How Your Software Demo Can Make Your Product Sell Itself

Userpilot

When we say software demo, what comes to mind? The truth is, until recently, software demos were simply a way to show off your product to interested prospects. Why Your Traditional Software Demo Doesn’t Work. Traditional software demos are fairly time consuming.

Demo 83

How to use in-app messaging to retain your best customers

Inside Intercom

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. What is in-app messaging? When and where to use in-app messaging. Use rules to target messages.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Precision in the Language of Messaging

Pragmatic Marketing

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.

Precision in the Language of Messaging

Pragmatic Marketing

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.

How to Package and Price Embedded Analytics

only see a demo and never actually use your software. Watch a Free Demo of Logi Analytics >. HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS. Practical Frameworks to Monetize Embedded Analytics Table of Contents Embedding Analytics to Lift Value and Revenue.

Product Presentations & Demos: How Credibility Boosts Your Win Rate

Proficientz

Product presentations and demos can be the determining factor in winning or losing a sale. Don’t expect your buyers to walk away with that one differentiating value theme if you don’t hit them right between the eyes with a very simple message. Contact Proficientz to learn techniques for product presentations and demos that boost your credibility and your win rate. Using Product Demo Themes to Improve Your Sales Win Rate.

Demo 109

When messaging becomes more than just chat: which apps should I use?

Inside Intercom

For our website visitors, our most important goal was to put product demo resources front and center. Leave me a message below. The post When messaging becomes more than just chat: which apps should I use? With our redesigned Messenger , businesses can do so much more than chat.

What Spotify and Metallica Can Teach Us About Data-Driven Event Strategy

Revulytics

Your content strategy for an event can be augmented and informed by product usage data – everything from the educational session content, to planning for the most popular sessions and being prepared to accommodate attendees, to deciding what’s showcased in demos during the keynotes.

Lead Nurturing 101: How to get new customers beyond the free trial

Inside Intercom

“Every new signup will get the messages that are right for them” Traditionally, this has been done with a series of scheduled messages. You set up a drip campaign, where a message is sent on day 1, day 7, day 14 etc. The welcome message. The activation message.

Marketing doesn’t stop when you’ve acquired a customer

Inside Intercom

I wrote our docs , hosted our webinars , created our help videos and managed our outbound messaging to customers. Give customers the white glove treatment with live demos. “A demo allows the customer to see and feel how things will be better if they buy (and worse if they don’t).” in Dublin to demo to three people in the Southern Hemisphere, we never missed a Wednesday demo.

The Ultimate In-App Marketing Guide for Product Marketers in 2019

Userpilot

A modal is essentially a message that appears on the screen. This can either be a CTA that directs them to a certain feature or setting, or simply a message that needs to be dismissed. The best aspect of modals is that the user can’t ignore your message. Contextual Messaging.

Customer retention: 5 best practices & 6 strategies for low churn

Inside Intercom

One retention tactic that works particularly well is lifecycle messaging: contacting users with in-apps and emails they will get value out of, based on their actual experience of using, or in most cases not using, your software. 5 best practices for retention messaging.

Live chat for business: everything you wanted to know about live chat but were afraid to ask

Inside Intercom

And today, there’s one channel where more potential customers are than any place else: messaging and live chat. And because we talk to people via messaging all day, we’ve now come to expect to be able to talk to businesses that way too. Examples of live chat messages to send.

Need for speed: how to address leads faster with live chat

Inside Intercom

Contact forms still have their place, but there’s a delay between when someone fills out a “request a demo” form to when an SDR follows up. We’ve been conditioned to expect instant responses when we talk to people on messaging platforms. Sales & Marketing clearbit live chat live chat for sales messaging Sales StrategyIn Sales, timing is everything. You can have the world’s most talented sales team and the greatest product but still lose to a competitor.

Demo 80

Win/loss analysis: the product marketer's most powerful tool

Under10 Playbook

Every deal the company won had one thing in common: the buyer participated in a non-customized demo in the company briefing center. The solution was to standardize the selling process around a standard demo. Have it always ready for a standard demo.”

Demo 130

Persuasion Tips: Pre-Handle Objections

The Secret PM Handbook

In a recent presentation I was demoing the latest version of a new product that was still in development. Because I’d practiced my demo (another key persuasion tip – practice!), I knew what didn’t work well, and where errant error messages might appear.

Demo 212

Solutions Marketing vs. Product Marketing: One Big Difference

Proficientz

Solution Demos vs. Product Demos. Demand generation in a product marketing model usually forces you to be generic in your messaging because your products target buyers across multiple market segments.

More than just conversations: the next frontier of live chat for sales

Inside Intercom

Messaging and live chat are the new medium for initial sales conversations, not the phone calls or forms of old. Here’s what they tell us they’re looking for in their messaging tools and the questions that really matter to them. Others may need a demo or some targeted content.

Demo 90

Using The Bounce Rate Test For Measuring Your Product/Market Fit

The Product Coalition

The bounce rate is the percentage of users who visit a page on your product (for example, your home page) and then leave it before taking any primary action, such as registration or starting a free demo.

Minimise the Gap Between Maker and User by Henrik Kniberg

Mind the Product

The use of demos can combat this. Demos can help to ensure that everyone collaborates. In summary, Henrik’s message is simple.

Demo 183

How to Announce Product Updates To Drive User Adoption and Conversions?

