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Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog.

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Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog.

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10 Product Roadmapping Mistakes to Avoid

Roman Pichler

1 The Product Roadmap is a Feature-based Plan. Traditional product roadmaps are usually output-focussed plans that map a list of features, like registration, search, and reporting, onto a timeline. 2 Roadmap Goals are Features in Disguise.

Roadmap 256
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How to Use Product Goals and Initiatives to Drive and Measure Success

Userpilot

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. Product goals are clear objectives that break down exactly how you’ll realize your product vision. What are product goals?

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Three Qualities of Great Product Roadmaps

Roman Pichler

Goal-oriented (a.k.a. Traditionally, product roadmaps are output-focussed plans that map features like registration, search, and reporting onto a timeline. Such a roadmap essentially states when a piece of functionality will be delivered. Listen to this article: [link].

Roadmap 226
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Three Qualities of Great Product Roadmaps

Roman Pichler

Goal-oriented (a.k.a. Traditionally, product roadmaps are output-focussed plans that map features like registration, search, and reporting onto a timeline. Such a roadmap essentially states when a piece of functionality will be delivered. Listen to this article: [link].

Roadmap 156
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My Product Strategy Model

Roman Pichler

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy?

Strategy 247
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Roadmapping Frameworks: How to Set Goals for Growth

ProductPlan

Product roadmapping frameworks work in a very similar way. There are a few routes you can take to achieve your product goals. Recap: What are Product Roadmaps? A product roadmap is a holistic visual document that outlines your product’s growth path.

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Seven Product Backlog Mistakes to Avoid

Roman Pichler

The Product Backlog is Too Big. A few years ago, I was asked to help a healthcare company with their agile transition and its impact on product management. Admittedly, that’s by far the largest product backlog I have come across to date. The Product Backlog is Too Detailed.

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The Roadmap Battle Royale

The Product Coalition

NAVIGATING THE NATURAL TENSION AMONG STAKEHOLDERS This is the first in a series on product roadmaps. The first post describes why roadmaps matter and who relies upon them. The roadmap is much more than a directive document that tells teams what to do by when.

Roadmap 78
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Tying Strategy to Your Product Roadmap

Pragmatic Marketing

We’ve all heard about “strategic” product roadmaps. A roadmap is a plan for your strategy that maps out the direction of your product. Ideally, it’s a high-level visual summary that helps product managers get everyone on the same page. A product roadmap isn’t simply a list of features or the backlog. The Benefits of a Strategic Roadmap. A product roadmap has several ultimate goals. Sustain product features.

Roadmap 87
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Why Technical Debt Roadmaps Don’t Work

ProductPlan

To understand the problem with technical debt roadmaps, we’ll start with a quote from renowned philosopher, Homer Simpson. When you create a dedicated roadmap for technical debt, you are removing the the problem from your immediate sight. In this article, we’ll discuss why technical debt roadmaps don’t work. What is a Technical Debt Roadmap? Some product managers think of technical debt as flaws in their products.

Roadmap 61
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4 Key Elements for Any Product Roadmap

Hutwork

A product roadmap lets you plan, collaborate, and communicate with others about how a product will evolve over its lifecycle. Your product roadmap may look different from someone else’s, but they have the same elements. Here are the 4 key elements for any product roadmap. #1. Clear, measurable goals. Product goals must be clear and measurable. Finally, goals must be easy to understand, act upon, achieve, and measure.

Roadmap 52
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Introducing: 2022 Mobile Customer Engagement Benchmark Report

Apptentive

Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. There are three feedback-focused product goals winning mobile teams should prioritize in 2022: Focus on the first 30 days.

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Impact Mapping: Does it Make a Difference in Building Better Products?

Userpilot

When do you need it and how does it help product managers build better products? Impact mapping is a collaborative strategic planning technique used by product managers, product owners , and senior technical leadership, who work mostly in Agile software delivery.

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Agile Release Planning Best Practices For Product Managers

User Pilot

How can product managers leverage them to build successful products? Agile release planning allows teams to deliver value in less time and collect user feedback while they are still working on the product. The next step involves reviewing the backlog to align it with the goals.

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Lead with Context, Not Control

ProductPlan

Acquiring a consensus on product direction remains the number one challenge for product professionals, according to ProductPlan’s 2021 State of Product Management Annual Report. The art of product leader communication relies on the concept of responsibility without authority.

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The Difference Between Annual Product Planning and Quarterly Planning

ProductPlan

For this reason, your team should understand the difference between annual product planning and quarterly planning. Moreover, they must maintain a consistent overall business strategy and set goals. Annual planning and the product roadmap.

Events 52
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“Build What Matters” Framework for Startups

The Product Coalition

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. Both product and product strategy should fall in place to make the startup sustainable and help them to grow. Goals: Goals should be S.M.A.R.T.

