Product Management University

FEBRUARY 15, 2023

If you and all of your competitors are serving vanilla ice cream to buyers, you’re missing an enormous opportunity to differentiate and improve your win rates. Solution selling is a basic sales methodology that has long been the norm in enterprise B2B. What is Solution Selling? I understand how you’ll measure success. Here’s the drill.

Product Research 130

Product Research Document Demo B2B 130

Product Management University

AUGUST 15, 2023

B2B Portfolio Management Portfolio management simplifies the strategic planning and prioritization process because product managers are collaborating more than ever to grow the market value of the portfolio in the market segments most conducive to the company’s success. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

Product Management 246

Product Management Product Manager White Paper Management 246

Product Management University

JANUARY 23, 2017

B2B Product Marketing Job Description. Product marketing’s top focus is helping salespeople understand their target customers as well as those customers understand themselves, and then positioning product solutions accordingly. The post The Ideal Product Marketing Candidate for B2B appeared first on Proficientz.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute. Economic buyers are thrilled with the partnership they’ve formed with your organization.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Messages that Matter

SEPTEMBER 10, 2019

In the early days of B2B software, it was common for companies to have functionality no one else had in their market. Differentiation was relatively easy. Just identify the benefit of a really important piece of unique functionality and you had a potential positioning statement.

Differentiation 40

Differentiation B2B Positioning Marketing 40

Product Management University

APRIL 8, 2024

I want to focus on the responsibilities of B2B product management that don’t get much airtime. Here’s why this structure is so critical to a stronger leadership position. Pepper in some competitive differentiation. There are the obvious things product management does. A simple ChatGPT inquiry will give you everything you need.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Product Management University

FEBRUARY 14, 2023

Organizations focused on measurable customer success understand that an MVP does one thing exceptionally well: provides positive customer outcomes that can be quantified. Building a valuable minimum viable product should not only benefit your target customers but should also benefit your organization in terms of growth and differentiation.

Customer Experience 130

Customer Experience User Testing Customer Feedback Feedback Software 130

Userpilot

JUNE 17, 2022

Such criteria could also be sources of adjacent features or product innovation to further solidify differentiation. Or, work with sales and marketing to adjust positioning if it’s a buyer perception or buying experience issue. Criteria on the top left are the key factors causing losses.

B2B 52

B2B Data Visualization Roadmap Product Research 52

Mixpanel

JUNE 23, 2020

As experience researchers, we’re uniquely positioned to hold people accountable to just that. In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. The post How Asana builds b2b product loyalty through design appeared first on Mixpanel.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

As experience researchers, we’re uniquely positioned to hold people accountable to just that. In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. The post How Asana builds b2b product loyalty through design appeared first on Mixpanel.

B2B 52

B2B User Testing Research Software Product Research 52

Gainsight

APRIL 10, 2023

B2B customers are expecting round-the-clock help (similar to B2C customers). Key Drivers of Digital CS in 2023 Increased Competition: With the increasing number of B2B SaaS companies in the market, competition has become fierce. Good digital customer experience can improve customer retention rates.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Being a product manager in a B2B service company, the question was particularly difficult to answer. Some of them are good, and some of them are bad.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. As a result, digital technologies are being seen as the critical differentiators they are. Second, expectations are rising for consumer-grade experiences.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Mind the Product

SEPTEMBER 2, 2019

Nonetheless, the quote is a favorite go-to argument in roadmap meetings everywhere, used to justify positions that are inconsistent with market feedback or lack data altogether. B2B categories can be especially tricky because you are building product for a professional who’s doing a job you’ve likely never done first-hand.

User Testing 104

User Testing Customer Feedback Feedback Software Marketing 104

Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. The following are some tips and tricks I’ve learned working on B2B products at Google and Rubrik, a startup in the cloud data management space.

Enterprise 128

Enterprise Customer Feedback Data Visualization User Testing 128

Amplitude

FEBRUARY 1, 2021

Your Product Launch Process Starts With a Clear Goal and Crisp Positioning for your Product. Once the North Star is well defined, you move to define positioning for your product. Positioning starts with understanding the target audience(s) for your product. Is it to generate additional revenue from existing markets?

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. An outcome-based roadmap removes such constraints and prioritizes delivering a positive change to users’ lives. Poor market differentiation Poor market differentiation is another reason why product discovery doesn’t happen.

Analytic Tools 99

Analytic Tools Feedback Software Product Research User Testing 99

Gainsight

SEPTEMBER 22, 2023

Three ways: It creates a competitive advantage, positions you as a thought leader, and speeds up—and streamlines—the buying process. For example, what truly differentiates HubSpot from Klaviyo? Sure, they position themselves differently, and the feature sets aren’t carbon copies.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Usersnap

SEPTEMBER 12, 2023

John is the co-founder of PricingSaas , a competitive intelligence product that uses AI to summarise pricing changes across the B2B SaaS industry. At PricingSaaS, over 3000 B2B SaaS pricing pages are tracked and here is what they have observed: 6 out of 10 companies in our Top 100 PLG index updated their pricing pages in the last 90 days.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Product Management University

JANUARY 15, 2018

In B2B, the pinnacle of product success is when your products consistently make people (users) measurably better at their jobs in ways that have quantifiable strategic value to their organization. Is it time for the B2B product management profession to tip the applecart and make “customer success metrics” the primary focus?

