Do you remember General Motors' electric car, the EV1? It was built in the 90s, way before Tesla. GM decided that it wasn’t a viable business, recalled the cars, and crushed them — even though its customers were very happy. Now Tesla is reshaping the auto industry and GM is trying to catch up.
It wasn’t technology that made the difference, though. It was a culture, and it was vision. Some companies are product-led and some are not. You can hear a talk I gave on the seemingly impossible results achieved by product companies at a recent Mind the Product confidence. And you can become a Mind the Product member to see more talks here.
Do you have similar examples? Tell me a story.
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