How Your Software Demo Can Make Your Product Sell Itself


When we say software demo, what comes to mind? The truth is, until recently, software demos were simply a way to show off your product to interested prospects. Why Your Traditional Software Demo Doesn’t Work. Traditional software demos are fairly time consuming.

Demo 83

Product Presentations & Demos: How Credibility Boosts Your Win Rate

Proficientz – Product Management University

Product presentations and demos can be the determining factor in winning or losing a sale. Don’t expect your buyers to walk away with that one differentiating value theme if you don’t hit them right between the eyes with a very simple message. Contact Proficientz to learn techniques for product presentations and demos that boost your credibility and your win rate. Using Product Demo Themes to Improve Your Sales Win Rate.

Demo 109

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9 In-App Messaging Examples That Boost User Engagement


In-app messages are popping up everywhere and SaaS products are no exception. Here are nine ways SaaS products are using in-app messages to drive user engagement. Salesforce used this in-app message to notify users of their improved setup.

When messaging becomes more than just chat: which apps should I use?

Inside Intercom

For our website visitors, our most important goal was to put product demo resources front and center. Leave me a message below. The post When messaging becomes more than just chat: which apps should I use? With our redesigned Messenger , businesses can do so much more than chat.

How to Package and Price Embedded Analytics

only see a demo and never actually use your software. Watch a Free Demo of Logi Analytics >. HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS. Practical Frameworks to Monetize Embedded Analytics Table of Contents Embedding Analytics to Lift Value and Revenue.

Lead Nurturing 101: How to get new customers beyond the free trial

Inside Intercom

“Every new signup will get the messages that are right for them” Traditionally, this has been done with a series of scheduled messages. You set up a drip campaign, where a message is sent on day 1, day 7, day 14 etc. The welcome message. The activation message.

What Spotify and Metallica Can Teach Us About Data-Driven Event Strategy


Your content strategy for an event can be augmented and informed by product usage data – everything from the educational session content, to planning for the most popular sessions and being prepared to accommodate attendees, to deciding what’s showcased in demos during the keynotes.

The Ultimate In-App Marketing Guide for Product Marketers in 2019


A modal is essentially a message that appears on the screen. This can either be a CTA that directs them to a certain feature or setting, or simply a message that needs to be dismissed. The best aspect of modals is that the user can’t ignore your message. Contextual Messaging.

Customer retention: 5 best practices & 6 strategies for low churn

Inside Intercom

One retention tactic that works particularly well is lifecycle messaging: contacting users with in-apps and emails they will get value out of, based on their actual experience of using, or in most cases not using, your software. 5 best practices for retention messaging.

Live chat for business: everything you wanted to know about live chat but were afraid to ask

Inside Intercom

And today, there’s one channel where more potential customers are than any place else: messaging and live chat. And because we talk to people via messaging all day, we’ve now come to expect to be able to talk to businesses that way too. Examples of live chat messages to send.

Need for speed: how to address leads faster with live chat

Inside Intercom

Contact forms still have their place, but there’s a delay between when someone fills out a “request a demo” form to when an SDR follows up. We’ve been conditioned to expect instant responses when we talk to people on messaging platforms. Sales & Marketing clearbit live chat live chat for sales messaging Sales StrategyIn Sales, timing is everything. You can have the world’s most talented sales team and the greatest product but still lose to a competitor.

Demo 81

Solutions Marketing vs. Product Marketing: One Big Difference

Proficientz – Product Management University

Solution Demos vs. Product Demos. Demand generation in a product marketing model usually forces you to be generic in your messaging because your products target buyers across multiple market segments.

Using Win-Loss Analysis to Improve Sales Alignment

Pragmatic Marketing

Not adapting or personalizing demos. As Meagan Headley points out in another Pragmatic blog post , more than 75% of B2B buyers rely on demos during the sales process. They want a tailored demo that addresses their specific use case and needs.

Demo 91

Using Win-Loss Analysis to Improve Sales Alignment

Pragmatic Marketing

Not adapting or personalizing demos. As Meagan Headley points out in another Pragmatic blog post , more than 75% of B2B buyers rely on demos during the sales process. They want a tailored demo that addresses their specific use case and needs.

Demo 91

More than just conversations: the next frontier of live chat for sales

Inside Intercom

Messaging and live chat are the new medium for initial sales conversations, not the phone calls or forms of old. Here’s what they tell us they’re looking for in their messaging tools and the questions that really matter to them. Others may need a demo or some targeted content.

Demo 89

Persuasion Tips: Pre-Handle Objections

The Secret PM Handbook

In a recent presentation I was demoing the latest version of a new product that was still in development. Because I’d practiced my demo (another key persuasion tip – practice!), I knew what didn’t work well, and where errant error messages might appear.

Demo 212

Win/loss analysis: the product marketer's most powerful tool

Under10 Playbook

Every deal the company won had one thing in common: the buyer participated in a non-customized demo in the company briefing center. The solution was to standardize the selling process around a standard demo. Have it always ready for a standard demo.”

Demo 130

Minimise the Gap Between Maker and User by Henrik Kniberg

Mind the Product

The use of demos can combat this. Demos can help to ensure that everyone collaborates. In summary, Henrik’s message is simple.

Demo 182

How I Got My Job in Product: Yoann Grange, Product Manager

Mind the Product

Every two weeks we do a team demo and every six weeks we do a demo based on something from a TV show we have here in France called Top Chef.

Demo 109

3 Proven Ways To Help Your Sales Team Beat Quota

The Secret PM Handbook

Our goals throughout are: Imparting our product knowledge effectively to the sales and Marketing teams (and often to prospects directly), helping them understand how to use that knowledge, and refining our messaging as we test our theories in sales situations.

