Product Management University

JANUARY 23, 2017

B2B Product Marketing Job Description. Product marketing’s top focus is helping salespeople understand their target customers as well as those customers understand themselves, and then positioning product solutions accordingly. The post The Ideal Product Marketing Candidate for B2B appeared first on Proficientz.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Amplitude

FEBRUARY 1, 2021

Your Product Launch Process Starts With a Clear Goal and Crisp Positioning for your Product. Once the North Star is well defined, you move to define positioning for your product. Positioning starts with understanding the target audience(s) for your product. Or is it to delight existing customers?

Product launches 111

Product launches Strategy User Testing Product Research 111

Mind the Product

SEPTEMBER 2, 2019

Nonetheless, the quote is a favorite go-to argument in roadmap meetings everywhere, used to justify positions that are inconsistent with market feedback or lack data altogether. B2B categories can be especially tricky because you are building product for a professional who’s doing a job you’ve likely never done first-hand.

User Testing 101

User Testing Customer Feedback Feedback Software Marketing 101

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. While customers were already starting to show a clear preference for digital channels such as messaging , COVID-19 amplified this pressure to connect with customers online or risk not connecting with them at all.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

APRIL 24, 2024

What’s the conclusion for companies offering B2B SaaS solutions? Based on these, you could design onboarding experiences that lead users to value in less time or tailor product messaging to reflect their interests and values. And differentiate between positive, neutral, and negative feedback.

Analytic Tools 77

Analytic Tools Feedback Software Data Visualization Reporting Tools 77

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. An outcome-based roadmap removes such constraints and prioritizes delivering a positive change to users’ lives. Poor market differentiation Poor market differentiation is another reason why product discovery doesn’t happen.

Analytic Tools 101

Analytic Tools Feedback Software Product Research User Testing 101

Usersnap

SEPTEMBER 12, 2023

John is the co-founder of PricingSaas , a competitive intelligence product that uses AI to summarise pricing changes across the B2B SaaS industry. At PricingSaaS, over 3000 B2B SaaS pricing pages are tracked and here is what they have observed: 6 out of 10 companies in our Top 100 PLG index updated their pricing pages in the last 90 days.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Product Management University

APRIL 15, 2018

Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Solution selling has long been the norm in B2B. Just not good enough to differentiate, especially if everyone else is doing the same thing. It’s not wrong or bad.

Product Management 113

Product Management Product Manager Differentiation Document 113

Haines-Group

NOVEMBER 10, 2018

They result from going to the market with a poor marketing message, i.e.: not Relevant, Differentiated, or Credible to the target market. They stem from your Positioning. So, if you haven’t developed your core positioning statement, do that first. Your Benefit Messages must: A.

Reporting Tools 78

Reporting Tools Data Visualization Product Research Differentiation 78

Userpilot

MAY 30, 2022

Adopting a needs-based segmentation approach leads to a clearer understanding of the market and better-tailored messages for customer segments. Better tailored message for customer segments. In SaaS, there are 4 most common needs-based segments that you need to differentiate. Positioning. Price-focused segment.

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Product Innovation Educators

FEBRUARY 20, 2023

Segment the market by: Demographics (or firmographics for B2B). We make sure our MVP addresses those differentiating needs. Once we’ve figured out how we’re going to be better or different, we need to figure out how to position and message our product. It’s important to start in the problem space.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Gainsight

JULY 11, 2023

No platform existed for B2B companies looking to make educational content available to customers. That was when I became passionate about solving the B2B customer education problem. We gained instant recognition from customer education luminaries who appreciated our refreshing and differentiated narrative in the market.

Education 40

Education Vision Customer Experience Differentiation 40

Userpilot

SEPTEMBER 28, 2022

In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. It also satisfies the need to be understood and feel important, and amplifies the positive experience with surprise. B2B Examples of anticipatory design in practice.

Data Visualization 95

Data Visualization Feedback Software Customer Experience Customer Feedback 95

Intercom, Inc.

MARCH 12, 2020

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Map out every touchpoint between you and your customer and focus on making them as positively unforgettable as possible. Take chatbots, for example.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Amplitude

DECEMBER 6, 2020

In leveraging your existing behavioral data, you can also design meaningful experiences within your product, deliver personalized messages to your users, and run well-informed experiments to improve how you acquire, engage, and retain your users. Within conversion , differentiating your product from your competitors is key.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

UX Studio: Product Management

OCTOBER 2, 2023

These leave an exceptional first impression and differentiate our clients from competitors. They primarily work with B2B leaders across technology, healthcare, and manufacturing sectors, customizing their services to suit each client’s unique needs. This defines their unique approach to creating memorable website designs.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

