Demo Content 101: How to Use It Correctly in SaaS


If you’ve ever signed up for a complex SaaS product, there’s a good chance you’ve seen demo content without realizing it. But where do you get demo data from? What is demo content? How to use demo content correctly. Demo content pitfalls to avoid.

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Building App Personalization That Doesn’t Compromise on User Experience


Through our experience with a new solution, I would soon come to learn that personalization is the best way to dial up your marketing efforts, increase conversions, and translate to more sales. We had a massive cohort of users, and we frequently blasted them with emails.


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How to Retain Users Better with User Experience Journey Mapping


With no-code user onboarding tools , it’s easy to start building onboarding journeys that don’t reflect reality—all in a vain attempt to get new users to activate faster so they don’t churn. User experience journey mapping makes us ask this question: How do users move through their own goals, not our hoops? Here’s what we’re covering in this post: What is user experience journey mapping? What ISN’T user experience journey mapping?

How Your Software Demo Can Make Your Product Sell Itself


When we say software demo, what comes to mind? The truth is, until recently, software demos were simply a way to show off your product to interested prospects. Figma offers pretty much all of the features that Sketch users have come to know and love. The beauty of this is that those initial users who made the switch from Sketch to Figma can now invite their colleagues into their projects. Why Your Traditional Software Demo Doesn’t Work.

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How to Package and Price Embedded Analytics

struggle to integrate analytics into their products, business models, and pricing strategies in a way that meets a range of user. One challenge is that different software users perceive the value of analytics features differently. only see a demo and never actually use your software.

Using Both a Free Trial and Product Demo — Benefits and Best Practices


When it comes to feature adoption , free trials and product demos are two tactics that companies commonly use to acquire new users. Combining free trials and demos can reduce the learning curve associated with complex software products. What is a free demo?

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How Premium Demo Designs Enabled the 120WaterAudit Sales Team to Close Deals


120WaterAudit’s leadership team knew the importance of bringing user experience driven technology to the antiquated, paper-and-spreadsheet-driven industry of water quality management. In order to differentiate themselves from competitors, they needed user-focused designs that would streamline internal processes for program managers, and make them more efficient at their jobs. Do not undervalue simple click-through demos.

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How Userpilot Enabled Troi to Automate their Software Demos & Saved Development Cost


Software demos are often seen as a necessary evil by SaaS companies, and the people who buy their products. The more prospects you have booking demos, the more salespeople you need. They aren’t going to remember everything you’ve shown them in your demo. Troi decided that they would automate part of their sales demos. Instead of having their salespeople walk new users through their product, they used Userpilot to implement a guided tour.

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How to Implement a Customer-Oriented Marketing Strategy and Drive SaaS Growth [Examples Included]


With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value. Customer-oriented marketing enhances the customer experience.

What are Product Experiences? The Essential Guide to Product Experience


It's in the interest of every SaaS team to ensure that any customer using their product experiences as much value as possible. Whether good, bad, or something in between, the sum total of the interactions a customer has with a product can be described as their "product experience."

How Google Conducts User Research for Customer Loyalty in 2021


Google’s tech alone didn’t build them into a top company; User Research matters too! Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result.

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10 Best Loading Page Examples For SaaS That Users Actually Want To See


Mural uses loading screens to educate users about the app. Loading pages are screens that users see when the app they are using is being loaded. They are important because they help users focus on the loading progress, not on the loading time.

What’s the difference between quantitative and qualitative research?


Every facet of UX testing was explained to me in detail, with practical examples and demos delivered along with a reading list of all the key UX texts. This is any kind of investigation, experiment or study where the results can be presented with numerical values. This is any kind of investigation, experiment or study where the results aren’t in numerical form. You will then have a similar quantitive data as the first experiment, but now with extra insight!

Why Data is key in Building a Company That Learns

Mind the Product

When you scale, uncertainty arises in the form of change – your market changes, your users’ needs change, and your organization changes. Data : data is feedback from your users, your market, or your product. It can be a lengthy spreadsheet (quantitative) or a one-on-one interview with a user (qualitative). UX researchers rely on empathy and method to understand user psychology. You can work on how users share content.

NPS Metric: What Does NPS Stand For And How To Calculate It?


An NPS metric tracks user sentiment on your product and the likelihood of them recommending it to friends, on a scale of 0-10 (with 10 being most likely). Alongside NPS metric, other survey types for measuring user sentiment include: CES survey: measures customer effort score.

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The UX of UserZoom: Part one – How we set up our research process


Well our lofty aims are as follows: Improve the UserZoom experience for our customers. Provide you with evidence that user research is awesome, which you can use to get buy-in from any stakeholders who need a little extra persuading. As you can see below… Typically our research process starts with requests by the Product or Design teams to better understand how we can improve a particular aspect of the UserZoom experience.

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How Google Conducts User Research to Ensure Customer Loyalty


Google’s tech alone didn’t build them into a top company, User Research matters too! Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result. Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. How To Attract User Research Prospects. Complex user segmentation.

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Naimish Gohil – Adapting Your Product for a Changing Market

Mind the Product

Naimish Gohil , Founder of edtech software company Satchel , shares his experience of knowing your user and adapting your product with ProductTank London. To get there they’ve understood their end user better than anyone else and iterated their sales model just like a product. Know your user – take care of your detractors. Teachers have had lots of experience with companies pushing bad technology onto them.

Product manager, problem finder

The Product Coalition

How much time did you spend in conducting a demo for a client last week? Balance your efforts on growing your product solving problems that the market experience now, planning carefully for the problem to address in your next iteration and defining a strategy for the future. user-experience product-strategy product-development product-management product-designI get it. You really like to see things get done. It’s so rewarding to make things happen!

