Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. To be actionable, a product strategy should focus on specific user behaviors that create customer value. Poor market differentiation Poor market differentiation is another reason why product discovery doesn’t happen.

Analytic Tools 101

Analytic Tools Feedback Software Product Research User Testing 101

Mind the Product

SEPTEMBER 2, 2019

Teams get off track when they don’t have a clear sense of which customers they are actually hearing from versus the ones they really need to hear from based on their competitive strategy. B2B categories can be especially tricky because you are building product for a professional who’s doing a job you’ve likely never done first-hand.

User Testing 101

User Testing Customer Feedback Feedback Software Marketing 101

Nulab

SEPTEMBER 22, 2021

Any good positioning strategy begins with plenty of research. Your positioning strategy is about finding your space in the market and focusing your efforts on making that space yours. Getting to know your typical customer will help you tailor your marketing strategy. It’s no small task — so here’s a guide to help you through.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

APRIL 24, 2024

This enables SaaS teams to adjust strategies promptly for optimal performance. What’s the conclusion for companies offering B2B SaaS solutions? Based on these, you could design onboarding experiences that lead users to value in less time or tailor product messaging to reflect their interests and values.

Analytic Tools 77

Analytic Tools Feedback Software Data Visualization Reporting Tools 77

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. While customers were already starting to show a clear preference for digital channels such as messaging , COVID-19 amplified this pressure to connect with customers online or risk not connecting with them at all.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Mironov Consulting

MAY 2, 2019

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. It’s impossible to completely describe every data validation check, option, logical branch, dialog box, pixel placement, error message and workflow without duplicating the code itself.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Product Management University

OCTOBER 29, 2019

If the target markets for each product are mutually exclusive, product revenue and profitability goals don’t present any issues in B2B. Are product revenue and profitability goals a good metric or are they counterproductive? The trouble starts when you have multiple products that target the same exact markets and customers.

Differentiation 100

Differentiation B2B Vision Naming 100

Usersnap

SEPTEMBER 12, 2023

John is the co-founder of PricingSaas , a competitive intelligence product that uses AI to summarise pricing changes across the B2B SaaS industry. At PricingSaaS, over 3000 B2B SaaS pricing pages are tracked and here is what they have observed: 6 out of 10 companies in our Top 100 PLG index updated their pricing pages in the last 90 days.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. It just might not be the right business model for the vast majority of B2B SaaS companies. Why Does Freemium Make More Sense for B2C and SMB-B2B?

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Pragmatic Marketing

MAY 14, 2019

And while poor concepts and badly designed products may account for some of these failures, oftentimes the failure is fueled by weak product launches that lack the ability to resonate with target audiences and establish a strong differentiation. People are busy, have reduced attention spans and are bombarded daily with ads and messages.

Product launches 70

Product launches Magazine Customer Experience Reporting Tools 70

Pragmatic Marketing

MAY 14, 2019

And while poor concepts and badly designed products may account for some of these failures, oftentimes the failure is fueled by weak product launches that lack the ability to resonate with target audiences and establish a strong differentiation. People are busy, have reduced attention spans and are bombarded daily with ads and messages.

Product launches 70

Product launches Magazine Customer Experience Reporting Tools 70

DemandMatrix

MAY 26, 2020

Q2 2020 will go down in the history books as one of the most challenging environments for B2B sales. Firms need to pivot quickly into new markets, messaging, and value propositions. Zoom did quite well on the consumer side but did not get as much lift from B2B sales as concerns about product security dampened their opportunity.

Data Visualization 52

Data Visualization Marketing B2B Healthcare 52

Userpilot

MAY 30, 2022

Adopting a needs-based segmentation approach leads to a clearer understanding of the market and better-tailored messages for customer segments. Better tailored message for customer segments. In SaaS, there are 4 most common needs-based segments that you need to differentiate. A priori vs value-based vs needs-based segmentation.

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Gainsight

JULY 11, 2023

No platform existed for B2B companies looking to make educational content available to customers. That was when I became passionate about solving the B2B customer education problem. We gained instant recognition from customer education luminaries who appreciated our refreshing and differentiated narrative in the market.

Education 40

Education Vision Customer Experience Differentiation 40

Userpilot

FEBRUARY 10, 2023

It portrays the needs, values , and behaviors that differentiate bad-fit customers from your ideal customer. But you can also create personas based on legitimate user research and make them more useful when designing your onboarding process , marketing messages , sales scripts, and more. Why is creating personas important?

Research Software 98

Research Software User Testing Analytic Tools Feedback Software 98

Gainsight

APRIL 13, 2020

5 Ways to calibrate your product & GTM strategy with Product-led growth. In B2B the GTM model is based on high-touch, where sales cycles are longer and vendors tend to rely on hand-holding the customers throughout the different stages from prospecting to onboarding, renewal, and expansion. A new era for customer experience.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Data Visualization Customer Experience 52

Intercom, Inc.

