Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. It includes the product’s value proposition, market, stand-out features, and business goals. Do they impact your product?

Product Strategy, the Missing Link by Nicholas Goubert

Mind the Product

It may be obvious, but defining your strategy, goals, and mission is something we all need to have rooted at the heart of everything we do – but it’s very easy to get pulled in countless different directions while we try to deliver against these.

Outcome-Driven Roadmapping: The Secret to a Focused Product Strategy

ProductPlan

But when it comes to product development and the roadmaps that guide that process, you’re often hard pressed to see the desired outcomes represented. Instead, we often see roadmaps that are chock-full of features and enhancements that don’t mean much in isolation. But shouldn’t the guiding document for the product strategy be more than just a set of ingredients? The problem with feature-driven roadmaps. Roadmaps Product Strategy

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan.

The “Why” Behind Your Product Roadmap

bpma ProductHub

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” product/features/strategy.

How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision

UserVoice

While you might “own” the product, your product’s vision should be coming from the top of the house. It should be driving everything in your organization, not just product development. So, if the vision isn’t the responsibility of the product team, what is?

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7 Ways of Creating and Sustaining an Agile Product Roadmap

bpma ProductHub

By Ellen Gottesdiener – Product Roadmaps Are Necessary for Product Success A product roadmap visually depicts how your product will evolve over time to realize your product vision and achieve continual value for your customers and business. (I I define the term product to refer to a software application, system, device, service, or a combination that… Product Management Product Strategy

10 Tips for Creating an Agile Product Roadmap

Roman Pichler

Goal-oriented roadmaps focus on goals or objectives like acquiring customers, increasing engagement, and removing technical debt. To help you develop your agile product roadmap, I have created a goal-oriented roadmap template called the GO Product Roadmap.

Product Roadmap Success: BWP Hosts Lively Roundtable Discussion

bpma ProductHub

By Garima Painuly- One of the constant challenges a product manager faces is creating a focused product roadmap that is aligned with expectations of all stakeholders, and defending that roadmap against distractions. Creating a Focused Product Roadmap.

Product Roadmaps in Five Easy Pieces

Mind the Product

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. Roman Pichler’s product vision board.

What PRD template provides a useful roadmap?

bpma ProductHub

Product Requirement Documents (PRDs) are documents product managers use to achieve several important objectives. … Product StrategyBy Daniel Wu’ – An ideal PRD discusses users, shows features in a visual prototype, and includes key hypotheses. They (1) create purpose and context for the teams they work with, allowing key stakeholders to feel heard; and (2) clearly communicate the vision.…

What you should consider when developing a product strategy

Craft.io

This blog has already addressed the different stages of Product Development Strategy. This time, we’re turning our attention to the various elements needed to formulate the right product strategy for your enterprise. Why you need a product strategy.

The Product Roadmap and the Release Plan

Roman Pichler

I use the term major release to refer to a version of your digital product that introduces a noticeable change, for instance, by adding or optimising functionality or enhancing the user experience, and it typically results in a new product version—think of Windows 10 or iOS 9.3,

5 Hacks for Better Product Roadmap Presentations

ProductPlan

As product managers, the product roadmap is at the core of everything we do. The product roadmap is a key point of reference to keep product strategy, business objectives, and execution aligned. 5 Hacks for Better Product Roadmap Presentations.

Effective Product Roadmaps

Melissa Perri

Product Roadmaps, in general, are confusing. Even the most experienced Product Managers still don’t have them fully figured out. But first, let’s talk about Roadmaps in general, and how they got us on the wrong track to begin with. Roadmaps are a living document.

5 Reasons to Organize Your Roadmap by Themes

ProductPlan

The goal of any roadmap, whether it’s a product roadmap, IT roadmap, or marketing roadmap, is to capture and communicate a high level strategy. Product managers have plenty of tools for cataloging the small details behind product development such as the product backlog, project-management apps, and even handwritten to-do lists. But the product roadmap is not where these details should live.

How to Create a Product Strategy Without a Clear Company Strategy

Mind the Product

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. After all, how can you set a reasonable direction for your product when you don’t know where your company is headed?

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

We’ve all heard about “strategic” product roadmaps. A roadmap is a plan for your strategy that maps out the direction of your product. Ideally, it’s a high-level visual summary that helps product managers get everyone on the same page. By Jim Semick.

A Roadmap Doesn’t Have to Lead to Broken Promises

Mind the Product

We’d spent weeks perfecting the roadmap presentation for our annual customer conference. ” “Why don’t I see anything planned for product Y next year? For many product people, this is the nightmare scenario of sharing their product roadmap.

What does the agile roadmapping process look like in practice?

The Product Coalition

In most contexts, war and product development are completely different beasts. Eisenhower Why agile teams need a product roadmap There are many discussions out there on both the importance of, and lack of importance of agile product roadmaps.

How to Use Google’s OKR Framework to Prioritize Your Product Roadmap

ProductPlan

If you haven’t found the right objective goal-setting framework for setting roadmap priorities, consider Objectives and Key Results (OKRs). Although not designed for product roadmaps in particular, the OKR model has a lot to offer product teams.

