Objectives and Key Results (OKRs) are a savvy way to track your organization's progress. But they can create problems if they are created by separate departments. OKRs work best for cross-functional teams, where success is success for everyone involved.
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One of my favorite examples is Supercell, where each game is developed and run by a 5-7-person team, like a business unit. Developers, product, marketing, and design have the same incentives. See Chapter 4 of Product Roadmaps Relaunched on OKRs..
Event
I'm speaking at the Business of Software conference, Boston in person, Sept 26-28, on the topic of Managing Stakeholders. Need ways to get inside the heads?
Speaking of which...
Melissa Appel and I are writing Aligned: Stakeholder Management for Product Leaders, a book that will be published next year. Want to help us write the best book possible? Join our Early Readers Club to get early access, talks and learning opportunities through Slack and Zoom. We have a club limit of 100 people to make the conversations worthwhile. Filling up. Questions?