Roman Pichler

JUNE 10, 2024

Listen to the audio version of this article: [link] Traditional vs Outcome-based Roadmaps Before I share the four steps, let me briefly describe the main differences between a traditional, feature- and an outcome-based product roadmap. A traditional roadmap is essentially a list of features, which are mapped onto a timeline.

Roadmap 238

Roadmap User Testing Customer Experience Workshop 238

Roman Pichler

DECEMBER 1, 2020

Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. A product goal, finally, helps determine the right sprint goals.

Product Manager 409

Product Manager Product Management Management Management 409

Roman Pichler

MARCH 9, 2021

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

Product Goals 156

Product Goals Weak Development Team User Testing Vision 156

Roman Pichler

SEPTEMBER 2, 2020

If it is not clear who the users are and why they would want to interact with the product, it will be hard to decide which items should be in the product backlog and how important they are. A tool like my product vision board helps you capture and validate your product strategy.

Healthcare 77

Healthcare Roadmap Product Strategy Strategy 77

Folding Burritos

DECEMBER 4, 2019

I believe the main culprits are Mr. Roadmap and Mr. Backlog. Culprit #1: Mr. Roadmap. How should we balance technical debt vs our feature roadmap? Well, th at’s the role of a product strategy. My favorite definitions of strategy are the simplest I’ve found. A simple representation for our product strategy.

Customer Experience 585

Customer Experience Research Software Product Research User Testing 585

Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

Reporting Tools 385

Reporting Tools User Testing Customer Experience Product Research 385

The Product Coalition

FEBRUARY 25, 2023

Product leader Aatir Abdul Rauf outlines questions product managers should ask when crafting a product strategy. By Tremis Skeete , for Product Coalition Product strategy continues to be a misunderstood concept and energizes many conversations and debates on LinkedIn. It’s not a set of goals.

Product Strategy 158

Product Strategy Roadmap Strategy Vision 158

Roman Pichler

FEBRUARY 14, 2023

To successfully manage your product and maximise value delivery, you should use additional artefacts including the following five: An inspiring vision that describes the ultimate reason for offering the product; A validated product strategy that captures your approach to realise the vision and make the product successful.

Product Research 382

Product Research Feedback Software Research Software User Testing 382

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators.

Feedback Software 280

Feedback Software Data Visualization Analytic Tools Research Software 280

Roman Pichler

AUGUST 17, 2021

Not tied to a solution : Despite its name, I recommend keeping the product vision free from assumptions about the actual product or solution. This allows you to pivot, to change the product strategy and the product while staying grounded in your vision. Who Owns the Product Vision?

Vision 337

Vision Customer Experience User Testing Product Strategy 337

Roman Pichler

SEPTEMBER 7, 2021

Goal-oriented (a.k.a. Traditionally, product roadmaps are output-focussed plans that map features like registration, search, and reporting onto a timeline. Such a roadmap essentially states when a piece of functionality will be delivered. Listen to this article: [link]. Outcome-based).

Roadmap 156

Roadmap Weak Development Team Customer Experience User Testing 156

Roman Pichler

JUNE 1, 2020

Collaboratively set goals , for example, user and business goals on the product strategy and product goals on the product roadmap. Involve the Stakeholders in Important Product Decisions. Ask the Scrum Master to help you build a stakeholder community.

Weak Development Team 345

Weak Development Team Product Research Customer Experience Workshop 345

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 313

Weak Development Team Product Manager Product Management User Testing 313

Roman Pichler

JUNE 7, 2022

The value the product should create is not clearly understood : A validated product strategy and an actionable product roadmap are missing. A powerful stakeholder or line manager determines the KPIs —not the person in charge of the product. If this data is actioned, bad product decisions will be made.

KPI 334

KPI Data Visualization Weak Development Team Customer Feedback 334

Roman Pichler

MAY 4, 2022

You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. You need the stakeholders’ active contribution to progress the product and reach the product goals. Invite the individuals to product strategy review meetings and sprint reviews.

Product Research 345

Product Research Agile User Testing Framework 345

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. For instance, you might show the individuals how they can make effective strategic product decisions, create an actionable product roadmap, and effectively use the right KPIs.

User Testing 344

User Testing Product Research Weak Development Team Customer Experience 344

Johanna Rothman

SEPTEMBER 11, 2023

Consider These Product “Owner” Teams Effective product owners need to collaborate with several kinds of teams: They work with “their” feature/product team, to write stories and create good backlogs for the near-term work. See the roadmap series. So the product owner works alone. They can't.

Product Goals 119

Product Goals Roadmap Consulting Strategy 119

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. Book a demo to learn more.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Roman Pichler

JUNE 7, 2021

In practical terms, involve stakeholders and dev teams in decisions that affect the product strategy and the product roadmap —be it that you create the plans or that you make bigger changes to them. Additionally, include the development team members in product backlog decisions , and always choose sprint goals together.

