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Navigating Challenges in Product-Led vs. Sales-Led Strategies for B2B SaaS Product Management

The Product Coalition

In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. Maybe it’s “product led”. I will share my insight about the implications for the product team for both cases.

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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. When users are considering your product and comparing it with other alternatives.

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B2B Customer Journey Mapping Guide For SaaS

Userpilot

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

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6 B2B SaaS Metrics That Matter and How To Measure and Improve Them?

Userpilot

What are the B2B SaaS metrics you should be tracking right now? It’s easy to get swept away by the plethora of vanity metrics out there. But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics.

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How Segment avoids user onboarding drag for its technical product

Mixpanel

Onboarding new users is one of the biggest challenges a technical product faces. If you want to boost product activation and retention, a one-and-done, low-touch onboarding flow simply won’t cut it. Both the Mixpanel team and our partners over at Segment know how crunchy user onboarding can be.

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What is Customer Enablement? A Guide For B2B SaaS Products And Services

Userpilot

If you want loyal customers who keep coming back to your product or service, you need customer enablement. Having a great product just isn’t enough anymore. That’s exactly what effective customer enablement does – it helps customers get all the tools needed for successful product engagement. Let’s find out.

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Insights: Using product analytics to find metrics that predict retention

Mixpanel

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention?