Product Management University

AUGUST 15, 2023

B2B Portfolio Management Portfolio management simplifies the strategic planning and prioritization process because product managers are collaborating more than ever to grow the market value of the portfolio in the market segments most conducive to the company’s success. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

Product Manager 246

Product Manager Product Management White Paper Management 246

Lenny Rachitsky

AUGUST 13, 2024

She is, today, talking about this methodology in her book, specifically for B2B SAAS growth stage/scale-ups. Translate into value: The above unique attributes often bucket into themes of value that are differentiated. By messaging, people mean “This is the text on the homepage.” An interesting or unusual client?

Positioning 52

Positioning B2B Differentiation Analytic Tools 52

Product Management University

JANUARY 23, 2017

B2B Product Marketing Job Description. The development of messaging and collateral in today’s role is more focused on making the salesforce skilled at selling and differentiating your solutions versus creating the obligatory artifacts for the launch checklist as it was in its infancy. It’s a needle in a haystack.

B2B 133

B2B Product Marketing Marketing Healthcare 133

ProductPlan

JANUARY 17, 2023

These are typically very different people with very different problems and motivations in B2B environments. In the B2B world, the search and filtering functions on LinkedIn are a great way to find individuals and companies who fit your profile. Type of B2B customer interview. This one can be a bit tricky in B2B, though.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Product Management University

SEPTEMBER 15, 2020

But the implementation of each practice in B2B organizations reveals a huge contrast between the two with a ripple effect that may be just as significant. B2B Best Practice: Addressing Market Needs. It also helps you differentiate with a strategic value story that’s crafted around quantifiable customer outcomes.

Marketing 130

Marketing Differentiation Healthcare B2B 130

Intercom, Inc.

JUNE 22, 2021

Buyer behavior is one area that has seen significant change – according to a recent report by McKinsey , 70% of B2B decision makers say they’re now open to making new, fully self-serve, or remote purchases in excess of $50,000, while 27% percent would spend more than $500,000. Create consistent, customer-centric experiences.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Userpilot

AUGUST 14, 2024

It involves processes like market and customer research to understand customer needs, product differentiation and messaging , and marketing campaigns. Practical advice on whether to highlight AI as a core differentiator in your value proposition. Strategies for translating positioning and messaging into an effective homepage.

Data Visualization 99

Data Visualization Customer Feedback Analytic Tools Research Software 99

Mind the Product

SEPTEMBER 2, 2019

B2B categories can be especially tricky because you are building product for a professional who’s doing a job you’ve likely never done first-hand. But in the B2B world, the way companies go to market introduces the potential for various feedback biases that every product manager and marketer needs to understand.

Customer Feedback 112

Customer Feedback User Testing Feedback Software Marketing 112

Product Innovation Educators

SEPTEMBER 2, 2024

Key Considerations in Value-Based Pricing Differential Value: Understanding what makes your product different from alternatives in the market. At first glance, it might seem challenging to differentiate or price such a common product. This information could guide product development, marketing messages, and pricing strategies.

User Testing 103

User Testing Product Research Market Research Research Software 103

Userpilot

JUNE 28, 2024

They focus on learning market trends, defining the audience, developing positioning strategies , and differentiating the product. They develop product positioning, messaging , and value propositions tailored to different target audiences in the market. They promote the right features of the product to the right users at the right time.

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Userpilot

JUNE 18, 2024

They focus on learning market trends, defining the audience, developing positioning strategies , and differentiating the product. They develop product positioning, messaging , and value propositions tailored to different target audiences in the market. What does a product marketing manager do?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Marketing 52

Intercom, Inc.

FEBRUARY 11, 2020

These messages feel icky because the sentiment is belated and insincere. The mistake at the heart of the “We Miss You” message is that it represents the customer’s relationship to the business as personal, not commercial. It happens every day. Deep down we know that the business doesn’t really miss us.

Customer Experience 282

Customer Experience Onboarding KPIs Differentiation B2B 282

Userpilot

JUNE 19, 2024

For example, a B2B company launching a complex enterprise software solution might require a strong understanding of technical specifications, while a B2C company marketing a consumer app might prioritize experience with social media marketing and user experience (UX) principles.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 103

Differentiation Analytic Tools Research Software Feedback Software 103

Userpilot

JUNE 12, 2024

They focus on learning market trends, defining the audience, developing positioning strategies , and differentiating the product. They develop product positioning, messaging , and value propositions tailored to different target audiences in the market. They promote the right features of the product to the right users at the right time.

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Product Management University

OCTOBER 29, 2019

If the target markets for each product are mutually exclusive, product revenue and profitability goals don’t present any issues in B2B. Are product revenue and profitability goals a good metric or are they counterproductive? The trouble starts when you have multiple products that target the same exact markets and customers.

Differentiation 100

Differentiation B2B Vision Naming 100

Amplitude

FEBRUARY 1, 2021

A well-crafted user segment will help articulate the right value prop, and guide you towards the right marketing messages and channels to reach these audiences. Your product positioning should focus on what differentiates your product from those competing products or services. Choose Post-launch KPIs That Gauge Product Usage.

Product launches 111

Product launches Strategy User Testing Product Research 111

Innovatemap

OCTOBER 25, 2023

The State of B2B Advertising, hosted by LinkedIn and Right Percent AI, GTM and Sales Happy Hour , presented by Bearworks and Parameter Ventures “Tech Week is so unique because you can walk into any room and there are founders, CMOs and developers from every industry, building vastly different products,” said Ashley. Keep it simple.

