Userpilot

NOVEMBER 21, 2023

Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Your feature launch marketing strategy should use a range of channels, like in-app announcements , emails , and social media posts. What does the GTM strategy cover?

Product launches 83

Product launches User Testing Product Research Analytic Tools 83

Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Create a targeted go-to-market strategy for your launch plan. Choose the appropriate marketing channels to reach your target markets. How to plan a successful product launch strategy?

Product launches 81

Product launches User Testing Product Research ChatGPT 81

Userpilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 97

Product launches Product Research Data Visualization Research Software 97

Userpilot

MARCH 25, 2024

Shows how to leverage PLG strategies to boost the value of your SaaS business. To improve your company valuation, reduce churn by optimizing the customer journey , use feedback to improve customer experience, optimize your pricing strategy, focus on account expansion , and leverage product virality for customer acquisition.

Feedback Software 88

Feedback Software Analytic Tools Research Software Data Visualization 88

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your market size.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Market Research. Go-to-market strategy. Also, focus on what differentiates your product in the market.

Product Research 80

Product Research Feedback Software Research Software Product Marketing 80

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price.

Product Research 82

Product Research User Testing Feedback Software Research Software 82

Userpilot

JUNE 20, 2023

Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. As you’re getting ready to launch the MVP, make sure to develop a robust go-to-market strategy to drive customer acquisition and revenue generation.

User Testing 81

User Testing Product Research Feedback Software Customer Feedback 81

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. Ensure alignment between the product vision and product strategy on one hand, and the business objectives on the other. develop product vision and strategy.

Feedback Software 65

Feedback Software Analytic Tools Research Software User Testing 65

Usersnap

JULY 11, 2021

One-to-one communication: if you’re planning a strategy for your product launch, you put a lot of thoughts into your marketing activities and which channels you should handle. Here’s what helped us (and may also be helpful for your customer support): Building email funnels for your lead nurturing strategy. Be prepared for that.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Usersnap

NOVEMBER 10, 2023

Product roadmaps transcend mere slides or visuals; they serve as the linchpin for strategically aligning internal teams and external stakeholders with the product vision and strategy. But sharing a Powerpoint roadmap presentation is like sending a message in a bottle. So how to create and present roadmaps effectively?

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

ProductPlan

OCTOBER 4, 2022

In a world of data-driven decision-making, it’s essential to factor in what’s happening in the rest of the market. Your customers and prospects don’t live in a vacuum, nor can your product strategy. Implementing competitive intelligence as a strategy helps uncover future opportunities and risks. Think beyond the feature set.

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

Userpilot

SEPTEMBER 14, 2023

Competitor analysis – analyzing the strengths and weaknesses of rival products and monitoring social media mentions and reviews allow the product manager to identify gaps in the market and find ways to differentiate the product. In this case, you need to adapt your pricing strategy to stand out from the competitors.

Product Research 78

Product Research Customer Feedback Data Visualization User Testing 78

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 94

Research Software Feedback Software Analytic Tools Positioning 94

Usersnap

SEPTEMBER 12, 2023

Discounts Many companies use discounts as part of their acquisition strategy. Micro product pricing surveys get higher engagement and response rates to boost your research significance. How and who should take care of the pricing strategy? “To Get started easily with these templates today.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

MAY 30, 2022

Adopting a needs-based segmentation approach leads to a clearer understanding of the market and better-tailored messages for customer segments. Adopting a needs-based segmentation approach results in several benefits, including: A clearer understanding of different customers in the market. Four most common needs-based segments.

Data Visualization 93

Data Visualization Feedback Software Research Software Analytic Tools 93

Userpilot

JANUARY 14, 2023

To build successful products, make sure to align the product strategy with the product vision. Continuous product discovery is necessary to keep up with the changes in user and market needs. Tracking product usage gives you an objective view of user engagement and allows you to improve it with in-app messages.

Feedback Software 89

Feedback Software Research Software Product Research User Testing 89

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it!

Messaging 73

Messaging User Testing Research Software Analytic Tools 73

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. You may also be able to do a bit of competitor research.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Product Guy

SEPTEMBER 12, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. Sad but true.

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

UX Studio

APRIL 25, 2019

How you present yourself to the world, visually and in terms of message, constitutes a real science and many companies do a good job of that. Still, how users react to your brand strategy lies relatively out of your hands. It will take you just eight minutes to read this article, you will know about: An “inclusive” marketing strategy.

