Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? The most common variables used in B2B segmentation. It’s the best option for delivering hyper-personalized content and in-app experiences. What is B2B market segmentation?

Analytic Tools 80

Analytic Tools Customer Experience B2B Data Visualization 80

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

MARCH 20, 2024

Software monetization can be complex to deal with. You can implement many software monetization strategies in your product, but picking the right one can be a challenge. This article will go through 13 software monetization solutions to help your software product create great revenue streams and drive product growth.

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 99

B2B User Testing Research Software Analytic Tools 99

Userpilot

APRIL 8, 2024

Think about the last software application that you used for work. If it’s the latter, then you’ve already experienced what bottom-up SaaS is! Our guide explains what exactly bottom-up SaaS is and covers the main growth strategies and tactics used by bottom-up companies. Bottom-up SaaS approaches: Product-Led Growth.

Analytic Tools 75

Analytic Tools Feedback Software Data Visualization Strategy 75

Userpilot

JULY 19, 2021

The study showed that companies that get customer success right prioritize technologies that improved customer experience. A Customer Engagement Platform (CEP) is an example of a tech solution that can help you achieve a great customer experience. What is a customer engagement platform (CEP)?

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Userpilot

NOVEMBER 13, 2023

That’s exactly what effective customer enablement does – it helps customers get all the tools needed for successful product engagement. Customer success enablement focuses on providing customers with the necessary tools for success. Trigger in-app CSAT surveys to collect feedback on the spot. Let’s find out.

Feedback Software 91

Feedback Software Data Visualization Analytic Tools User Testing 91

Userpilot

JANUARY 27, 2023

As a SaaS product manager , how do you give users a chance to experience your product value? So why not look at our 15 B2B SaaS free trial best practices that will help you boost your conversion rates? Demo content allows users to experiment with complex products like analytics tools. Or are your trials paid?

Feedback Software 92

Feedback Software Analytic Tools B2B Data Visualization 92

Userpilot

APRIL 6, 2023

A powerful AI tool can be the perfect companion to your customer success platform. However, AI tools also come with their own caveats. In this article, we will explore: How to leverage AI tools for customer success and retention. Best AI tools for customer success managers (CSMs).

Data Visualization 92

Data Visualization Analytic Tools Research Software Customer Experience 92

Userpilot

MARCH 14, 2023

How do you boost your freemium conversion rate and accelerate your SaaS growth? A SaaS conversion rate normally ranges between 1% and 10%. To drive upsells , prompt your users with targeted in-app messages tailored to the needs of a particular segment. That’s the key question that we tackle in our ultimate guide.

Feedback Software 94

Feedback Software Analytic Tools User Testing Data Visualization 94

Userpilot

APRIL 10, 2023

Could freemium work for your SaaS business? By running in-app surveys, you can get a better understanding of how well your onboarding works, the most valuable features, and how satisfied users are with the free plan. Is the freemium strategy worth it for SaaS products? Track product usage with an analytics tool.

Feedback Software 78

Feedback Software Analytic Tools User Testing Strategy 78

Userpilot

APRIL 24, 2024

TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. Solution : Lisa realized she needed a channel with less distraction and more engagement, leading her to choose our own product for inviting users.

User Testing 83

User Testing Product Research Research Software Data Visualization 83

Userpilot

MAY 30, 2024

For Google, this is finding an answer to a challenging question, for Facebook – connecting with 7 friends in 10 days, and for Slack – sending 2000 messages. Without the Aha moment, users are unlikely to activate the product or feature and adopt it as a solution to their problems. Target them with an in-app survey.

Onboarding KPIs 91

Onboarding KPIs Data Visualization Analytic Tools User Testing 91

Userpilot

APRIL 20, 2022

Looking for ways to engage your SaaS users in a way that drives freemium to premium conversions more efficiently? SaaS companies that cater to small businesses have higher freemium conversion rates than those that serve medium-sized companies. Keep in-app upgrade prompts contextual if you must upsell free users. Let’s dive in!

Analytic Tools 91

Analytic Tools Feedback Software Data Visualization User Testing 91

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. Offer self-service support via in-app resource centers.

Feedback Software 93

Feedback Software Analytic Tools Customer Experience User Testing 93

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? The customer lifecycle in SaaS consists of 5 stages: reach, acquisition, conversion , retention, and loyalty. For example, customer service reps may use CRM software to keep track of customer complaints or inquiries and manage customer support tickets.

Feedback Software 92

Feedback Software Analytic Tools Data Visualization Customer Feedback 92

Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. In-app surveys , usability and prototype testing , or user interviews and focus groups can help you understand your customers’ requirements. A PMF survey.

Feedback Software 94

Feedback Software Analytic Tools Research Software Product Research 94

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy is based on building an intimate relationship with the customers, so only you can offer a solution for their unique needs. Measure how your customers behave inside your app to improve the customer experience.

User Testing 96

User Testing Feedback Software Research Software Analytic Tools 96

Userpilot

OCTOBER 6, 2022

How can you analyze customer behavior in-app to deliver unparalleled in-app experiences? Group your user base into granular customer segments by shared characteristics—jobs to be done, in-app engagement , or user feedback. Design in-app strategies to improve retention based on the collected data.

Analytic Tools 89

Analytic Tools Feedback Software User Testing Customer Experience 89

Indicative

OCTOBER 1, 2020

For example, Gallup found that companies that successfully engage their B2B customers realize 63% lower customer attrition and a 55% higher share of wallet. Enter: customer analytics. These tips will help you use data to change the way you interact with customers and drive conversions and engagement across all platforms.

