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Market Segmentation: The Key to Unlocking Your Product’s Marketing Potential in B2B

Product Management University

Take that same concept into the B2B world and you have vertical industry market segmentation for products and services that have horizontal value across many industries. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130
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How to Create a B2B Sales Demo Script

Product Management University

A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest. What is a B2B Sales Demo Script? Frequently Asked Questions About B2B Sales Demos.

Demo 130
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The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

Product Management University

Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago.

B2B 165
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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

In B2B, product marketing is focused on articulating the value of individual products. Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. Relevance is the lynchpin to strong messaging. What is Product Marketing?

Marketing 147
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The Biggest Difference Between Product Management and Portfolio Management

Product Management University

B2B Portfolio Management Portfolio management simplifies the strategic planning and prioritization process because product managers are collaborating more than ever to grow the market value of the portfolio in the market segments most conducive to the company’s success. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

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The Ideal Product Marketing Candidate for B2B

Product Management University

B2B Product Marketing Job Description. The development of messaging and collateral in today’s role is more focused on making the salesforce skilled at selling and differentiating your solutions versus creating the obligatory artifacts for the launch checklist as it was in its infancy. It’s a needle in a haystack.

B2B 133
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Getting Quality Results from B2B Customer Interviews

ProductPlan

These are typically very different people with very different problems and motivations in B2B environments. In the B2B world, the search and filtering functions on LinkedIn are a great way to find individuals and companies who fit your profile. Type of B2B customer interview. This one can be a bit tricky in B2B, though.

B2B 59