Demo Content 101: How to Use It Correctly in SaaS

Userpilot

If you’ve ever signed up for a complex SaaS product, there’s a good chance you’ve seen demo content without realizing it. But where do you get demo data from? What is demo content? How to use demo content correctly. Demo content pitfalls to avoid.

Demo 79

What is In-Product Messaging and How Do You Create It? (code-free!)

Userpilot

Here at Userpilot , we’re seeing more and more SaaS companies using in-product messaging as a way to communicate quickly and efficiently with their customers. In-product messaging displays to your customer inside your product while they are using it. Success messages.

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How Your Software Demo Can Make Your Product Sell Itself

Userpilot

When we say software demo, what comes to mind? The truth is, until recently, software demos were simply a way to show off your product to interested prospects. Why Your Traditional Software Demo Doesn’t Work. Which brings us nicely to your software demo, and why it’s no longer good enough. The traditional software demo presents several barriers when it comes to growth, and we’re going to cover those now… 1 – It Doesn’t Scale.

Demo 47

Using Both a Free Trial and Product Demo — Benefits and Best Practices

Userpilot

When it comes to feature adoption , free trials and product demos are two tactics that companies commonly use to acquire new users. Combining free trials and demos can reduce the learning curve associated with complex software products. What is a free demo? Do demos alone work?

Demo 67

How to Package and Price Embedded Analytics

only see a demo and never actually use your software. Watch a Free Demo of Logi Analytics >. HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS. Practical Frameworks to Monetize Embedded Analytics Table of Contents Embedding Analytics to Lift Value and Revenue.

Precision in the Language of Messaging

Pragmatic Marketing

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.

Product Presentations & Demos: How Credibility Boosts Your Win Rate

Proficientz

Product presentations and demos can be the determining factor in winning or losing a sale. Don’t expect your buyers to walk away with that one differentiating value theme if you don’t hit them right between the eyes with a very simple message. Contact Proficientz to learn techniques for product presentations and demos that boost your credibility and your win rate. Using Product Demo Themes to Improve Your Sales Win Rate.

Demo 109

In-App Messaging – How to Communicate With Your Users In-App [Examples and Best Practices]

Userpilot

Do you take advantage of in-app messaging? In-app messaging can help you: Onboard new users. Read on if you want to learn about in-app messaging best practices and get inspired by some real-life examples. What is in-app messaging? In-app messaging vs push notification.

How to use in-app messaging to retain your best customers

Inside Intercom

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. What is in-app messaging? When and where to use in-app messaging. Use rules to target messages.

9 In-App Messaging Examples That Boost User Engagement

Gainsight

In-app messages are popping up everywhere and SaaS products are no exception. Here are nine ways SaaS products are using in-app messages to drive user engagement. Getting acquainted with a new workflow can make users feel like they’re losing productivity, but providing in-app messaging and guides can make the process way less frustrating. Salesforce used this in-app message to notify users of their improved setup. is a common and effective in-app message.

Launch Messages: How To Announce What’s New In Your Product Using In-app Notifications And Email [+26 examples ]

Userpilot

What type of launch messages do you use when announcing new features or product enhancements? TL; DR. Launch messages are a means of communicating and keeping your target audience – your existing customers – up to date and drive engagement and adoption. Pre-order messages.

When messaging becomes more than just chat: which apps should I use?

Inside Intercom

For our website visitors, our most important goal was to put product demo resources front and center. Leave me a message below. The post When messaging becomes more than just chat: which apps should I use? With our redesigned Messenger , businesses can do so much more than chat. The next generation of messengers will be built to help businesses accelerate growth by actually helping teams do work, like process payments or schedule meetings.

Marketing doesn’t stop when you’ve acquired a customer

Inside Intercom

I wrote our docs , hosted our webinars , created our help videos and managed our outbound messaging to customers. Give customers the white glove treatment with live demos. “A demo allows the customer to see and feel how things will be better if they buy (and worse if they don’t).” in Dublin to demo to three people in the Southern Hemisphere, we never missed a Wednesday demo.

What Spotify and Metallica Can Teach Us About Data-Driven Event Strategy

Revulytics

Your content strategy for an event can be augmented and informed by product usage data – everything from the educational session content, to planning for the most popular sessions and being prepared to accommodate attendees, to deciding what’s showcased in demos during the keynotes. In addition to ensuring the content maps to user expectations, usage intelligence, combined with in-application messaging , can ensure that you are reaching the most appropriate user segments.

