How Your Software Demo Can Make Your Product Sell Itself

Userpilot

When we say software demo, what comes to mind? The truth is, until recently, software demos were simply a way to show off your product to interested prospects. Why Your Traditional Software Demo Doesn’t Work. Which brings us nicely to your software demo, and why it’s no longer good enough. The traditional software demo presents several barriers when it comes to growth, and we’re going to cover those now… 1 – It Doesn’t Scale.

Demo 64

Precision in the Language of Messaging

Pragmatic Marketing

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Div Manickam , director of portfolio messaging for Dell subsidiary Boomi , discussed subtle but significant differences in product marketing lexicon during an AMA on the evolution of product and solutions marketing to portfolio messaging. Then we validate our messaging with sales and presales to gain insights into prospect conversations.

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Precision in the Language of Messaging

Pragmatic Marketing

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Div Manickam , director of portfolio messaging for Dell subsidiary Boomi , discussed subtle but significant differences in product marketing lexicon during an AMA on the evolution of product and solutions marketing to portfolio messaging. Then we validate our messaging with sales and presales to gain insights into prospect conversations.

Product Presentations & Demos: How Credibility Boosts Your Win Rate

Proficientz

Product presentations and demos can be the determining factor in winning or losing a sale. Don’t expect your buyers to walk away with that one differentiating value theme if you don’t hit them right between the eyes with a very simple message. Contact Proficientz to learn techniques for product presentations and demos that boost your credibility and your win rate. Using Product Demo Themes to Improve Your Sales Win Rate.

Demo 109

How to Package and Price Embedded Analytics

only see a demo and never actually use your software. Watch a Free Demo of Logi Analytics >. HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS. Practical Frameworks to Monetize Embedded Analytics Table of Contents Embedding Analytics to Lift Value and Revenue.

How to use in-app messaging to retain your best customers

Inside Intercom

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging? In-app messages are hyper-targeted notifications that are sent to users while they’re using a mobile or desktop application.

When messaging becomes more than just chat: which apps should I use?

Inside Intercom

For our website visitors, our most important goal was to put product demo resources front and center. Leave me a message below. The post When messaging becomes more than just chat: which apps should I use? With our redesigned Messenger , businesses can do so much more than chat. The next generation of messengers will be built to help businesses accelerate growth by actually helping teams do work, like process payments or schedule meetings.

What Spotify and Metallica Can Teach Us About Data-Driven Event Strategy

Revulytics

Your content strategy for an event can be augmented and informed by product usage data – everything from the educational session content, to planning for the most popular sessions and being prepared to accommodate attendees, to deciding what’s showcased in demos during the keynotes. In addition to ensuring the content maps to user expectations, usage intelligence, combined with in-application messaging , can ensure that you are reaching the most appropriate user segments.

Marketing doesn’t stop when you’ve acquired a customer

Inside Intercom

I wrote our docs , hosted our webinars , created our help videos and managed our outbound messaging to customers. Give customers the white glove treatment with live demos. “A demo allows the customer to see and feel how things will be better if they buy (and worse if they don’t).” in Dublin to demo to three people in the Southern Hemisphere, we never missed a Wednesday demo.

Lead Nurturing 101: How to get new customers beyond the free trial

Inside Intercom

“Every new signup will get the messages that are right for them” Traditionally, this has been done with a series of scheduled messages. You set up a drip campaign, where a message is sent on day 1, day 7, day 14 etc. These one-size-fits-all message schedules treat all new signups as a homogenous blob and ignore how they’re actually using your product. The welcome message. The abandoned signup message. The activation message.

The Ultimate In-App Marketing Guide for Product Marketers in 2019

Userpilot

A modal is essentially a message that appears on the screen. This can either be a CTA that directs them to a certain feature or setting, or simply a message that needs to be dismissed. The best aspect of modals is that the user can’t ignore your message. Pros: + Users can’t miss your message. WooCommerce use a simple message asking for a review. They are contextual messaging, UI customization, and A/B testing. Contextual Messaging.

Need for speed: how to address leads faster with live chat

Inside Intercom

Contact forms still have their place, but there’s a delay between when someone fills out a “request a demo” form to when an SDR follows up. We’ve been conditioned to expect instant responses when we talk to people on messaging platforms. Sales & Marketing clearbit live chat live chat for sales messaging Sales StrategyIn Sales, timing is everything. You can have the world’s most talented sales team and the greatest product but still lose to a competitor.

