Product Management University

MARCH 30, 2023

Personas are important when crafting the product messaging because it’s aimed at one or more stakeholders. Vertical industry segmentation allows you to tie the stakeholder messaging to strategic issues that are prevalent in each industry segment. Where Does Vertical Market Segmentation Come In?

B2B 130

B2B Marketing Customer Experience Healthcare 130

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Reporting Tools 96

Product Management University

SEPTEMBER 4, 2023

Your marketing messages and sales narratives always lead with the strategic customer value of the portfolio. That’s a pretty powerful message with a ton of strategic implications when you weave the customer’s industry and business context into the message. Marketing products individually only dilutes that message.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Product Management University

OCTOBER 11, 2023

When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Product marketing now has a differentiating message to fill the pipeline. That differentiation is demonstrable in the sales process and your win rates goes up.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Product Management University

NOVEMBER 14, 2022

Portfolio marketing’s role (also known as industry marketing) is to promote the value of the portfolio to named industries and make sure the salesforce can tell a more strategic/differentiating value story in each market segment throughout various stages of the sales process, again with the supporting sales tools.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Product Management University

OCTOBER 23, 2023

Product marketing receives all the WHO, WHAT & WHY content from product management to create and communicate value messages that fill the sales funnel with influencers and buyers that have a need worthy of engaging with you.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Userpilot

JANUARY 15, 2024

TL;DR The fintech customer experience helps neobanks, cryptocurrencies, and blockchain wallets differentiate themselves from traditional financial institutions. Because these messages are triggered as customers use the product, they’re able to provide contextual help. Want to improve your fintech customer experience?

Analytic Tools 91

Analytic Tools Feedback Software Reporting Tools Data Visualization 91

Userpilot

MARCH 29, 2022

One of the latest buzzwords in the SaaS circles is the ‘Product-led growth’ strategy. Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does.

Feedback Software 98

Feedback Software Onboarding KPIs User Testing Strategy 98

Product Management University

FEBRUARY 12, 2024

As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Do this for your top 3-5 market segments and then develop lead generation campaigns with messaging that’s industry specific. That credibility is often what differentiates you in the end.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Userpilot

SEPTEMBER 14, 2023

The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers.

Product Research 97

Product Research User Testing Research Software Feedback Software 97

Userpilot

OCTOBER 5, 2023

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Reveals inefficiencies in your retention strategies The CAC payback period can also reveal leaks in your customer retention funnel.

Feedback Software 104

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 104

Intercom, Inc.

JUNE 22, 2021

A truly great sales experience builds trust with your prospects, tailors messaging to their specific needs, and focuses on the buyer’s circumstances throughout the entire process. It’s critical for sales organizations to leverage their customer experience during the sales process as a key brand differentiator ”.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Product Management University

AUGUST 15, 2023

You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

Product Management 246

Product Management Product Manager White Paper Management 246

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch. Want to see how? Book the demo!

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Haines-Group

SEPTEMBER 19, 2023

Here the acronym stands for: M essaging, V alue-proposition, and P ositioning Think of it as the “Marketing MVP” These “MVP” elements are foundational to strategy and absolutely critical to the product’s ultimate commercial success. Write a few versions and give each the test: Is it Differentiated, Relevant, Credible?

User Testing 78

User Testing Product Research Differentiation Construction 78

Intercom, Inc.

AUGUST 17, 2021

But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough. Proactive support is a crucial part of any good conversational support strategy, empowering you to pre-emptively deliver targeted, personalized support via messenger-based channels.

Data Visualization 156

Data Visualization Inbound User Friction Customer Experience 156

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. To be actionable, a product strategy should focus on specific user behaviors that create customer value. Poor market differentiation Poor market differentiation is another reason why product discovery doesn’t happen.

Analytic Tools 101

Analytic Tools Feedback Software Product Research User Testing 101

Product Innovation Educators

MARCH 21, 2022

We managed it out of one giant spreadsheet about target persona, messaging, positioning, etc. Companies dedicate most of their resources to engineering and product development and very little to messaging about their value propositions. At the macro level, go-to-market includes the company-level GTM strategy set by the executives.

User Testing 62

User Testing Marketing Strategy Customer Experience 62

UX Planet

JANUARY 16, 2024

Different people have contrasting interpretations of the visual and messaging guidelines. Consistency usually goes beyond visuals; it extends to every aspect, from messaging to customer interactions. To avoid the mess, you need to spend time and create a message you want to deliver to your audience.

Branding 89

Branding User Testing Product Research Data Visualization 89

Userpilot

MARCH 25, 2024

Shows how to leverage PLG strategies to boost the value of your SaaS business. To improve your company valuation, reduce churn by optimizing the customer journey , use feedback to improve customer experience, optimize your pricing strategy, focus on account expansion , and leverage product virality for customer acquisition.