The marketer that’s always on? Your chatbot

Inside Intercom

53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. They send your leads the exact messages you want them to see based on rules you define.

10 apps every sales team should know about

Inside Intercom

If you want to hop into a live demo from a chat conversation, you can use the Google Meet app. With these apps, you can book meetings and demos automatically – reducing friction in your funnel, limiting chances for drop off and accelerating your sales cycle. Get a Demo.

Demo 87

What we shipped: 7 new features to deliver personalized experiences at scale

Inside Intercom

With the Google Analytics app, you can assess which messages, custom bots and apps have the greatest impact on conversions, so that you can optimize your funnel and maximize the impact of your Messenger on achieving your revenue goals. Get a Demo app updates.

Demo 63

Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

In addition, we ask for an email address to access our online demo. This demo login alone brings us 15 to 20 new contacts every week. Here are the response rates for the people who gave their email address to access our demo.

What we shipped: 2018 year in review

Inside Intercom

Whether it’s driving webinar signups, newsletter subscriptions, qualifying leads and booking demos, Custom Bots enable marketers and sales teams to supercharge their pipeline and capture new revenue. Apps to drive actions in your conversations, messages and bots.

Demo 77

Launching A New Product? Don’t Forget The Rest Of The Company.

The Product Coalition

It is worth the extra effort to ensure that you can potentially piggy back on an overarching marketing campaign that marketing has planned… anything that can amplify your overall messaging and positioning. Do you have compelling demos along with demo scripts?

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How High-Tech Anthropologists Menlo Innovations Creates Software That Delights Customers


In an internal demo of the software, many pictures of tropical places featured in the UI drew questions from other Menlo employees.

Push notifications: The key channel marketers are forgetting (and need)

Inside Intercom

Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. Behavior-based messages.

What we shipped: 8 new features to create a best-in-class customer journey

Inside Intercom

Our account-based marketing capabilities, custom chatbots and messaging features enable you to craft a best-in-class customer journey, whether you’re in marketing, sales or support. Personalize your Custom Bot messages in real time with data attributes.

Every sales team needs chatbots. Here’s why.

Inside Intercom

If your website visitor wants to schedule a demo , the bot should quickly collect their information, help them book a meeting and then get out of their way. An effective chatbot message should see an engagement rate, measured by first click, of at least 8-12%.

How live chat can warm up your cold outbound leads

Inside Intercom

For instance, if you receive an email from me with a case study, and you click on the case study, you’ll be greeted with a Visitor Auto Message, or a proactive live chat message, inviting you to chat with me. As an outbound SDR, this approach has drastically reduced the amount of time it takes me to schedule demos, and also creates meaningful, personal engagement at scale. I typically see near 100% open rates for these types of messages and an over 25% reply rate.

How a Well-designed Mobile App can Eliminate the Stress of Travel


When you introduce changes to your app, you have the opportunity to message this as a response to customer feedback. In-app messaging turns your app into a communication channel. Two-way messaging helps you gather feedback, solve customer problems, and track customer sentiment.

5 apps to power faster resolutions with Answer Bot

Inside Intercom

Whether adding apps to the Messenger home screen, sending them within conversations or using them in Custom Bot flows, apps make taking actions like checking order status, scheduling demos, taking payments and much more right there in the conversation much easier and faster.

Demo 65

The Art of Developing Your Launch Strategy

Actuation Consulting

3 – What are the key messages you need to communicate? Sales tools, demos, and training requirements – How will you equip your sales force to clearly communicate your product’s value and uses? 2 – Your messaging must be solidly developed. No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. Great success demands careful planning. What Is a Launch Strategy?

Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Proficientz – Product Management University

Without the overarching portfolio vision and market positioning, sales has little more than a bunch of fragmented tactical product messages that don’t tell a compelling value story, making the wins harder to come by. The Portfolio vs. Every Product!

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More deals, less work: how to unlock new efficiencies with sales automation

Inside Intercom

“With less time spent on manual tasks, sales reps can focus on more impactful work: personalized outreach, demos, negotiations” Here’s a familiar example: routing leads to sales reps. Operating a sales organization at any scale involves a lot of tedious, repetitive work.

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6 Reasons Why Boston is a Great Place to be a Product Manager

bpma ProductHub

And with so many new innovations coming to the fore each month, Boston Innovators Group , Mass Innovation Nights , Boston New Technology meetup , and other groups offer monthly or quarterly innovation demo gatherings. Contributed by Steve Robins.

Dear Sales, It’s Me… Your Product Manager


Should a product manager accompany the sales rep to prospect meetings to demo the product? Sales engineers (SEs) or the sales reps themselves should be able to demo the product for a prospect. It will familiarize you with the user experience and the product’s capabilities, which will help you discuss and demo the product more compellingly. Can your product manager jump on a prospect video conference at the last minute and demo the product for you?

Demo 52

Which Lead Tactics Work Best

Clever PM

SMS or text messaging can be a very effective way to target customer but you need to be very careful with how you use it. Today most people use text messaging to communicate with their friends and family. They don’t get a lot of advertising messages via text.

Before you go whaling – automate your sales follow-up for the long tail

Inside Intercom

I use these templates as a skeleton for my message and then I add color based on what I know about the account to make it unique. Don’t be afraid to get creative with your message and remember, write something you’d want to read. Here’s how I’ve customized my messages in the past (the personalized sections are highlighted in yellow): Touch #1: You should send your first touch as soon as you’ve crafted your response.