Using Embedded Analytics to Drive Revenue
Mind the Product
SEPTEMBER 25, 2017
Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products. Users were thrilled with the bells and whistles of charts, graphs, and dashboards in the applications they already used, and they were often willing to pay more for these business intelligence (BI) capabilities. Embedded Analytics – Five Key Considerations.