User Testing 73

User Testing Product Research Research Software Data Visualization 73

UX Studio

JUNE 30, 2023

USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area. They blend strategy and creativity in their user-friendly designs.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

PMLesson's Ace the PM Interview

APRIL 25, 2022

What's your favorite marketing campaign? Had B&N marketed the nook more creatively, I believe it could have been successful. The Nook failed to: Focus on differentiation in the space. Be aggressive with marketing. How would you measure the success of a go-to-market strategy?

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. How can you implement your first micromarketing campaign strategy in your SaaS? What will your positioning and messaging strategy be?

Research Software 83

Research Software User Testing Strategy Customer Experience 83

Userpilot

AUGUST 15, 2023

Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against. The critical factor here is to nail the go-to-market strategy before you start.

Feedback Software 74

Feedback Software Research Software Analytic Tools Product launches 74

ProductPlan

JANUARY 17, 2023

That’s why I never rely on market research. The point is – to think about these considerations and be deliberate about how you craft the message. I think Henry Ford once said, ‘If I’d ask customers what they wanted, they would’ve told me a faster horse.’ Finding someone to talk to.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. Market research and customer discovery help validate ideas and make sure the market is ready for the product.

Feedback Software 93

Feedback Software Research Software User Testing Analytic Tools 93

ProductPlan

APRIL 2, 2019

This is also a critical juncture in confirming product-market fit ; while market research and early trials may have corroborated your hypotheses, the validation comes when users actually spend money buying and using it. Once sales increase and the product has proven it has a market, it enters into its second phase.

Onboarding KPIs 61

Onboarding KPIs User Testing Product Research Technical Review 61

Userpilot

APRIL 7, 2024

TL;DR SaaS product managers oversee the entire product lifecycle from product strategy to development and decline. Step-by-step guide for the product management process Identify user needs with market research. Responsibilities of a SaaS product manager Perform market and user research. Develop the product roadmap.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

The Product Coalition

MARCH 9, 2020

The spectrum of companies in Online Dating Market The online dating platforms can be divided into two dimensions regarding the strategy they use: one is the concept differentiations and another is the market focus and we can see that in the image below. Two Strategies to reach critical mass in Online Dating Platforms 2.

Startups 78

Startups Marketing Reporting Tools Research Software 78

Userpilot

SEPTEMBER 23, 2022

Product-market fit and product development are interconnected and happen in parallel. The product market fit framework is a strategy that helps achieve and maintain the PMF. Measuring product market fit can be done through PMF surveys and by tracking the LTV:CAC ratio , retention rate , and NPS.

User Testing 59

User Testing Product Research Feedback Software Framework 59

The Product Coalition

MARCH 24, 2021

Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” (Kim Garst, Marketing Thought Leader).

User Testing 130

User Testing Research Software User Friction Customer Experience 130

ProductPlan

APRIL 25, 2023

This differentiation permeates their collaborative relationship and is key to a successful ongoing alliance. Product managers own the vision, strategy, and roadmap for the product(s) they manage. At the most basic level, product management figures out what to do, and product operations figures out how to do it.

Customer Experience 52

Customer Experience Data Visualization Reporting Tools Weak Development Team 52

Centercode

APRIL 1, 2021

Investing in product analytics, quality testing, user experience, and market research are absolutely essential to building a good product. Conduct Research by Testing Competitors’ Products. This enables Marketing to put these powerful insights from the minds of your target market into use before launch.

User Testing 59

User Testing Research Software Feedback Software Product Research 59

Userpilot

JANUARY 9, 2023

Customer and market research that goes into building product personas also drives feature development. Stay on track with product strategy and vision. Product personas help teams stay true to the product strategy and vision. These are most likely to be the key differentiators. Job title: Product Marketing Manager.

Feedback Software 86

Feedback Software Research Software Analytic Tools User Testing 86

Userpilot

DECEMBER 14, 2021

Launching a new product in the market can definitely be nerve-racking. Getting the launching strategy right, creating a market buzz, getting people to notice and talk about your product, and giving value to the customers can all be overwhelming. So why do you need a solid launch strategy for Product Hunt? But, is it?

Feedback Software 89

Feedback Software Research Software User Testing Customer Feedback 89

Userpilot

SEPTEMBER 14, 2023

A strategic product manager is responsible for developing long-term product vision and strategy. The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Product marketing managers develop product positioning , messaging , and differentiation strategies.

Research Software 87

Research Software Analytic Tools Feedback Software Product Research 87