Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Nir Eyal

NOVEMBER 27, 2023

For companies building products for enterprise customers, increasing customer retention by just 5 percent increases profits by 25 to 95 percent. Eighty percent of B2B buyers say they switch suppliers at least once in two years. The post How to Build a Habit-Forming Enterprise Product appeared first on Nir and Far.

Enterprise 60

Enterprise B2B 60

B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. B2B products are products or services that are sold to other businesses, rather than to consumers. Here is a brief overview of the key differences between B2B and B2C products.

B2C 52

B2C B2B Reporting Tools User Testing 52

UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. When designing personas for enterprise applications, here are some key aspects to keep in mind: Role-Specific Needs: Enterprise personas often represent users with specific job roles.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Aspiring enterprise product managers often tell me that collecting a robust customer sample is difficult.

Enterprise 127

Enterprise Customer Feedback Data Visualization User Testing 127

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Product Talk

JULY 20, 2022

I get a lot of questions about B2B (business to business) vs. B2C (business to consumer) products. Spoiler alert: I don’t actually believe that B2B and B2C are all that different, especially when it comes to discovery. In many B2B contexts, the end user is not the person who makes the decision to buy the product. Tweet This.

User Testing 230

User Testing Customer Feedback Customer Experience B2C 230

Daniel Elizalde IoT Blog

AUGUST 10, 2021

In this episode of the Enterprise Product Leadership podcast, join me as I chat with Mark Stiving on how to price new B2B products. or Subscribe to the podcast on Apple Podcasts | Android | Stitcher | Spotify Episode Details – How to Price New B2B Products with Mark Stiving Pricing your products is key […].

B2B 62

B2B Enterprise Leadership 62

The Product Coalition

MARCH 6, 2019

How are consumer and enterprise products intrinsically different? Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 3 Onboarding B2B products might need to be deployed as its own mini-project for each enterprise client.

B2C 60

B2C B2B Customer Experience Enterprise 60

Mind the Product

AUGUST 6, 2020

One of the interesting things about developing software in the Business-to-Business (B2B) space is that you often don’t know what users need, even when you think you do. The post The Blind Spots of B2B Product Vendors (And How to Fix Them) appeared first on Mind the Product. Such blind spots may not be entirely your fault.

B2B 108

B2B Customer Experience Development Enterprise 108

Gainsight

MAY 23, 2023

This aligns with the vendor’s view of Customer Success, particularly among its largely SaaS customer base, as something that should permeate across the enterprise. ” Currently, all the various functions that B2B customers typically interact with across an enterprise tend to operate in their own functional silos.

Enterprise 59

Enterprise User Testing Customer Experience Customer Feedback 59

Pragmatic Marketing

MAY 21, 2019

For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. In fact, AI is increasingly becoming the answer for B2B eCommerce enterprises looking to make processes like search results, supply chain management and integration more efficient.

B2B 70

B2B Data Visualization Artificial Inteligence Enterprise 70

Pragmatic Marketing

MAY 21, 2019

For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. In fact, AI is increasingly becoming the answer for B2B eCommerce enterprises looking to make processes like search results, supply chain management and integration more efficient.

B2B 70

B2B Data Visualization Artificial Inteligence Enterprise 70

ProductCraft

OCTOBER 17, 2019

Being the product manager of a B2B (aka enterprise) product may not seem all that glamorous when compared to B2C. While everyone is talking about the coolest Pinterest, Uber, and Airbnb features, the work of an enterprise software PM is rarely considered “sexy.”

B2B 64

B2B B2C Product Management Product Manager 64

DemandMatrix

FEBRUARY 7, 2020

With advancement in technologies and infrastructure, enterprises are becoming client-centric hi-tech business houses. They are fully equipped with proactive and result oriented marketing strategies for their niche. Thanks to Technographics !

Enterprise 52

Enterprise B2B User Friction Technology 52

The Product Coalition

AUGUST 15, 2020

This disciplined practice is still often put on the back-burner, especially for enterprise SaaS products, for a number of reasons: The customer (buyer) is not the end user. it turns out that you can directly reach users in B2B SaaS, and it doesn’t take much time to talk to them regularly when you have this simple system in place.

Feedback Software 101

Feedback Software Research Software Customer Feedback User Testing 101

DemandMatrix

JULY 1, 2020

How B2B Marketing got harder with changing global picture? It made countries to declare the lockdown compelling enterprises announce ‘Work from home’ or operate remotely to keep the businesses going. Since many countries are lockdown for months now, there is zero probability for B2B products. Go digital – but is that it?

B2B 52

B2B Events Seminar Webinar 52

ProductCraft

NOVEMBER 7, 2019

In my previous post, I told you about five of the main reasons why being a PM for a B2B enterprise software product is a real struggle — lack of visibility, certification nightmares, and a whole lot of complexity. Read more » The post The Upside of Being a B2B Software PM appeared first on ProductCraft by Pendo.