Are Progressive Web Apps the Future of Mobile?


In a nutshell, PWAs are about creating app-like experiences on the web, and they aren’t specific to any particular device format. Apps are a streamlined and simplified user-friendly interface adept at delivering content and usability to users. The user-friendly, highly functional nature of apps is something that would be beneficial to have in a website, so that’s where PWAs come into the picture. App building has become more user-friendly and streamlined.

The Leading Onboarding Platforms for SaaS in 2021


If your SaaS company is starting to see some traction, you’ve probably considered working with an onboarding platform in order to reduce Time To Value (TTV) for your users. If your onboarding platform doesn’t segment your users, their experience will be generic and boring.

Dealing with an Underperforming Development Team

Roman Pichler

A development team does a good job if the following three conditions are fulfilled: First, the group reliably meets the agreed sprint goals and delivers product increments that offer a great user experience and exhibit the desired software quality. Listen to this article: [link].

Three Pillars That Support a Successful Product-Led Go-to-Market Strategy


When you use user data to inform decisions, it lines your strategy up with the customer experience—and that can boost growth. In fact, a Dimension Data study found 84% of companies that proactively work to improve customer experience see a revenue increase. Product Experience

Product designer vs UX designer – what’s the difference?


UX designers focus on the aesthetics and usability of the product, including color palettes, fonts, user interfaces, and other elements. Several professional courses help you acquire the needed skills for a successful career in product design or user experience design.

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What is Customer Effort Score (CES): The Ultimate Guide to Measuring and Improving CES


Are you looking for an effective metric to measure user sentiment ? Measuring your CES allows you to identify where the problem lies, leading to less friction and better customer experience. This is a huge number when you compare it to just 9% of those with low-effort experience.

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How to Achieve Product-Led Growth [+Webinar]

280 Group

Product-Led Growth is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion, and expansion. In one transaction, you can capture essential info about the customer and send them on their way to experience your actual product.

Orienting to Value

Tyner Blain

Orienting to value – every team, every person does it differently. How you orient to value limits how much value you can create.

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Best Types Of App Feedback To Collect In SaaS [+Best Tools]


If you can collect, interpret, and act on data that your users are sharing about their successes, problems, and how they feel about your product in general, you have a recipe for exponential customer growth and long-term user retention. Users then decide whether or not to give it.

Why product usage data is the key to unlocking user insights


In fact, the total number of publicly available mobile apps is estimated to be around 9 million, with each app generating tons of data on the behavior of each of its users. Simply stated, no other type of data can help you understand what your users do, and why they do it.

Walkme Product Tours – All You Need to Know + Alternatives


This article will lay out the good, bad, beautiful, and ugly of WalkMe product tours to help anyone contemplating their platform for user onboarding needs. At its core, WalkMe offers digital onboarding solutions to help companies train users on software solutions.

How to Reduce Time To Value For SaaS Products by Improving User Onboarding Experiences


What if we say that you can reduce time to value by streamlining your onboarding experiences ? Read on to learn why Time To Value is a crucial metric for your SaaS business and how you can reduce TTV by improving your user onboarding experiences. Get a demo now!

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12 Announcement UI Modal Examples From The Best SaaS Apps


Getting a user's attention can be tricky but what if there was a surefire way to get your message across? As modals are intrusive, they're best reserved for key points in the user journey such as welcoming users to your application or announcing new features and product changes.

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Product Update: December 2020


We released a complete overhaul of our user experience with a focus on fresh design and improved usability. Check out our latest improvements below: CSV Download for Events, Event Properties, and User Properties. Happy New Year!

2022 Guide To SaaS Product Metrics For Product Growth Managers


Product management metrics are of two types: User-oriented (following the user journey stages) and Business-oriented (financial). Pirate metrics or AARRR metrics is a framework for grouping and tracking metrics across different stages of the user journey.

Pirate Metrics For Product-Led SaaS-How Does The AARRR Framework Look Like In SaaS


Pirate metrics put simply, is a system for grouping and tracking metrics across different stages of the user journey : acquisition, activation, retention, referral, and revenue. A – Activation : users enjoy the 1st visit and have a happy user experience.

Creative Selection by Ken Kocienda

Sachin Rekhi

Ken describes the process by which they would prepare product demos for their own team and then for various leaders, use that demo as the primary avenue for feedback, and then continue to iterate to the next demo, followed by more rounds of demo feedback, and so on. First, demos were done early and often, even at the prototype stage. These demo sessions with senior leaders happened on a weekly basis, not months apart.

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Video: How One Chief Product Officer Is Reinventing Product Management At Her Company

Product Talk

Hope started in business development at CareerBuilder and introduced both product management and user experience design to the company. 4:55 How she introduced product management and user experience to CareerBuilder. 38:40 The value of weekly demos across self-organizing teams.

Time to Value (TTV): The Ultimate Guide


Time to value, or TTV is the time users take to realize the expected value from a product. A shorter time to value improves user experience and reduces churn by driving customer success. Welcome screens can help you personalize the user onboarding process and reduce TTV.

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User Feedback Survey – How To Build And Use One In Your SaaS?


How can you build a user feedback survey and use it in your SaaS? Through contextual, in-app surveys, you can gather precise and accurate user feedback to help you fight churn and inform product development. What is a user feedback survey? User feedback survey best practices.

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UX Gamification: Concepts For Increasing User Engagement And Experience In SaaS


In this article, you'll learn the elements of a gamification system and its components and how to use them to boost retention, increase product adoption, and streamline the user onboarding process through elements like progress bars, points, leaderboards, celebrations, etc.

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