UX Studio

SEPTEMBER 6, 2023

Even big B2B players (Business-to-Business) were interested in UX research. We had to think differently when doing research with B2B customers. Think of it as your compass for navigating the world of B2B research. Who are the users in B2B By definition, we talk about B2B when we see a transaction between two businesses.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

UX Studio

JUNE 30, 2023

San Jose, CA $150 – $199 / hr Website Development, Digital Design, Digital Strategy, Search Engine Optimization, SaaS and B2B Marketing Netrix Digital Netrix Digital is a woman-owned design company delivering world-class experiences. Their branding services include creating brand strategy, positioning, and product naming, among others.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Product Management University

MARCH 11, 2017

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Use that theme as the umbrella message in all of your marketing and sales communications.

Differentiation 100

Differentiation B2B Customer Experience Positioning 100

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. A typical B2B GTM strategy details the business objectives, a unique value proposition, pricing details, marketing channels, and distribution channels. What are the main components of a B2B GTM strategy?

Feedback Software 95

Feedback Software User Testing Product Research Strategy 95

Lenny Rachitsky

JANUARY 9, 2024

For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”). Change your target audience/ICP You may have the perfect solution to a different person’s problem. Almost comically narrow.

B2C 97

B2C Customer Experience User Friction User Testing 97

Gainsight

NOVEMBER 18, 2019

Over the past few years, appreciation for B2B Customer Experience programs has grown stronger across board rooms thanks to business leaders who have successfully aligned their company’s marketing, sales, and customer success strategies around the needs and preferences of customers. Read the rest of our CX series.

B2B 8

B2B Customer Experience Data Visualization Feedback Software 8

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 83

Product Research Positioning Customer Experience Research Software 83

Revulytics

OCTOBER 30, 2019

My main message is to encourage a shift in the metrics conversations we have. So we assume that if vanity metrics are going in a positive direction, impact metrics are, too. You could probably replace the words ‘Apple ecosystem’ with ‘everybody’ and you’d have Google Maps’ vision, but our strategy is where we differentiated.

Reporting Tools 59

Reporting Tools Feedback Software Customer Experience Data Visualization 59

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Positioning. Keep running with the market positioning and mobilize your value story via the salesforce.

B2B 100

B2B Sales Training Product Management Product Manager 100

Intercom, Inc.

SEPTEMBER 23, 2021

It doesn’t matter if you’re B2B or B2C or any type of business, you know what your customer’s behaviors are. ” When you have that word followed by something positive, that’s predictability, and that’s what drives customers to come back because they’re using that word, always. Here it is.

Reporting Tools 145

Reporting Tools Customer Experience Airlines Technical Review 145

Product Management University

AUGUST 13, 2019

Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. It’s one of the least effective ways to do product marketing in B2B. In B2B, product marketing’s job is to create and communicate value in the context of the buyers’ business.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

Intercom, Inc.

DECEMBER 13, 2018

But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup. What’s your differentiator? Until you have that, optimizing for monetization doesn’t make a lot of sense. Julien: Indeed.

Feedback Software 151

Feedback Software Data Visualization Customer Experience Certifications 151

Product Management University

FEBRUARY 25, 2020

That way, they’re always leading from a position of strength. In B2B, you’re usually better off to build your growth strategy on the three common markets until you reach critical mass in terms of market share, wallet share and customer success. Aspirational Market Positioning. It makes everything easier. Portfolio Value Theme.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Sachin Rekhi

FEBRUARY 16, 2020

I find that every business requires at least these 8 product/market fit hypotheses that make up their product strategy, but your specific business may have more: Target audience Problem you're solving Value propositions Strategic differentiation Competition Acquisition strategy Monetization strategy Key performance indicators (KPIs).

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Intercom, Inc.

JANUARY 20, 2022

If you’re short on time, here are a few quick takeaways: A company’s differentiator, or the reason their customers choose them over others, only lasts as long as their ability to improve faster than others can copy. Here’s what we’ve heard,” and the message was, “Look, momentum is really important.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Intercom, Inc.

DECEMBER 4, 2019

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. You are then happy to lose ground on certain aspects of the product while you develop a defensible position in the market. 2 First-mover disadvantage.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

ProductPlan

JUNE 6, 2023

Whereas a rising CAC could signal the need for a reevaluation of a mature product’s differentiation in the market, a falling CAC could be a good indicator of a new product having achieved product-market fit. In a B2B environment if license fees are based on the number of users, counting total users may make sense.

Product Management 94

Product Management Product Manager User Testing Customer Feedback 94

Intercom, Inc.

JUNE 6, 2019

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. April Dunford on the symptoms of weak positioning. Often, they never revisit that positioning.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165