Demo 81

Customer retention: 5 best practices & 6 strategies for low churn

Inside Intercom

One retention tactic that works particularly well is lifecycle messaging: contacting users with in-apps and emails they will get value out of, based on their actual experience of using, or in most cases not using, your software. Whether they are totally inactive or just not taking full advantage of your product, messages like these will prevent them jumping ship as soon as something cheaper or shinier comes along. 5 best practices for retention messaging.

Live chat for business: everything you wanted to know about live chat but were afraid to ask

Inside Intercom

And today, there’s one channel where more potential customers are than any place else: messaging and live chat. And because we talk to people via messaging all day, we’ve now come to expect to be able to talk to businesses that way too. A recent study from Twilio showed that nine out of ten consumers said they want to be able to use messaging to talk to businesses. 53% of buyers are more likely to buy from a business they can message”.

Why Storytelling Skills For Product Management & Product Marketing Are Essential

Proficientz

Apply the same formula to business requirements, user stories, positioning content, sales tools, product demos, etc. CONTEXT! CONTEXT! CONTEXT!

Product Led Growth: Your Job Just Got Bigger or Changed Completely

Proficientz

With very few exceptions, there are no RFPs, no sales demos, no contract negotiations, no training, no implementations, etc. Other than developing core value messages, virtually nothing is the same. Forget about the sales playbook, battlecards, presentations, demos and collaterals.

B2B 141

Persuasion Tips: Pre-Handle Objections

The Secret PM Handbook

In a recent presentation I was demoing the latest version of a new product that was still in development. Because I’d practiced my demo (another key persuasion tip – practice!), I knew what didn’t work well, and where errant error messages might appear. Before I even started the demo, I mentioned that there were known issues that were being addressed “as we spoke.” (This is the third article in my Persuasion Tips series.).

Demo 163

More than just conversations: the next frontier of live chat for sales

Inside Intercom

Messaging and live chat are the new medium for initial sales conversations, not the phone calls or forms of old. Here’s what they tell us they’re looking for in their messaging tools and the questions that really matter to them. They come to us looking for a messaging tool that will have a demonstrable impact on their business, not just another communications channel. Move leads through your funnel with demos, content and video calls. Sales has changed.

Demo 72

Orienting to Value

Tyner Blain

In researching messaging systems just after the turn of the 21st century, we discovered that the messaging systems people used were defined by the communities into which they entered. Orienting to value – every team, every person does it differently.

Demo 74

Why product usage data is the key to unlocking user insights

Mixpanel

Cohorts can help you identify users that can potentially turn into power users, as shown in this demo cohort in Mixpanel. Use in-product user actions to drive messaging.

Solutions Marketing vs. Product Marketing: One Big Difference

Proficientz

Solution Demos vs. Product Demos. Demand generation in a product marketing model usually forces you to be generic in your messaging because your products target buyers across multiple market segments. That generic messaging can often come across as white noise… streamline workflows, improve efficiency, grow revenue, make smarter business decisions, cut costs, etc.

5 Ways to Be a Better Listener—in Life and in Business

Gainsight

Join us on January 28th for a live Gainsight CX demo to demonstrate how you can put the best practices from this blog post into action. Join us on Thursday, January 28th, for a live demo of Gainsight CX to see how you can operationalize the best practices in this blog post.

Demo 52

Minimise the Gap Between Maker and User by Henrik Kniberg

Mind the Product

The use of demos can combat this. Demos can help to ensure that everyone collaborates. In summary, Henrik’s message is simple. In this keynote from #mtpcon London, Henrik Kniberg , an organisational consultant and developer at Crisp in Stockholm, discusses how creating great products requires us to reduce the gap between makers and users.

Demo 140

Using Win-Loss Analysis to Improve Sales Alignment

Pragmatic Marketing

Not adapting or personalizing demos. As Meagan Headley points out in another Pragmatic blog post , more than 75% of B2B buyers rely on demos during the sales process. They want a tailored demo that addresses their specific use case and needs. Buyers grow impatient and skeptical when salespeople are unable (or too lazy) to fully customize the demo. product gaps, messaging gaps, pricing issues).

Demo 70

Using Win-Loss Analysis to Improve Sales Alignment

Pragmatic Marketing

Not adapting or personalizing demos. As Meagan Headley points out in another Pragmatic blog post , more than 75% of B2B buyers rely on demos during the sales process. They want a tailored demo that addresses their specific use case and needs. Buyers grow impatient and skeptical when salespeople are unable (or too lazy) to fully customize the demo. product gaps, messaging gaps, pricing issues).

Demo 70

A primer on retention analytics for product leaders

Mixpanel

Test yourself with this word problem: Imagine you’re a product manager responsible for your company’s new “business messaging and collaboration” product. Send message. Check out the difference in this demo data set.

