360Learning’s Joei Chan on embracing innovation as a content marketer
APRIL 29, 2021
Like, say, merging the idea of a reality TV docu-series with one of the key use cases of a fast-growing B2B startup. Reality show meets B2B. I think the idea was fresh and bold, and it’s still a format that is not so common in B2B. Ideally, this wouldn’t be a conflict.