Product Presentations & Demos: How Credibility Boosts Your Win Rate

Proficientz – Product Management University

Product presentations and demos can be the determining factor in winning or losing a sale. Don’t expect your buyers to walk away with that one differentiating value theme if you don’t hit them right between the eyes with a very simple message. Contact Proficientz to learn techniques for product presentations and demos that boost your credibility and your win rate. Using Product Demo Themes to Improve Your Sales Win Rate.

When messaging becomes more than just chat: which apps should I use?

Inside Intercom

For our website visitors, our most important goal was to put product demo resources front and center. Leave me a message below. The post When messaging becomes more than just chat: which apps should I use? With our redesigned Messenger , businesses can do so much more than chat.

What Spotify and Metallica Can Teach Us About Data-Driven Event Strategy

Revulytics

Your content strategy for an event can be augmented and informed by product usage data – everything from the educational session content, to planning for the most popular sessions and being prepared to accommodate attendees, to deciding what’s showcased in demos during the keynotes.

Marketing doesn’t stop when you’ve acquired a customer

Inside Intercom

I wrote our docs , hosted our webinars , created our help videos and managed our outbound messaging to customers. Give customers the white glove treatment with live demos. “A demo allows the customer to see and feel how things will be better if they buy (and worse if they don’t).” in Dublin to demo to three people in the Southern Hemisphere, we never missed a Wednesday demo.

How to Package and Price Embedded Analytics

only see a demo and never actually use your software. Watch a Free Demo of Logi Analytics >. HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS. Practical Frameworks to Monetize Embedded Analytics Table of Contents Embedding Analytics to Lift Value and Revenue.

Customer retention: 5 best practices & 6 strategies for low churn

Inside Intercom

One retention tactic that works particularly well is lifecycle messaging: contacting users with in-apps and emails they will get value out of, based on their actual experience of using, or in most cases not using, your software. 5 best practices for retention messaging.

Need for speed: how to address leads faster with live chat

Inside Intercom

Contact forms still have their place, but there’s a delay between when someone fills out a “request a demo” form to when an SDR follows up. We’ve been conditioned to expect instant responses when we talk to people on messaging platforms. Sales & Marketing clearbit live chat live chat for sales messaging Sales StrategyIn Sales, timing is everything. You can have the world’s most talented sales team and the greatest product but still lose to a competitor.

Demo 79

Persuasion Tips: Pre-Handle Objections

The Secret PM Handbook

In a recent presentation I was demoing the latest version of a new product that was still in development. Because I’d practiced my demo (another key persuasion tip – practice!), I knew what didn’t work well, and where errant error messages might appear.

Demo 212

More than just conversations: the next frontier of live chat for sales

Inside Intercom

Messaging and live chat are the new medium for initial sales conversations, not the phone calls or forms of old. Here’s what they tell us they’re looking for in their messaging tools and the questions that really matter to them. Others may need a demo or some targeted content.

Demo 85

Win/loss analysis: the product marketer's most powerful tool

Under10 Playbook

Every deal the company won had one thing in common: the buyer participated in a non-customized demo in the company briefing center. The solution was to standardize the selling process around a standard demo. Have it always ready for a standard demo.”

Demo 130

3 Proven Ways To Help Your Sales Team Beat Quota

The Secret PM Handbook

Our goals throughout are: Imparting our product knowledge effectively to the sales and Marketing teams (and often to prospects directly), helping them understand how to use that knowledge, and refining our messaging as we test our theories in sales situations.

What we shipped: 2018 year in review

Inside Intercom

Whether it’s driving webinar signups, newsletter subscriptions, qualifying leads and booking demos, Custom Bots enable marketers and sales teams to supercharge their pipeline and capture new revenue. Apps to drive actions in your conversations, messages and bots.

Demo 71

What we shipped: 7 new features to deliver personalized experiences at scale

Inside Intercom

With the Google Analytics app, you can assess which messages, custom bots and apps have the greatest impact on conversions, so that you can optimize your funnel and maximize the impact of your Messenger on achieving your revenue goals. Get a Demo app updates.

