Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. As a marketer, you should create strategies that relate to prospective buyers and convert them into paying customers. In this post, you’ll discover the importance of message testing and how to get it right.

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Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

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B2B User Testing Research Software Analytic Tools 99

UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Start early: Begin the research process at the inception of your branding idea.

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Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. GTM strategy.

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Research Software Strategy Customer Experience User Testing 82

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Product marketing vs. traditional marketing.

Feedback Software 90

Feedback Software Research Software Product Research User Testing 90

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

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Product Research User Testing Research Software Feedback Software 84

Alchemer Mobile

NOVEMBER 2, 2023

Alchemer Digital allows organizations to engage with their customers across multiple digital channels, including SaaS applications, iOS and Android apps, and marketing websites. Alchemer serves more than 13,000 global CX, HR, and market research customers, including many Fortune 500 companies.

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Feedback Software Research Software User Testing Customer Feedback 130

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. You have frameworks, look at market dynamics, do practical research, and advise companies on how to use these frameworks.

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Feedback Software Research Software Analytic Tools Product Strategy 225

Mind the Product

FEBRUARY 10, 2017

However, tools like Zintro offer a more cost-effective alternative for finding consultants who can help you with market research. Survey the Market. Getting a few hundred data points is better than nothing at all, and the data can be helpful for planning research interviews later. Cold Email People.

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Userpilot

APRIL 29, 2024

A market segmentation survey is a market research tool. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. Demographic segmentation divides the market based on statistical characteristics of the population such as age or gender.

Analytic Tools 85

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Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Table of Contents. Conclusion.

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

The Product Coalition

FEBRUARY 6, 2020

Average OR and CTR in all industries are growing Source: 2019 Marketing Benchmark Report (by Acoustic) This report provides statistics on the “processing” email marketing metrics and mobile marketing metrics: delivery rate, open rate, repeat open rate, clicks, etc. Personalize emails and other messages.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Nulab

APRIL 27, 2022

The company took a big risk and implemented a highly successful pivot strategy by disrupting the home entertainment industry. What is a pivot strategy? A pivot is a strategy to change the direction of your business. Types of pivot strategies. Reasons to implement a pivot strategy. Here are three such examples.

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Data Visualization Research Software Analytic Tools Customer Experience 84

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

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Feedback Software User Testing Research Software Customer Feedback 93

Userpilot

JANUARY 22, 2024

TL;DR A product marketing framework is a structured but flexible approach to positioning and promoting your product. The framework is a roadmap for creating a winning product marketing strategy that drives effective resource allocation and provides a flexible foundation for growth. A good growth strategy is also data-driven.

Feedback Software 92

Feedback Software Research Software Analytic Tools Product Research 92

Userpilot

NOVEMBER 21, 2023

Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Your feature launch marketing strategy should use a range of channels, like in-app announcements , emails , and social media posts. What does the GTM strategy cover?

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The Product Coalition

MARCH 11, 2024

Pop-up messages showcase features like unlimited hearts and offline access, appearing strategically after users lose hearts or miss a lesson due to a lack of internet connectivity. Photo by ilgmyzin on Unsplash The Nudge Effect in Action: Beyond Duolingo — Case Studies Duolingo isn’t alone in this strategy.

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Research Software Reporting Tools Artificial Inteligence Customer Experience 106

Userpilot

DECEMBER 8, 2022

Market research and customer discovery help validate ideas and make sure the market is ready for the product. A GTM strategy is a key component of a successful product launch and reduces the chances of its failure. A GTM strategy is a key component of a successful product launch and reduces the chances of its failure.

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Feedback Software Research Software User Testing Analytic Tools 95

Userpilot

AUGUST 29, 2022

Marketing data insights refer to analyzing marketing data and using retrieved patterns to improve marketing performance so that companies can generate more profits. The insights help evaluate product marketing strategies, understand the ideal customer profile , analyze the customer journey , and make data-driven decisions.

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Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Product messaging experiments.

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Research Software Feedback Software Analytic Tools Customer Experience 94

The Product Coalition

OCTOBER 11, 2022

Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success. This is achieved via market research & analysis. Marketing materials?— ?Here Empowering sales.

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Marketing Product Marketing Reporting Tools Product Research 78

Userpilot

NOVEMBER 19, 2022

During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch. The product launch phase is when the PSMs put in the effort to develop and refine the go-to-market strategy. On the one hand, they deal with market research and messaging just like the marketing team.

Data Visualization 95

Data Visualization User Testing Research Software Feedback Software 95

Alchemer Mobile

FEBRUARY 2, 2021

App marketing at its most basic. The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? App promo videos take your marketing to the next level by bringing your messaging to life. LOCK IN YOUR APP’S MESSAGING AND PRODUCT PAGE DESCRIPTION.

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Feedback Software Analytic Tools Research Software Product Research 264

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your market size.

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Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

NOVEMBER 21, 2022

The insights from the market research feed into the go-to-market strategy. While developing the GTM strategy , they work with the marketing team to select the best ways of promoting the products. If the early experiments give promising results, their findings help develop a solid product strategy.

Product launches 91

Product launches Product Research User Testing Research Software 91

Userpilot

JULY 31, 2023

This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. They work at the intersection of development, marketing, and sales.

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Product Marketing Onboarding KPIs User Testing Marketing 86

Userpilot

DECEMBER 17, 2021

Today we’re going to cover various pricing models, when to use freemium, and how you can leverage psychological tactics in your pricing strategy. SaaS pricing strategies differ from traditional products because most businesses use a subscription-based SaaS pricing model. Foot-in-the-door pricing strategy. Value disconnect.

Research Software 91

Research Software User Testing Strategy Customer Experience 91

Userpilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

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Userpilot

NOVEMBER 20, 2023

TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Tech PMs work actively with product teams on the product vision and strategy. Their technical expertise allows them to identify risks and develop effective mitigation strategies.

Analytic Tools 94

Analytic Tools Feedback Software Research Software User Testing 94

The Product Coalition

APRIL 28, 2023

Let’s dive into an example and specific prompts to do so: “You are the product manager of Facebook; create a report to analyze customers’ sentiments toward the platform” Another use of AI can be to optimize product pricing and packaging strategies. Again, this is a very basic answer, and just a place to begin from.

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Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Market Research. Go-to-market strategy. Also, focus on what differentiates your product in the market.

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Product Research Feedback Software Research Software Product Marketing 84

The Product Coalition

DECEMBER 11, 2023

Here are key reasons why businesses should consider leveraging AI for content creation: Better decision-making and ROI: Leveraging AI’s descriptive and predictive analytics enhances decision-making processes, maximizing ROI through informed content strategies. This strategic advantage enables them to maintain a competitive edge in the market.

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Mixpanel

FEBRUARY 2, 2021

Before we get into the details behind our strategy and approach, here’s a quick overview: An expanded data limit on our Free Plan, from 1,000 MTUs to 100,000 MTUs (or up to 100M events per month), representing an increase of 100x. Below, I’ll walk through the key ingredients of our new plans and pricing strategy, and how we got there.

Data Visualization 94

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Userpilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. In addition, carry out market research to assess the competitive landscape and identify market gaps. Carry out market research to screen ideas Market research is another crucial aspect of new idea screening.

Data Visualization 93

Data Visualization Product Research User Testing Analytic Tools 93

Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.

Feedback Software 95

Feedback Software Analytic Tools Research Software Data Visualization 95

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. The product manager decides the strategy and helps define the most effective way for the product development team to get there.

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Research Software 94