Product Management University

MARCH 24, 2021

The goal of your product strategy isn’t to p**s people off. It’s to demonstrate that you have a vision beyond the next release or two for how you’re going to make customers better at mission-critical processes that are strategic to their business. Product Strategy In the Ideal World…. Don’t get me wrong.

Product Strategy 298

Product Strategy Strategy Differentiation Vision 298

The Product Coalition

APRIL 1, 2023

I’m not a big fan of the word “product strategy”. Here are 4 steps any startups can follow to create a great product strategy: 1. Lean toward your vision 1. He thought the best strategy was to play something. A great product strategy is the same. The first iPhone (2007) differentiated this way: 3.

Product Strategy 122

Product Strategy Startups Strategy Vision 122

Intercom, Inc.

JANUARY 24, 2023

This evolution always starts with one thing: a clear product vision. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. Product vision is the critical bridge between strategy and execution. An inevitable slide into decline sounds ominous.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. What is product differentiation?

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Roman Pichler

APRIL 3, 2018

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. The business strategy provides the company with the basis for making the right investment decisions. What is the company’s vision?

Strategy 258

Strategy Product Research Weak Development Team Systems Review 258

Product Management University

OCTOBER 16, 2023

Beyond a healthier balance sheet, why do your target customers care about cash flow relative to their big picture strategy? If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning! Let’s give it the acid test.

Positioning 147

Positioning Product Research User Friction Differentiation 147

PMLesson's Ace the PM Interview

AUGUST 20, 2020

Product Vision or Product Vision Statement is the long-term goal for a product includes the long-term mission and the motivation behind its creation, along with why it’s important. Product visions, ultimately, serve as the guideposts for the development of the products. What is a Product Vision?

Vision 98

Vision Customer Experience Customer Feedback Differentiation 98

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael The leadership team finally agreed on the vision. To build a successful product strategy, you must be willing to make tough choices that have a lasting impact and represent big moves. Back to the dilemma?

Product Strategy 130

Product Strategy Strategy User Testing Weak Development Team 130

The Product Coalition

MARCH 9, 2022

So how to differentiate your restaurant from others? The answer lies in restaurant branding and marketing strategies. Before going into a specific restaurant branding strategy, we need to understand the concept of restaurant branding and how it works. Several restaurant branding strategies can create restaurant brand awareness.

Branding 161

Branding Strategy Feedback Software Research Software 161

People-First Product Leadership

DECEMBER 20, 2023

Today we wrap up the three part series on creating your strategy stack. Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 2, we continued the organizational journey by defining the Strategy and Goals.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Timeboxed Strategizing.

Product Strategy 243

Product Strategy Product Research Strategy Technical Review 243

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

Product Management University

OCTOBER 11, 2023

When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Product marketing now has a differentiating message to fill the pipeline. That differentiation is demonstrable in the sales process and your win rates goes up.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Look at Four Key Factors.

Technical Review 212

Technical Review Product Strategy Strategy Workshop 212

Roman Pichler

JANUARY 12, 2017

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. The Strategy Canvas above ranks the first iPhone against its rivals, including the Nokia N95 and the BlackBerry Curve.

Strategy 144

Strategy Differentiation Product Research Advertising 144

Intercom, Inc.

JUNE 2, 2021

Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? This type of innovation can factor into the business strategy, product strategy, and execution levels. Is this critical to the company and product strategy?

Customer Experience 251

Customer Experience Framework Feedback Software Analytic Tools 251

The Product Coalition

MAY 1, 2023

However, I’ve learned that cutting corners early in product strategy development leads to significant hurdles later on. Without their engagement, contribution and participation in the strategy, product build and launch will move significantly slower. They bring unique skills to support, challenge, and refine your vision.

Weak Development Team 116

Weak Development Team User Testing Data Visualization Product Research 116

Ronke PM

MAY 8, 2024

At their heart, culture-driven product leaders have a shared promise: their organization's core values, mission, and vision. Furthermore, they have a clear product vision that culminates in building products that improve their customers' lives, and sometimes, those products may impact humanity as a whole.

