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90% of executives say they prefer visual storytelling over dense reports. Yet most product managers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. In our recent webinar, Dean Peters and Tom Evans shared a smarter way forward: storyboarding. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a product managers toolbox.
Productside | Product Management Courses & Training What Is Good Product Strategy? Before Tom Evans even clicked to slide 2 of his recent webinar , the chat lit up with one universal pain: “My roadmap is packed, but nobody knows why we’re building any of it.” Sound familiar? That disconnect (between what ships and why it should matter) is the direct result of skipping the hard work of a good product strategy and rushing straight to feature sequencing.
In this edition of our Women in Product Management Series, I had the pleasure of speaking with Michelle Felice-Steele, Vice President of Product Management at Experian Consumer Services. Michelle shares her inspiring career journey, insights on leadership, and advice for women in tech looking to break into product management. Key Takeaways from Michelle Felice-Steele From.
Productside | Product Management Courses & Training How Product Managers Can Build Better Dashboards (Without Data-Team Bottlenecks) During our recent Metabase × Productside webinar when I teamed up with Tanya Aulachynskaya (Product Manager, Cloud, at Metabase) half the audience admitted they juggle “multiple options” for analytics: Amplitude for product, Excel for finance, Salesforce for sales.
This week on Productside Stories, host Rina Alexin sits down with Abner Rosales , Senior Director of Product Management Analytics at Experian. With a career spanning global teams and platforms generating millions in revenue, Abner shares his expertise on team-building, decision-making, and driving innovation in the fast-paced world of product management.
Productside | Product Management Courses & Training Your Product Management Career Isn’t Dead (But It Might Need a Rethink) If youve scrolled LinkedIn lately, youve seen the headlines: AI is coming for your job. Product roles are being cut. Entire teams, downsized. And with layoffs, macroeconomic whiplash, and the looming specter of recession, its no wonder product managers are wonderingwhere do I actually fit?
Taking charge of a product management team can feel like juggling flaming torchesthrilling, but also risky if you dont have the right game plan. In our latest Productside webinar, Becoming an Effective Product Management Leader , Principal Consultants Roger Snyder and Kenny Kranseler delivered a no-nonsense roadmap for new leaders who want to nail their first 90 days (and beyond) and get the tools on how to become a product management leadereffectively.
Introduction If you joined our recent live webinar on Product Management Trends in 2025, you already know that this years conversation wasnt business as usual. From AIs seismic impact to rethinking leadership, our panel of experts pulled no punches, sharing actionable insights to help you crush it in the coming year. Heres the inside scoop. The post Product Management Trends in 2025: What’s Next?
For current and aspiring product managers, the question comes up time and again: Is product management certification worth the investment? At Productside, we care deeply about helping product professionals grow in their careers. That’s why we conducted a survey of 200 product managers across industries like finance, healthcare, and tech to better understand the value.
Productside Stories S2 Ep7: Anna Nuñez In this episode of Productside Stories , host Rina Alexin interviews Anna Nuñez , Growth Manager of Sales at Databricks, to explore how product management and sales teams can collaborate more effectively. Anna dives deep into the importance of open communication between sales and product, actionable ways to streamline customer feedback, and why breaking down silos is essential for business growth.
Productside | Product Management Courses & Training How Product Management Strategy Turns Struggles into Structure We’ve worked with hundreds of teams stuck in reactive delivery cycles, constantly shipping features but never sure if they’re actually moving the needle. In our webinar, Chaos to Clarity , Kenny Kranseler and Tom Evans shared a fictional case study that hits close to home for many PMs: WellNest Health , a company with a strong reputation and a bloated backlog.
Productside | Product Management Courses & Training Breaking the Silos: How Product and Engineering Build Better Together In Season 3 of Productside Stories , we sat down with Guy Gershoni , Head of Engineering at genesIT, for a candid conversation on what it really takes to build great products in todays complex tech environments. With over two decades in engineering and a career shaped by deep partnerships with product leaders, Guy brought a clear-eyed perspective to the tableone thats gro
Did you know that 42 percent of startups fail because they build products no one wants? Many companies pour monthsor even yearsinto developing new features and products, only to realize too late that there is no real demand. The key to avoiding this costly mistake? Validate product ideas quickly. In our recent webinar, Kenny Kranseler. The post How to Validate Product Ideas Quickly (Without Writing a Single Line of Code) appeared first on Productside | Product Management Courses & Training.
Only 20-30% of Product Features Deliver Measurable Value to Customers That means most features dont actually move the needle. Why? Because product teams often focus on outputsfeatures, roadmaps, and backlog itemsrather than outcomesthe real business impact and customer value those features should create. At Productside, we believe in outcome-driven product managementwhere success isnt measured by.