Customer Feedback 52

Customer Feedback Feedback Software Advertising Events 52

Mironov Consulting

MAY 2, 2019

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. It’s impossible to completely describe every data validation check, option, logical branch, dialog box, pixel placement, error message and workflow without duplicating the code itself.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Intercom, Inc.

MARCH 21, 2018

The result is that differentiating yourself on product alone is harder than ever. They do this in two important ways: Justification: In B2B SaaS, you’re stressing “bottom line” results that can be achieved by applying your product’s features to solve a particular problem. But SaaS has changed that.

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223

Userpilot

JUNE 26, 2024

They also create marketing collateral, messaging, and sales tools, collaborate with cross-functional teams for product launches and promotions, and gain experience in market segmentation , customer personas, and competitive positioning. Product marketing manager : This role allows one to develop and execute product marketing strategies.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Product Management University

APRIL 15, 2018

Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Solution selling has long been the norm in B2B. Just not good enough to differentiate, especially if everyone else is doing the same thing. It’s not wrong or bad.

Product Manager 113

Product Manager Product Management Differentiation Document 113

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. While customers were already starting to show a clear preference for digital channels such as messaging , COVID-19 amplified this pressure to connect with customers online or risk not connecting with them at all.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. Poor market differentiation Poor market differentiation is another reason why product discovery doesn’t happen. You can also trigger in-app messages to recruit beta testers. Fake door test.

Feedback Software 97

Feedback Software Product Research Analytic Tools User Testing 97

Product Management University

SEPTEMBER 24, 2019

Here’s one of the biggest problems in B2B, especially with technical products. Your products and services do so many great things and you feel compelled to cram all ten pounds of greatness into a five-pound value story where the real message gets lost. 1. “It’s Impossible to Differentiate Every Product.”.

Positioning 113

Positioning Customer Experience Differentiation B2B 113

Haines-Group

NOVEMBER 10, 2018

They result from going to the market with a poor marketing message, i.e.: not Relevant, Differentiated, or Credible to the target market. From there you build a set of Benefit Messages, then derive the Core (cross-segment/ cross-persona) Value Proposition from those. Your Benefit Messages must: A.

Reporting Tools 78

Reporting Tools Data Visualization Differentiation Product Research 78

Userpilot

APRIL 24, 2024

What’s the conclusion for companies offering B2B SaaS solutions? Based on these, you could design onboarding experiences that lead users to value in less time or tailor product messaging to reflect their interests and values. And differentiate between positive, neutral, and negative feedback.

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization Reporting Tools 76

DemandMatrix

MAY 26, 2020

Q2 2020 will go down in the history books as one of the most challenging environments for B2B sales. Firms need to pivot quickly into new markets, messaging, and value propositions. Zoom did quite well on the consumer side but did not get as much lift from B2B sales as concerns about product security dampened their opportunity.

Data Visualization 52

Data Visualization Marketing B2B Healthcare 52

Product Innovation Educators

FEBRUARY 20, 2023

Segment the market by: Demographics (or firmographics for B2B). We make sure our MVP addresses those differentiating needs. Once we’ve figured out how we’re going to be better or different, we need to figure out how to position and message our product. Segment the market by: * Demographics (or firmographics for B2B).

User Testing 103

User Testing Product Manager Product Management Data Visualization 103

Pragmatic Marketing

MAY 14, 2019

And while poor concepts and badly designed products may account for some of these failures, oftentimes the failure is fueled by weak product launches that lack the ability to resonate with target audiences and establish a strong differentiation. People are busy, have reduced attention spans and are bombarded daily with ads and messages.

Product launches 70

Product launches Magazine Customer Experience Reporting Tools 70

Pragmatic Marketing

MAY 14, 2019

And while poor concepts and badly designed products may account for some of these failures, oftentimes the failure is fueled by weak product launches that lack the ability to resonate with target audiences and establish a strong differentiation. People are busy, have reduced attention spans and are bombarded daily with ads and messages.

Product launches 70

Product launches Magazine Customer Experience Reporting Tools 70

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. It just might not be the right business model for the vast majority of B2B SaaS companies. Why Does Freemium Make More Sense for B2C and SMB-B2B?

User Testing 98

User Testing B2C Reporting Tools Customer Experience 98

Userpilot

MAY 30, 2022

Adopting a needs-based segmentation approach leads to a clearer understanding of the market and better-tailored messages for customer segments. Better tailored message for customer segments. In SaaS, there are 4 most common needs-based segments that you need to differentiate. A priori vs value-based vs needs-based segmentation.

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Usersnap

SEPTEMBER 12, 2023

John is the co-founder of PricingSaas , a competitive intelligence product that uses AI to summarise pricing changes across the B2B SaaS industry. At PricingSaaS, over 3000 B2B SaaS pricing pages are tracked and here is what they have observed: 6 out of 10 companies in our Top 100 PLG index updated their pricing pages in the last 90 days.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Gainsight

JULY 11, 2023

No platform existed for B2B companies looking to make educational content available to customers. That was when I became passionate about solving the B2B customer education problem. We gained instant recognition from customer education luminaries who appreciated our refreshing and differentiated narrative in the market.

Education 40

Education Vision Customer Experience Differentiation 40

Userpilot

JUNE 19, 2024

For instance, a company heavily focused on social media marketing might require strong social media analytics skills, while a B2B company might prioritize experience with marketing automation tools. Conduct A/B tests and experiments to optimize campaign elements such as ad creatives, messaging, targeting criteria, and landing pages.

Data Visualization 52

Data Visualization Analytic Tools Research Software Reporting Tools 52