Lead Nurturing 101: How to get new customers beyond the free trial

Inside Intercom

“Every new signup will get the messages that are right for them” Traditionally, this has been done with a series of scheduled messages. You set up a drip campaign, where a message is sent on day 1, day 7, day 14 etc. These one-size-fits-all message schedules treat all new signups as a homogenous blob and ignore how they’re actually using your product. The welcome message. The abandoned signup message. The activation message.

The Ultimate In-App Marketing Guide for Product Marketers in 2019

Userpilot

A modal is essentially a message that appears on the screen. This can either be a CTA that directs them to a certain feature or setting, or simply a message that needs to be dismissed. The best aspect of modals is that the user can’t ignore your message. Pros: + Users can’t miss your message. WooCommerce use a simple message asking for a review. They are contextual messaging, UI customization, and A/B testing. Contextual Messaging.

Need for speed: how to address leads faster with live chat

Inside Intercom

Contact forms still have their place, but there’s a delay between when someone fills out a “request a demo” form to when an SDR follows up. We’ve been conditioned to expect instant responses when we talk to people on messaging platforms. Sales & Marketing clearbit live chat live chat for sales messaging Sales StrategyIn Sales, timing is everything. You can have the world’s most talented sales team and the greatest product but still lose to a competitor.

Demo 80

Customer retention: 5 best practices & 6 strategies for low churn

Inside Intercom

One retention tactic that works particularly well is lifecycle messaging: contacting users with in-apps and emails they will get value out of, based on their actual experience of using, or in most cases not using, your software. Whether they are totally inactive or just not taking full advantage of your product, messages like these will prevent them jumping ship as soon as something cheaper or shinier comes along. 5 best practices for retention messaging.

Live chat for business: everything you wanted to know about live chat but were afraid to ask

Inside Intercom

And today, there’s one channel where more potential customers are than any place else: messaging and live chat. And because we talk to people via messaging all day, we’ve now come to expect to be able to talk to businesses that way too. A recent study from Twilio showed that nine out of ten consumers said they want to be able to use messaging to talk to businesses. 53% of buyers are more likely to buy from a business they can message”.

Dealing with an Underperforming Development Team

Roman Pichler

Based on a live demo of the increment , you determine which product backlog items have been completed by using the definition of done, the quality criteria every product increment must fulfil. Listen to this article: [link]. What is Bad Performance?

8 Proven Ways To Increase User Engagement In-App For SaaS

Userpilot

You’ll know what you need to tweak, like: Product messaging. Remove any irrelevant fields or steps in your signup flow and hurdles such as requiring a company email or email confirmation to get into your app: Description: Userpilot signup flow – demo booking form. #2

5 Customer Engagement Solutions For SaaS You Can Implement Right Away And Drive Growth

Userpilot

The best practices for contextual customer communication involve: writing short and clear messaging, personalization , segmentation, and setting goals for product experiences to ensure every in-app message has a clear goal. Get a demo now! Get a demo and see how to do it right.

Expansion MRR: How to Calculate and Increase This Important SaaS Metric [+Examples]

Userpilot

Identify the pain points of your customers then use contextual in-app messaging to solve them. Use product adoption tools to show contextual in-app messages to your users and drive account expansion. Increase expansion monthly recurring revenue with contextual in-app messaging.

12 Announcement UI Modal Examples From The Best SaaS Apps

Userpilot

Getting a user's attention can be tricky but what if there was a surefire way to get your message across? Don't be afraid to adjust where your modals or other in-app messages display on the screen. Adjust the timing of when in-app messages are triggered to help them perform.

Demo 69

Persuasion Tips: Pre-Handle Objections

The Secret PM Handbook

In a recent presentation I was demoing the latest version of a new product that was still in development. Because I’d practiced my demo (another key persuasion tip – practice!), I knew what didn’t work well, and where errant error messages might appear. Before I even started the demo, I mentioned that there were known issues that were being addressed “as we spoke.” (This is the third article in my Persuasion Tips series.).

Demo 163

Why Storytelling Skills For Product Management & Product Marketing Are Essential

Proficientz

Apply the same formula to business requirements, user stories, positioning content, sales tools, product demos, etc. CONTEXT! CONTEXT! CONTEXT!

