INDUSTRY INSIGHTS YOUR PEERS ARE READING
Onboarding is a holistic, ongoing process sitting at the intersection of many different teams: product, sales, marketing, customer engagement and business operations. A customer’s onboarding may start with them visiting your website and choosing to purchase your product or service. MORE
As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. 3 tips for a successful product launch plan. MORE
You’ve perfected the stealth launch! Your product is in the market but no one knows it. Or perhaps you’ve done the “product roll-out”—you’ve rolled the product out the door and then slammed the door shut. Launch complete. MORE
Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches. The upsides of some product launches are immediately apparent. MORE
And for the first time in any messenger, you can build your very own messenger app to integrate with your own products and tech stack so you can truly tailor the Messenger for your business. Messaging uniquely allows people not sharing the same physical space to interact in very human ways. This means full product experiences and independent workflows right inside the Messenger. Updates business messaging Messenger Product Launch MORE
The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. To navigate the challenges that can damage the success of product launches, the core reasons why clients don’t buy a new product must first be identified. MORE
A familiar story: New product launches. The product is low freq – gotta spend to grow. The messaging becomes stale, and novelty effects are real. They’ll come in to copy not just your product, but also ad messaging and creative. MORE
Sales has changed – messaging and live chat is the new medium for initial sales conversations, not the phone calls or leisurely lunches of old. Our job on the Sales Team is to establish meaningful sales relationships, and in an era where nearly every business is an internet business, building those relationships is all about messaging on live chat tools. That’s a reflection of communication habits, with everyone messaging all day long. MORE
How to not screw up your product launch:spend some time thinking about the go to market plan in advance Every product team aspires to ship awesome products. My hypothesis is that a rigorous product development process is the main controllable ingredient to this. MORE
as the first non-founding member of the product team. If I were forced to prioritize (as all product managers naturally tend to do) and choose the most important lesson I learned, it’s that it’s not about the process, it’s about the people. The concept of “process” is a safe place for product managers. In fact in many companies, product managers double up as project managers, ultimately defining and executing processes that speed up the product development process. MORE
Plain and simple, email marketing is the tactic of sending marketing messages via email. Recommendations for similar products. Intercom could be a great starting point especially if you also plan to send in-app messages or use live chat for sales or support. Product setup emails. MORE
Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Today we're joined by Marcus Andrews Principal Product Marketing Manager at HubSpot, and we're going to just kind of dig in, as from a practitioner’s view on the street, how product marketing is handled at HubSpot - welcome Marcus. MORE
We all want to build products which connect with our users and drive engagement. Brand or Product? Traditionally branding has been clearly separated from product. Use product to deliver your message. MORE
Product teams must not only create an amazing product, they also need to set the stage for the product getting the awareness it requires for trial and user adoption. Attention: How to successfully launch a new product feature. MORE
While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. MORE
There are a million ways they’re subtly inserting their own personality into the message, whether it’s written or spoken. Consider your buyer persona and whether heavy use of industry terms will be detrimental to your message or establish your brand as knowledgeable. MORE
The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. To navigate the challenges that can damage the success of product launches, the core reasons why clients don’t buy a new product must first be identified. MORE
In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customer experience possible. They didn’t want to just evolve the product. MORE
Foundations in the Successful Management of Products seeks to define the secret of what makes customer-oriented products, enabling its practitioners to significantly increase its chances of success. Interspersed with multiple real life examples and stories of successful and unsuccessful products and organizations, the book goes far beyond what must be done, into the detail of [ ] The post Foundations appeared first on Spice Catalyst. MORE
No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. You can start ruminating over what to include in your launch strategy as early as the conception phase. 1 – Who are your top priority audiences for the product? MORE
Despite the mountain of evidence contradicting the mantra of “if you build it, they will come”, it’s still extremely prevalent among product-first companies. Do they know where to go to promote their product, and how to do it once they get there? Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. MORE
The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Product Marketing. Writing product launch plans. MORE
You can have the world’s most talented sales team and the greatest product but still lose to a competitor. We’ve been conditioned to expect instant responses when we talk to people on messaging platforms. How to use live chat for a product launch. Sales & Marketing clearbit live chat live chat for sales messaging Sales StrategyIn Sales, timing is everything. MORE
There’s a pattern that’s all too common in our industry – you build a rock-solid product, spend a lot of cash and effort attracting people to discover that product, but then fall down at the crucial point of helping your customers actually find value. MORE