Demo 58

Launching A New Product? Don’t Forget The Rest Of The Company.

The Product Coalition

It is worth the extra effort to ensure that you can potentially piggy back on an overarching marketing campaign that marketing has planned… anything that can amplify your overall messaging and positioning. Do you have compelling demos along with demo scripts?

Demo 114

How High-Tech Anthropologists Menlo Innovations Creates Software That Delights Customers

Revulytics

In an internal demo of the software, many pictures of tropical places featured in the UI drew questions from other Menlo employees.

Which Lead Tactics Work Best

Clever PM

SMS or text messaging can be a very effective way to target customer but you need to be very careful with how you use it. Today most people use text messaging to communicate with their friends and family. They don’t get a lot of advertising messages via text.

5 apps to power faster resolutions with Answer Bot

Inside Intercom

Whether adding apps to the Messenger home screen, sending them within conversations or using them in Custom Bot flows, apps make taking actions like checking order status, scheduling demos, taking payments and much more right there in the conversation much easier and faster.

Demo 59

How live chat can warm up your cold outbound leads

Inside Intercom

For instance, if you receive an email from me with a case study, and you click on the case study, you’ll be greeted with a Visitor Auto Message, or a proactive live chat message, inviting you to chat with me. As an outbound SDR, this approach has drastically reduced the amount of time it takes me to schedule demos, and also creates meaningful, personal engagement at scale. I typically see near 100% open rates for these types of messages and an over 25% reply rate.

How live chat increases conversion rates

Inside Intercom

These live chat stats will show you the conversion power of messaging. When someone visits your site, they’re more receptive to chatting with a salesperson than, say, when they receive an unsolicited LinkedIn message. Automatically message visitors on your website.

The top marketing statistics for 2018 and why they matter

Inside Intercom

Messaging: Ignore at your peril. Messaging. As marketers we’re always yearning to understand how consumers want to engage, and increasingly, that’s through the personal, real-time, device-agnostic medium of messaging. 1.5X: In-app messages are 1.5

How to Use the Client Profile Report and Export

Revulytics

The Revulytics Usage Intelligence platform allows you to extract a data set of Client IDs along with the profile data, usage data, and ReachOut in-app message deliveries for each. ReachOut Message Deliveries.

Before you go whaling – automate your sales follow-up for the long tail

Inside Intercom

I use these templates as a skeleton for my message and then I add color based on what I know about the account to make it unique. Don’t be afraid to get creative with your message and remember, write something you’d want to read. Here’s how I’ve customized my messages in the past (the personalized sections are highlighted in yellow): Touch #1: You should send your first touch as soon as you’ve crafted your response.

6 Reasons Why Boston is a Great Place to be a Product Manager

bpma ProductHub

And with so many new innovations coming to the fore each month, Boston Innovators Group , Mass Innovation Nights , Boston New Technology meetup , and other groups offer monthly or quarterly innovation demo gatherings. Contributed by Steve Robins.

Dos and Don’ts of Product Presentation

Craft.io

Study up on your new product and its launch, practice conveying your message using relaxed, yet authoritative body language and fully understand important subject matter. Use personal stories, product presentation examples and custom demos to convey just how great your product is.

How Product Managers Can Break Down Organizational Silos

ProductPlan

You need to know how your marketing team crafts messages about your product. Join your reps for sales calls and prospect demos. Give your marketing team a product demo as if they represented a prospective customer.

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Product thinking: behind our new Messenger home screen

Inside Intercom

Powered by our knowledge base product , it suggested articles to people after they typed a message. It worked well, but we started to ask ourselves: what if we could get people to check out the knowledge base before typing a message?

Why live chat isn’t just for customer service anymore

Inside Intercom

To establish that value, we analyzed an aggregate dataset of 20 million live chat messages sent through Intercom to demonstrate the potential for live chat as a channel for converting visitors and driving actual revenue for your business. When someone visits your site, they’re more receptive to chatting with a salesperson than, say, when they receive an unsolicited LinkedIn message. Automatically message visitors on your website.