Product Led Growth: Your Job Just Got Bigger or Changed Completely

Proficientz

With very few exceptions, there are no RFPs, no sales demos, no contract negotiations, no training, no implementations, etc. Other than developing core value messages, virtually nothing is the same. Forget about the sales playbook, battlecards, presentations, demos and collaterals.

B2B 141

Product Adoption Metrics – How to Measure and Improve Adoption in SaaS

Userpilot

Drive new users to adopt your product by focusing on primary user onboarding to improve the activation rate, using secondary onboarding to accelerate feature discovery , using modals and in-app messages to launch a new feature , and utilizing interactive walkthroughs and gamification strategies.

10 User Engagement Strategies for SaaS You Need to Use in 2021

Userpilot

In-app messaging can keep your users engaged within your product by providing contextual and timely messages. However, the success of in-app marketing and using the in-app messaging approach relies on how smart you are with time and context. In-app messaging customization tool.

Customer Success Platform- An In-Depth Comparison of The Best Tools To Use In 2022

Userpilot

Defining different user segments allows you to design, trigger, and automate experiences and messages around different use cases, enhancing your customer relationships in return. #5 Get a demo to find out how. Get a Userpilot Demo and see how you can boost user activation now!

Solutions Marketing vs. Product Marketing: One Big Difference

Proficientz

Solution Demos vs. Product Demos. Demand generation in a product marketing model usually forces you to be generic in your messaging because your products target buyers across multiple market segments.

How to Use Google’s HEART Framework to Improve Your SaaS Product

Userpilot

You can use NPS scores to improve happiness, in-app messaging to drive engagement , onboarding checklists to stimulate adoption, churn survey results to improve retention, and interactive guides to drive the task to completion. Get a Userpilot demo and see how.

How to Increase User Adoption: 7 Actionable Tactics That Really Work In SaaS

Userpilot

Get a demo and start driving adoption with checklists. #3 4 – Launch new features in-app with in-app messaging and increase adoption. In-app messages are a great way to let them know of a new feature that’s relevant to them. Book a demo call with our team and get started!

Demo 74

How to Implement a Customer-Oriented Marketing Strategy and Drive SaaS Growth [Examples Included]

Userpilot

Marketing that broadcasts the same message to everyone and hopes for the best was always about you and your product. Get a Userpilot demo and see how easy you can build them with no code. #4 4 – Personalize content and messaging based on customer needs.

More than just conversations: the next frontier of live chat for sales

Inside Intercom

Messaging and live chat are the new medium for initial sales conversations, not the phone calls or forms of old. Here’s what they tell us they’re looking for in their messaging tools and the questions that really matter to them. They come to us looking for a messaging tool that will have a demonstrable impact on their business, not just another communications channel. Move leads through your funnel with demos, content and video calls. Sales has changed.

Demo 73

Using Win-Loss Analysis to Improve Sales Alignment

Pragmatic Marketing

Not adapting or personalizing demos. As Meagan Headley points out in another Pragmatic blog post , more than 75% of B2B buyers rely on demos during the sales process. They want a tailored demo that addresses their specific use case and needs.

Demo 91

Using Win-Loss Analysis to Improve Sales Alignment

Pragmatic Marketing

Not adapting or personalizing demos. As Meagan Headley points out in another Pragmatic blog post , more than 75% of B2B buyers rely on demos during the sales process. They want a tailored demo that addresses their specific use case and needs.

Demo 91

How to Reduce Time To Value For SaaS Products by Improving User Onboarding Experiences

Userpilot

If you need a good volume of data to show how your product works, use demo content generated from dummy data. 3 – Shorten time to value with demo content for complex Saas products. Instead of asking users to connect their datasets, it uses demo data to show the product in action.

Demo 70

What is the SaaS Magic Number and Why is This Metric Important for SaaS Growth?

Userpilot

To increase your magic number, try in-app messages to drive contextual upsells and reduce churn with exit surveys. Get a Userpilot demo and see how you can build these without coding. Get a Userpilot demo and get started right away!

Demo 63

SaaS Conversion Rate- Industry Average and 10 Tactics on How to Improve Yours

Userpilot

SaaS companies should be tracking and looking to improve their website conversion rate to free trial/demo, free trial to activation stage conversion rate, and Free trial/freemium to paid conversion rate. Help users discover more features using the right in-app messaging.

Demo 70