measuring, and improving the relationships you have with your customers. It is the emotion behind customer engagement. Knowing how mobile customers feel about your app helps you gain insights that boost engagement, retention, and revenue growth.
Vandegriff recognized for exceptional leadership of technology and teams, positively impacting Alchemer customers LOUISVILLE, COLORADO, March 13, 2024 – Alchemer, a global leader in experience management and enterprise feedback technology, today announced that Brandi Vandegriff has won the Colorado Technology Association’s CIO of the Year Award. This award recognizes senior technology leaders who are driving innovation both within their organizations and across the broader technology community.
Now you can listen to more events from the systems your business runs on so you can collect feedback in context of your customer’s experience. By Justin Falk, Alchemer Product Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing Every month, we release updates to the library of Alchemer Workflow Initiators, so that you can create always-on surveys and feedback in the context of your customer’s or employee’s experience.
Digital leaders can listen to and communicate with customers through the digital channels their customers choose to engage LOUISVILLE, Colo. – Alchemer – a global leader in experience management and enterprise feedback technology – announces Alchemer Digital. Alchemer Digital includes Alchemer Mobile and Alchemer Web in a single platform, enabling digital leaders to leverage omni-channel engagement to drive higher value customer experiences.
Alchemer Digital 6.5 brings feature parity to Android, iOS, and Web By Cathy Yang, Senior Product Manager at Alchemer, and Jasper Lipton, Senior Product Marketing Manager at Alchemer Today, we’re excited to introduce Alchemer Digital 6.5! This update brings our Mobile and Web products under a single banner, delivers the most-requested improvements from our customers, and adds even more capability for digital experience leaders.
Listen to events from CRM, marketing, HRIS, and project management software systems so you can collect feedback in context of your customer’s experience. By Justin Falk, Alchemer Product Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing Every month, we add to the library of Alchemer Workflow Initiators so that you can create always-on surveys and feedback by listening to events in the systems your business runs on, such as CRMs, marketing automation, HRIS, and project ma
Improve win rates with more effective customer feedback By Jasper Lipton, Alchemer Senior Product Marketing Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing Sales leaders are being asked to deliver more revenue with fewer resources, and a strong win-loss analysis program can boost win rates by up to 50%. With powerful customizability and robust automation, Alchemer enables sales teams to collect strategic feedback that helps them understand why they win or lose deals—and driv
Improve customer adoption and onboarding with continuous feedback By Jasper Lipton, Alchemer Senior Product Marketing Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing Successfully onboarding a new customer has long term impacts on your business, and can improve adoption, reduce churn, and increase revenue. With the ability to automate manual steps and customize the Alchemer Platform to fit your onboarding needs and business, you can collect the information you need to help cu
Improve your customer feedback programs to reduce churn By Jasper Lipton, Alchemer Senior Product Marketing Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing Customers leave. That’s just part of life and business. However, U.S. companies lose $136.8 billion or more each year to consumers switching that is completely avoidable.
Listen to events from HRIS, CRM, marketing, and e-Commerce software systems to trigger surveys within context of your employee’s or customer’s experience By Justin Falk, Alchemer Product Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing During December, we added to the library of Alchemer Workflow Initiators so that you can listen to events in even more systems your business runs on—such as CRMs, marketing automation, HRIS, and e-Commerce software—and automatically trigg
Tips and Tricks to Turn Your Feedback into Gold When it comes to creating surveys and soliciting feedback, many people overlook the logical options to build relevant, personal, and quick surveys that let you dig deeper without fatiguing the respondent. There are different varieties of survey logic that allow you to direct respondents to different parts of the survey automatically.
LOUISVILLE, COLORADO, February 6, 2024 : Alchemer — a global leader in experience feedback technology — announced today that it has been named to the Gartner Magic Quadrant for Voice of the Customer Platforms research report for the third consecutive time. The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute.
Combine reports from multiple surveys into a single report By Cherilyn Cornwell, Alchemer Product Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing Thanks to customer requests and your feedback, Alchemer Standard Reports now provides cross survey reporting capabilities so that you can combine reports from multiple surveys into a single report, allowing you to visualize questions from different reports together.
By Vanessa Bagnato, Director, Product Marketing, Alchemer SMS distribution is a very popular way of diversifying how you reach customers to ask for their feedback. It’s simply a way of sending an invitation to take a survey via a text message (SMS – Short Message Service) to somebody’s mobile device. Many customers use SMS campaigns for their Alchemer Survey distribution.
Custom data management plus Mobile SDKs plug-ins updated By Mel Fox, Product Manager for Alchemer Mobile, and Vanessa Bagnato, Director of Product Marketing at Alchemer In May, we released updates to the Alchemer Mobile SDKs and Dashboard, including the management of custom data so you can target audiences more precisely; and SDKs for supported development frameworks.
By Justin Falk, Product Manager for Alchemer APIs, and Vanessa Bagnato, Director of Product Marketing at Alchemer We are thrilled to announce the highly anticipated release of the Alchemer Mobile API. This new addition to the Alchemer Mobile product is a direct response to customer feedback, bringing forth a host of powerful new capabilities, including, seamless integration of real-time metrics and raw data into your reporting and business intelligence (BI) tools of choice and complete API key m
New Product Enhancements for Alchemer Survey and Alchemer Workflow By Peter Zaidel, Director of Product Management for Alchemer, and Vanessa Bagnato, Director of Product Marketing for Alchemer One of the most important features of Alchemer Workflow is the ability to connect multiple surveys, so you can continuously close the loop with customers while collecting more feedback.
By Cathy Yang, Senior Product Manager at Alchemer, and Vanessa Bagnato, Director of Product Marketing at Alchemer The August release of Alchemer Mobile includes Survey Skip Logic, a powerful feature that delivers more streamlined surveys to your audience and provides highly actionable insights for you. Add Survey Skip Logic to your surveys to create personalized experiences that engage customers, capture meaningful responses, and unlock deeper insights.
Alchemer Workflow powers always-on surveys and feedback making it easy to close the loop with customers and employees By Peter Zaidel, Director of Product Management for Alchemer, and Vanessa Bagnato, Director of Product Marketing for Alchemer We launched Alchemer Workflow in February because 71% of feedback professionals say closing the feedback loop is challenging due to a lack of resources, difficulty identifying feedback that requires a response, not knowing what to say, and delays in respon
Key leadership addition positions Alchemer to continue impressive organic and acquisition momentum. LOUISVILLE, COLORADO, August 29, 2023 – Alchemer – a global leader in experience management and enterprise feedback technology – today announced the hiring of Brandon Hodges as Chief Revenue Officer (CRO). Hodges most recently spent 18 years at Qualtrics and Oracle, companies recognized for having great sales-driven cultures.
Does your business not have a mobile application? Many businesses find mobile apps an essential component of their marketing and retention strategy. In an era where smartphones have become an extension of our lives, businesses that harness the potential of mobile apps are not only staying relevant but also gaining a competitive edge. Here’s why having a mobile app is crucial for driving e-commerce and enhancing customer engagement and retention for many businesses today.
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