Telecommunications 113

Telecommunications Customer Experience B2B Differentiation 113

Product Management University

APRIL 18, 2017

The B2B Product Manager Magazine April 2017 is now available. Differentiation and Innovation: Your Ticket to Surviving Product Commoditization. The post Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role appeared first on Proficientz - Product Management Training for B2B.

Magazine 100

Magazine Product Management Product Manager Healthcare 100

Product Management University

APRIL 18, 2017

The B2B Product Manager Magazine April 2017 is now available. Differentiation and Innovation: Your Ticket to Surviving Product Commoditization. The post Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role appeared first on Proficientz - Product Management Training for B2B.

Magazine 100

Magazine Product Management Product Manager Healthcare 100

Product Management University

APRIL 15, 2018

Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Solution selling has long been the norm in B2B. Just not good enough to differentiate, especially if everyone else is doing the same thing. It’s not wrong or bad.

Product Management 113

Product Management Product Manager Differentiation Document 113

Userpilot

APRIL 24, 2024

What’s the conclusion for companies offering B2B SaaS solutions? And differentiate between positive, neutral, and negative feedback. SaaS teams can use such insights to offer personalized customer experiences and build products that satisfy emerging customer needs.

Analytic Tools 67

Analytic Tools Feedback Software Data Visualization Reporting Tools 67

Haines-Group

NOVEMBER 10, 2018

.: not Relevant, Differentiated, or Credible to the target market. Of course, there is more than one way to approach this, but here I’ll describe an approach that I’ve found particularly effective with B2B companies: The Steps Value Proposition and Messaging go hand-in-glove and are how you communicate your reason to buy to customers.

Reporting Tools 78

Reporting Tools Data Visualization Product Research Differentiation 78

Gainsight

JULY 11, 2023

No platform existed for B2B companies looking to make educational content available to customers. That was when I became passionate about solving the B2B customer education problem. We gained instant recognition from customer education luminaries who appreciated our refreshing and differentiated narrative in the market.

Education 40

Education Vision Customer Experience Differentiation 40

Intercom, Inc.

APRIL 29, 2021

Like, say, merging the idea of a reality TV docu-series with one of the key use cases of a fast-growing B2B startup. Joei: I was approached by the brand director when 360Learning decided to really invest in building a strong brand to differentiate ourselves, as we have very ambitious goals to grow in the US and globally.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Product Management University

OCTOBER 24, 2017

If your product demonstrations are fragmented and don’t emphasize strategic value, contact Proficientz to discuss how our framework and demo training can help you differentiate, shorten sales cycles and win more.

Certifications 100

Certifications Demo Differentiation B2B 100

Mind the Product

AUGUST 31, 2017

They got a lot of positive press and their B2C (business to consumer) marketing team worked hard to drive their success and tell their story. Also, they were entering a very crowded market, and they struggled to differentiate. They are provided with coupons and discounts and given transparency with varying costs between pharmacies.

Research Software 88

Research Software User Testing Customer Experience Product Research 88

Product Innovation Educators

FEBRUARY 20, 2023

Segment the market by: Demographics (or firmographics for B2B). We make sure our MVP addresses those differentiating needs. Once we’ve figured out how we’re going to be better or different, we need to figure out how to position and message our product. Segment the market by: * Demographics (or firmographics for B2B).

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Userpilot

MAY 30, 2022

The four most common needs-based segments in the business to business (B2B) market are: The price-focused segment has a more transactional way of doing business and doesn’t look for any extras to cut costs. In SaaS, there are 4 most common needs-based segments that you need to differentiate. Positioning.

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. However, I have long believed that it is important for these two functions to remain as one.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Userpilot

SEPTEMBER 28, 2022

In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. It also satisfies the need to be understood and feel important, and amplifies the positive experience with surprise. B2B Examples of anticipatory design in practice.

Data Visualization 93

Data Visualization Feedback Software Customer Experience Customer Feedback 93

Userpilot

JULY 20, 2021

For several years I worked in head Marketing and Digital positions. By investigating factors that differentiated a product from failing or succeeding, the product/market fit concept came to me. positioning. Positioning. Positioning is about defining the place a product occupies in the minds of its target audience.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Mind the Product

APRIL 27, 2017

Personally, I get positive results from detailed written requirements. Developers may be more comfortable knowing exactly what the finished product should “look” like, especially if the company views its design and user interface as a differentiator. . Product Requirements in B2B Software Markets. Written Methods.

Framework 114

Framework User Testing Research Software Feedback Software 114

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Therefore, it is essential that your website reflects the image of your brand and provides visitors with a positive and informative user experience. Evaluation.

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52