B2B Product Manager March 2021

Product Management University

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Enjoy The B2B Product Manager March issue. Product Positioning vs. Market Positioning: The Key Difference.

B2B 130

B2B Product Manager April 2021

Product Management University

B2B Product Manager April 2021 Issue. Enjoy The B2B Product Manager April issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager April 2021 appeared first on Proficientz.

B2B 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Positioning strategies of the leading Financial Planning & Analysis companies

Messages that Matter

Messages that Matter Messages that Matter Note to readers: On a regular basis I evaluate the major B2B software markets to determine how companies in a particular market are positioned relative to each other. What is positioning? But at least Kepion’s position differentiates.

B2B Product Manager June 2020

Product Management University

The B2B Product Manager Magazine June 2020. Enjoy The B2B Product Manager Magazine June Issue and see how “learning at the point of need” can accelerate the growth of your company and your career. The post B2B Product Manager June 2020 appeared first on Proficientz.

B2B 130

B2B Product Manager Magazine November 2020

Product Management University

B2B Product Manager November 2020 Issue. We hope your 2020 is winding down on a positive note, all things considered. Enjoy the B2B Product Manager November issue. 7 Tips for Positioning Greater Strategic Value & Differentiation.

B2B Product Manager Magazine December 2020

Product Management University

B2B Product Manager December 2020 Issue. Enjoy the B2B Product Manager December issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine December 2020 appeared first on Proficientz.

B2B Product Manager Magazine July 2020

Product Management University

The B2B Product Manager July 2020. We’re also serving up helpful tips on delivering more valuable product integration, a simple recipe for business requirements, positioning and product demos. Enjoy the B2B Product Manager July 2020 issue.

B2B Product Manager Magazine October 2020

Product Management University

The B2B Product Manager October 2020. Enjoy the B2B Product Manager October issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine October 2020 appeared first on Proficientz.

How B2B Product Managers Can Align with Sales On The Product Roadmap

Userpilot

Or, work with sales and marketing to adjust positioning if it’s a buyer perception or buying experience issue. The post How B2B Product Managers Can Align with Sales On The Product Roadmap appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

B2B 52

Sitcoms and the Secret to Building “Good Enough” B2B Products

Mind the Product

And as I started to read up on sitcom writing I realized there’s a lot that B2B product managers could learn from them. Similarly, when it comes to B2B products it’s important to identify the right metrics to measure. Similarly, building B2C products, unlike building B2B products which you could probably imagine yourself also using, is a process of meticulous user research and understanding market dynamics.

B2B 94

B2B Product Manager Magazine April 2019

Product Management University

The B2B Product Manager Magazine April 2019 is now available. The Ultimate Product Manager Job Description for B2B. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine April 2019 appeared first on Proficientz. Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product Planning

B2B Product Manager Magazine December 2018

Product Management University

The B2B Product Manager Magazine December 2018 is now available. How do You Position Technical Features to Sound Simple? Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine December 2018 appeared first on Proficientz. Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product Planning

B2B Product Manager Magazine November 2018

Product Management University

The B2B Product Manager Magazine November 2018 is now available. Sales, Positioning and the Nobody Zone. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine November 2018 appeared first on Proficientz. Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product Planning

Product Positioning: Overcoming Seven Obstacles to a Great Value Story

Product Management University

Here’s an example of product positioning at its finest. Here’s one of the biggest problems in B2B, especially with technical products. Product knowledge is a big fat handicap when it comes to positioning value because it forces you to overthink everything. As product managers and product marketers, all you have to do is bring their vision of success to life with your positioning and you’ve got a winner. That’s the benefit of positioning solutions.

Customer Journey Map ? B2B Marketing Rules

280 Group

The path of B2B buyers traverses multiple channels and stages: from the prospect’s first recognition of a need through their adoption and reordering (or referral) of your product. You’ve created a B2B Customer Journey Map! Here is an example of a Customer Journey Map using this layout: Customer Journey Map | B2B Example. He is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy.

B2B 121

PR Does Not Stand for “Press Release” – B2B Marketing Rules

280 Group

This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing. In a B2B space, Public Relations is better thought of as “Audience Relations” because you are usually not interested in reaching the general public. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. He is author of the book: The 21 Rules of B2B Marketing , available on Amazon.

B2B 162

Why Product Management for B2B Needs to be Different From B2C

Mind the Product

Within B2B, there are nearly always multiple buyer personas to be considered – decision-maker, influencer, champion, etc. In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. This doesn’t mean they don’t care about usability, but I think that given the option, buyers of B2B software are willing to pay to solve a problem or an issue first and worry if it looks pretty later.

B2C 121

Meet Your New Partner: The Sales Team – B2B Marketing Rules

280 Group

In B2B, Sales is your #1 customer. If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. To gain enthusiasm from sales for these sessions, keep the focus positive. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. Bill also held executive positions at a software development firm and at an award-winning marketing communications agency.

B2B 123

Sunsetting a Product: What You Need to Know For Your B2B

Userpilot

Your product marketing team will be able to smooth things over and suggest the correct positioning for the transition or shut down, and also assist with training the rest of your team so they’re prepared to talk to customers and set the right expectations.