OCTOBER 14, 2019

As a buyer, you were probably greeted by a message along the lines of: “Interested in our product? Now we need to deliver something beyond product information and walkthroughs to add the kind of value that will differentiate us from our competitors. At Intercom, transparency is at the heart of how we operate.

Research Software 162

Research Software Software Review Customer Experience Differentiation 162

Amplitude

DECEMBER 6, 2020

The truth is that your users’ needs, wants and propensity to spend time or money will change over time—and by extension, so should your product and customer engagement strategy. Conversion is where potential customers differentiate your solutions from your competitors’—and this is where you can influence their decision.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 95

Feedback Software User Testing Product Research Strategy 95

Mixpanel

JULY 27, 2020

Though the term often brings to mind SaaS heavyweights like Slack, Atlassian and Shopify, the principles at its core are quite simple: Product-led growth is a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers. number of messages sent PayPal ? For example: Wistia ?

Research Software 85

Research Software User Testing Onboarding KPIs Product Research 85

UX Studio: Product Management

OCTOBER 2, 2023

These leave an exceptional first impression and differentiate our clients from competitors. As one of the best digital design agencies, Basic offers an ample number of services, from strategy and brand experience to content and technology solutions. Their services include UX/UI Design, Product Strategy, and Full-Stack Development.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

UX Studio

JUNE 30, 2023

They blend strategy and creativity in their user-friendly designs. San Francisco, CA $100 – $149 / hr Digital Design, Integrated Marketing, Brand Strategy, User Research, Web Development, Interaction Design Niftic Agency Niftic is a smaller full-service design agency working with brands all over the world.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Intercom, Inc.

AUGUST 1, 2019

This week, I invited Michael to come on the show and tell us about their growth strategy. It depends on the industry, but Brex has had huge success by acting bigger than they are – particularly in the B2B space, where people are looking for signals that your product is going to be supported for years in the future. Short on time?

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Intercom, Inc.

MARCH 12, 2020

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Shep: Especially in the messaging world, which is what you’re all about, you want to make it so it doesn’t appear to be automated. Take chatbots, for example.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Alty

JULY 4, 2017

Although hackers seem to be making headlines more often than ever, 63% of website managers admit that they don’t use common security measures , according to a new survey by Clutch, a B2B ratings and reviews firm in Washington, DC. Secure your app’s input fields. First, you can implement form validation.

Software Review 63

Software Review Customer Experience Data Visualization User Testing 63

Revulytics

OCTOBER 30, 2019

My main message is to encourage a shift in the metrics conversations we have. You have your vision on one side, you hopefully have a strong value proposition, maybe you have a strategy. If your strategy is just ‘reach this number of users or this amount of money,’ that’s not a strategy, it’s just business goals.

Reporting Tools 59

Reporting Tools Feedback Software Customer Experience Data Visualization 59

Gainsight

NOVEMBER 18, 2019

Over the past few years, appreciation for B2B Customer Experience programs has grown stronger across board rooms thanks to business leaders who have successfully aligned their company’s marketing, sales, and customer success strategies around the needs and preferences of customers. Read the rest of our CX series.

B2B 8

B2B Customer Experience Data Visualization Feedback Software 8

Product Management University

MARCH 11, 2017

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Use that theme as the umbrella message in all of your marketing and sales communications.

Differentiation 100

Differentiation B2B Customer Experience Positioning 100

Lenny Rachitsky

JANUARY 9, 2024

For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”). Your target audience should also be very narrow. Almost comically narrow. Shoot for at least three narrowing characteristics.

B2C 97

B2C Customer Experience User Friction User Testing 97

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies.

B2B 100

B2B Sales Training Product Management Product Manager 100

Intercom, Inc.

NOVEMBER 21, 2019

No one knows this better than Sprout Social’s Director of Marketing Strategy, Tara Robertson. The key differentiator here is that, while many companies operate with a theory about their customers, Sprout Social relies on customer data about who their users really are – and what they really want.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Liam: And what switched you over to B2B? Short on time? Doug: You know what?

Marketing 209

Marketing B2B Data Visualization Branding 209

Intercom, Inc.

DECEMBER 13, 2018

But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup. What’s your differentiator? It’s quite a unique go-to-market strategy and quite a unique way of serving our customers.

Feedback Software 151

Feedback Software Data Visualization Customer Experience Certifications 151

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market. And that's what refining your strategy is all about. Design: Customer Discovery Insights.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. Therefore, Ben and Blair differentiate between customer and user problems.

Enterprise 117

Enterprise User Testing Feedback Software Technical Advisors 117

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. Stay on track with product strategy and vision. Interested?

Feedback Software 97

Feedback Software Research Software Analytic Tools User Testing 97