The Ultimate Product Strategy Checklist for your Mobile App

The Product Coalition

Working as a product manager can be a busy, unpredictable and octopus-like existence. Bringing team members together, organizing user research, product demos, road mapping and more. They also said they wished they had a clearer product roadmap strategy.

What Does the Agile Roadmapping Process Look Like in Practice?

ProductPlan

In today’s article, we’ll discuss the agile roadmapping process. We’ll start by reviewing the objectives of roadmaps and planning for agile teams, then share some special considerations for agile roadmaps. Why Agile Teams Need A Product Roadmap.

Portfolio roadmaps

Under10 Playbook

Executives, sales people, and marketing leaders are often frustrated with the short-term focus in product management, particularly those using agile development methods. And that’s why they ask for a roadmap. A portfolio roadmap has become the preferred way to show delivery plans over time. Yet only 15% of organizations worldwide have deployed multi-year product strategies and less than half of these organizations admit to having done so effectively.

7 roadmap templates for creating organization-wide alignment & communication

Roadmunk

Roadmapping isn’t an exercise reserved solely for product teams—or rather, it shouldn’t be. Roadmaps are communication tools and are perfect vehicles for teams of all kinds to share their priorities and goals with the rest of the organization. The product roadmap.

Product Roadmaps: Love, Hate (& Hate)

The Product Coalition

If I could pick one thing to kill because of the problems it causes, roadmaps might very well be at the top of the list. And it’s not that I don’t like roadmaps, or at least the principle of a product roadmaps. Communication: A roadmap is a communication device.

What is a Product Roadmap?

Actuation Consulting

Moving Your Product Strategy Forward. When you begin developing your product roadmap, you start to envision how your product strategy will actually be accomplished. These set of activities will typically cover multiple product development cycles and define high-level deliverables. The form your roadmap takes is largely dependent upon the expectations of your organization. Purpose of the Product Roadmap.

Treat your Roadmap as a Compass

Ask Benny

How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Even though all of these product managers have years of experience it seemed like the challenge is still fresh as in their first days. Modify the roadmap based on their input if needed.

How to Sell Your Boss on Roadmaps Without Timelines

Mind the Product

Can’t get your boss to part ways with a time-based feature roadmap? I wonder what it is about feature roadmaps that is comforting to the C-suite. Feature roadmaps communicate those features you plan to build, even if they’re the wrong ones.

The Art of the Strategic Product Roadmap

The Product Coalition

Strategy, visualized. Products live within markets that are constantly changing, making planning a difficult process. I believe this constant change is the reason that people have become frustrated with roadmaps, and in some cases have even went so far as to declare the roadmap dead.

5 Things You Need Before Building The Product Roadmap

The Product Coalition

It is meant for certain use-cases and audiences, largely those who are not a key part of the decision-making process, but who are affected by it and by leadership, who don’t have the time to dive deep into the how and why of products and features. That encompassed our initial strategy.

Treat your Roadmap as a Compass

The Product Coalition

How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Even though all of these product managers have years of experience it seemed like the challenge is still fresh as in their first days. Modify the roadmap based on their input if needed.

3 Benefits of Product Roadmap Planning

Hutwork

Here are the top 3 benefits of product roadmap planning. #1. Nothing can replace the benefits of collaborating and communicating while planning your product roadmap. You get varied, diverse outlooks and input from a wide range of individuals to help create a more well-rounded product. And you communicate your strategies across your entire organization and even outside to vendors, clients, and others with a stake in the product. Roadmaps

Features do not a Product Roadmap Make

Tyner Blain

Last month, Mike Smart of Egress Solutions and I gave a webinar for Pragmatic Marketing on product roadmapping when working in agile environments. One attendee asked, “ Please explain how a prioritized list of features is not a roadmap? Called it a roadmap, then.

How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Proficientz – Product Management University

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. In This Issue: Blog: High-Octane Product Management. The Value of a Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales.

Everything B2B SaaS Companies Need to Know About Roadmapping

The Product Coalition

Your roadmap is one of the most important things you’ll produce as a SaaS company. It provides a glimpse into the future of your product and aligns everyone around the same goals. Who will you share the roadmap with: Just employees, or customers too? Who Should See the Roadmap?

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Serve Fewer Markets. Win More Deals.

bpma ProductHub

Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product. Let’s review a couple of scenarios: Scenario one – company has an existing product portfolio.

Auckland, 20 February 2018: What Your Roadmap Audiences Are Really Thinking

Mironov Consulting

Topic: What Your Roadmap Audiences Are Really Thinking. Sponsored by Product Management Auckland and Pushpay . Your different audiences have different (often opposing) goals and incentives , which means they probably want different product decisions and therefore different roadmaps.

Books 52

Survey: How do you prioritize your SaaS product roadmap?

The Product Coalition

We’re kicking our first 2018 research project with a very hot topic for SaaS product folks?—?prioritization. How SaaS Companies use Product Strategy Whitepaper?—? Are Product Roadmaps Really Worth it? product-management software product saas prioritization

Dublin, 11 April: What Your Roadmap Audiences Are Really Thinking

Mironov Consulting

Topic: What Your Roadmap Audiences Are Really Thinking. Where: Product Tank Dublin. Your different audiences have different (often opposing) goals and incentives , which means they probably want different product decisions and therefore different roadmaps.