Intercom, Inc.

OCTOBER 14, 2019

As a buyer, you were probably greeted by a message along the lines of: “Interested in our product? Now we need to deliver something beyond product information and walkthroughs to add the kind of value that will differentiate us from our competitors. Deliver value to your buyers first, then sell your product.

Research Software 162

Research Software Software Review Customer Experience Differentiation 162

Revulytics

OCTOBER 30, 2019

My main message is to encourage a shift in the metrics conversations we have. You have your vision on one side, you hopefully have a strong value proposition, maybe you have a strategy. A strategy should differentiate you. Think of this as a hierarchy that starts with vision and strategy. So where do we start?

Reporting Tools 59

Reporting Tools Feedback Software Customer Experience Data Visualization 59

UX Studio: Product Management

OCTOBER 2, 2023

These leave an exceptional first impression and differentiate our clients from competitors. They primarily work with B2B leaders across technology, healthcare, and manufacturing sectors, customizing their services to suit each client’s unique needs.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Product Management University

APRIL 12, 2018

GREENVILLE, SC – April 12, 2018 — Proficientz announced today its 2018 Product Management University training curriculum, a series of training courses that teach best practices in product management, product marketing and sales enablement for B2B and B2B2C organizations. Incentive Pricing.

Product Management 22

Product Management Product Manager B2B Certifications 22

Intercom, Inc.

DECEMBER 13, 2018

But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup. Different products require different visions. What’s your differentiator? Different visions for different products.

Feedback Software 151

Feedback Software Data Visualization Customer Experience Certifications 151

UX Studio

JUNE 30, 2023

San Jose, CA $150 – $199 / hr Website Development, Digital Design, Digital Strategy, Search Engine Optimization, SaaS and B2B Marketing Netrix Digital Netrix Digital is a woman-owned design company delivering world-class experiences. We discuss the project’s background, vision, and goals, and conduct stakeholder interviews.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies.

B2B 100

B2B Sales Training Product Management Product Manager 100

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. A typical B2B GTM strategy details the business objectives, a unique value proposition, pricing details, marketing channels, and distribution channels. What are the main components of a B2B GTM strategy?

Feedback Software 91

Feedback Software User Testing Product Research Strategy 91

Intercom, Inc.

NOVEMBER 21, 2019

Then, armed with these insights, you can create an empathetic, data-driven customer journey that helps your customers achieve their vision of success. I really recommend it, because the biggest differentiator we saw is that in a persona-driven world, you’re really thinking about that fictional character.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. Vision: Vision Narrative. Most product managers realize that defining a compelling vision for their product is a core responsibility of their role. Vision: Product Walkthrough.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. Therefore, Ben and Blair differentiate between customer and user problems.

Enterprise 117

Enterprise User Testing Feedback Software Technical Advisors 117

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Product personas help product managers keep alignment between the product and its vision. Stay on track with product strategy and vision. Has found product-market fit.

Feedback Software 94

Feedback Software Research Software Analytic Tools User Testing 94

Intercom, Inc.

OCTOBER 1, 2019

But as they pick up steam, offering more products to multiple target markets, it’s easy for the message to get a little fuzzy. Imagine trying to maintain a unified message and overall brand vision across those time zones and organizations – it’s a big challenge for any marketer. As a company grows, the message gets fractured.

Engineering 177

Engineering Marketing B2C B2B 177

Product Management University

FEBRUARY 25, 2020

In B2B, you’re usually better off to build your growth strategy on the three common markets until you reach critical mass in terms of market share, wallet share and customer success. Customer-Facing Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies. Here’s the best part.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Intercom, Inc.

AUGUST 1, 2019

It depends on the industry, but Brex has had huge success by acting bigger than they are – particularly in the B2B space, where people are looking for signals that your product is going to be supported for years in the future. What made you trust the founder’s vision and make that jump? Michael: I was really aligned.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Intercom, Inc.

JUNE 6, 2019

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Intercom, Inc.

DECEMBER 4, 2019

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Obviously the first step to make all of this work is in defining a clear and differentiated value proposition that resonates with a segment of the market.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

ProductPlan

NOVEMBER 9, 2022

A new product introduction should be an extension of the product vision and strategy and must be led by product. Identify launch scope and messages. Launch teams must differentiate the new offering from what’s already available and tailor messaging for each vertical market. How to craft a product launch timeline.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 83

Product Research Positioning Customer Experience Research Software 83

Intercom, Inc.

JANUARY 20, 2022

If you’re short on time, here are a few quick takeaways: A company’s differentiator, or the reason their customers choose them over others, only lasts as long as their ability to improve faster than others can copy. Here’s what we’ve heard,” and the message was, “Look, momentum is really important.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Department of Product

AUGUST 22, 2022

It could mean 3 different CPOs had drastically different views of what the value proposition should be and as a result, the team ended up building half-baked versions of each of these 3 standalone visions. The vision is clear, decisions are made which align with the vision and the company isn’t chasing every single opportunity.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

Business of Software Conference

OCTOBER 11, 2023

Meet the customer where they are, learn and establish your differentiated value At IBM the first call was about them and the second call was all custom. EX: Same product for utilities and retail, both had the same differentiated value of needing it to keep transactions going.

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Intercom, Inc.

OCTOBER 29, 2020

And, yes, that means we have to be good for targeting, marketing, messages, and yes, it means we need to be really good at structuring thousands of inbound conversations and doing ticketing workflows and triage and all that sort of stuff. It’s unusual to have folks who have a strong vision who are also open-minded.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Mixpanel

FEBRUARY 23, 2021

In the B2B space, if your company is old enough, see if customers bring you with them when they change jobs.” Also, you will find the customers that you paid for may not be good quality customers, or that you’re not making something differentiated enough.” Egan Montgomery Director of Go-to-Market, High Alpha. Bonus advice we love.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

FEBRUARY 11, 2021

Ask yourself where your area of innovation is, what’s the thing that differentiates you from other companies. By laying out the differentiating features down to the nitty-gritty, the UI, the workflows, it’s easy to plot out if they should be unique or just strong table stakes. Whoever does it fastest will win.

Feedback Software 129

Feedback Software Reporting Tools User Testing Differentiation 129

Intercom, Inc.

MARCH 29, 2022

Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Business of Software Conference

JANUARY 16, 2020

So positioning is not the same thing as messaging. It’s not your vision in the market. and they say “yeah… do it in a spreadsheet or hire an intern” that’s when you hear a lot in B2B just a hire an intern to do it. It’s not a tag line. It’s not the same thing as branding.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108