Case in point: product announcement day. Great companies will spend a lot of time crafting sophisticated product announcements with gorgeous design and content, attracting a windfall of traffic to your marketing site. The real business value lies in converting this traffic into actual paying customers, ideally within the first 24-48 hours of an announcement when their interest in your product is at its peak. Get started with live chat for product announcements. MORE
For instance, if you receive an email from me with a case study, and you click on the case study, you’ll be greeted with a Visitor Auto Message, or a proactive live chat message, inviting you to chat with me. I typically see near 100% open rates for these types of messages and an over 25% reply rate. or “Thanks for checking out my email” avoids the notion it was a coincidence that the prospect received the message. How to use live chat for a product launch. MORE
So, you’ve successfully launched a product and now you’re planning to launch a new product within the category. We’re here to give you ideas for your new product adoption. If product launches were easy, then everyone’s product would be a hit. MORE
I’ll use examples from top SaaS products throughout, and provide you with actionable takeaways. It’s aimed at users who are already paying for your product. Unlike other products, SaaS users pay for your product over and over. Pros: + Users can’t miss your message. MORE
Align everyone in sales, marketing, product, customer success, and professional services. Photo by Jungwoo Hong on Unsplash You’ve been planning this launch and everyone involved in the process knows everything they need to know. Has your business leader approved of the product launch? MORE
On the first World Product Day, late last month, Mark Ryan, a senior product manager from messaging software supplier Intercom in London, gave a deeply personal talk at the probably highest-ever ProductTank venue – the 23rd floor at eSailors in Hamburg. He shared some great lessons on how Intercom has built a new version of its messenger in only four months and involving 150 people in eight product teams. Lesson 4: Product Intuition. MORE
Who defines product positioning? Product Management or Marketing Communications? Product managers are responsible for the features of the product and its positioning in the marketplace. Product Management defines the positioning and Marcom delivers the positioning. MORE
Product roadmap planning has become a huge success in getting products to market efficiently. This brings us to our top 12 reasons for product roadmap planning and why it’s essential. Therefore, your product is set to survive more ups and downs than ever before. MORE
Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Today we're joined by Marcus Andrews Principal Product Marketing Manager at HubSpot, and we're going to just kind of dig in, as from a practitioner’s view on the street, how product marketing is handled at HubSpot - welcome Marcus. MORE
Meghan was hired a few weeks before an initial product launch. She couldn’t find many of the core product pieces so she was forced to start from scratch. She jumped right in to understand personas and problems so she could define the product positioning. MORE
Once you’ve built a valuable and usable product, it is time to prepare for launch. You’ve invested so much money and time into your product, you should take care in prepping before sharing it with the world. Messaging Options. Just a Well-Designed Product. MORE
To establish that value, we analyzed an aggregate dataset of 20 million live chat messages sent through Intercom to demonstrate the potential for live chat as a channel for converting visitors and driving actual revenue for your business. When someone visits your site, they’re more receptive to chatting with a salesperson than, say, when they receive an unsolicited LinkedIn message. How to use live chat for a product launch. MORE
Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. Lately I’ve been thinking and talking about a new binary model for role definition: Product leaders (that is, product managers and product marketing managers) own problems; development and marketing teams own solutions. So how does this model impact product positioning ? MORE
For our app, a user can immediately see when another user has added a message. The fantastic features and vibrant development community surrounding Firebase make getting your product launched that much more efficient – in fact some large companies have also taken note and are using it. MORE
These live chat stats will show you the conversion power of messaging. When someone visits your site, they’re more receptive to chatting with a salesperson than, say, when they receive an unsolicited LinkedIn message. How to use live chat for a product launch. MORE
If you’re gearing up for your next product launch, you’re probably preparing a product presentation Powerpoint. Your new product presentation is not just about showing off your latest development. Create your product roadmap with Craft for a smart product presentation. MORE
Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches. The upsides of some product launches are immediately apparent. MORE
Inside Intercom
FEBRUARY 6, 2019
As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. 3 tips for a successful product launch plan.
Pragmatic Marketing
OCTOBER 11, 2019
Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Today we're joined by Marcus Andrews Principal Product Marketing Manager at HubSpot, and we're going to just kind of dig in, as from a practitioner’s view on the street, how product marketing is handled at HubSpot - welcome Marcus.
Pragmatic Marketing
OCTOBER 11, 2019
Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Today we're joined by Marcus Andrews Principal Product Marketing Manager at HubSpot, and we're going to just kind of dig in, as from a practitioner’s view on the street, how product marketing is handled at HubSpot - welcome Marcus.
