Roman Pichler

NOVEMBER 3, 2020

Based on this insight, I have come up with the product strategy cycle shown in the picture below. It’s a model of an iterative process that systematically links the product strategy with the product roadmap , the product backlog , the development work, and the key performance indicators (KPIs).

Product Strategy 420

Product Strategy Strategy Product Research Technical Review 420

Roman Pichler

SEPTEMBER 13, 2022

There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? How does it differ from a product roadmap and how do the two plans relate? And what’s their relationship to the product vision and the product backlog?

Product Strategy 338

Product Strategy Strategy Vision Product Research 338

Roman Pichler

DECEMBER 1, 2020

Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. A product goal, finally, helps determine the right sprint goals.

Product Management 405

Product Management Product Manager Management Management 405

Roman Pichler

OCTOBER 5, 2021

Third and most importantly, focus the backlog on a specific product goal. Then decline and remove items that do not serve this goal, as I discuss below. The Product Backlog is Too Detailed. The former means that there is no product goal that guides the decision if an item should be added to the product backlog or not.

Weak Development Team 314

Weak Development Team Customer Experience User Testing Feedback Software 314

Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

Reporting Tools 376

Reporting Tools User Testing Customer Experience Product Research 376

Folding Burritos

DECEMBER 4, 2019

I believe the main culprits are Mr. Roadmap and Mr. Backlog. Culprit #1: Mr. Roadmap. How should we balance technical debt vs our feature roadmap? Do we want to work on multiple product goals at once? Why is that? Chock-full of Themes, Epics, Releases and Features. Progress bars and Milestones. . Which ones?

Customer Experience 585

Customer Experience Research Software Product Research User Testing 585

Roman Pichler

FEBRUARY 14, 2023

To successfully manage your product and maximise value delivery, you should use additional artefacts including the following five: An inspiring vision that describes the ultimate reason for offering the product; A validated product strategy that captures your approach to realise the vision and make the product successful.

Product Research 371

Product Research Feedback Software Research Software User Testing 371

Roman Pichler

SEPTEMBER 7, 2021

Goal-oriented (a.k.a. Traditionally, product roadmaps are output-focussed plans that map features like registration, search, and reporting onto a timeline. Such a roadmap essentially states when a piece of functionality will be delivered. Listen to this article: [link]. Outcome-based).

Roadmap 156

Roadmap Weak Development Team Customer Experience User Testing 156

Roman Pichler

SEPTEMBER 2, 2020

.” (Note that I have chosen a dual goal that captures the desired business and user benefits.). I like to take this idea further, derive several product goals from the product strategy for the next 12 months, and capture them on a product roadmap.

Healthcare 76

Healthcare Roadmap Product Strategy Strategy 76

The Product Guy

MARCH 30, 2018

Because market awareness drives roadmaps that have the highest likelihood of “changing the game”. You’ll learn things that change your roadmaps for the better. You’ll learn things that confirm your roadmap is right. You’ll learn things that have no impact on your roadmap.

User Testing 299

User Testing Feedback Software Research Software Customer Experience 299

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators.

Feedback Software 273

Feedback Software Data Visualization Analytic Tools Research Software 273

Userpilot

SEPTEMBER 28, 2022

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

Product Goals 98

Product Goals Feedback Software Customer Feedback User Testing 98

Roman Pichler

AUGUST 17, 2021

What’s more, the decisions captured in the product strategy are crucial to achieve product success: I view them as prerequisites for deriving an actionable product roadmap with specific, measurable product goals or outcomes that direct the development of the product.

Vision 336

Vision Customer Experience User Testing Product Strategy 336

Roman Pichler

JUNE 1, 2020

Collaboratively set goals , for example, user and business goals on the product strategy and product goals on the product roadmap. Involve the Stakeholders in Important Product Decisions. Ask the Scrum Master to help you build a stakeholder community.

Weak Development Team 335

Weak Development Team Product Research Customer Experience Workshop 335

Alchemer Mobile

MARCH 14, 2022

Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. There are three feedback-focused product goals winning mobile teams should prioritize in 2022: Focus on the first 30 days.

Data Visualization 263

Data Visualization Reporting Tools User Testing Customer Feedback 263

Johanna Rothman

SEPTEMBER 11, 2023

Consider These Product “Owner” Teams Effective product owners need to collaborate with several kinds of teams: They work with “their” feature/product team, to write stories and create good backlogs for the near-term work. See the roadmap series. So the product owner works alone.

Product Goals 100

Product Goals Roadmap Consulting Strategy 100

Roman Pichler

MAY 11, 2021

Therefore, strike the right balance between strategic and tactical work and spend enough time working on the product backlog together with the development team members. This does not imply, however, that you should not care about meeting a specific product goal in a realistic timeframe on an agreed budget.

Weak Development Team 358

Weak Development Team Product Research User Testing Customer Experience 358

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. For instance, you might show the individuals how they can make effective strategic product decisions, create an actionable product roadmap, and effectively use the right KPIs.

User Testing 343

User Testing Product Research Weak Development Team Customer Experience 343

The Product Coalition

FEBRUARY 25, 2023

Aatir Abdul Rauf Read a copy of Aatir Abdul Rauf’s LinkedIn post below to find out more: Product strategy is one of the most misunderstood product manager (PM) topics. It’s not a set of goals. It’s not a roadmap. Seven questions that product strategy aims to answer: What problem are we solving? It’s not a vision.

Product Strategy 146

Product Strategy Roadmap Strategy Vision 146

Roman Pichler

MAY 4, 2022

You need the stakeholders’ active contribution to progress the product and reach the product goals. As the Scrum product owner, you should therefore establish close and trustful connections with the key stakeholders, collaborate with them, and involve them in important product decisions on a regular basis.

