The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it.

Product Roadmap Prioritisation

Roman Pichler

Before you order the roadmap items, double-check that you have a validated product strategy in place. If you haven’t nailed the answers, then do not continue the roadmapping effort. Otherwise, your roadmap may be built on false assumptions. To prioritise the product roadmap, consider in which life cycle stage your product is. Don’t get me wrong: I am a big advocate collaborative product roadmapping. Before You Start Prioritising ….

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Should Product Roadmaps Have Dates?

Roman Pichler

What Product Roadmaps Are (in a Nutshell). To start with, let’s briefly recap what a product roadmap is. I view a roadmap as a high-level plan that states specific benefits a product should provide over a certain timeframe, which may range from six to 12 months. I find it helpful to use the product roadmap so that it connects the overall product strategy with the product backlog, as shown in the picture below. Ensure the Roadmap is Realistic.

Alive Strategy vs Dead Strategy

ProductPlan

Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. That is when the strategy is truly alive when you can see it in action.

How to Sell Your Roadmap to Your Leadership Team

Speaker: Brett Truka, CEO, Devetry

A product roadmap needs to both capture your product’s strategy and outline your execution plan. Because these documents are such an essential component of your job as product manager, you also need to strategize your roadmap presentation. In other words, you need to speak your executive suite’s language. In this webinar, Brett Truka, CEO of Devetry, shares his experiences and advice on how to successfully sell your roadmap to your leadership team.

Product Roadmap

eProduct

The post Product Roadmap appeared first on eProduct. Product Management Software Product Management Templates Product Management Tools Product Strategy Backlog Roadmap

4 Ways to Level-up your Product Strategy

Mind the Product

Developing your product strategy and communicating your product roadmap is a continual improvement process. The post 4 Ways to Level-up your Product Strategy appeared first on Mind the Product.

How To Create a Simple Roadmap

The Product Coalition

Roadmaps don’t need to be complex, nor should you need a PhD to create one. Photo by Matt Duncan on Unsplash Ahh the dreaded word roadmap… The mere mention of a roadmap can divide the room, and send Product Managers into a world of panic. the simple roadmap by David Webb 1.

Creating Consistency Within the Chaos of Roadmapping by Rohini Pandhi

Mind the Product

In this ProductTank San Francisco talk, Rohini Pandhi, Product Manager at Square , shares her thoughts on roadmapping and its role in the product process. Or read on for an overview of her key points: Strategy. Strategy. This process will eventually create habits that can drive the roadmapping process at different time horizons. Following the annual strategy, the next level down should focus on quarterly goals. This provides a more focused view of the roadmap.

Bottom-Up Product Strategy – The State of Product, by Susana Lopes

Mind the Product

She starts by outlining several top-down methods for defining strategy, before diving into the bottom-up method called The State of [.]. The post Bottom-Up Product Strategy – The State of Product, by Susana Lopes appeared first on Mind the Product.

How to Package and Price Embedded Analytics

struggle to integrate analytics into their products, business models, and pricing strategies in a way that meets a range of user. roadmap to deliver new features, but often wait until the last minute to decide how to price these features. HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS.

SaaS Product Roadmaps: Achieving Your Product Vision

bpma ProductHub

One important next step is a product roadmap. Product roadmaps, done well, can be a great tool to help advance… Product Strategyby Paul Ressler – Everything is progressing well with your SaaS product; you have your product vision and you have product market fit. What are the next steps to achieve success for your SaaS product?

Vision 190

Roadmaps are Dead! Long Live Roadmaps! by C. Todd Lombardo

Mind the Product

Do you ever feel like breaking up with your roadmap? Todd Lombardo takes on a topic that is emotional to most of us as product managers – the product roadmap. The roadmap gets a lot of blame for this culture. Whether people think the roadmaps themselves are bad, or think they are good tools that are simply misunderstood or misused, it is pretty clear that there is something wrong with roadmaps. What a Roadmap Isn’t. A roadmap can be many things.

A Strategy Map

Roman Pichler

The map below shows the strategy tools I find helpful to make effective product strategy decisions. As the Strategy Map above shows, you should be aware of the overall business and product portfolio strategy in order to make the right strategic product decisions, as these provide the necessary context. The Strategy Map can help you check if you have any strategy blind spots. The post A Strategy Map appeared first on Roman Pichler.