Startups 130
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Best Practices to Improve Product and Feature Velocity

Userpilot

Feature velocity is one of the product management buzzwords but what exactly does it mean? Feature velocity is how quickly they are able to add new features to the product. Consequently, it’s not a good metric to compare the productivity of various teams.

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What Goes Into a Good Product Roadmap? A Guide to Narrowing your Focus.

Bain Public

At Bain Public, we have learned a lot in the many hours and conversations spent mentoring, advising and consulting in product management. Companies that don’t have a simple and clearly defined roadmap are likely to fall into the sorry category of those that have failed to execute their product strategy, or worse, those that never even had one in the first place. Getting it wrong comes in two forms: building the wrong product and building the product wrong.

Vision 40
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The Product Strategy Cycle

Roman Pichler

For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. Based on this insight, I have come up with the product strategy cycle shown in the picture below. I call these outcomes product goals.

Strategy 316
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OKRs in Product Management

Roman Pichler

OKRs are a method for setting and tracking goals. OKRs can be used to create cascading goalsgoals that are systematically linked. Goals in Product Management. Does this mean that there is a natural fit between goals in product management and OKRs?

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Creating Product Launch Momentum

ProductPlan

Executing a product launch is no easy feat, and it requires designing, building, and testing a product. But savvy product teams shouldn’t squander their opportunity to build on the product launch momentum. Read on to learn how to make the most of product launch momentum.

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How to Choose the Right KPIs for Your Product

Roman Pichler

Key performance indicators (KPIs) are metrics that measure how your product is doing. Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing.

Vision 209
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A Practical Guide for Product Strategy From Almundo: A Case Study:

Mind the Product

Eighteen months ago travel tech company Almundo started to refine its processes to become a product-driven company. Our goal was to define how we would set and communicate the company strategy, and how that strategy would lead OKRs and backlog definition. Roadmaps are Dead!

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How to Choose the Right KPIs for Your Product

Roman Pichler

Key performance indicators (KPIs) are metrics that measure how your product is doing. Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing.

KPI 156
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280 Group Finalists in Product Management Today MVP Awards 2020!

280 Group

We are thrilled to announce that several of our blog articles have made it to the finalist round of the 2020 Product Management Today MVP Awards ! It is our mission to empower product professionals so they can gain the tools and knowledge needed to build better products.

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OKRs in Product Management

Roman Pichler

OKRs are a method for setting and tracking goals. OKRs can be used to create cascading goalsgoals that are systematically linked. Goals in Product Management. Does this mean that there is a natural fit between goals in product management and OKRs?

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Trailblazing Women in Product Management: Heather Weeks, Vice President of Product Management at Marathon Health

280 Group

For our next installment of the Women in Product Management Series I interviewed Heather Weeks, Vice President of Product Management at Marathon Health. To read the entire series on Women in Product Management make sure to sign up for our newsletter.

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Priority Starts at the Top

Folding Burritos

I talk to a lot of PMs and I ask them (and everyone who subscribes to my newsletter) the same question: what’s your biggest struggle as a Product Manager? Having put together a fairly popular resource on product prioritization methods, I would’ve hoped the situation to be different.

Strategy 463
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10 Tips for Effective Product Management Meetings

Roman Pichler

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product.

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Product Teams in Scrum

Roman Pichler

This team consists of a product owner , a Scrum Master , and several developers, which are also known as development team. But what Scrum lacks in my mind, is a way to involve the key stakeholders in strategic product decisions and the product discovery work.

Framework 247
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Leading without Being the Boss: Tips for Product People

Roman Pichler

Product success is not something you can achieve on your own as a product manager or Scrum product owner. For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product. Involve people in product decisions.

Article 234
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Six Common KPI Mistakes to Avoid

Roman Pichler

1 No Product KPIs. You’ll end up guessing how well the product is doing and if it is creating the desired value. While common sense suggests that managing a product without the right measurements is not a sensible approach, I’ve seen product teams who did not use any KPIs.

KPI 237
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Product Vision FAQs

Roman Pichler

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. Say I wanted to create a product that helps people become more aware of what and how much they eat. What Makes a Good Product Vision?

Vision 260
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280 Group Finalists in Product Management Today MVP Awards 2020!

280 Group

We are thrilled to announce that several of our blog articles have made it to the finalist round of the 2020 Product Management Today MVP Awards ! It is our mission to empower product professionals so they can gain the tools and knowledge needed to build better products.

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Tips for Becoming a Head of Product

Roman Pichler

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job.

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Five Product Owner Myths Busted

Roman Pichler

Myth #1: The product owner must ensure that the stakeholders are satisfied. While internal stakeholders such as marketing, sales, and support play an important role in successfully offering a product, it would be wrong to try to please them and to say yes to all their ideas and requests.

Agile 264
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Why Product Owners Need Effective Scrum Masters?

Roman Pichler

What’s more, it’s not uncommon in my experience that product owners have to do their job without the support of a Scrum Master or agile coach. This includes product roles such as product owner and feature owner. The same is true for setting product goals.

Agile 259