B2B 83

Product Manager Job Description for B2B

Product Management University

This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. A B2B Product Manager: Has to consider the dynamics of the customer organization from the top down, their strategic goals and priorities, and the impact those goals and priorities have on the jobs of the people in the trenches – the users.

B2B 109

The Importance of AI in B2B eCommerce

Pragmatic Marketing

For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. In fact, AI is increasingly becoming the answer for B2B eCommerce enterprises looking to make processes like search results, supply chain management and integration more efficient. The importance of AI can’t be ignored for any B2B company hoping to stay competitive and profitable in the current market.

B2B 70

The Importance of AI in B2B eCommerce

Pragmatic Marketing

For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. In fact, AI is increasingly becoming the answer for B2B eCommerce enterprises looking to make processes like search results, supply chain management and integration more efficient. The importance of AI can’t be ignored for any B2B company hoping to stay competitive and profitable in the current market.

B2B 70

How to get started with a competitive positioning strategy

Nulab

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research.

Effective design personas for B2B products

The Product Coalition

In the world of B2B As the saying goes, there is always a first time… When I first happened to create the B2B design personas, I realized they are quite different from the B2C personas I was so accustomed to at a time. OK, Google, how do I create the B2B design persona?” In a moment, I’ve got a huge roster of articles about the B2B buyer personas. For instance, in B2B, you might want to sell your product through the classic resellers, consulting agencies, and VARs.

B2B 60

No consistency and repetition. No position!

Messages that Matter

What happens when you aren’t using your position enough? By using it enough I mean consistently executing your position as the theme for all marketing communications. And repeating your position as much as possible in every marketing communication, and especially throughout your website. Many B2B software and technology marketers seem unaware of the critical role […]. Positioning

The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

Product Management University

Is the maturation of B2B product management and marketing keeping up with the demands of the market? The 90s version of B2B product management and product marketing is highly product centric. The post The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

B2B 153

Checklist to Maximize Conversion and Delight in B2B eCommerce Checkouts

The Product Coalition

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As the product manager for Acme Corporation, you just got the roadmap prioritized to open up our B2B sales strategy on our eCommerce, so you need to make a prioritized backlog of awesomeness for identifying leads and ensuring their checkout is B2B-centric.

B2B 60

Enhancing Soundcloud’s Discovery Experience and Positioning through Content Categorization

The Product Coalition

Note: When uploading a mix, artists should also be able to add other DJs to handle B2B cases so that the mix appears on both DJ pages.

The Ideal Product Marketing Candidate for B2B

Product Management University

B2B Product Marketing Job Description. Product marketing’s top focus is helping salespeople understand their target customers as well as those customers understand themselves, and then positioning product solutions accordingly. As the person who trains the salesforce on product and competitive positioning, product marketing has to deliver presentations to the salesforce in the same inspirational manner they want salespeople to deliver them to customers.

B2B 122

How to Calculate Retention Rate in B2B SaaS

Amplitude

On the surface, that looks like a good number for a B2B company — four users retained for every one churned. That way, user feedback can more positively influence the product roadmap. Positive ripple effects from consistently good customer support can go even further.

B2B 60

Why Product Planning for B2B should be different than B2C

The Product Coalition

Within B2B, there are nearly always multiple buyer personas to be considered?—?decision-maker, In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. This doesn’t mean they don’t care about usability, but I think that given the option, buyers of B2B software are willing to pay to solve a problem or an issue first and worry whether it looks pretty later. b2b b2c product product-management

B2C 60

How To Optimize B2B Pricing

Sequent Learning

In the B2B world, the customer is often personified, as in “the customer asked for….” The benefit for you and your company is that you’ll be able to validate your segmentation model, prioritize the features most suitable to the customer you want to pursue, and gain the best possible market position because you can deliver a more compelling customer value proposition over your competitors. The post How To Optimize B2B Pricing appeared first on Sequent Learning Networks.

B2B 40

How Asana builds b2b product loyalty through design

Mixpanel

As experience researchers, we’re uniquely positioned to hold people accountable to just that. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty.

B2B 52

How Asana builds b2b product loyalty through design

Mixpanel

As experience researchers, we’re uniquely positioned to hold people accountable to just that. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty.

B2B 52

5 User Experience Tips to Turn Your B2B Invoicing Process from Drama to Delight

The Product Coalition

What’s the difference between cookies and your B2B experience? There is a risk that there is an unhappy persona in your B2B experience?—?your The B2B Accounts Payable persona holds more power in the B2B purchasing process than product designers give them credit. Make it easy to integrate into their invoice and procurement systems Your biggest customers buy from countless B2B suppliers?—?at ux product-management ux-design business b2b

B2B 60

4 Tips For Scaling Customer Experience In B2B

Gainsight

Four out of five B2B companies expect to compete based on CX alone. It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work. Unfortunately, B2B orgs can’t expect to compete in this reactive model.

B2B 46

B2B Product Manager April 2020 Issue

Product Management University

The B2B Product Manager April 2020. Is It Easier to Position Products You Haven’t Built Yet? The post B2B Product Manager April 2020 Issue appeared first on Proficientz. COVID-19 changes everything, for us and our customers.