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

We’ve all heard about “strategic” product roadmaps. A roadmap is a plan for your strategy that maps out the direction of your product. A product roadmap isn’t simply a list of features or the backlog. The roadmap needs to communicate the big picture to the organization—the initiatives that move the needle, expand markets, address competition and create customer value. The Benefits of a Strategic Roadmap. A product roadmap has several ultimate goals.

Managing Product Feedback at Scale

This practical 26-page eBook provides product managers with the strategies needed to deal with the common pitfalls that come with opening up the inevitable floodgate of data that comes with asking your customers and internal stakeholders for their input.

Product Roadmaps in Five Easy Pieces

Mind the Product

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. In reality, asking for a product roadmap was shorthand for “please help me with my strategy”. Product roadmaps are overloaded with significance and are a source of uncertainty among product managers. If you’re only going to read one thing: Product Roadmaps Relaunched.

Product roadmap pragmatism

Street Smart Product Manager

One of the chief ways we do this is by crafting a coherent product roadmap. Watch this webinar I participated in with Product Management Today in which I talk about: The importance of having a product roadmap Pragmatic strategies […]. Product Management Product Roadmap

Public Product Roadmap? Yes, please!

The Product Coalition

Check out these Product Companies and their Public Roadmaps Photo by Tim Mossholder from Pexels Are you considering making your roadmap public? Or perhaps you constantly have customers asking about what’s coming up, where things are on the roadmap, etc. Public Product Roadmap?

Communicate Your Vision with an Internal Roadmap

The Product Coalition

Photo by Denise Jans on Unsplash There is a misconception that building a roadmap will define a product’s future. But a roadmap doesn’t create a clear view of the future. Your vision of the future should bring clarity to your roadmap. So why build a roadmap at all?

Creating a Product Roadmap is Easy

Speaker: Shardul Mehta, VP of Product Management, Amwell

As a product manager, it is our job to drive sustainable business growth. And one of the chief ways we do that is by crafting a coherent product roadmap. Thanks to these roadmaps, everyone knows what we’re working on now vs. later, where we’re headed, and how we’re getting there. Fail at making this map, and you sacrifice not only your own credibility, but the credibility of the entire company. The bad news? Product managers rarely have the time to adequately prepare. The good news? While we should absolutely do the research and analysis needed to craft a proper roadmap, we actually don’t need to wait until it’s completed. We can actually do both in parallel. And what’s more is that once you can do that, product roadmapping becomes easy. Join Shardul Mehta, VP of Product Management, American Well, and learn how to master the intricacies of any product roadmap.

Designing an AI Driven Product Roadmap

bpma ProductHub

AI is like a wizard that behind the scenes automates our most tedious tasks and makes… Product Strategyby Charu Manglani – Artificial Intelligence (AI) has invaded nearly every sphere of our lives. It is the hidden force of math suggesting the best route on google maps or what to watch on Netflix and Amazon Prime Video.

Declaring Roadmap Bankruptcy

ProductPlan

Is it Time to Declare Roadmap Bankruptcy? That way, you’ll know if your strategic plan is working and your roadmap is on the right track, or if it’s time to declare roadmap bankruptcy. 3 Signs that Declaring Roadmap Bankruptcy is a Fit. Roadmaps

The “Why” Behind Your Product Roadmap

bpma ProductHub

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. They start with a strategy and the results they want to achieve.

10 Ways a Feature-Less Roadmap Helps Your Product Strategy

ProductPlan

Since releasing both a webinar and book on the impact of feature-less roadmaps on your product strategy recently, we’ve gotten a lot of questions about why we’re so hostile to including features on product roadmaps. Why Your Product Roadmap Should Be Feature-Less.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Tips for Effective Product Strategy Reviews

Roman Pichler

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

10 Tips for Creating an Agile Product Roadmap

Roman Pichler

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. Goal-oriented roadmaps focus on goals or objectives like acquiring customers, increasing engagement, and removing technical debt. 8 Make your Roadmap Measurable.

A Product Manager’s Guide to Roadmapping as an Essentialist

ProductPlan

This article tackles one of the areas that gets the most interest from product managers: how can they use an essentialist approach to create and communicate better product roadmaps ? How to Roadmap like an Essentialist. The Planning Board is tied to the roadmap.