Productside Stories Season 2 Episode 11: Cynthia Petti In this episode of Productside Stories , host Rina Alexin chats with Cynthia Petti , COO of Productside, about the transformative role of professional development and certification in shaping a product manager’s career. Cynthia reflects on her inspiring return to Productside during a challenging time, the impact of a supportive culture on her growth, and insights from the Certification Outcomes Report, including strategies for navigating pro
The Out-of-Control Episode Good evening, my dear product managers… Just when you thought it was safe to go back into the backlog… (sinister chuckle) they’ve returned. Yes, our product management nightmares are back, and this time, they’ve spiraled deliciously out of control. Welcome, brave souls, to another collection of tales that haunt our noble profession.
Congratulations! You’re on the verge of one of the most exciting and fastest-growing careers today. Over the past several decades, I’ve interviewed hundreds and hired dozens of Product Managers at companies like Microsoft, Amazon, and burgeoning startups.
Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market. Rachel Owens offers a rare voice of clarity in this space. Shes a seasoned product executive with a track record of scaling AI and workflow automation platforms. The post Refining Product-Market Fit and Scaling B2B SaaS Products appeared first on Productside | Product Management Courses & Training.
Introduction Let’s face it: being a product manager often feels like spinning plates while juggling flaming torches. It can feel like a Herculean task. Between managing stakeholder expectations, prioritizing competing demands, and driving product success, effective time management is your lifeline. In this blog, we’re going to explore practical strategies that will help you take.
Productside | Product Management Courses & Training How WellNest Rebooted Product Strategy (eBook Preview) When product teams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. Its a product strategy problem. Thats where the Productside Blueprint comes in. In this serialized story, youll meet Heather Leaf , VP of Product at WellNest Health, and her lead PM, Tommy Trunk.
Stepping into product leadership means balancing strategic vision, customer focus, and emerging tech. In this episode of Productside Stories, Neha Bansal , Head of Product at Meta Ads Manager Reporting, joins Nicole Tieche to discuss her career, the high-speed role of AI in advertising, and how PMs can stay ahead of industry shifts. Key Topics Discussed in This Episode Key topic #1 From Consulting to Product Leadership Neha shares how a customer-first mindset led her from consulting to product
Pricing is a strategy. In this episode, Rina Alexin sits down with Peter Moot, Co-founder of Promi and former Lead PM at Uber, to uncover how product managers can use pricing to deliver more value and drive long-term success. Learn about personalized pricing, AI-driven strategies, and how to avoid the biggest pricing mistakes that product leaders make.
Product managers are the backbone of todays most innovative companies. They define product vision, drive strategy, and oversee execution. Yet, many organizations underinvest in their training. However, investing in product management certification offers measurable benefits for individuals seeking career advancement and companies aiming to boost product and business outcomes.
Productside | Product Management Courses & Training Ctrl + Alt + PM: AI-powered Product Management Your product management laptop keeps freezing. Open your calendar. See the rainbow-wheel of doom? That’s the sign you’re forcing 2025 problems through a 2019 operating system. You join every stand-up, polish every deck, chase every “quick question”… yet somehow real decisions happen in a meeting you weren’t invited to.
Productside | Product Management Courses & Training Writing Effective Product Requirements to Drive Outcomes Most product managers dont set out to write bad requirements. Theyre under pressure to deliver. Theyre surrounded by requests. And theyre juggling context, roadmaps, and Jira ticketsjust trying to keep up. So what happens? We write whats easy.
The role of a product manager has always been complex, balancing business goals, customer needs, and cross-functional collaboration. But as AI-driven tools take on more of the execution workanalyzing data, optimizing workflows, and even generating roadmapsthe future of product management is in flux. Technical skills alone wont make you a great product leader.
Artificial Intelligence (AI) is an industry mainstay thats altering how we build, launch, and manage products. But theres a new flavor on the block: Agentic AI in Product Management, an advanced form of AI that not only processes data or generates content but also acts autonomously in pursuit of objectives. During a recent Productside webinar, The post Agentic AI in Product Management: Friend or Foe?
In this episode of Productside Stories , Sahara Muradi , VP of Product Management at Office Space Software , shares her journey from consulting to leading product teams across major industries like hospitality, sports, and workplace planning. She discusses the biggest challenges product managers face today , including prioritization, stakeholder alignment, and balancing business outcomes with user needs.
Going from zero to one: what does it take to build a product from nothing? Scott Jones, VP of Product at Realize, shares his journey from analyst to product leader, the mindset shifts required to navigate ambiguity, and how to validate ideas in real time. If youve ever struggled with imposter syndrome in a leadership role or wanted a seat at the table for big product decisions, this episode is packed with insights you wont want to miss.
