“A lot of people think a feature release schedule and roadmap are synonymous, right? You’ve probably heard that a hundred times,” says my friend John Mansour, of Proficientz. But he disagrees. “In my mind, a roadmap is a series of statements that communicate WHAT you’ll help customers accomplish and WHY those goals are important to their success.”
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Hear hear! If you find yourself shipping a lot but not making progress, focus the roadmap on delivering value! Chapter 5 of my book, Product Roadmaps Relaunched, goes into themes and value. Do you agree? Discuss.