Pragmatic Marketing
MAY 14, 2019
The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. To navigate the challenges that can damage the success of product launches, the core reasons why clients don’t buy a new product must first be identified.
Pragmatic Marketing
MAY 14, 2019
The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. To navigate the challenges that can damage the success of product launches, the core reasons why clients don’t buy a new product must first be identified.
Inside Intercom
JULY 9, 2018
Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches. The upsides of some product launches are immediately apparent.
|
Under10 Playbook
NOVEMBER 2, 2016
Who defines product positioning? Product Management or Marketing Communications? Product managers are responsible for the features of the product and its positioning in the marketplace. Product Management defines the positioning and Marcom delivers the positioning.
Inside Intercom
JULY 9, 2018
Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches. The upsides of some product launches are immediately apparent.
Inside Intercom
FEBRUARY 21, 2018
Case in point: product announcement day. Great companies will spend a lot of time crafting sophisticated product announcements with gorgeous design and content, attracting a windfall of traffic to your marketing site. The real business value lies in converting this traffic into actual paying customers, ideally within the first 24-48 hours of an announcement when their interest in your product is at its peak. Get started with live chat for product announcements.
The Product Coalition
APRIL 3, 2019
There are a million ways they’re subtly inserting their own personality into the message, whether it’s written or spoken. Consider your buyer persona and whether heavy use of industry terms will be detrimental to your message or establish your brand as knowledgeable.
The Product Coalition
JULY 29, 2019
How to not screw up your product launch:spend some time thinking about the go to market plan in advance Every product team aspires to ship awesome products. My hypothesis is that a rigorous product development process is the main controllable ingredient to this.
|
Inside Intercom
APRIL 24, 2018
And for the first time in any messenger, you can build your very own messenger app to integrate with your own products and tech stack so you can truly tailor the Messenger for your business. Messaging uniquely allows people not sharing the same physical space to interact in very human ways. This means full product experiences and independent workflows right inside the Messenger. Updates business messaging Messenger Product Launch
Actuation Consulting
JUNE 24, 2019
No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. You can start ruminating over what to include in your launch strategy as early as the conception phase. 1 – Who are your top priority audiences for the product?
Mind the Product
DECEMBER 10, 2018
as the first non-founding member of the product team. If I were forced to prioritize (as all product managers naturally tend to do) and choose the most important lesson I learned, it’s that it’s not about the process, it’s about the people. The concept of “process” is a safe place for product managers. In fact in many companies, product managers double up as project managers, ultimately defining and executing processes that speed up the product development process.
Spice Catalyst
OCTOBER 5, 2016
Foundations in the Successful Management of Products seeks to define the secret of what makes customer-oriented products, enabling its practitioners to significantly increase its chances of success. Interspersed with multiple real life examples and stories of successful and unsuccessful products and organizations, the book goes far beyond what must be done, into the detail of [ ] The post Foundations appeared first on Spice Catalyst.
Mind the Product
JULY 11, 2017
For our app, a user can immediately see when another user has added a message. The fantastic features and vibrant development community surrounding Firebase make getting your product launched that much more efficient – in fact some large companies have also taken note and are using it.
Inside Intercom
MAY 16, 2018
Despite the mountain of evidence contradicting the mantra of “if you build it, they will come”, it’s still extremely prevalent among product-first companies. Do they know where to go to promote their product, and how to do it once they get there? Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.
Userpilot
JULY 15, 2019
I’ll use examples from top SaaS products throughout, and provide you with actionable takeaways. It’s aimed at users who are already paying for your product. Unlike other products, SaaS users pay for your product over and over. Pros: + Users can’t miss your message.
Mind the Product
MARCH 8, 2017
We all want to build products which connect with our users and drive engagement. Brand or Product? Traditionally branding has been clearly separated from product. Use product to deliver your message.
Inside Intercom
MARCH 9, 2018
Sales has changed – messaging and live chat is the new medium for initial sales conversations, not the phone calls or leisurely lunches of old. Our job on the Sales Team is to establish meaningful sales relationships, and in an era where nearly every business is an internet business, building those relationships is all about messaging on live chat tools. That’s a reflection of communication habits, with everyone messaging all day long.
Inside Intercom
MARCH 5, 2018
You can have the world’s most talented sales team and the greatest product but still lose to a competitor. We’ve been conditioned to expect instant responses when we talk to people on messaging platforms. How to use live chat for a product launch. Sales & Marketing clearbit live chat live chat for sales messaging Sales StrategyIn Sales, timing is everything.