Productside | Product Management Courses & Training Product Leadership, Rewritten: Season 3 Collection of Productside Stories What Todays PMs Need to Lead Tomorrows Teams Product leadership isnt standing still. And neither can you. As AI, product ops, and platform thinking reshape the way teams work, the role of the product leader is changing fast.
Ever wondered how product leaders juggle massive mergers & acquisitions, tricky integrations, and a pressure-cooker paceall while keeping their teams fired up and focused? Meet Brian Fugere , a pro whos navigated the high-stakes terrain of M&A more times than he can count. In this edition of Productside Stories , we dig into Brians 30-year legacy of building, integrating, and supercharging product portfolios across healthcare, software, media, and government.
For our next installment of our Women in Product Management Series, I interviewed Angela Fleming, VP Product at FreeAgent. Nicole: Welcome, Angela, thank you so much for sharing your insights and journey through the world of Product Management. Laura: Thank you, Nicole, for having me. It’s a real pleasure to join you. I’d love to. The post Trailblazing Women in Product Management: Angela Fleming, VP Product at FreeAgent appeared first on Product Management Courses | Productside.
Productside | Product Management Courses & Training Why AI Product Management Certification Matters More Than Ever Lets be realAI is no longer a buzzword on the product roadmap. Its an urgent shift in how we build, scale, and deliver value. And the PMs who can navigate that shift with confidence? Theyre the ones getting promoted, pulled into strategy conversations, and trusted to lead.
For our next installment of our Women in Product Management Series, I interviewedNeha Bansal, Head of Product, Ads Manager Reporting at Meta about AI in product management and how it’s reshaping advertising. A Journey Rooted in Curiosity and Customer Obsession Neha Bansals path into product management started not in tech, but in data. Growing.
How It All Started: A Childhood Rooted in Product Thinking Nicole: Welcome, Sahara. Lets start with how you got into Product Management. Sahara: I feel like Ive been in Product Management since I was a child! My parents owned a caf, and as an entrepreneurial family, we kids all pitched in. My job was creating. The post From Caf Menus to SaaS Roadmaps: Sahara Muradi’s Journey into Product Management appeared first on Productside | Product Management Courses & Training.
Did you know that over 90% of startups fail, and a significant portion of failures stem from poor product-market fit? Many companies invest heavily in building products without validating demand, leading to wasted resources and lost opportunities.For product managers working on zero-to-one (01) products, the challenge is navigating uncertainty, running experiments, and proving that a.
Product innovation is now non-negotiable. Companies that want to stay relevant need to solve real problems, adapt faster than the market, and lead with clarity across silos. In this post, were exploring the conversation we had in one of our Productside Stories episodes this season with Joeri Devisch , a veteran of product, technology, and transformation work at global companies.
For months, Microsoft has struggled to drive adoption of Copilot, its AI-powered productivity assistant for Microsoft 365. Originally launched as a $30 per month premium add-on, Copilot faced slow uptake as customers questioned whether it provided enough real value to justify the cost. Now, rather than fixing its pricing, positioning, or customer experience, Microsoft has.
A great product is just the starting point. The real game-changer? A Go-to-Market (GTM) strategy that drives alignment, adapts to shifting market dynamics, and delivers long-term results. Our recent webinar revealed a common truth: many organizations struggle with GTM execution. 44% of attendees identified validating product-market fit as their biggest challenge, while 65% admitted their.
Product management in an agency setting isnt your typical one-to-many modelits fast-paced, highly adaptable, and deeply collaborative. Unlike in-house product teams that build and iterate on their own products, agency product managers (PMs) must quickly understand a clients business, dive deep into their challenges, and deliver high-impact solutions within tight timelines.
Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. In this episode of Productside Stories, our host Rina Alexin talks to Rachel Owens , product executive and growth expert. Rachel shares how shes helped SaaS products scale from $1M to $10M in a year.
Why Pricing Is a Game-Changer for Product Managers Pricing is one of the most pivotal decisions product managers can influence. When done right, it unlocks profitability, enhances customer satisfaction, and fosters long-term growth. Done wrong? Its a missed opportunity. In the latest episode of Productside Stories, Rina Alexin, CEO of Productside, interviewed Peter Moot, co-founder.
In this episode, Rina Alexin chats with Brian Fugere , a product veteran whos led M&A strategies at Symplr and beyond. They dive into the good, bad, and downright shocking sides of acquisitionscovering why some deals fail, how to avoid due diligence pitfalls, and tips for making cultural integration actually work. Whether youve been through M&A chaos or are bracing for your first, this episode is packed with hard-earned wisdom.
Product PickEm 2025: The Ultimate Startup Showdown The biggest showdown in product management is BACKand this time, its all about the most promising startups. Welcome to Product PickEm 2025, where the best emerging product tool startups go head-to-head in a bracket-style competition, and YOU decide which ones rise to the top. Forget the hype. Forget.
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