B2B 63

B2B Certifications Enterprise 63

Product Management Today Submitted Articles

SEPTEMBER 9, 2020

Over the past decade, I have worked extensively with many B2B enterprise software companies. The clients have ranged from large, publicly-held enterprise software companies with a heritage on-premise customer base migrating to SaaS [ref] to pure-play Saa

B2B 242

B2B Enterprise Engineering Development 242

DevelopmentCorporate

NOVEMBER 14, 2021

While many enterprises use pay-per-click advertising, it is expensive and not available to many organizations. Product managers should learn SEO to drive B2B SaaS sales. The post Product Managers Should Learn SEO to Drive B2B SaaS Revenue appeared first on Development Corporate.

B2B 52

B2B Product Management Product Manager Advertising 52

Userpilot

OCTOBER 1, 2022

Best digital adoption solutions on the market for B2B companies. Userpilot – best digital adoption platform for enterprises. The post 10 Software Adoption Best Practices and Tips For B2B Companies appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Andrew Chen

SEPTEMBER 24, 2018

The consumerization and developerization of B2B. It brings together all the growth levers: Viral growth, performance advertising, consumer growth techniques – but also inbound marketing, enterprise sales, etc., Questions we talk about: What exactly does more bottoms up growth for enterprise look like? a16z Podcast.

Enterprise 76

Enterprise Inbound Advertising B2B 76

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Product Management University

NOVEMBER 14, 2022

In B2B, product marketing is focused on articulating the value of individual products. Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. Your portfolio has more market and customer value than the sum of the products.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Product Management University

MAY 24, 2021

In B2B though, the value chain goes well beyond the user. This is where B2B and B2C product management completely diverge. In B2B, the user and the buyer are rarely the same. Here’s the simple way to break it down. The Product Management Maturity Model: 3 Tiers of Customer Value. Tier 1: User Value.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Melissa Perri

JANUARY 4, 2020

How do we run it in B2B" Managers are less afraid of experimentation. As more enterprises turn digital, this will become a stronger need for them. There will be technical PMs, consumer facing PMs, people who specialize in internal tools vs B2B. . -- 2013: "We don't do experiments here, Melissa. We are a real business."

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

UX Planet

JANUARY 18, 2024

This article delves into the importance of UI UX research, particularly for enterprise customers and B2B companies. The importance of UX research for enterprise customers and B2B companies cannot be overstated, particularly for mature SaaS providers and startups. What is UX Research in Design?

Data Visualization 77

Data Visualization User Testing Research Software Product Research 77

Product Management University

FEBRUARY 15, 2023

Solution selling is a basic sales methodology that has long been the norm in enterprise B2B. You might also like: How to Create a B2B Sales Demo Script 5 Most Effective Techniques for Gathering Voice of Customer (VoC) Data in B2B What Makes a Product Demo Memorable? What is Solution Selling? It’s not wrong or bad.

Product Research 130

Product Research Demo Document B2B 130

Product Innovation Educators

MAY 7, 2018

A new book by O’Reilly Press discusses product management for B2B software applications. It’s titled Building Products for the Enterprise. Much has been written about product management and the development of software products, but little that specifically addresses the characteristics of the B2B environment.

B2B 48

B2B Analytic Tools B2C Enterprise 48

Mironov Consulting

MARCH 15, 2024

We had a lively, wide-ranging discussion of Ways to communicate with stakeholders they aren't getting everything they want (since they will never get everything they want). Using the language of money.

B2C 52

B2C B2B Enterprise Leadership 52

Mind the Product

JULY 20, 2020

Given that so many of us work in Enterprise and B2B products, where the user journey is rarely simple or clear, Scott provides [.]. In this ProductTank San Francisco talk, Scott Castle (VP & GM at Sisense) shows us how we can use data other than A/B tests and clickstreams to build products with longer, more complex user flows.

User Testing 164

User Testing Product Research Testing B2B 164

The Product Coalition

JUNE 11, 2022

In the B2B hemisphere, change goes hand and hand with new products. B2B product leaders, I am calling you out on the dreaded implementation phase. Early in my career, I led the implementation of a supply chain analytics module from SAP (enterprise resource planning software). But should it? True story. Fast forward a decade?—?I

Customer Experience 149

Customer Experience User Testing Data Visualization Analytic Tools 149

Mironov Consulting

JANUARY 24, 2024

Let’s expand my December scenario: A mid-tier enterprise software company wants to grow 25%+ next year.    In some mass-consumer B2B markets, the product strategy can drive most of the company’s decisions.    Product management malpractice.     So Marketing and Support follow. 

Strategy 119

Strategy Product Strategy Onboarding KPIs Data Visualization 119

PMLesson's Ace the PM Interview

MAY 20, 2019

Although product managers at consumer and enterprise companies have a title in common, the jobs themselves can vary drastically. So, how is product management in enterprise different from consumer tech? Solving problems once they’ve been discovered is equally as different between the consumer and enterprise worlds.

User Testing 45

User Testing Enterprise Technical Review Feedback Software 45

Product Management Unpacked

SEPTEMBER 29, 2021

I have spent 30 years in the enterprise software space, as a founder, entrepreneur, investor and board member. In my role as a senior operating partner at a private equity firm focused on B2B SaaS companies and with other tech companies I advise, I’ve seen the world-class work of CMU graduate students up close and in person.

Product Management 217

Product Management Product Manager Product Research Healthcare 217

Mironov Consulting

MARCH 26, 2024

I joined Rahul Abhyankar on his Product Leader's Journey videocast.

B2B 59

B2B Enterprise Marketing 59