Roadmunk
OCTOBER 5, 2017
While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy.
Inside Intercom
APRIL 17, 2019
There’s a pattern that’s all too common in our industry – you build a rock-solid product, spend a lot of cash and effort attracting people to discover that product, but then fall down at the crucial point of helping your customers actually find value.
280 Group
AUGUST 4, 2019
The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Product Marketing. Writing product launch plans.
Under10 Playbook
NOVEMBER 2, 2016
You’ve perfected the stealth launch! Your product is in the market but no one knows it. Or perhaps you’ve done the “product roll-out”—you’ve rolled the product out the door and then slammed the door shut. Launch complete.
Pragmatic Marketing
JUNE 12, 2018
Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. Lately I’ve been thinking and talking about a new binary model for role definition: Product leaders (that is, product managers and product marketing managers) own problems; development and marketing teams own solutions. So how does this model impact product positioning ?
The Product Coalition
AUGUST 29, 2018
Align everyone in sales, marketing, product, customer success, and professional services. Photo by Jungwoo Hong on Unsplash You’ve been planning this launch and everyone involved in the process knows everything they need to know. Has your business leader approved of the product launch?
Under10 Playbook
NOVEMBER 2, 2016
Meghan was hired a few weeks before an initial product launch. She couldn’t find many of the core product pieces so she was forced to start from scratch. She jumped right in to understand personas and problems so she could define the product positioning.
Innovatemap
OCTOBER 4, 2019
Once you’ve built a valuable and usable product, it is time to prepare for launch. You’ve invested so much money and time into your product, you should take care in prepping before sharing it with the world. Messaging Options. Just a Well-Designed Product.
Inside Intercom
APRIL 3, 2018
For instance, if you receive an email from me with a case study, and you click on the case study, you’ll be greeted with a Visitor Auto Message, or a proactive live chat message, inviting you to chat with me. I typically see near 100% open rates for these types of messages and an over 25% reply rate. or “Thanks for checking out my email” avoids the notion it was a coincidence that the prospect received the message. How to use live chat for a product launch.
Inside Intercom
AUGUST 24, 2018
These live chat stats will show you the conversion power of messaging. When someone visits your site, they’re more receptive to chatting with a salesperson than, say, when they receive an unsolicited LinkedIn message. How to use live chat for a product launch.
Userpilot
JULY 30, 2019
So, you’ve successfully launched a product and now you’re planning to launch a new product within the category. We’re here to give you ideas for your new product adoption. If product launches were easy, then everyone’s product would be a hit.
ProductPlan
JULY 11, 2019
Product teams must not only create an amazing product, they also need to set the stage for the product getting the awareness it requires for trial and user adoption. Attention: How to successfully launch a new product feature.
Inside Intercom
MARCH 13, 2018
To establish that value, we analyzed an aggregate dataset of 20 million live chat messages sent through Intercom to demonstrate the potential for live chat as a channel for converting visitors and driving actual revenue for your business. When someone visits your site, they’re more receptive to chatting with a salesperson than, say, when they receive an unsolicited LinkedIn message. How to use live chat for a product launch.
Inside Intercom
DECEMBER 18, 2018
Plain and simple, email marketing is the tactic of sending marketing messages via email. Recommendations for similar products. Intercom could be a great starting point especially if you also plan to send in-app messages or use live chat for sales or support. Product setup emails.
Hutwork
MAY 23, 2019
Product roadmap planning has become a huge success in getting products to market efficiently. This brings us to our top 12 reasons for product roadmap planning and why it’s essential. Therefore, your product is set to survive more ups and downs than ever before.
Craft.io
JUNE 26, 2018
If you’re gearing up for your next product launch, you’re probably preparing a product presentation Powerpoint. Your new product presentation is not just about showing off your latest development. Create your product roadmap with Craft for a smart product presentation.
Andrew Chen
JUNE 4, 2018
A familiar story: New product launches. The product is low freq – gotta spend to grow. The messaging becomes stale, and novelty effects are real. They’ll come in to copy not just your product, but also ad messaging and creative.
Inside Intercom
SEPTEMBER 17, 2019
Onboarding is a holistic, ongoing process sitting at the intersection of many different teams: product, sales, marketing, customer engagement and business operations. A customer’s onboarding may start with them visiting your website and choosing to purchase your product or service.
Apptentive
NOVEMBER 25, 2019
In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customer experience possible. They didn’t want to just evolve the product.
95 
Let's personalize your content