Feedback Software 103

Feedback Software Analytic Tools Research Software Data Visualization 103

bpma ProductHub

FEBRUARY 4, 2018

By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. And we’re not alone. Communicates the voice of the customer.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Userpilot

JANUARY 16, 2024

Task ChatGPT with identifying and formulating the best pricing strategy for your industry. A darling for product managers, it allows you to focus on higher-level tasks like product strategy while handling repetitive tasks like: Benefits of ChatGPT for product managers. How can we differentiate our product from existing solutions?

ChatGPT 102

ChatGPT Data Visualization Onboarding KPIs Research Software 102

Userpilot

OCTOBER 13, 2022

Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. To do that, you need to use different differentiators like better quality, superior customer support , better customization, or greater usability.

Product Research 96

Product Research User Testing Feedback Software Research Software 96

Nulab

SEPTEMBER 22, 2021

Any good positioning strategy begins with plenty of research. Your positioning strategy is about finding your space in the market and focusing your efforts on making that space yours. Getting to know your typical customer will help you tailor your marketing strategy. It’s no small task — so here’s a guide to help you through.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

NOVEMBER 21, 2023

Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Your feature launch marketing strategy should use a range of channels, like in-app announcements , emails , and social media posts. To evaluate your in-app messages, use flow analytics.

Product launches 99

Product launches User Testing Product Research Analytic Tools 99

Intercom, Inc.

OCTOBER 22, 2020

As he puts it: In the latest episode in our Scale series, Intercom’s Dee Reddy caught up with Nate to learn how to tune in to the voice of the customer, and how a holistic approach to customer experience can be the ultimate brand differentiator. Strategy and leadership. The trick, Nate believes, lies not in radical, overnight changes.

Data Visualization 218

Data Visualization Reporting Tools Customer Experience Customer Feedback 218

Intercom, Inc.

DECEMBER 2, 2019

Although it may seem like a no-brainer for businesses to offer customer support in multiple languages, in a recent survey we found that the vast majority of businesses struggle to implement an effective multilingual support strategy. Customers then see a message in their native language. Benefits of multilingual customer support.

Customer Experience 209

Customer Experience Research Software User Testing Technical Review 209

Userpilot

FEBRUARY 25, 2024

Predictive analytics are driving business decisions such as product and marketing strategy. Predictive analytics are guiding strategy-making Predictive analytics is a great way to estimate how users will engage with your product in the future. You can track your omnichannel strategy performance with cross-channel analytics.

Analytic Tools 104

Analytic Tools Data Visualization User Testing Reporting Tools 104

Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Create a targeted go-to-market strategy for your launch plan. How to plan a successful product launch strategy? Next, analyze their product, brand, and marketing strategy. The Go-To-Market Strategy wheel.

Product launches 96

Product launches User Testing Product Research ChatGPT 96

Dear Strategy

FEBRUARY 17, 2019

Dear Strategy: “How do you communicate strategy to the rest of the organization with a small and newly formed team on a previously languishing product?”. . That’s not to say that some of these dynamics can’t be fixed; in fact, that’s what having a strategy is all about. Focus Your Strategy on Your Audience.

Strategy 45

Strategy Workshop Differentiation Reference 45

ProductPlan

AUGUST 10, 2023

Big bets have big payoffs, but there’s a reason it’s called gambling In the venture capital world, the prevailing strategy is to invest in multiple companies knowing that many will fail. But it also sets the stage for a parallel strategy that doesn’t sacrifice short-term wins. This portfolio approach is baked into everything VCs do.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

Userpilot

OCTOBER 6, 2022

A FAB statement is a kind of sales message that promotes the features, advantages, and benefits of a product to the customers. Identifying the links between features, advantages and benefits also helps to differentiate the product for different target markets. That’s exactly what Userpilot does with the empty state message.

Analytic Tools 92

Analytic Tools Feedback Software Data Visualization Customer Feedback 92

ProductPlan

OCTOBER 3, 2019

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. What Does a Bad Product Strategy Look Like? If there was a simple test for bad product strategy most companies would happily use it. Those are slogans, not strategies.

Weak Development Team 61

Weak Development Team Product Strategy User Testing Strategy 61

Alchemer Mobile

JULY 13, 2021

A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. Customer feedback is the foundation for all product-led growth strategies. Gather and act on customer feedback.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Userpilot

APRIL 24, 2024

This enables SaaS teams to adjust strategies promptly for optimal performance. Based on these, you could design onboarding experiences that lead users to value in less time or tailor product messaging to reflect their interests and values. And differentiate between positive, neutral, and negative feedback.

Analytic Tools 69

Analytic Tools Feedback Software Data Visualization Reporting Tools 69

Userpilot

FEBRUARY 26, 2024

Marketing funnel analysis enables teams to assess the performance of their marketing efforts and choose the best marketing strategies for specific prospect segments. This may include identifying the most effective marketing channels or customer acquisition strategies that drive the most engagement and conversions. It gets even better.

Analytic Tools 103

Analytic Tools Data Visualization Feedback Software Research Software 103