Six essential chatbot recipes for sales and marketing teams

Inside Intercom

Inbox Pro and Messages Pro. Inbox Pro and Messages Pro. When this chatbot gets triggered, a visitor is prompted to leave a message or continue browsing. And then get out of their way, so they can keep browsing, while leaving your door open for a message.

Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

In addition, we ask for an email address to access our online demo. This demo login alone brings us 15 to 20 new contacts every week. Here are the response rates for the people who gave their email address to access our demo.

3 Data-Driven Tactics Meetup is Considering to Optimize Offline Connections

Indicative

Heiferman suggested that one data-driven way to do this might be to send people messages on their phones encouraging them to meet someone else at their event who has a similar interest or background. “We Request a demo of Indicative today!

Introducing C.A.R.E. – a simple framework for user onboarding

Inside Intercom

Approaches consisting of demos, webinars, docs, videos, gifs and even short instructional UI copy all contributes to a great onboarding experience. Contextual in-app messages are extremely effective in encouraging onboarding actions. For example, a strong welcome in-app message can play a significant role on your customer’s onboarding UX. It’s one of the 5 key onboarding messages you should send. But messaging alone isn’t an onboarding strategy.

Do more with Intercom: 5 new apps for seamless workflows

Inside Intercom

We’re obviously big fans of chat, but sometimes jumping on a video call is the quickest way to close a deal or demo a solution to a customer. Sherlock – share more targeted messages based on how engaged your users are.

Building rapport: How storytelling helps you win over leads in live chat

Inside Intercom

Exchanging just six messages over live chat makes a visitor 250% more likely to become a customer. Imagine Sarah from Examply shares that she’s interested in using live chat to acquire leads but not sure her team has the bandwidth to respond to every message.

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Don’t forget the service in SaaS: how your sales team can provide world-class service

Inside Intercom

That’s why enterprise solutions usually require a call or demo before you talk about price. When you communicate with prospects, always make sure there’s a person behind the message. I don’t care if it’s a newsletter, welcome email, or error message.

Demo 85

Six Time-Saving Beta Testing Tips for Product Managers

Pragmatic Marketing

This is especially true when you’re going back and forth with testers in long chains of messages. For a closer look into its time-saving features, schedule a demo today.

The Votes Are In: The Top 7 Wireframing & Mockup Tools for Mobile App Pros

Appsee

One of the top features of InVision is its ability to share the link of the prototype with different users via text message. Take some time to peruse the websites, try any free trials or demos, and play around with the tools as much as possible.

The ultimate marketing technology stack for 2019

Inside Intercom

Demandbase enables companies to deliver personalized online ads to specific people at specific companies across the web while refining the message to try to convert them into customers. We use it for: Sending targeted messages to visitors on our website.

Consider a soft launch

Under10 Playbook

In between meetings, Meghan developed a presentation and demo and then trained the sales force—at least the ones who attended—on the product. Meghan was hired a few weeks before an initial product launch.

Demo 130

Tapping into high-intent leads in real time

Inside Intercom

If you can get someone involved in a chat, the chances of encouraging them to sign up for a demo is much higher. We started by adding several Visitor Auto Messages (VAMs) to landing pages where the buyer intent is high, like our Pricing page. By doing this we’ve found that Intercom is now one of our top three converting offers alongside recorded and live demo offers. Automation and auto messages are very helpful when we’re running large demand generation campaigns as well.

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How sales teams can use video to turn leads into customers

Inside Intercom

A lot of our time and energy is spent trying to engage potential customers with outbound messaging. But all too often, emails can get lost in the deluge of prospects’ inboxes – particularly when so many outbound messages are requesting leads make room for a “15-minute call”, as our co-founder Des Traynor has pointed out. We used a simple browser extension to record personalized messages for each lead.