Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog.

The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it.

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A Practical Guide for Product Strategy From Almundo: A Case Study:

Mind the Product

Eighteen months ago travel tech company Almundo started to refine its processes to become a product-driven company. Our goal was to define how we would set and communicate the company strategy, and how that strategy would lead OKRs and backlog definition.

Product Roadmap Prioritization — You Asked, We Answered

280 Group

This month, we presented the webinar, 5 Secrets to Prioritizing Your Product Roadmap (The Right Way!). Strategy. Are Corporate Strategy and Business Strategy the same? As a Product Manager, should we focus more on the Portfolio rather than Backlog prioritization?

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

We’ve all heard about “strategic” product roadmaps. A roadmap is a plan for your strategy that maps out the direction of your product. Ideally, it’s a high-level visual summary that helps product managers get everyone on the same page. A product roadmap isn’t simply a list of features or the backlog. The Benefits of a Strategic Roadmap. And it has to tie back to the strategy of the company. Describe your vision and strategy.

Lead with Context, Not Control

ProductPlan

Acquiring a consensus on product direction remains the number one challenge for product professionals, according to ProductPlan’s 2021 State of Product Management Annual Report. The art of product leader communication relies on the concept of responsibility without authority.

Strategic Team Alignment: The Power of a One-Pager [+Webinar]

280 Group

Join our upcoming webinar, Cultivating a Strategic Product Team, Part 1: The Power of a One-Pager , on May 13th, 2021 at 10:00am PT for an in-depth discussion on creating strategic alignment in your team with a Product One-Pager. Who is the product for? The Product One-Pager.

Choosing the Right Planning Horizon for Your Product

Roman Pichler

But in product management, there are several horizons that need to be considered—how many depends on the product planning model you use. In the product planning model above, the vision describes the ultimate purpose for creating the product; the product strategy states how the vision will be realised; and the product roadmap states how the strategy will be implemented. Product Strategy model planning

Four Fundamental Mistakes You Are Making With Product OKRs

The Product Coalition

Doing it right is not necessarily so, and especially with product OKRs that are a unique beast. When a startup grows, there comes a time when they decide to work with OKRs (or any other goal-setting methodology) across the board for the first time. Sales create revenue goals.

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OKRs in Product Management

Roman Pichler

OKRs are a method for setting and tracking goals. OKRs can be used to create cascading goalsgoals that are systematically linked. Goals in Product Management. Does this mean that there is a natural fit between goals in product management and OKRs?

How to Choose the Right KPIs for Your Product

Roman Pichler

Key performance indicators (KPIs) are metrics that measure how your product is doing. Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing.

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What Goes Into a Good Product Roadmap? A Guide to Narrowing your Focus.

Bain Public

At Bain Public, we have learned a lot in the many hours and conversations spent mentoring, advising and consulting in product management. Companies that don’t have a simple and clearly defined roadmap are likely to fall into the sorry category of those that have failed to execute their product strategy, or worse, those that never even had one in the first place. Getting it wrong comes in two forms: building the wrong product and building the product wrong.

Tips for Becoming a Head of Product

Roman Pichler

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job.

Priority Starts at the Top

Folding Burritos

I talk to a lot of PMs and I ask them (and everyone who subscribes to my newsletter) the same question: what’s your biggest struggle as a Product Manager? Having put together a fairly popular resource on product prioritization methods, I would’ve hoped the situation to be different.

Stakeholder Management Tips for Product People

Roman Pichler

As the person in charge of the product, your aspiration should be to lead the stakeholders in order to create value together and achieve product success. A stakeholder is anyone who has a stake in your product, who is affected by it, or who shows an interest in the offering.

How to Reduce the Product Backlog Size

Roman Pichler

Split the Product Backlog. Faced with an overly long and detailed product backlog, investigate if it does describe one cohesive product. Over time, products can serve an increasingly heterogeneous market and provide a large number of different features, some of which may not be used by all users. The company unbundled the messaging functionality originally included in its Facebook mobile app and made it available as a stand-alone product.

Feature requests and how a feedback-driven SaaS company handles them

Usersnap

This is the story of how Christina, a product manager, set up a feature request workflow with a simple button in her product, so she could learn directly from the customers what to build next. Aligning feature requests with product goals How do I set up a workflow for feature requests?

Prioritising a Product Backlog When Everything is Important

Roman Pichler

Step 1: Ensure that you know who the product is for and why people will want to use it. I’ll never forget the day when I suggested to the product manager of a brand-new healthcare product to prioritise its features. Step 4: Prioritise the remaining product backlog items.

What is the Product Manager Career Path?

ProductPlan

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Typical Product Management Roles.

Product Metrics Are Affecting Your Happiness

ProductPlan

Yet product managers generally love what they do and find the role quite fulfilling. However, there’s often a disconnect between aspects of the job that make product managers happy and the metrics upon which they’re judged. Product Metrics are Affecting Your Happiness.

Importance of A Holistic Product Function in A Startup

The Product Coalition

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values. Upsell Strategy (upgrade, expand, replace) b.

Upcoming Speaking Engagements

Bain Public

I am ready to provide business leaders and product managers the information, access, and expert guidance that they wish they had earlier in their product journey. I share my passion for product through workshops, published articles and speaking engagements.