A primer on retention analytics for product managers

Mixpanel

Test yourself with this word problem: Imagine you’re a PM responsible for your company’s new business messaging and collaboration product. Send message. Check out the difference in this demo data set.

Using The Bounce Rate Test For Measuring Your Product/Market Fit

The Product Coalition

The bounce rate is the percentage of users who visit a page on your product (for example, your home page) and then leave it before taking any primary action, such as registration or starting a free demo.

3 Proven Ways To Help Your Sales Team Beat Quota

The Secret PM Handbook

Our goals throughout are: Imparting our product knowledge effectively to the sales and Marketing teams (and often to prospects directly), helping them understand how to use that knowledge, and refining our messaging as we test our theories in sales situations. Making sure the pitching and demoing is about the prospect and her problems and not about the product. Co-opting product management into sales.

How to Announce Product Updates To Drive User Adoption and Conversions?

Userpilot

How many product request messages do you get every day? Do new feature demos—and keep them short. Here’s how these demos can help you announce your updates. On top of your big announcements, you can also embed a new feature demo inside your app for a while. And you can do that by making discoverable product demos like what EmailMeForm has. From the dropdown, there’s a Step-by-Step Guides which will trigger a feature demo shown below.

A Year in Product – The Greatest Product Growth & Adoption Trends of 2020 & for 2021

Userpilot

Kontentino’s success message built in Userpilot – talk to us if you want one like that! Native Tooltips – subtle in-app messages that appear when the user hovers over or clicks on an element. But why don’t you book a demo and check them out yourself?

Automating Temporary SSH Access with AWS Acme Instant Tunnel

Modus Create

A Quick Demo. A basic frontend demo can be found here. Upon successful completion, a success message of “You can now SSH into the EC2 instance for 1 hour” is generated.

Clickjacking protection is a must for web engineers — so what is it?

Nulab

Clickjacking demo. To explain this concept, let’s look at a demo we created. For our demo, this is the “Delete Account” page of a web service that has not been protected against clickjacking. If the request is successful, the message “Your account has been deleted.” You should see the message “Your account has been deleted.” Masahiro Nagae is a software engineer living in Fukuoka.

Product-Led Growth

Product Bookshelf

Bush provides a framework for deciding between freemium, free trial, and demo options. Choose between the free trial, freemium, or demo model. For differentiated companies, free trials and demos work well.

Demo 62

Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

In addition, we ask for an email address to access our online demo. This demo login alone brings us 15 to 20 new contacts every week. The key learning here is that in order to build your contact list, you should have something to offer in exchange for an email address: a free trial, online demo, e-book, or similar – anything that is worthwhile enough to make people to leave their contact info.

Driving a Unified Experience with Your Customer Success Team

Gainsight

Both JO and PX have multi-channel messaging to nurture users and help them achieve their outcomes. For a personalized demo of how these products can help drive success for your clients, sign up for a consultation here. .

Demo 52

Why Product Management Should Be Its Own Department

Product Management and Strategic Marketing

When product management is part of sales & marketing he/she ends up generating marketing plans, sales presentations or becoming the demo person. Sales tools, sales presentations and demos should be handled by sales. They work with marketing to get the messaging and positioning correct and with sales to address their unique needs. In my 15+ years in technology I have had the privilege of working as a product manager who reported to various department heads.

Demo 40

How High-Tech Anthropologists Menlo Innovations Creates Software That Delights Customers

Revulytics

In an internal demo of the software, many pictures of tropical places featured in the UI drew questions from other Menlo employees. With analytics tools that feature in-app messaging , you can survey users within the application to gain clarity on the validity of the developed features, the usefulness of those features as implemented, as well as any missing elements that were not delivered as expected.

Launching A New Product? Don’t Forget The Rest Of The Company.

The Product Coalition

It is worth the extra effort to ensure that you can potentially piggy back on an overarching marketing campaign that marketing has planned… anything that can amplify your overall messaging and positioning. At a minimum, do you have a Positioning and Messaging Document (PMD) and is it centrally available for the sales team to use? Do you have compelling demos along with demo scripts? We all know one-size demos are not effective and not everyone is a great presenter.

Demo 88

How I Got My Job in Product: Yoann Grange, Product Manager

Mind the Product

Every two weeks we do a team demo and every six weeks we do a demo based on something from a TV show we have here in France called Top Chef. We demo to our team leaders (our equivalent of the Top Chef jury), explaining what we’ve done, the outcome, the metrics we have, the costs and expenses, how we split the work etc, and at the end the team leaders give us a score and notes.

Demo 86