Weak Development Team 74

Weak Development Team Product Research Workshop Customer Experience 74

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Roman Pichler

FEBRUARY 9, 2022

Organisational change and empowerment : Work with senior management, HR, and other business groups to implement the necessary organisational changes required to fully empower product people and leverage agile practises. Having an effective Scrum Master allows you to focus on your job—to maximise the value the product create.

Reporting Tools 366

Reporting Tools Weak Development Team Feedback Software Product Research 366

Roman Pichler

SEPTEMBER 18, 2017

In the product planning model above, the vision describes the ultimate purpose for creating the product; the product strategy states how the vision will be realised; and the product roadmap states how the strategy will be implemented.

User Testing 184

User Testing Technical Review Vision Data Visualization 184

Userpilot

SEPTEMBER 28, 2022

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

Product Goals 98

Product Goals Feedback Software Customer Feedback User Testing 98

Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    Product management malpractice.  

Product Strategy 119

Product Strategy Strategy Onboarding KPIs Data Visualization 119

Roman Pichler

DECEMBER 6, 2022

For instance, the marketing strategy, the user experience (UX) design and technology choices have to align to successfully acquire new users, increase conversion, or meet another product goal. Involve people in product decisions. You might do this, for example, by running collaborative product strategy reviews.

Leadership 329

Leadership Technical Review Reporting Tools User Testing 329

Roman Pichler

DECEMBER 1, 2020

Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. A product goal, finally, helps determine the right sprint goals.

Product Manager 156

Product Manager Product Management Management Management 156

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156

The Product Coalition

DECEMBER 13, 2021

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. Both product and product strategy should fall in place to make the startup sustainable and help them to grow. This strategic roadmap basically keeps high-level business outcomes.

Framework 185

Framework Startups User Testing Onboarding KPIs 185

ProductPlan

AUGUST 4, 2022

Product roadmapping frameworks work in a very similar way. There are a few routes you can take to achieve your product goals. Recap: What are Product Roadmaps? A product roadmap is a holistic visual document that outlines your product’s growth path. Let’s map this out.

Framework 98

Framework Roadmap Feedback Software Customer Feedback 98

Product Innovation Educators

APRIL 17, 2023

He helps rapidly scaling early-stage startups craft their Product Strategy and everything related to it. He also helps middle market and scrappy companies generate new product strategies for significant, sustainable growth. If you really want to work with us, we’re willing to give you a 30% discount on the product.

Customer Experience 257

Customer Experience Leadership Startups Engineering 257

Roman Pichler

AUGUST 17, 2021

Not tied to a solution : Despite its name, I recommend keeping the product vision free from assumptions about the actual product or solution. This allows you to pivot, to change the product strategy and the product while staying grounded in your vision. Who Owns the Product Vision?

Vision 156

Vision Customer Experience User Testing Product Strategy 156

Pragmatic Marketing

JANUARY 17, 2017

We’ve all heard about “strategic” product roadmaps. A roadmap is a plan for your strategy that maps out the direction of your product. Ideally, it’s a high-level visual summary that helps product managers get everyone on the same page. A product roadmap isn’t simply a list of features or the backlog.

Roadmap 70

Roadmap Strategy Vision Customer Experience 70

Intercom, Inc.

OCTOBER 18, 2021

Product metrics are data measurements that businesses use to evaluate the success of a product and determine how customers are engaging with it. Popular metrics like churn rate and conversion rate inform product strategy and help various company stakeholders to understand a product’s value.

Data Visualization 269

Data Visualization Analytic Tools User Testing Customer Experience 269

Userpilot

AUGUST 18, 2024

According to Ant Murphy, the reason is simple, you don’t have a prioritization problem, you have a strategy problem. We explain how to create a successful product strategy, the role of product strategy in prioritization, and how to align your prioritization efforts with your strategy.

Data Visualization 105

Data Visualization User Testing Strategy Product Research 105

Userpilot

APRIL 24, 2025

This will involve close collaboration with Stripe’s and our financial partners product and engineering organizations to prioritize valuable investments over a multi-quarter roadmap, considering distribution potential, performance, costs, and risks. Experience owning/driving roadmap strategy and definition.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. For instance, you might show the individuals how they can make effective strategic product decisions, create an actionable product roadmap, and effectively use the right KPIs.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

ProductPlan

JULY 16, 2021

The art of product leader communication relies on the concept of responsibility without authority. Product managers who follow this concept understand the responsibility to influence others to achieve the organization’s product goals. As product managers, we have the power to task others with responsibilities.

Reporting Tools 122

Reporting Tools Onboarding KPIs Research Software User Friction 122