ONE THING on Customer Interviews for Stakeholders

When sitting down with stakeholders to discuss your roadmap, treat the meetings like customer interviews. They should be informal, one-on-one. Ask them about themselves. What are their goals? What is keeping them up at night? (And how are the kids?)


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Building that rapport will translate into a collaboration. The roadmap becomes not simply an approval process, but a problem-solving exercise that you are working on together. It is not "your" document but "ours." Agreed? What other stakeholder tips are up your sleeve? Tell me a story.