Userpilot

How many product request messages do you get every day? Do new feature demos—and keep them short. Here’s how these demos can help you announce your updates. On top of your big announcements, you can also embed a new feature demo inside your app for a while.

3 Proven Ways To Help Your Sales Team Beat Quota

The Secret PM Handbook

Our goals throughout are: Imparting our product knowledge effectively to the sales and Marketing teams (and often to prospects directly), helping them understand how to use that knowledge, and refining our messaging as we test our theories in sales situations.

Clickjacking protection is a must for web engineers — so what is it?

Nulab

Clickjacking demo. To explain this concept, let’s look at a demo we created. For our demo, this is the “Delete Account” page of a web service that has not been protected against clickjacking. You should see the message “Your account has been deleted.”

Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

In addition, we ask for an email address to access our online demo. This demo login alone brings us 15 to 20 new contacts every week. Here are the response rates for the people who gave their email address to access our demo.

Why you Should Invest in Relationships With Your Engineering Team

Mind the Product

This sometimes can happen unknowingly, for example when product managers always take on the role of presenting to executives, leading meetings, giving demos, or announcing results. One thing that has worked well for me is to have the team members demo major releases in rotation.

Using Win-Loss Analysis to Improve Sales Alignment

Pragmatic Marketing

Not adapting or personalizing demos. As Meagan Headley points out in another Pragmatic blog post , more than 75% of B2B buyers rely on demos during the sales process. They want a tailored demo that addresses their specific use case and needs.

Demo 91

Using Win-Loss Analysis to Improve Sales Alignment

Pragmatic Marketing

Not adapting or personalizing demos. As Meagan Headley points out in another Pragmatic blog post , more than 75% of B2B buyers rely on demos during the sales process. They want a tailored demo that addresses their specific use case and needs.

Demo 91

How I Got My Job in Product: Yoann Grange, Product Manager

Mind the Product

Every two weeks we do a team demo and every six weeks we do a demo based on something from a TV show we have here in France called Top Chef.

Demo 109

How High-Tech Anthropologists Menlo Innovations Creates Software That Delights Customers

Revulytics

In an internal demo of the software, many pictures of tropical places featured in the UI drew questions from other Menlo employees.

Launching A New Product? Don’t Forget The Rest Of The Company.

The Product Coalition

It is worth the extra effort to ensure that you can potentially piggy back on an overarching marketing campaign that marketing has planned… anything that can amplify your overall messaging and positioning. Do you have compelling demos along with demo scripts?

Demo 114

Metrics that matter to Seelk: How B2B eCommerce companies can measure user engagement

Mixpanel

We expect that following a demo we’d see an upsurge in customer activity. It turns out we can’t just do a demo and training and expect users to keep coming back. Eventually we found users making their own analyses instead of dropping off, because of these relevant messages.

B2B 60

Why Product Management Should Be Its Own Department

Product Management and Strategic Marketing

When product management is part of sales & marketing he/she ends up generating marketing plans, sales presentations or becoming the demo person. Sales tools, sales presentations and demos should be handled by sales. They work with marketing to get the messaging and positioning correct and with sales to address their unique needs. In my 15+ years in technology I have had the privilege of working as a product manager who reported to various department heads.

Demo 40

The Seven-Part Guide to Portfolio Product Management & Marketing

Proficientz

Without the overarching portfolio vision and market positioning, sales has little more than a bunch of fragmented tactical product messages that don’t tell a compelling value story, making the wins harder to come by. Solution Demos vs. Product Demos.

Consider a soft launch

Under10 Playbook

In between meetings, Meghan developed a presentation and demo and then trained the sales force—at least the ones who attended—on the product. Meghan was hired a few weeks before an initial product launch.

6 Reasons Why Boston is a Great Place to be a Product Manager

bpma ProductHub

And with so many new innovations coming to the fore each month, Boston Innovators Group , Mass Innovation Nights , Boston New Technology meetup , and other groups offer monthly or quarterly innovation demo gatherings. Contributed by Steve Robins.

5 Mistakes That Are Ruining Your Product Experience

Gainsight

Pro-Tip: If you want to skip right to the good stuff, register for a live demo of Gainsight PX. If you’re mass-sending in-app engagements, users that find the message irrelevant will ignore it and they’ll start to ignore the ones that follow—it’s a real slippery slope.

Demo 76

What we shipped: 7 new features to deliver personalized experiences at scale

Inside Intercom

With the Google Analytics app, you can assess which messages, custom bots and apps have the greatest impact on conversions, so that you can optimize your funnel and maximize the impact of your Messenger on achieving your revenue goals. Get a Demo app updates.

Demo 64

How a Well-designed Mobile App can Eliminate the Stress of Travel

Apptentive

When you introduce changes to your app, you have the opportunity to message this as a response to customer feedback. In-app messaging turns your app into a communication channel. Two-way messaging helps you gather feedback, solve customer problems, and track customer sentiment.

10 apps every sales team should know about

Inside Intercom

If you want to hop into a live demo from a chat conversation, you can use the Google Meet app. With these apps, you can book meetings and demos automatically – reducing friction in your funnel, limiting chances for drop off and accelerating your sales cycle. Get a Demo.

Demo 86

The marketer that’s always on? Your chatbot

Inside Intercom

53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. They send your leads the exact messages you want them to see based on rules you define.