Leadership 104

Leadership Reporting Tools Product Management Product Manager 104

Intercom, Inc.

SEPTEMBER 22, 2022

. “We believe that our ability to deliver in-context conversations sets us apart, as well as our ability to define and deliver on our vision” Intercom received a differentiated rating – the highest score possible – in two criteria: conversation delivery and roadmap. What is Forrester New Wave?

Reporting Tools 104

Reporting Tools Naming Artificial Inteligence Differentiation 104

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

NOVEMBER 23, 2023

They lack vision and lead nowhere. Many companies lack differentiation strategies and drive product development by copying competitors. Strategic value is about aligning features with the company’s vision and long-term goals. It’s about prioritizing features that align with the company’s vision and long-term goals.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Product Management University

OCTOBER 23, 2023

Sales has a differentiating story, products and solutions to back it up, and brings home one win after another, and they’re customers that fit nicely into your sweet spot (80/20 rule) where your odds of success are high.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Gainsight

JULY 11, 2023

Our team’s vision, focus, talents, and hard work were central to achieving this milestone. So around this time last year, we revisited and sharpened our vision. Our vision is to elevate customer education into a mission-critical function at every company and build the #1 platform in the category.

Education 40

Education Vision Customer Experience Differentiation 40

Userpilot

OCTOBER 13, 2022

Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. To do that, you need to use different differentiators like better quality, superior customer support , better customization, or greater usability.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. There are multiple dimensions to product strategy that need to be considered and validated.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. There are multiple dimensions to product strategy that need to be considered and validated.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Userpilot

JUNE 27, 2024

TL;DR A product strategist is responsible for working with a team of Product Managers to develop a comprehensive product strategy , product vision, and long-term roadmap that aligns with the company’s business objectives and market opportunities. One of the biggest factors influencing your salary is your experience level.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 28, 2024

TL;DR A product strategist is responsible for working with a team of product managers to develop a comprehensive product strategy , product vision, and long-term roadmap that aligns with the company’s business objectives and market opportunities. Looking into tools for product strategists?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 17, 2024

TL;DR A Product strategist is responsible for working with a team of Product Managers to develop a comprehensive product strategy , product vision, and long-term roadmap that aligns with the company’s business objectives and market opportunities. One of the biggest factors influencing your salary is your experience level.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Roman Pichler

MAY 3, 2023

Adapt the Product Strategy to Respond to New Technologies Finally, you should systematically assess the impact of a new technology on the product strategy and determine if it has to be changed. I recommend that you assess the strategic impact of a technology in the form of regular, collaborative product strategy reviews.

Research Software 235

Research Software Technical Review Technology Product Research 235

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Lenny Rachitsky

APRIL 9, 2024

Instead, I believe that AI will have the most profound impact on the high-level (and historically most valued) skills of product management: developing a strategy, crafting a vision, identifying new opportunities, and setting goals. That sounds a lot like a tool that would be incredibly good at identifying a clever strategy.

Data Visualization 118

Data Visualization ChatGPT Research Software Product Management 118

Product Innovation Educators

APRIL 11, 2022

What product managers need to know about having an ecosystem strategy. Today we are talking about strategy. It’s an important topic because our work as product managers and innovators should be in alignment with our organization’s strategy, but strategy may not be what you think it is. His latest book is?

Strategy 92

Strategy Automotive Research Software Product Strategy 92

Intercom, Inc.

MAY 19, 2020

This fascinating talk by one of our Principal Engineers, Eoin Nolan, dives into the ideal balance on a high-performing product team between the three disciplines of strategy, design, and engineering. Core to that balance is a diversity of skill sets and vision on the team working in alignment. You have to expect it to be that way.

User Testing 245

User Testing Research Software Product Research Feedback Software 245