A Strategy Map

Roman Pichler

The map below shows the strategy tools I find helpful to make effective product strategy decisions. Additionally, you should be able to correctly state the information captured by the product vision and strategy , product roadmap , KPIs , and business model on the map above.

Shifting Markets, Shifting Strategy: Three Considerations

Proficientz – Product Management University

Shifting markets usually constitute a shift in product strategy for most organizations. For some, the current market climate presents a world of opportunity and for others it’s an exercise in survival. Target Market Focus. Portfolio & Product Strategy.

Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. It includes the product’s value proposition, market, stand-out features, and business goals. Look for new market trends.

Why Product People Should Care About Business Strategy

Roman Pichler

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. Elements of an Effective Business Strategy. Ownership of Business and Product Strategy.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

How to take a new offering to market

Lead on Purpose

Creating new products and … Continue reading → Learning Market-driven Product Management service market strategy product research positioning pricing offering marketing planWe live in a great time where, in most of the world, you can invent a new product or service and—with the appropriate up-front work—earn money from the value it creates for customers. This is remarkable!

Dear Strategy: 080 Five-Year Strategies in Volatile Markets

Dear Strategy

The post Dear Strategy: 080 Five-Year Strategies in Volatile Markets appeared first on Dear Strategy.

How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Proficientz – Product Management University

This month we explore the value of a product marketing roadmap to sales. We also look in the rear-view mirror at Agile and discuss what’s changed and what hasn’t along with tips for dealing with flat growth and shifting market conditions. The Value of a Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales. Shifting Markets, Shifting Product Strategy: Three Considerations. The B2B Product Manager Magazine August 2018 is now available.

Startup marketing: strategies for year one

Inside Intercom

Looking back, I didn’t see these activities as marketing with a capital M, but they absolutely were. In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing. I didn’t have a perfectly mapped out startup marketing strategy. I certainly didn’t have an “acquisition strategy.” Choosing a tactic for your addressable market.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy. This isn’t a strategy, this is a plan.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

The importance of an effective product marketing strategy

Inside Intercom

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.

Actionable strategies for better user onboarding

Inside Intercom

Just like when you are coming up with a marketing plan to acquire new customers, you need to know who your audience is for onboarding. The post Actionable strategies for better user onboarding appeared first on Inside Intercom. MarketingThere are two funnels for SaaS companies.

Dear Strategy: 061 Strategy Examples

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “Can you give me an example of a really great or a really bad strategy?”.

How To Organize Marketing In Messengers

The Product Coalition

We may long talk about all the benefits that messenger marketing brings in, but it is enough to look at the performance figures to understand its true effectiveness. Messenger marketing performance compared to emailing (based on 2019 survey findings).

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends

Dear Strategy

The post Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends appeared first on Dear Strategy.

The Marketer’s Guide to Product Led Growth Marketing

Userpilot

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer.

Dear Strategy: 085 Understanding Your Target Market (Part 5 of 5) – Market Team Cards

Dear Strategy

NOTE: This is the fifth installment in a special 5-part series on Understanding the Target Market for Your Product or Business. Dear Strategy: “What are Market Team Cards and how can I use them to help me better understand the target market for my product?”. .

Dear Strategy: 080 Five-Year Strategies in Volatile Markets

Dear Strategy

Dear Strategy: “Is 5 years a relevant time frame for your strategy when market trends and industries are uncertain in a volatile market?”. . Back in Episode 13 , I answered a question about choosing the ideal time horizon for a strategy. The gist of my recommendation was to, as much as possible, try to match your strategy timeline with your product lifecycle. Well, here’s the reality: Especially in today’s world, every market is volatile to some extent.

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

How do you trade off multiple excellent options to choose the one option that’s best aligned with your strategy and which will deliver the most value to the market with the resources you have?

Dear Strategy: 085 Understanding Your Target Market (Part 5 of 5) – Market Team Cards

Dear Strategy

This week, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , takes you through Part 5 of a 5 part series on understanding the target market for your product or business.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Use the Strategy Canvas not only for brand-new products. Product Strategy

Best Growth Strategy for Mature Products

Proficientz – Product Management University

What’s the best growth strategy for a mature product portfolio? The best growth strategy depends on your current market position. Market Penetration Strategy. Market Expansion Strategy.

PR Does Not Stand for “Press Release” – B2B Marketing Rules

280 Group

Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. His 25+ years’ experience includes VP Product/Marketing roles within 2, $1B+ companies, within smaller firms, and within a large-scale start-up. Product Marketing

B2B 235

Meet Your Goals with a Practical Product Strategy

Speaker: Nils Davis, Principal, NPD Associates

Market Problem Framing Example

Tyner Blain

As Steven Haines first told me, “strategy first, roadmap second.” Strategy defines the context for product strategy, and your product roadmap is a planning (and communication) tool for executing your product strategy. Understanding how problems are framed in your market is critical to developing a successful product strategy. and it is a fundamental component of developing a competitive product strategy.

Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends

Dear Strategy

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. To frame this question up properly, let me first say a few words about where I believe marketing strategies fit within the context of product and business strategies.

Market-Driven Products vs. Market-Driven Product Companies

Proficientz – Product Management University

If you have market driven products then don’t you have a market driven company? There are three key differences between market driven products and a market driven product company. Market-driven products, if taken literally, could result in multiple product silos with competing goals and contention over resource allocation. Here are three key differences between market-driven products and market-driven product companies. Market Perspective.

Accelerate Marketing Automation Strategies with Usage Analytics

Revulytics

In his inaugural address to the audience at this year’s Marketo Marketing Nation Summit, Steve Lucas , the new CEO of the marketing automation heavyweight, defined a chief challenge facing marketers today as one of “supply and demand,” according to event coverage. As we focus our marketing efforts on creating more demand for our products, we’re constrained by “the law of diminishing returns.” Optimizing Email Automation Strategies.

Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

The ultimate marketing technology stack for 2019

Inside Intercom

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE.

Serve Fewer Markets. Win More Deals.

bpma ProductHub

Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product. The founders identified a need in the market and delivered a successful first product.

The Anti-Influencer Marketing Strategy to Grow Your Community

Amplitude

To grow your product’s community, consider @sandimac’s anti-influencer strategy Click To Tweet. The classic influencer strategy is all about using big names and big credentials to draw as many users to your product as possible. I hate the term “influencer.”.

The Importance of Market Segmentation

The Product Bistro

One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. Segmentation is crucial to effective pricing strategies. By having a well established segmentation model for your business, you can then work on fencing strategies to maximize your revenue and profit in pricing. Yet, many marketers struggle with segmentation, either making the segmentation too simple, or too complex.

How King Crushes New Product Development using Data-Driven Insights

Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker

King uses almost a competitive launch strategy for new games, as each game has a series of KPIs that it needs to meet. The key is the strategy and tools for accessing product data at the level that you'd like.

10 Marketing Lessons From Apple

Spice Catalyst

THESE MARKETING LESSONS FROM APPLE CAN SCALE UP YOUR BUSINESSES TO NEW HEIGHTS. He or she may not have not realized it but the simple marketing strategy that they accidentally and innocently came up with [ ] The post 10 Marketing Lessons From Apple appeared first on Spice Catalyst.