What is the Product Manager Career Path?

ProductPlan

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Typical Product Management Roles.

Driving Business Outcomes and Impact?—?Part 2 of Becoming a Product Leader

The Product Coalition

Part 2 of Becoming a Product Leader Product Leaders drive impact for the business by taking on complex initiatives and defining strategy across multiple teams. This is Part 2 of the “ Becoming a Product Leader ” series. But that’s the work of a Product Leader?—?lots

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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Proficientz

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Imagine that you have 20 products, each of them with strong growth potential in five market segments. Let’s say all 20 products have three market segments in common. Vision & Strategy.

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58 Product Owner Theses

The Product Coalition

The following 58 Product Owner theses describe the PO role from a holistic product creation perspective. The Product Owner theses also address the Product Owner’s part in Scrum events from Sprint Planning to Sprint Review to Sprint Retrospective, and the Daily Scrum.

The Seven-Part Guide to Portfolio Product Management & Marketing

Proficientz

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management?

Tools to Help Product Managers Think Strategically and Commercially: State of Product Meeting

Mind the Product

This second post on the methods we use at Onfido to help us think commercially and strategically looks at State of Product meetings. This meeting is an exercise in strategy, an opportunity to take stock of where your product is, where it fits within the wider market, and where it should go. It also stretches product managers to consider their impact on the wider business, by asking them to review their products margins and revenue generating impact.

The Product Leadership Career Ladder

Mironov Consulting

In addition to my formal coaching of product leaders (Directors, VPs and CPOs who directly manage teams of product managers), I talk with lots of senior individual contributors about the risks and challenges of moving “up the ladder” into product leadership roles. So I have a strong sense of what product managers want. But — like all good product folks — I also want to anchor my personal opinions in market data. What does a product leader actually do?

Making Effective Product Decisions: Tips for Deciding with Stakeholders and Dev Teams

Roman Pichler

There are two reasons for this: First, you usually require people’s expertise to help you tackle complex issues, for instance, to understand technical risks or the impact on the ability to market and sell the product. Be Clear on When to Involve the Stakeholders and Development Teams.

Why do organizations win when they put users at the center of product development?

AlphaHQ

Product teams strive to stay up to date with market trends and ensure they’re in tune with the customer for whom they’re building products. To combat this, Wizeline’s Head of Product, Wendy Johansson, argues for organizations to diversify their pool of product managers. Framing the product strategy this way enables her team to better understand customers’ desired activities and goals, even as her own organization scales. Customer-informed roadmaps.

Why do organizations win when they put users at the center of product development?

AlphaHQ

Product teams strive to stay up to date with market trends and ensure they’re in tune with the customer for whom they’re building products. To combat this, Wizeline’s Head of Product, Wendy Johansson, argues for organizations to diversify their pool of product managers. Framing the product strategy this way enables her team to better understand customers’ desired activities and goals, even as her own organization scales. Customer-informed roadmaps.

Why do organizations win when they put users at the center of product development?

AlphaHQ

Product teams strive to stay up to date with market trends and ensure they’re in tune with the customer for whom they’re building products. To combat this, Wizeline’s Head of Product, Wendy Johansson, argues for organizations to diversify their pool of product managers. Framing the product strategy this way enables her team to better understand customers’ desired activities and goals, even as her own organization scales. Customer-informed roadmaps.

Bringing Product Management to the Next Level at Livescale

Bain Public

Thanks to Livescale, live shopping allows brands to monetize their social influence, promote their products on video, and sell online with live streaming solutions where orders and payment systems go right to their e-commerce platform. Who is the face behind the innovative product management?

5 Hard Questions for Mobile Product Managers

Apptentive

Our new guide, Five Hard Questions for Mobile Product Managers , covers tough questions product leaders should ask themselves, especially through a mobile lens. If you’re aiming to push yourself and your product to the next level, analyzing yourself is the best place to start! In the field of product management, asking yourself hard questions is key to driving success in your individual goals, in your product, and across your company. Product Management

The Dharma of Product Management

The Product Coalition

I now lead Product UX and Design on the Brilliant Control and Mobile Apps, Product Management, and Product Analytics at Brilliant. If I think about the five years that I’ve been in Product, I’ve personally seen or heard of hundreds of Product Managers?—?both both senior, peers, and junior to me succeed and fail in their respective product areas. These should be part of your duties as a Product Manager, non-negotiables to your role.

Achieve Leadership Results: Here are 7 Ways for you to Gain Product Momentum

Bain Public

It is no secret that a product manager needs momentum in areas such as product development, product sales and customer adoption in order to succeed. As a product leader, you need momentum to gain executive buy-in as well as engineering and marketing resources so that you can create interest and awareness around your product. Without support from stakeholders to access the resources you need, your product could fail. Product Manager’s Friend: Momentum.

Product Managers, are You the CEO of Your Product?

The Product Coalition

by Ashley Sefferman , Head of Content at Apptentive When Ben Horowitz published his thoughts on the idea that product managers are the CEO of their products in “ Good Product Manager/Bad Product Manager ” nearly two decades ago, the concept was profound, but divisive. Does viewing oneself through this lens take a product to a new level of achievement, or does it set a product leader up for total failure? What are the goals of individual teams?