User Testing 141

User Testing Data Visualization Customer Feedback Analytic Tools 141

Userpilot

FEBRUARY 19, 2024

Modern analytics tools do the math for you, for example, when you conduct funnel analysis. To lower drop-offs, provide users with proactive support via a resource center and in-app guidance. A/B testing can help you optimize your onboarding flows and in-app messages for better conversion rates. Book the demo!

Analytic Tools 91

Analytic Tools Data Visualization Onboarding KPIs User Testing 91

Mironov Consulting

MAY 2, 2019

When we talk broadly and generically about product management, we assume that all products/services are similar enough that we can apply the same tools, techniques, financial planning models, design approaches, goals and metrics. To meet customer expectations for consumer-like software usability. To share data with partners.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Userpilot

SEPTEMBER 10, 2022

Involuntary churn vs. voluntary churn: How do they affect SaaS businesses? You can reduce involuntary churn by prompting payment reminders in-app or through email. Instead, run in-app banners reminding them to update their credit card information. This leads to lost revenue for SaaS companies. What is involuntary churn?

Feedback Software 91

Feedback Software Analytic Tools Customer Experience User Testing 91

Userpilot

FEBRUARY 3, 2023

Then, collect direct customer feedback with in-app surveys. Leverage product analytics to do a customer behavior analysis and get a better understanding of how customers interact with your product. The two top customer analysis tools of our choice are Semrush and Userpilot.

Analytic Tools 94

Analytic Tools User Testing Research Software Feedback Software 94

Userpilot

APRIL 19, 2024

You will learn effective techniques for collecting and analyzing data , with practical tips on applying your findings to benefit your SaaS. These choices can make or break your SaaS company. Market research uses primary market research as an essential tool. Get ready to empower your decisions with real-world market intelligence.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

APRIL 30, 2024

There are many SaaS products , but knowing that, how do you choose the best? This article will look at the most successful SaaS companies, so you can decide if you want to invest in them for your business. TL;DR A SaaS product delivers software remotely, reducing the need for local installation, maintenance, and updates.

Analytic Tools 83

Analytic Tools Feedback Software Data Visualization Reporting Tools 83

Userpilot

MAY 30, 2022

Adopting a needs-based segmentation approach leads to a clearer understanding of the market and better-tailored messages for customer segments. There are numerous tools in the market that can help you segment customers based on their needs. The 3 best tools are Userpilot , Baremetrics, and Segment. Price-focused segment.

Data Visualization 95

Data Visualization Feedback Software Research Software Analytic Tools 95

Revulytics

JULY 11, 2017

New ways to build customer engagement is a key area of investment for B2B leaders. Marketing is in the driver’s seat or plays a critical role whether it’s building the messaging and positioning, acquiring customers, or driving and monitoring customer satisfaction by implementing retention and cross-sell and upsell strategies.

Analytic Tools 65

Analytic Tools Data Visualization Marketing Customer Satisfaction 65

Gainsight

MARCH 25, 2020

Obviously the hotel (and hospitality more broadly) industry is impacted severely in this climate, but what’s notable is that the message is heartfelt, vulnerable, timely, factual, decisive, and action-oriented. Create personalized email messages to different stakeholders from a known person at your company.

Analytic Tools 143

Analytic Tools Data Visualization Customer Experience Customer Feedback 143

Userpilot

FEBRUARY 18, 2021

Personalization in SaaS is such a minefield. But doing personalization in SaaS *right* is a rare skill that very few businesses seem to have mastered. I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Why The *Right* Personalization Matters So Much in SaaS?

Analytic Tools 96

Analytic Tools Software Review Data Visualization Customer Experience 96

Userpilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? To successfully implement PLS in your SaaS, you need a product that can sell itself, resources to support the necessary teams , solid data infrastructure, patience to let users explore the product themselves, and help, not sell mentality. Let’s dive right in! Book the demo to see how!

Analytic Tools 97

Analytic Tools Feedback Software Customer Experience Data Visualization 97

Userpilot

NOVEMBER 22, 2022

While segments and personas are not mutually exclusive, they have different purposes in the SaaS industry. Track in-app interactions to create behavioral segments. Track in-app engagement to create user segments, such as inactive users , power users, etc. User segment vs persona: what makes the two different from each other?

User Testing 94

User Testing Research Software Customer Experience Feedback Software 94

Gainsight

MAY 7, 2020

We’ve written about process solutions to “do more with less” But how can you do more with less software spend ? That came with a boom in spending on a plethora of systems as well. Consolidate Survey / CX Tools Into the CS Platform. Below are the 5 most common areas of consolidation: 1.

Analytic Tools 59

Analytic Tools Customer Communications Feedback Software Customer Experience 59

Userpilot

NOVEMBER 23, 2023

It should also give you tools to measure progress. Instead of using data and evidence, many teams rely solely on solutions and untested assumptions. Challenges of product management Product managers who try to deliver on the outcome promise face a lot of challenges in SaaS organizations. What are the most acute ones?

Feedback Software 89

Feedback Software Analytic Tools Product Research User Testing 89

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies. Which growth strategy is right for your SaaS product?

Feedback Software 92

Feedback Software Analytic Tools Research Software User Testing 92

Userpilot

MAY 18, 2023

Goals: The goal of UX is to optimize the in-app experience and help users complete tasks easily, while the goal of CX is to create great experiences throughout the customer journey to nurture loyalty and increase customer retention. UX is mostly used in the context of digital experiences with mobile apps, software products, or websites.

Customer Experience 85

Customer Experience User Testing Analytic Tools Feedback Software 85