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Enterprise B2B product management by Jason Knight

Mind the Product

In this ProductTak talk, Product Director Jason Knight provides some insight into enterprise product management for B2B companies, specifically startups and scale-ups selling products to large companies. [.] Read more » The post Enterprise B2B product management by Jason Knight appeared first on Mind the Product.

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Enterprise Software – A Primer for B2B Product Managers

Daniel Elizalde IoT Blog

In this post, I demystify enterprise software by giving you a holistic understanding of what it is, what it is not, and how to think about enterprise customers. Here are the three questions I’ll answer in this primer for B2B Product Managers: What is enterprise software? What is an enterprise customer?

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Challenges of product in enterprise organisations – Daniel Elizalde on The Product Experience

Mind the Product

There was no one better to ask than Daniel Elizalde, Author of B2B Innovator’s Map, who had all of the [.] Read more » The post Challenges of product in enterprise organisations – Daniel Elizalde on The Product Experience appeared first on Mind the Product.

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Navigating Challenges in Product-Led vs. Sales-Led Strategies for B2B SaaS Product Management

The Product Coalition

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. The ideal customer profile is big enterprise deals. For example. Limited free offerings. Negotiable or custom pricing. Customers expect the product to be customised to their needs.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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Why product management in the enterprise is different

Mind the Product

In this guest post, Hazel Raoult delves into the key differences for product managers working in enterprise businesses. [.] Read more » The post Why product management in the enterprise is different appeared first on Mind the Product.

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How to Build a Habit-Forming Enterprise Product

Nir Eyal

For companies building products for enterprise customers, increasing customer retention by just 5 percent increases profits by 25 to 95 percent. Eighty percent of B2B buyers say they switch suppliers at least once in two years. The post How to Build a Habit-Forming Enterprise Product appeared first on Nir and Far.