Outcome-Driven Roadmapping: The Secret to a Focused Product Strategy

ProductPlan

But when it comes to product development and the roadmaps that guide that process, you’re often hard pressed to see the desired outcomes represented. Instead, we often see roadmaps that are chock-full of features and enhancements that don’t mean much in isolation. But shouldn’t the guiding document for the product strategy be more than just a set of ingredients? The problem with feature-driven roadmaps. “Features become a sales strategy.

Positioning to Win: How to Harness a Product Superpower

Speaker: April Dunford, Executive Consultant, Speaker, and Author

Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood. In this session, April Dunford is going to arm you with the tools you need to master positioning.

7 Product Roadmap Tools to Kickstart 2020

Userpilot

Roadmapping is a crucial part of every product manager’s role, but it’s safe to say a lot of PMs don’t particularly enjoy it. Luckily, there are some excellent product roadmap tools out there to help make it more bearable. The product roadmap tools we’re going to look at are: Wrike.

Translate Your Vision to Action with an Internal Roadmap

The Product Coalition

Part one of this article taught you how to align a roadmap with aspirational business goals. Project Selection Outcome: A timeline view of the potential projects scheduled during the roadmap’s timeframe. This step gets into what people think of when they ask for a roadmap.

Product Strategy, the Missing Link by Nicholas Goubert

Mind the Product

It may be obvious, but defining your strategy, goals, and mission is something we all need to have rooted at the heart of everything we do – but it’s very easy to get pulled in countless different directions while we try to deliver against these. It’s not just that “business as usual” gets in the way, changes to an organisation’s executive groups and tweaks to the company vision can lead to disconnects between strategy and tactics.

Creating Good Roadmaps: 6 Practical Steps for Product Leaders

Mind the Product

Much has been written about the process of creating product roadmaps, not least the six great articles written by my own team. I believe the actions of a product leader all too often are the root cause of a “bad” roadmap. Without thoughtful leadership around them, it may not be in product manager’s gift to achieve a “good” roadmap. I would define a good roadmap as one that the team understands and feels ownership over. Purpose, Vision, Mission and Strategy.

Managing Product Feedback at Scale

As with all things related to customers, there’s an art and science to effectively dealing with each of their ideas. With so many voices competing for attention, you need a means of effectively dealing with all of the data that will come your way. This practical 26-page eBook provides product managers with the strategies needed to deal with the common pitfalls that come with opening up the inevitable floodgate of data that comes with asking your customers and internal stakeholders for their input. In this eBook, we’ll show you: • How to gather, prioritize, and select the best ideas from your customers and stakeholders, • How to make internal feedback more effective and inclusive, • How to make more strategic product roadmap decisions based on data, not opinions, • How to set expectations for new development both internally and externally. Get your free copy now!

Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. In the picture above, the product strategy describes how a visionary, inspirational goal is attained.

Escape From the Feature Roadmap to Outcome-driven Development

Mind the Product

I’ve made a lot of roadmaps in my time. In fact, in the first three years I was at WorldRemit, I counted that I represented our company roadmap in 10 different ways. This reformatting was always an attempt to make the roadmap work harder: to bring more focus, communicate more effectively with stakeholders, keep a growing team joined up. One of many, many roadmaps. Yet most roadmaps have a big problem in common. You Don’t Have a Clear Company Strategy.

Product Strategy and Skill Development: Learnings from the #mtpcon Session Speakers

Mind the Product

In this first, Breakout Session release from #mtpcon Digital 2020, you can delve into four of the event’s deep-dive sessions focusing on product strategy and skill development.

If You’re Hitting All the Dates on Your Roadmap, You’re Doing It Wrong

ProductPlan

Important roadmap deadlines? What if I told you the team is celebrating the fact that they released the new version of their product a day before the internal deadline on their roadmap? Themes—Not Dates—Are the Stars of Your Roadmap. Where’s the story behind this roadmap?

How Product Managers Can Learn to Love Reporting

Speaker: Eric Feinstein, Professional Services Manager, Looker

He will discuss working through personas, data types, reporting needs analysis and ultimately how this comes together to form a roadmap for reporting functionality and interface. How to evaluate embedded analytic solutions as strategy to greatly reduce initial and on-going engineering effort.