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10 Product Roadmapping Mistakes to Avoid

Roman Pichler

1 The Product Roadmap is a Feature-based Plan. Traditional product roadmaps are usually output-focussed plans that map a list of features, like registration, search, and reporting, onto a timeline. Such a roadmap essentially states when a piece of functionality will be delivered. 2 Roadmap Goals are Features in Disguise.

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My Product Strategy Model

Roman Pichler

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? How does it differ from a product roadmap and how do the two plans relate?

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What Exactly is a Product Strategy?

Roman Pichler

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? How Does the Strategy Relate to the Vision and Roadmap?

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A Learning Roadmap for Product People

Roman Pichler

Overview of the Learning Roadmap. Like a modern product roadmap, a learning roadmap states the specific outcomes or benefits you’d like to achieve to become a more competent product person, and it captures them in form of learning goals. To make these ideas more concrete, let’s look at a sample learning roadmap.

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Driving Business Impact for PMs

Speaker: Jon Harmer, Product Manager for Google Cloud

You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap. Understand how your work contributes to your company's strategy and learn to apply frameworks to ensure your features solve user problems that drive business impact.

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The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. Enter the Cycle. I call these outcomes product goals.

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10 Product Strategy Mistakes to Avoid

Roman Pichler

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. As there is no strategy, objectively assessing the impact of the requests is virtually impossible. The strategy is therefore either too big or too narrow.

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How to Sell Your Roadmap to Your Leadership Team

Speaker: Brett Truka, CEO, Devetry

A product roadmap needs to both capture your product’s strategy and outline your execution plan. Because these documents are such an essential component of your job as product manager, you also need to strategize your roadmap presentation. In this webinar, you will learn: How to communicate ROI in your product roadmap.

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Managing Product Feedback at Scale

This practical 26-page eBook provides product managers with the strategies needed to deal with the common pitfalls that come with opening up the inevitable floodgate of data that comes with asking your customers and internal stakeholders for their input. How to make more strategic product roadmap decisions based on data, not opinions.

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To Build or Not to Build: Creating Great Products and Avoiding Overengineering

Speaker: Mark Ridley, Owner and Founder, Ridley Industries

Mark will teach strategies to avoid the problems caused by rebuilding features that are already delivered by existing services, including: Adding a build vs. buy phase to your product discovery. He’ll explain how stitching together pre-existing solutions is often the best way to bring a stable, secure product to market most quickly.

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Creating a Product Roadmap is Easy

Speaker: Shardul Mehta, VP of Product Management, Amwell

And one of the chief ways we do that is by crafting a coherent product roadmap. Thanks to these roadmaps, everyone knows what we’re working on now vs. later, where we’re headed, and how we’re getting there. And what’s more is that once you can do that, product roadmapping becomes easy. We can actually do both in parallel.

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It's Alive! Bringing Your Product Roadmap Back From the Dead

Speaker: Lisa Mo Wagner, Product Management Coach, Writer, Speaker and WomenTech Ambassador

Timeline roadmaps provide us with a false sense of certainty and security. Often, product teams fall into the trap of creating a roadmap that doesn’t support timely customer feedback. Companies frequently make this mistake by creating a product roadmap 1-3 years in advance. How to Manage your product roadmap.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company. That’s why brands today need to design a modern customer care strategy that not only addresses their customer’s needs, but also removes effort and frustration. So how do you get started with developing a successful customer care strategy?

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Product Strategy Agility: How to Use Experiments and Options to Create Products Your Customers Love

Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group

Senior leaders often want to see months - or years - long product roadmaps. That means product leaders need to integrate experiments and options into their roadmaps. In this presentation, Johanna Rothman will explain: How to limit the duration of a roadmap and show possible options.

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Shaping the Future: Product Strategy in the Age of Uncertainty

Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting

In this webinar, we’ll explore the 4 key pillars that a value-driven product organization leverages to ensure they are connecting their strategy to execution to deliver business outcomes: The Product Roadmap (What it is and what it’s not). A Cascade of Requirements. A System of Metrics. A Cadence of Ceremonies.