article thumbnail

Market Segmentation: The Key to Unlocking Your Product’s Marketing Potential in B2B

Product Management University

Take that same concept into the B2B world and you have vertical industry market segmentation for products and services that have horizontal value across many industries. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130
article thumbnail

B2B Product Manager Magazine November 2020

Product Management University

B2B Product Manager November 2020 Issue. Enjoy the B2B Product Manager November issue. 7 Tips for Positioning Greater Strategic Value & Differentiation. View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine November 2020 appeared first on Proficientz. View the magazine.

Magazine 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Product Manager Magazine December 2020

Product Management University

B2B Product Manager December 2020 Issue. Enjoy the B2B Product Manager December issue. Shorter sales cycles and competitive differentiation. View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine December 2020 appeared first on Proficientz. View the magazine. In This Issue.

Magazine 130
article thumbnail

How to Create a B2B Sales Demo Script

Product Management University

A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. What is a B2B Sales Demo Script? Your B2B sales demo is the verbal value story you’ll tell when giving sales demos to prospective clients and current customers. Be personable and friendly.

Demo 130
article thumbnail

The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

Product Management University

Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago.

B2B 165
article thumbnail

Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

In B2B, product marketing is focused on articulating the value of individual products. Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. Your portfolio has more market and customer value than the sum of the products.

Marketing 147
article thumbnail

Getting Quality Results from B2B Customer Interviews

ProductPlan

These are typically very different people with very different problems and motivations in B2B environments. In the B2B world, the search and filtering functions on LinkedIn are a great way to find individuals and companies who fit your profile. Type of B2B customer interview. This one can be a bit tricky in B2B, though.

B2B 59