Product Research 338

Product Research Agile User Testing Framework 338

Roman Pichler

APRIL 5, 2022

For product strategy and roadmap meetings, I recommend involving the key stakeholders , for example, someone from sales, marketing, support, and finance, as well as development team representatives—ideally members who know about the user experience (UX), architecture, and technologies. Assess product strategy and adjust if necessary.

Weak Development Team 304

Weak Development Team Product Manager Product Management User Testing 304

Roman Pichler

JUNE 7, 2022

The value the product should create is not clearly understood : A validated product strategy and an actionable product roadmap are missing. A powerful stakeholder or line manager determines the KPIs —not the person in charge of the product. Then ask yourself how you can tell that these goals have been met.

KPI 323

KPI Data Visualization Weak Development Team Customer Feedback 323

Roman Pichler

FEBRUARY 9, 2022

This includes sprint planning , Daily Scrum , sprint review , and sprint retrospective , as well as product strategy and product roadmap workshops. Having an effective Scrum Master allows you to focus on your job—to maximise the value the product create. The same is true for setting product goals.

Reporting Tools 355

Reporting Tools Weak Development Team Feedback Software Product Research 355

Userpilot

FEBRUARY 26, 2023

Roadmaps vs backlogs: What’s the real difference and why does everyone keeps using these terms interchangeably when they mean different things? TLDR Understanding the difference between a product roadmap and a backlog is crucial for product managers. Product managers, what is a product backlog?

Roadmap 98

Roadmap Product Research Research Software User Testing 98

ProductPlan

AUGUST 4, 2022

Product roadmapping frameworks work in a very similar way. There are a few routes you can take to achieve your product goals. Recap: What are Product Roadmaps? A product roadmap is a holistic visual document that outlines your product’s growth path. Let’s map this out.

Framework 98

Framework Roadmap Feedback Software Customer Feedback 98

Roman Pichler

JUNE 7, 2021

In practical terms, involve stakeholders and dev teams in decisions that affect the product strategy and the product roadmap —be it that you create the plans or that you make bigger changes to them. Additionally, include the development team members in product backlog decisions , and always choose sprint goals together.

Weak Development Team 74

Weak Development Team Product Research Workshop Customer Experience 74

Roman Pichler

DECEMBER 1, 2020

Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. A product goal, finally, helps determine the right sprint goals.

Product Management 156

Product Management Product Manager Management Management 156

Roman Pichler

NOVEMBER 6, 2023

Consequently, a product manager and a Scrum product owner are leaders, too. They guide the stakeholders , development teams, and in the case of large products, other product people, to meet the agreed product goals , create the desired outcomes, and achieve product success, as Figure 1 shows.

Leadership 303

Leadership Customer Feedback Construction User Testing 303

Roman Pichler

DECEMBER 6, 2022

For instance, the marketing strategy, the user experience (UX) design and technology choices have to align to successfully acquire new users, increase conversion, or meet another product goal. Becoming a t-shaped product professional and using a learning roadmap to develop your skills will help you with this.

Leadership 319

Leadership Technical Review Reporting Tools User Testing 319

The Product Coalition

DECEMBER 13, 2021

The importance of measuring the small outcomes associated with their product goals or visions is the key to churn expected benefits throughout the product life cycle. In summary, this framework gives an opportunity to discover, experiment, build, measure, learn and sell the product for outcomes aligned with the product vision.

Framework 170

Framework Startups User Testing Onboarding KPIs 170

Product Talk

FEBRUARY 14, 2024

When they read Continuous Discovery Habits , Tali says she found the methods both inspiring and practical and she started by mapping opportunity solution trees: “It raised so many questions about the business goals and the product goals. There isn’t always one way of mapping a tree,” says Tali.

Analytic Tools 278

Analytic Tools Research Software Product Research User Testing 278

Pragmatic Marketing

JANUARY 17, 2017

We’ve all heard about “strategic” product roadmaps. A roadmap is a plan for your strategy that maps out the direction of your product. Ideally, it’s a high-level visual summary that helps product managers get everyone on the same page. A product roadmap isn’t simply a list of features or the backlog.

Roadmap 70

Roadmap Strategy Vision Customer Experience 70

Roman Pichler

SEPTEMBER 18, 2017

In the product planning model above, the vision describes the ultimate purpose for creating the product; the product strategy states how the vision will be realised; and the product roadmap states how the strategy will be implemented.

User Testing 177

User Testing Technical Review Vision Data Visualization 177

Roman Pichler

DECEMBER 4, 2018

As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is. The messier the code and the less modular the architecture is, the longer it takes and the more expensive it is to change your product. You intentionally slow down, so to speak, to go faster afterwards.

Feedback Software 269

Feedback Software User Testing Customer Experience Weak Development Team 269

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156

ProductPlan

DECEMBER 20, 2018

To understand the problem with technical debt roadmaps, we’ll start with a quote from renowned philosopher, Homer Simpson. When you create a dedicated roadmap for technical debt, you are removing the the problem from your immediate sight. In this article, we’ll discuss why technical debt roadmaps don’t work.

Technical Advisors 71

Technical Advisors Roadmap Weak Development Team Construction 71

Roman Pichler

JUNE 19, 2017

Additionally, you may want to ask the team to help refine product backlog items or update the product roadmap , for instance. [2]. Therefore, don’t turn it into a product backlog or roadmapping workshop. Similarly, if you require the help of the team to work on the product roadmap, then hold a separate workshop.

Customer Experience 182

Customer Experience Product Manager Product Management Workshop 182