Intercom, Inc.
NOVEMBER 20, 2018
Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Unique sales approach.
Product Management University
AUGUST 5, 2019
Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Positioning. Sales Training. The Portfolio vs. Every Product! Product marketing loves this!
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Product Management University
FEBRUARY 25, 2020
That way, they’re always leading from a position of strength. In B2B, you’re usually better off to build your growth strategy on the three common markets until you reach critical mass in terms of market share, wallet share and customer success. Aspirational Market Positioning. Sales Training on Customers vs. Products.
Mironov Consulting
JULY 27, 2023
Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies. That ( “Of course we can make that work. Sounds
Intercom, Inc.
JANUARY 16, 2019
The optimal sales team structure is one that is accretive, where, roughly speaking, each sales rep brings in at least 5x his or her total compensation. Sales doesn’t need to be a cost center. Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”. it all “works”.
Intercom, Inc.
JULY 5, 2018
Doug: Here’s a little background on Emergence: we are hyper-focused on B2B enterprise SAAS companies. We fundamentally want to invest in people that are changing the future of work with a focus on SAAS being your vehicle and B2B being your focus. Adam: You’re looking mostly at Series A, Series B companies, right?
Intercom, Inc.
JULY 5, 2018
Doug: Here’s a little background on Emergence: We are hyper focused on B2B enterprise SAAS companies. We fundamentally want to invest in people that are changing the future of work with a focus on SAAS being your vehicle and B2B being your focus. Adam: You’re looking mostly at Series A, Series B companies, right?
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